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Twitter Chat: Why Live Video Matters & How To Do It Like a Pro - Transcript & Summary

Twitter Chat: Why Live Video Matters & How To Do It Like a Pro - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 17th October 2017.

Madalyn Sklar hosted a Twitter Chat with Luria Petrucci around the topic of “Why Live Video Matters & How To Do It Like a Pro”.

Details of our next Twitter Chat:

Topic: Strategies for Getting More Leads on Twitter
Guest: Diana Adams – Tech Journalist & Entrepreneur
Date & Time: Tuesday, 24th October 2017, 5.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Luria Petrucci.

From the CEO Questions:

  1. What role has Live Video played in ManageFlitter’s marketing strategy?

Guest Questions:

  1. FB Live, Periscope and Youtube are major players in the live video space. Which is your favourite and why?
  2. Live video is a new and promising form of content. What are the advantages and disadvantages of being an early adopter?
  3. There are 4 levels of live streaming. What are they and how do marketers determine which is best for them?
  4. What are some key elements marketers should be aware of when choosing a suitable workspace for live video?
  5. What programs/ tools do you recommend for filming and producing live video?
  6. Is there a cure for a lack of live viewers? If so, what is it?
  7. What are some creative ways of recycling your video content after the stream has ended? Who is doing this well?

From the CEO Questions:

Q for @Ke_Ga) What role has Live Video played in ManageFlitter’s marketing strategy? #SocialROI pic.twitter.com/yEjAIx5BId
— ManageFlitter (@ManageFlitter) October 17, 2017

CEO Answers

A1. We have experimented with Periscope & FB Live during our @monkeypodcast recordings & our #SocialRoi chats. https://t.co/XIOc6zA1Ux
— Kevin Garber (@Ke_Ga) October 17, 2017

A2. I used to work in live talkback radio at @Radio702 many moons ago & experienced then the power of real time & live! #SocialRoi https://t.co/XIOc6zA1Ux
— Kevin Garber (@Ke_Ga) October 17, 2017

A3. Live 2 way <->media is so powerful when it comes to community building – recreates the feeling of tribe! #SocialRoi https://t.co/XIOc6zA1Ux
— Kevin Garber (@Ke_Ga) October 17, 2017

A4. It is relatively easy to do live video well these days so we hope to do a lot more of it next year – stay tuned! #SocialRoi https://t.co/XIOc6zA1Ux
— Kevin Garber (@Ke_Ga) October 17, 2017

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Guest Questions:

Q1: FB Live, Periscope and Youtube are major players in the live video space. Which is your favourite and why? #SocialROI pic.twitter.com/nR64VsV2eF
— ManageFlitter (@ManageFlitter) October 17, 2017

Guest Answers

A1) I personally prefer Facebook LIVE because it allows me to have a complete marketing strategy with Ads… #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A1b) But… it doesn’t matter what I use. The real question is… what’s best for YOUR business? #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A1c) Where is YOUR audience? Where are you already getting engagement? Start there first! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

Other Answers

A1: Even though I’ve used Periscope the most, probably would have to go with FB live. Never tried YouTube live. #socialroi
— Tim @ Stoneham Press (@StonehamPress) October 17, 2017

A1. Facebook Live has become a new favourite now that it has the share screen option! #SocialROI https://t.co/l6UNKbbWTq
— Louise Upchurch (@Loulou_Uberkirk) October 17, 2017

#socialroi A1: Facebook Live is MY JAM – it has made such a huge difference in my business and the way that I connect w people online!
— Brandie Peters (@brandiepeters_) October 17, 2017

A1 Still Periscope, bc of the community that (used) to be strong(er) & integration w/Twitter. FB w/Belive.tv work great! #socialROI https://t.co/gtZHu8kXuX
— Zala Bricelj (@ZalkaB) October 17, 2017

