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Twitter Chat: Youtube in 2017 - Transcript & Summary

Twitter Chat: Youtube in 2017 - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 11th July 2017.

Madalyn Sklar hosted a Twitter Chat with Steve Dotto around the topic of “YouTube in 2017”.

Details of our next Twitter Chat:

Topic: Social Media & the Law in 2017
Guest: Kerry O’Shea Gorgone – Director at MarketingProfs, Podcaster, Writer & Speaker
Date & Time: Tuesday, 18th July 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Steve Dotto.

From the CEO Questions:

  1. What role has YouTube played in ManageFlitter’s success?

Guest Questions:

  1. YouTube visitors are statistically more engaged than those who stumble upon Facebook videos. Why is this so?
  2. ‘Discoverability is important. What role does SEO play on YouTube?
  3. Millennials watch approx 39 mins of video content per day. How do marketers understand who is watching their content & when?
  4. When we publish content we are often duplicating information. How do you get people to watch your videos over others?
  5. One way of monetising YouTube is to host a paid webinar. How do you best do this?
  6. What are YouTube Cards and how can they be used to monetise your channel?
  7. What does the future of YouTube look like? Should marketers be spending more time here?

From the CEO Questions:

Q for @Ke_Ga) What role has YouTube played in ManageFlitter’s success? #SocialROI pic.twitter.com/WjlPgrMZ3q
— ManageFlitter (@ManageFlitter) July 11, 2017

CEO Answers

A1/4. Up until now we have used our own YouTube account as a repository to upload copies of Webinars, Podcasts etc for users. #SocialRoi https://t.co/pr15vQikP3
— Kevin Garber (@Ke_Ga) July 11, 2017

A2/4. We also upload @ManageFlitter feature walkthroughs to YouTube which can be useful to link to for customer support reasons. #SocialRoi https://t.co/pr15vQikP3
— Kevin Garber (@Ke_Ga) July 11, 2017

A3/4. The most useful aspect of YouTube for us has been our own customers putting their YouTube clips together about our product. #SocialRoi https://t.co/pr15vQikP3
— Kevin Garber (@Ke_Ga) July 11, 2017

A4/4. I love the potential of YouTube as a marketer and would love to do more on the platform to accelerate marketing efforts. #SocialRoi https://t.co/pr15vQikP3
— Kevin Garber (@Ke_Ga) July 11, 2017

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Guest Questions:

Q1) YouTube visitors are statistically more engaged than those who stumble upon Facebook videos. Why is this so? #SocialROI pic.twitter.com/QWH712CfHU
— ManageFlitter (@ManageFlitter) July 11, 2017

Guest Answers

Intent, Facebook video is served via algorithm, On YT You SEARCH for the topic you want, so viewers arrive with intent to view #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Other Answers

A1) People are looking for videos on YouTube. Most of the time videos are found accidentally on Facebook. #socialroi
— Tim @ Stoneham Press (@StonehamPress) July 11, 2017

A1: YouTube videos feel more under a system of topics than Facebook videos to me. YT has greater level of professional editing#SocialROI
— Alex Harris (@iamspeedyalex) July 11, 2017

A1. Traditionally, Facebook doesn’t do lots of videos like today. it is relatively new compared to YouTube. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) July 11, 2017

A1 – People go to YouTube expecting video and ready to engage with that medium Facebook people aren’t specifically looking for it #SocialROI
— Louise Upchurch (@Loulou_Uberkirk) July 11, 2017

A1. I think YouTube is (after Goog) one of most popular search engines. FB isn’t really used much to search. #SocialRoi https://t.co/WpCV33R6Wq
— Kevin Garber (@Ke_Ga) July 11, 2017

A1. I also love that I can pay a few bux a month to have an ad free YouTube experience. FB now inserting ads in video clips. #SocialRoi https://t.co/WpCV33R6Wq
— Kevin Garber (@Ke_Ga) July 11, 2017

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Q2) Discoverability is important. What role does SEO play on YouTube? #SocialROI pic.twitter.com/E2QTiwEX9l
— ManageFlitter (@ManageFlitter) July 11, 2017

