Skip to content
Share to Facebook Share to Twitter Share to Google+

Twitter Chat: Writing Content That People Want To Share - Transcript & Summary

Twitter Chat: Writing Content That People Want To Share - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 30th May 2017.

Madalyn Sklar hosted a Twitter Chat with Rebekah Radice around the topic of “Writing Content That People Want To Share.”

Details of our next Twitter Chat:

Topic: Social Selling – Benefits and Best Practices

Guest: Ian Moyse – Sales Director, Cloud Expert & Public Speaker.
Date & Time: Tuesday, 6th June 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Rebekah Radice.

From the CEO Questions:

  1. Most CEOs consume a LOT of content. What type of content do you consume and on what platforms?

Guest Questions:

  1. Let’s start with the basics – what are the benefits to an organisation of publishing valuable content?
  2. Great content begins with great research. How do you discover the type of content that your target market want to consume?
  3. Buyer personas can help you understand your audience. What are some tips and tricks for identifying effective personas?
  4. Are there any tools that can help marketers write compelling headlines? How specifically can these tools be useful?
  5. Brand stories help bring customers into your world. Who is doing storytelling well and what can we learn from them?
  6. You often mention the ‘Rule of One’. Can you unpack this for us and explain why it’s important?
  7. Likes & Comments are great, but sharing is as powerful as word of mouth. Tips & tricks to maximise sharing?

From the CEO Questions:

Question for @Ke_Ga: Most CEOs consume a LOT of content. What type of content do you consume and on what platforms? #SocialROI pic.twitter.com/43TTTAEH0N
— ManageFlitter (@ManageFlitter) May 30, 2017

CEO Answers

A -1/4
Content is what made me fall in love with the Internet all those years ago in the 90s.
Email ->Usenet ->Web #SocialRoi pic.twitter.com/7TR4LPfdGl
— Kevin Garber (@Ke_Ga) May 30, 2017

A -2/4
Today my content consumption platforms of choice are Slack groups, Quora, and of course Twitter!
Podcasts feature too#SocialRoi pic.twitter.com/DSqcBsvvp2
— Kevin Garber (@Ke_Ga) May 30, 2017

A. 3/4
I use of Tweetdeck + Twitter lists to help with Twitter.
I leave Tweetdeck open throughout the day on a separate screen.#SocialRoi pic.twitter.com/ibGLk6fV4T
— Kevin Garber (@Ke_Ga) May 30, 2017

A – 4/4
No doubt the future of content will include AR, VR, & voice interfaces.
Exciting times#SocialRoi
— Kevin Garber (@Ke_Ga) May 30, 2017

Back to top

Guest Questions:

Q1) Let’s start with the basics – what are the benefits to an organisation of publishing valuable content? #SocialROI pic.twitter.com/OzW0ffzNnV
— ManageFlitter (@ManageFlitter) May 30, 2017

Guest Answers

A1) By sharing valuable content, you elevate awareness, encourage interaction, and drive engagement around your brand. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A1) Offering the right content to the right people with the right frequency establishes community, authority, and credibility. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A1) Valuable content helps you become a resource so vital that the market simply can’t live without your product, service or app. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

Other Answers

A1 Your content defines you. If you want to project a quality brand, produce quality content. #SocialROI
— Jim Katzaman (@JKatzaman) May 30, 2017

A1. Quality content is what makes you known in your chosen field. Content is like ad. Without it, hard for people to discover u. #socialroi https://t.co/88jOmEgG3m
— Ai Zhang (@aiaddysonzhang) May 30, 2017

A1. The smart companies understands that providing valuable content will win over fans and save them advertising money #socialroi
— Cheval John (@chevd80) May 30, 2017

A1 establishing expertise, becoming an information hub, branding, and creating relationships with consumers are just a few! #SocialROI
— Tianna Winters (@socialbytw) May 30, 2017

A1) @ManageFlitter It supports who you are. Not only does it build brand trust and loyalty, but engagement and exposure as well. #socialroi
— Aashi Mital (@PivSolutionsCEO) May 30, 2017

A1: Sharing valuable content is what gets you noticed. It's the foundation for building your brand on social media. #SocialROI
— Madalyn Sklar (@MadalynSklar) May 30, 2017

A1) Content is the unit of value to today’s consumer wrt to pre-purchase, purchase, post-purchase & cust. relationship. #SocialRoi https://t.co/4DTGrI9CHQ
— Kevin Garber (@Ke_Ga) May 30, 2017

A1. Valuable content drives Valuable business. Content sells stuff. That for business is a prime reason to take time over content #SocialROI
— Altrincham HQ (@altrinchamhq) May 30, 2017

Back to top

Q2) Great content begins with great research. How do you discover the type of content that your target market want to consume? #SocialROI pic.twitter.com/5QHMpItuTm
— ManageFlitter (@ManageFlitter) May 30, 2017