A1) Wherever you have the most engagement start there. Response is the name of the game, because if people don’t chime in, let’s face it, you’re talking to yourself. #SocialROI
— James Mann (@jamesmann23) October 17, 2017

A1 If I can avoid downloading another app then thats the one I like! #SocialROI
— Andrew Stewart (@andrewtstewart) October 17, 2017

A1. #socialroi
Good question! Be where you audience is, whichever platform. FB Live IMO is more interactive, engaging & with more options. https://t.co/4qlTJ79sLx
— Natasha G. (@nplusg) October 17, 2017

A1: Love YouTube for its vlogging capabilities. Super engaging! #socialroi
— Maria Marchewka (@_MariaMarchewka) October 17, 2017

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Q2: Live video is a new and promising form of content. What are the advantages and disadvantages of being an early adopter? #SocialROI pic.twitter.com/sdXFTMMsBT
— ManageFlitter (@ManageFlitter) October 17, 2017

Guest Answers

A2) Advantages of being an early adopter with #LIVEVideo is the ability to stand out! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A2b) Do it better and more consistently and you’re sure to draw attention and get an audience. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A2c) If you wait till everyone’s already doing it, you’ll find it’s much harder to get people to pay attention to you. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A2d) Now… disadvantages? The “figuring it out” process! Trying things and seeing what works and doesn’t work for you…. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A2e) I’d argue that’s part of the fun! 🙂 #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A2f) Though #LIVEVideo is not new. I’ve been doing it since 2007 and there are things that definitely work and don’t work. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

Other Answers

A2:I don’t think there are that many minuses of being an early adopter apart from picking the wrong platform. #socialroi
— Tim @ Stoneham Press (@StonehamPress) October 17, 2017

A2. #socialroi
I only see advantages as whatever difficulties might come from early adoption are lessons for improvement. https://t.co/stIk2qM29x
— Natasha G. (@nplusg) October 17, 2017

A2:
Pros: Can form a #trend, Gain potential influencers/market leaders
Cons: Might be worthless innovation (time & energy)#socialroi
— Benny Gelbendorf (@BGelbendorf) October 17, 2017

#socialroi A2: when you are an early adopter of any platform or tool, it gives you a bit of real estate and allows you to become expert /2
— Brandie Peters (@brandiepeters_) October 17, 2017

A2. Being an early adopter makes it easier to stand out. On the other hand, you may make more mistakes as you figure things out. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 17, 2017

A2. Advant, opportunities to be a trailblazer, Disadv, can’t learn from mistakes of others, have to learn from your own mistakes. #SocialRoi https://t.co/qfDumb89RU
— Kevin Garber (@Ke_Ga) October 17, 2017

A2 Advantage: moving from a “tester” to creator & leading the path, disadvantages: not aligning this to the overall biz strategy #socialROI https://t.co/7O77Sj7DGq
— Zala Bricelj (@ZalkaB) October 17, 2017

A2: Advantages: stay ahead of the curve; offer new/exciting content to customers. Disadvantages: takes time to grow audience. #socialroi https://t.co/DmKOLxGdZO
— Hirsch Gift (@HirschGift) October 17, 2017

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Q3: There are 4 levels of live streaming. What are they and how do marketers determine which is best for them? #SocialROI pic.twitter.com/cjtsfpNyvk
— ManageFlitter (@ManageFlitter) October 17, 2017

Guest Answers

A3) Level 1 of #LIVEVideo: The Phone. It’s free, easy and raw. It allows you to connect on a human level! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A3b) Even if you have a professional LIVE show, you should use Level 1 for “Life Streams” where you take people on a journey! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A3c) Level 2 of #LIVEVideo: The phone + gear for more professional phone streams (mic, lighting, etc) #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A3d) Level 3 of #LIVEVideo: USB setup from the computer… using a USB mic and camera and Ecamm, vMix, Wirecast, etc. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A3e) Level 4 of #LIVEVideo: TV Quality LIVE with a “real camera” and great mic and additional gear. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A3f) How do you choose? Start with your phone! If you want to do consistent weekly LIVE shows (highly recommended)… #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A3g) … then start with BeLive (Level 2.5) or Ecamm (Level 3) and then layer complexity. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