Guest Answers

Major, but easier rules than Google Search. YT rewards videos based on watch time, engagement etc, easy to understand metrics. #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Other Answers

A2. It plays a huge role. Make sure you use the right key words in your title and tags. #SocialROI https://t.co/C9ftmc1skd
— Ai Zhang, Ph.D (@aiaddysonzhang) July 11, 2017

A2. SEO is very important on youtube because people are looking for answers to their pain points #socialroi
— Cheval John (@chevd80) July 11, 2017

A2: I have to believe that YouTube is optimized for Google search. When posting a new video rankings get a big boost. #SocialROI https://t.co/i8nKAwxjOS
— Su Doyle (@sudoyle) July 11, 2017

A2: SEO looms large on YT, so make sure you select optimal frequently-searched terms/tags. #SocialROI
— Jeremy Murphy (@jeremypmurphy) July 11, 2017

A2: The SEO value of YT is massive! Always include a keyword riddled description and again if you cross post #SocialROI
— Jeff Higgins (@ItsJeffHiggins) July 11, 2017

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Q3) Millennials watch approx 39 mins of video content per day. How do marketers understand who is watching their content & when? #SocialROI pic.twitter.com/kQx0iAWWBO
— ManageFlitter (@ManageFlitter) July 11, 2017

Guest Answers

Q3) YT has excelled analytics, so it is actually very easy to see who is watching and what they are watching. #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Q3) It includes viewing platforms as well so you can see who is in mobile and on DT #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Other Answers

A3. I think this means that marketers have to constantly scan and audit their environment, and review analytics. #SocialROI https://t.co/9YWVa5MptF
— Ai Zhang, Ph.D (@aiaddysonzhang) July 11, 2017

A3) Generation NetFlix – content to my requirements when I want. #SocialRoi https://t.co/ovRMC0PUkV
— Kevin Garber (@Ke_Ga) July 11, 2017

A3: Some tools ( @Vidyard is one of them) have finer-grained video analytics than Google does — incl w/in video content stats #SocialROI https://t.co/VctnB8wXYg
— Su Doyle (@sudoyle) July 11, 2017

A3: all about data. Google analytics tells all and including what your audience enjoys. I’m sure the type of content helps too. #SocialROI
— Taja Fox (@TajaFox) July 11, 2017

A3: One way to tell who/when watched video is by viewer comments responding to video. Otherwise YT analytics. #SocialROI
— Jeremy Murphy (@jeremypmurphy) July 11, 2017

A3: Your demo analytics are so important to creating and delivering effective content to the right audience. Monitor & Tweak#SocialROI
— Jeff Higgins (@ItsJeffHiggins) July 11, 2017

A3 Use analytics to track and measure all your content, not just 4 Mill, it’s always good to know HOW ur content is consumed #socialROI https://t.co/HJORiwRKcM
— Zala Bricelj (@ZalkaB) July 11, 2017

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Q4) When we publish content we are often duplicating information. How do you get people to watch your videos over others? #SocialROI pic.twitter.com/Ki1Lct3ycB
— ManageFlitter (@ManageFlitter) July 11, 2017

Guest Answers

Q4) Community building, people crave a trusted voice. On YT we become trusted advisers. #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Q4) our perspective is as important as is the content #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Other Answers

A4. Always be experimenting, short vs long form. Always be trying to up the production value. #SocialRoi https://t.co/Q1hlAM0Q5K
— Kevin Garber (@Ke_Ga) July 11, 2017

A4 Video is much like print content. Build a reputation for consistently good productions so people come to know and endorse you. #SocialROI
— Jim Katzaman (@JKatzaman) July 11, 2017

A4 Work on building a community + be consistent w/ content + show unique aspects & point of view >ppl will subscribe & follow #socialROI https://t.co/eAJCw2lLY0
— Zala Bricelj (@ZalkaB) July 11, 2017

A4: Short, sweet, funny, shareable. And promoted everywhere else (incl with sales reps — who share everything! ) #SocialROI https://t.co/Rq6apdwcFG
— Su Doyle (@sudoyle) July 11, 2017

A4. If your audience knows you deliver value consistently and knows when to expect it, they will actively tune in. #SocialROI
— Kaci Bower (@kacibower) July 11, 2017