Guest Answers

A1) Head over to Facebook Audience Insights to get inside the head of your fans. Learn what they’re actively engaging with. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A2) Filter your audience by location, activities, or buying decisions, and see what type of content they're liking and sharing . #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A2) Look at your top tweets in Twitter Analytics. Learn what type of content resonates with your audience. Create more of it! #socialroi
— Rebekah Radice (@RebekahRadice) May 30, 2017

A2) Learn at your top performing content in Google Analytics. What's driving traffic, creating conversation, extending ur reach? #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

Other Answers

A2) Go to groups where your market is and listen and look for commonly asked questions and topics discussed. #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 30, 2017

A2 Learning about your target audience starts with social listening. Pay attention to conversation & issues, including on chats. #SocialROI
— Jim Katzaman (@JKatzaman) May 30, 2017

A2) @ManageFlitter @RebekahRadice Always have your ear to the ground. Go where YOUR fish are (groups, news, insights led, etc.). #socialroi
— Aashi Mital (@PivSolutionsCEO) May 30, 2017

A2. Social listening + analyzing your audience! You'll soon figure out what your audience wants to see. #socialroi
— Social or Nothing (@socialornothing) May 30, 2017

A2. Another way for a company who has a blog to find content for their consumers is participate in twitter chats #socialroi
— Cheval John (@chevd80) May 30, 2017

A2. You have to invest a large amount of time into learning – so make sure you enjoy the topic. Follow influencers. Study up! #socialroi
— Brandie Peters (@brandiepeters_) May 30, 2017

A2: Read/watch a wide variety of sources, look for creativity and authenticity. Seek a new path, watch trends closely. #SocialROI
— Jeremy Murphy (@jeremypmurphy) May 30, 2017

A2) Look at the successful influencers within your specific field for inspiration. Just try to not to be a clone #socialroi pic.twitter.com/TSRJ69qd0E
— Dave Zoradi (@davezoradi) May 30, 2017

A2. Know who your consumers are. Research buyers and prospective client demographics to learn what content is valuable to them. #socialroi
— Anh Nguyen (@AnhTNguyen) May 30, 2017

A2: I listen to my community. It's also trial and error. See what works. And pay close attention to your analytics. #SocialROI
— Madalyn Sklar (@MadalynSklar) May 30, 2017

Back to top

Q3) Buyer personas can help you understand your audience. What are some tips and tricks for identifying effective personas? #SocialROI pic.twitter.com/nMVrCl7gzo
— ManageFlitter (@ManageFlitter) May 30, 2017

Guest Answers

A3) Consider your customers’ behavioral drivers, goals, and mindset. Look at gender, age, job description, skills, and income. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A3) Interview your existing customers in person or by phone. Ask questions, get to know their likes/dislikes. Iterate & adjust. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A3) When creating forms for your website, use fields that capture valuable persona information. Title, role, responsibilities. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

Other Answers

A3: Interesting Q. Listen to your audience, and keep your eyes peeled on which variables w/in the people affect their engagement#SocialROI
— Alex Harris (@iamspeedyalex) May 30, 2017

A3 Measure the traits of your audience through analytics and surveys. Together, they will paint the buyer persona picture. #SocialROI
— Jim Katzaman (@JKatzaman) May 30, 2017

A3. Be as specific as possible with their needs and wants, understand their pain points;
Then offer solutions #socialroi
— Ai Zhang (@aiaddysonzhang) May 30, 2017

A3: Seek commonalities/common ground on anything. Learn what the prospects' challenges/problems are and solve them. #SocialROI
— Jeremy Murphy (@jeremypmurphy) May 30, 2017

A3. Start to look at common characteristics with regularly engaged users. Demographics, goals, etc. #socialroi
— Social or Nothing (@socialornothing) May 30, 2017

  1. Create forms to use on your website, use form fields that capture important persona information. #socialroi
    — Kathy Kopacz MS (@kkopacz1) May 30, 2017

Back to top

Q4) Are there any tools that can help marketers write compelling headlines? How specifically can these tools be useful? #SocialROI pic.twitter.com/WKAvfhkm0V
— ManageFlitter (@ManageFlitter) May 30, 2017

Guest Answers

A4) Use Advanced Marketing Institute Headline Analyzer to test the intellectual, empathetic, and spiritual value of your title. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A4) @CoSchedule has an amazing Headline Analyzer, which analyzes your blog titles and scores them based on data. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A4) @kingsumoplugins tests blog headlines against each other and then determines which one will attract more traffic. Love this! #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

Other Answers

A4) I use coschedule's free headline analyser. #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 30, 2017

A4. check out Buzzsumo and Moz and Google KW Planner and Google's suggested searches! Hit it from all angles! #socialroi
— Conversion Corner (@ConvertCorner) May 30, 2017

A4: I use a headline maker website someone recommended to me: you plug in the topic and it spits out a strong title. #SocialROI
— Jeremy Murphy (@jeremypmurphy) May 30, 2017