Other Answers

A3 Whatever level of live streaming you use should be that which is most comfortable and accessible for your audience. #SocialROI
— Jim Katzaman (@JKatzaman) October 17, 2017

A3 Taking stab at determining best. Strat same as for other aspects: where’s your audience? Which 1 speaks to ur personality? #SocialROI
— Elaine Venter (@el_venter) October 17, 2017

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Q4: What are some key elements marketers should be aware of when choosing a suitable workspace for live video? #SocialROI pic.twitter.com/VeZMvgm7x1
— ManageFlitter (@ManageFlitter) October 17, 2017

Guest Answers

A4) The more dedicated your space can be, the better! You’ll make excuses if you have to setup for #LIVEVideo each time. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A4b) So set it up once and you’re ready to go! We teach how to get a good studio set – it doesn’t take a ton of space or money! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A4c) Think about echo and noise from other people in your home or office. Turn off AC/heat. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A4d) Have dedicated lights – your natural lighting will change from show to show! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

Other Answers

A4 Setting, surroundings (if outside), sound, lighting & permission if in specific places (ie conferences, events w/other ppl) #socialROI https://t.co/RJrIFFujuE
— Zala Bricelj (@ZalkaB) October 17, 2017

#socialroi – A4: UNPOPULAR THOUGHT: doesn’t have to be a fancy “space” sets ruin the improvised feel: instead quiet. well lit. That’s all.
— Brandie Peters (@brandiepeters_) October 17, 2017

A4: location location location. Should face the light, dress properly, choose scene to best express yourself, setup audio / video #socialroi
— Benny Gelbendorf (@BGelbendorf) October 17, 2017

A4: the noise in the surrounding area / lighting / distractions that could take away from the subject of the live stream. #socialroi https://t.co/gHpQDi7c8k
— Hirsch Gift (@HirschGift) October 17, 2017

A4. A place without distractions and away from kids. my kids are always so curious when i go live #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 17, 2017

A4 Online teacher for 6 years doing live lectures on video. YOUR BACKGROUND! Neutral bg needed, backdrop: https://t.co/2YlwZoizmK #SocialROI
— Elaine Venter (@el_venter) October 17, 2017

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Q5: What programs/ tools do you recommend for filming and producing live video? #SocialROI pic.twitter.com/IjinhsSFaG
— ManageFlitter (@ManageFlitter) October 17, 2017

Guest Answers

A5) My favorites are Ecamm for Level 3 (Mac) and vMix for Level 3 & 4 (PC). For Level 1 & 2 – whatever phone you have! 🙂 #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

Other Answers

A5. i invested in a mic, a good floor ring light, and a pair of earphones. that’s everything i use. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 17, 2017

Don’t forget about audio!!! Test and get good mics etc! People forget about sound quality! #SocialRoi https://t.co/Fw7nGGEDIo
— Kevin Garber (@Ke_Ga) October 17, 2017

A5. Have been using @Camtasia for a loooong time to record / edit / produce video. Currently using it to develop online courses #SocialROI
— Su Doyle (@sudoyle) October 17, 2017

A5: Definitely a tripod. We currently use a regular camera one, w/ an iPad adapter, lights, and a microphone #socialroi https://t.co/FaCuXoI4MR
— Hirsch Gift (@HirschGift) October 17, 2017

A5. #socialroi
Love Camtasia. However, been using mobile to record and edit lately ! https://t.co/D1OnZfOYro
— Natasha G. (@nplusg) October 17, 2017

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Q6: Is there a cure for a lack of live viewers? If so, what is it? #SocialROI pic.twitter.com/fR33k7uWLL
— ManageFlitter (@ManageFlitter) October 17, 2017