A4: Absolutely. People go to YouTube for a different POV. Facebook is more of a comfort zone (some may say private bubble) #SocialROI https://t.co/SZkfE0yPpE
— Su Doyle (@sudoyle) July 11, 2017

A4: YT content if often used as another media channel at the users convenience. Offline viewing when missed webinar / podcast #SocialROI
— Benny Gelbendorf (@BGelbendorf) July 12, 2017

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Q5) One way of monetising YouTube is to host a paid webinar. How do you best do this? #SocialROI pic.twitter.com/6cEyuJsxBE
— ManageFlitter (@ManageFlitter) July 11, 2017

Guest Answers

Q5) I have done a few, it has to be the right topic, AND you need to have established a reputation for delivering value. #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Other Answers

A5) produce a quality production with value. Add Webinar subject notes/content as an added bonus at a low cost. Add a podcast. #SocialRoi
— Con Sotidis (@LearnKotch) July 11, 2017

A5: Launch the paid webinar with a free sneak-peak webinar into course content. Demonstrate expertise/show the value. #SocialROI
— Jeremy Murphy (@jeremypmurphy) July 11, 2017

In the early days of @ManageFlitter we hosted Webinars and archived them on YT, they were popular for those that missed Webinar. #SocialRoi https://t.co/L9OVYbykxU
— Kevin Garber (@Ke_Ga) July 11, 2017

A5.When promoting it, use testimonials from ppl in your industry demonstrating your experience.Ppl want to know ur worth their $ #SocialROI
— Cassie Longo (@cass_longo) July 11, 2017

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Q6) What are YouTube Cards and how can they be used to monetise your channel? #SocialROI pic.twitter.com/oqngWtOfNy
— ManageFlitter (@ManageFlitter) July 11, 2017

Guest Answers

Q6) They are overlays that we can edit and create a CTA on, but the key is they work in mobile. #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Q6) At some point you need to move viewers to a web page, an opt-in or similar, that is where YT Cards come in. #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Other Answers

A6) They are little pop-up cards that are clickable and do things, like take you to a website. #socialroi
— Tim @ Stoneham Press (@StonehamPress) July 11, 2017

A6.Use YouTube Cards as a call to action to visit your product/services page.Position what U offer as a solution then utilize CTA #SocialROI
— Cassie Longo (@cass_longo) July 11, 2017

A6: They are interactive panels within a video that encourage further interaction; adding images, text, or clickables items help #SocialROI
— QL Tech Australia (@QLTechAustralia) July 12, 2017

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Q7) What does the future of YouTube look like? Should marketers be spending more time here? #SocialROI pic.twitter.com/DXOTxcBitN
— ManageFlitter (@ManageFlitter) July 11, 2017

Guest Answers

Q7v)Without a doubt YT is IMO the best bang for your Social buck, or should I say video is the best bang, #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Q7) YT is the 1st delivery channel, after that you can leverage. #SocialROI
— Steve Dotto (@dottotech) July 11, 2017

Other Answers

A7. i think there will be more competitions for YT, like Facebook. #SocialROI https://t.co/q0pNlzA3TT
— Ai Zhang, Ph.D (@aiaddysonzhang) July 11, 2017

VR & AR on YouTube! #SocialRoi https://t.co/lXA9YjTAyT
— Kevin Garber (@Ke_Ga) July 11, 2017

A7: Youtube has a very bright future. More natively-created YT content soon. Quality will improve too. Yes absolutely! #socialroi
— Jeremy Murphy (@jeremypmurphy) July 11, 2017

A7 It will like all other platforms go interactive & #MR mixed reality which will change how content is provided & monetized #SocialROI
— BrainBlender (@BrainBlenderTec) July 11, 2017

A7: Absolutely. It’s self-serve entertainment. Headphones on, ready to learn/ see/ try something new. Receptive audience. #SocialROI https://t.co/ER1gc5U8Yl
— Su Doyle (@sudoyle) July 11, 2017

A7. There is a huge market potential in YouTube. It has become the 2nd largest search engine after Google! #SocialROI
— Cassie Longo (@cass_longo) July 11, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 18th July 2017, 6.00pm EDT.

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