A4: IMO the best tool for this will always be a human who understands how to write. Outsource to copywriter if that's not you #SocialROI https://t.co/DWVT8DaJok
— Brett Pucino (@BPucino) May 30, 2017

Back to top

Q5) Brand stories help bring customers into your world. Who is doing storytelling well and what can we learn from them? #SocialROI pic.twitter.com/uzpuGWDBOC
— ManageFlitter (@ManageFlitter) May 30, 2017

Guest Answers

A5) @Virgin knows how to tell a great story. No matter where you look, the culture and personality of the Virgin brand is clear #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A5) @Volkswagen highlights important milestones within the company by weaving a powerful story into each of their posts. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A5) @GoPro lets customers tell the brand story for them. They share jaw-dropping and breath- catching user-generated content. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

Other Answers

A5. I will tell you @RebekahRadice @TamaraMcCleary @Cinnabon @SunGroupWP @Applebees are doing well with storytelling #socialroi
— Cheval John (@chevd80) May 30, 2017

A5: @CaseyNeistat & @Shonduras are fantastic in storytelling their adventures. Enjoy the process, and have fun#SocialROI
— Alex Harris (@iamspeedyalex) May 30, 2017

A5. @CaseyNeistat , @NatGeo , and @Adobe are great storytellers. Their use of visual storytelling are inspirational and kickass! #socialroi
— Social or Nothing (@socialornothing) May 30, 2017

A5) Love the videos that the guys at @reefbuilders put together. Amazing blend of story telling & info for the hobby aquarists #socialroi
— Dave Zoradi (@davezoradi) May 30, 2017

A5) @Nike is perhaps the #1 brand when it comes to leveraging storytelling to win over their audiences. #socialroi
— Kathy Kopacz MS (@kkopacz1) May 30, 2017

A5 I love brands and individuals who tell their journeys or stories by not saying "We do this…", but WHY and HOW they go abt it #SocialROI https://t.co/TO3Xm3dHcV
— Zala Bricelj (@ZalkaB) May 30, 2017

A5. @MichaelHyatt knows how to tell great stories, through his webinars and Live podcasts #SocialROI
— Khulekani Christian (@KhulekaniMj) May 30, 2017

Back to top

Q6) You often mention the ‘Rule of One’. Can you unpack this for us and explain why it’s important? #SocialROI pic.twitter.com/TZJyt1oFG6
— ManageFlitter (@ManageFlitter) May 30, 2017

Guest Answers

A6) The idea is simple: Know the end goal of each post and align it with your CTA. Don’t get lost in a sea of options. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A6) Abstain from the idea that more is better. Instead, focus on one key takeaway in each of your posts. What's that next step? #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A6) A confused mind won’t buy. They also don't like, click or share. When you add too many options, your audience gets confused. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

Other Answers

A6) Know what your goal is. One step at a time until completion. Don't get distracted. It's about quality not quantity. #socialroi
— Aashi Mital (@PivSolutionsCEO) May 30, 2017

Back to top

Q7) Likes & Comments are great, but sharing is as powerful as word of mouth. Tips & tricks to maximise sharing? #SocialROI pic.twitter.com/tVqNKYBSCp
— ManageFlitter (@ManageFlitter) May 30, 2017

Guest Answers

A7) If you want to stand out, you need to be unique. Put your own voice into everything you share. Don't be afraid to be YOU. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A7) Share content that's empathetic and acknowledges the needs of your audience. Show them that you're listening and understand. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

A7) Share content your audience can't resist. If you've done your homework, & understand their struggle, the solution is simple. #SocialROI
— Rebekah Radice (@RebekahRadice) May 30, 2017

Other Answers

A7 Quality content.
Call to action.
Engage with others.
Build your community. #socialroi https://t.co/BwFcUmoVnU
— Ai Zhang (@aiaddysonzhang) May 30, 2017

A7) Research Trending Topics. Make Sharing Easy for Blog Visitors. Provide Context in Headlines. #socialroi
— Kathy Kopacz MS (@kkopacz1) May 30, 2017

A7) Don't be your competition! Be who you are. Be genuine. Be sincere. Passion with purpose. #socialroi
— Aashi Mital (@PivSolutionsCEO) May 30, 2017

A7) Please please please make it easy to share on Twitter! Include @ of author and Twitter friendly title! #SocialRoi https://t.co/vLKspyI8KR
— Kevin Garber (@Ke_Ga) May 30, 2017

A7: Have to add value to the one who shares & they must believe it'll add value for their audience#SocialROI
— Jacob Benedict (@osubenedict) May 30, 2017

A7: Utilize creative collaborative clusters of aligned people, share each other's best material. Sharing is caring. #SocialROI
— Jeremy Murphy (@jeremypmurphy) May 30, 2017

Back to top

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 6th June 2017, 6.00pm EDT.

Back to Top