Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 22nd January 2019.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Julia Jornsay-Silverberg.
From ManageFlitter's CEO, Kevin Garber:
- How has vlogging evolved & what is the vlogging best practice for 2019?
- What advice would you give to an amateur vlogger who is just starting their vlogging journey?
- What are the top 3 tools amateur vloggers should use when creating content?
- Do people watch vlogs for the content or the personality? What can an amateur vlogger do to get their content watched by many?
- What are the first steps to creating a YouTube channel and how much content should an amateur vlogger have before launching their channel?
- Are consistency and frequency still key to having a successful vlog or has the vlogging world become more quality orientated?
- How can a brand benefit from having multiple YouTube channels?
A4. There is a lot of momentum occurring in the vlogging space.— Kevin Garber (@Ke_Ga) January 22, 2019
With the right resources we would create a YouTube series addressing ManageFlitter FAQ, or perhaps even some #SocialROI themes!#SocialROI https://t.co/ivGHSd64Gl
A1: #Vlogging has evolved so drastically over the last few years. More people are creating #videocontent than ever before, making it an incredible way to humanize yourself & connect to your audience. The best practice for 2019: be #authentic! #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A1: The more #authentic you are on camera, the greater chance you give for people to feel like they really get to know you through your content. There's nothing more powerful than that! I love using #video to create closer connections to folks on socialmedia. #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A1. Vlogging is a great way to educate and call to action.— Dr. Dorrie Cooper (@sittingpretty61) January 22, 2019
Offer advice and expertise related to your industry.
Be authentic and start conversations with evocative issues.
Offer timely content and repupose your blog to the vlog. #socialroi
A1. Vlogging has evolved as a way to tell your story across different platforms and channels.— Karen Freberg, PhD • #SMprof • Author • Consultant (@kfreberg) January 22, 2019
Best practice: Be true and authentic consistently to represent who you are in real life.#socialroi https://t.co/JkejAPazhF
A2: My biggest advice would be don't get hung up on the tools & technology! When just starting #vlogging, decide the topics you want to be known for and start creating content around that. Show up as your true self and just START! #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A2: People are going to care about YOU more than they care about the specific camera you use. Don't worry too much about whether you have the right equipment. Your #iPhone is enough to get started! #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A2. Have a game plan. I suggest starting with @answerthepublic to find the questions people are asking about your topic. Then write a rough draft/bullet points of your ideas so you can speak from that. It doesn't have to be a full script but stay on topic. #SocialROI— Gene Petrov - Leadership Coach to Marketers (@GenePetrovLMC) January 22, 2019
A2.— Ai Addyson-Zhang, Ph.D (@aiaddysonzhang) January 22, 2019
- Don't let your fear of tech or lack of holds you back
- Be consistent & be you as the saying goes, "everyone else is already taken."
- Have a point to make. Share stories that others can relate to#SocialROI https://t.co/0aGb3f660T
A3: You need a #microphone when you #vlog because the quality of your audio is hugely important. People won't get the value from your video if they can't hear you. Also, they definitely won't subscribe if they can't hear you. #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A3.— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) January 22, 2019
👉 Good lighting but you can just use daylight (If you're not in the UK during wintertime!)
👉 Good quality microphone.
👉 Decent video editing software.#SocialROI
A3 Three good vlogging tools are a general script -- at least well-rehearsed notes -- a smartphone and someone who can give you feedback. #SocialROI— Jim Katzaman - Get Debt-Free One Family at a Time (@JKatzaman) January 22, 2019
A4: I've found that people watch my vlogs MORE for the personality than the content. People are tuning in to ME. They could easily get the tips I share from someone else, but there's something about the way I deliver the content that resonates with them! #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A4: To get your content seen, don't be afraid to promote it across your other #socialmedia channels. Your #Twitter audience might not know that you've got a #YouTube channel, so talk about it across your social networks. #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A4: The distinctive characteristics of an individual and how they come across the screen would allow the viewer to feel engaged. Information can be obtained anywhere else. It all depends on how the viewer perceives information that matters. #socialROI— Marcel Coronado (@MCmktgsolutions) January 22, 2019
A4. People watch for: Content— Dr. Dorrie Cooper (@sittingpretty61) January 22, 2019
People watch for: peronality
People watch to be inspired.
People watch to be entertained.
People will watch it you touch them emotionally. #socialroi
A5: The first steps to creating a #YouTube channel are to think about your topic and frequency. The thumbnails and titles of your videos need to be really strong if you want to be found via search, and don't forget that YouTube is the second-largest search engine! #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A5: I recommend creating at least 3-5 videos for your #youTube channel before you start to publish. Being consistent in your publishing is critically important to growing a loyal audience and looking like a legit #vlogger. #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A5. For example, I publish a new video to my #YouTube channel every Wednesday and right now, I've got 5 videos "in the queu" for the next 5 Wednesday's. This lets me stay consistent and never feel like I need to "rush" to create a video. #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A5— Ai Addyson-Zhang, Ph.D (@aiaddysonzhang) January 22, 2019
- I'm an advocate of taking baby steps
- My video journey didn't start with a facebook live show
- It started with having private video chats w/ people on Snap
- Start w/ a platform that you are MOST comfortable w/ & practice a few times before create a channel#SocialROI https://t.co/HcC0KWJpmp
A6: That's a really good question that I have a hard time answering. I do believe that consistency and frequency are critical because that's what will keep people coming back to your #youtubechannel. #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A6: That being said, you need to have quality videos. #YouTube is so saturated with content that if you aren't providing value though your videos (in the form of inspiration, entertainment or education,) it's going to be hard to get views. #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A6. I think we are definitely moving to a "less is more" approach. People are already overwhelmed with the amount of content out there. Less but higher quality (with regular frequency) is the path forward. #SocialROI— Gene Petrov - Leadership Coach to Marketers (@GenePetrovLMC) January 22, 2019
A6 Quality is good. Yet, there's something to be said for consistency and reliability. They create expectations among your audience that you then must maintain to build word of mouth. #SocialROI— Jim Katzaman - Get Debt-Free One Family at a Time (@JKatzaman) January 22, 2019
A7: I think multiple #youTube channels can be really effective if you're discussing different topics on these different channels. That's why I have a #YouTubeChannel for my #socialmerk passion project! #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A7: Because I talk a lot about #socialmedia on my main #youtube channel, I started another one with my friend because we wanted to discuss #mentalhealth. Two different topics = two different YouTube channels. #SocialROI— Julia Jornsay-Silverberg (@jbethjs) January 22, 2019
A7: If a brand has entirely different audiences they are trying to provide value for, this tactic can work well. You wouldn't want to disinterest half of your overall viewership simply from sharing a video they won't find value in.#SocialROI— Alex Harris ❤ (@iamspeedyalex) January 22, 2019
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 11th September 2018, 5.00pm EST.