Guest Answers

A6) Absolutely there’s a cure for lack of viewers! The answer is strategy. 🙂 #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A6b) This is a much deeper conversation and one I train on in depth, but 3 things to think about… #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A6c) #1) Give a great SHORT description/tease! Draw them in and make them WANT to stop what they’re doing to watch you! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A6d) #2) Promote. On Level 3 & 4 you can schedule. Promote on social and through email. Make it easy for them to show up! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A6e) #3) Use Life Streams to build Know, Like & Trust and connect with people on a more human level… #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A6f) … which causes them to want to show up to your regular shows! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A6g) Bonus tip! On Facebook LIVE you can use Bots during LIVE video – get them to subscribe to notifications! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

Other Answers

A6 Continue to be active and available on video. If you do good work and promote it, followers will build as with other content. #SocialROI
— Jim Katzaman (@JKatzaman) October 17, 2017

A6: Absolutely. Get the word out – build the audience, keep reminding people to tune in – give them great content to talk about. #socialroi https://t.co/7HnXjJH4Sg
— Hirsch Gift (@HirschGift) October 17, 2017

A6) CONSISTENCY! A big part of building an audience has to do with getting that audience to trust you. #SocialROI
— James Mann (@jamesmann23) October 17, 2017

#socialroi A6: ADDITIONALLY
Maxyour “replay” value – most ppl will watch REPLAY not live. That’s how you get em to tune in the next time! https://t.co/EoaVG0uRzs
— Brandie Peters (@brandiepeters_) October 17, 2017

A6: Reuse the content. upload to #YouTube / #Vimeo . Make it an audio file (recording / podcast). put it in writing and more #socialroi
— Benny Gelbendorf (@BGelbendorf) October 17, 2017

A6 #socialroi like anything it’s never a sprint, so build genuine connected communities and you’ll always have a caring and sharing audience https://t.co/b6rh7ajHrV
— mark longbottom (@marklongbottom_) October 17, 2017

A6. #socialroi
Yes. Research, test & monitor what works and what does not. You can engage, talk to your audience & improve https://t.co/dzwyWEo1DF
— Natasha G. (@nplusg) October 17, 2017

A6 Trial & error. Sometimes it takes time to get word-of-mouth going about show. Advertise & repurpose live plays in other ways #SocialROI
— Elaine Venter (@el_venter) October 17, 2017

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Q7: What are some creative ways of recycling your video content after the stream has ended? Who is doing this well? #SocialROI pic.twitter.com/eMRkzaWxEC
— ManageFlitter (@ManageFlitter) October 17, 2017

Guest Answers

A7) On Level 3 & 4, you can record to your computer and clip part of the LIVE show for YouTube. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A7b) Add an outro that encourages people to show up LIVE. #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A7c) You can recycle content without recycling the actual show. Meaning… #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A7d) Take a piece of your podcast. Do a deep dive on LIVE. Connect the two so people feel compelled to watch/listen to BOTH! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

A7e) @screwthe9tofive is doing a great job at using multiple platforms (podcast, LIVE video, etc) and tying content together! #SocialROI
— Luria Petrucci (@LuriaPetrucci) October 17, 2017

Other Answers

A7: I would suggest taking “talking point” clips of the video and promoting them on FB/Instagram/Twitter etc. #socialroi
— Tim @ Stoneham Press (@StonehamPress) October 17, 2017

A7. You can spin off the livestream into a YouTube upload and the audio into a podcast or edited podcast. #SocialRoi https://t.co/njvSnnaXDS
— Kevin Garber (@Ke_Ga) October 17, 2017

A7. I always do a blog post recap of my live. But i can see people can use clips of the live show on Instagram & Twitter. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 17, 2017

A7. #socialroi
Posting on all social media outlets you have presence, then link to those in blog and other sources. https://t.co/jC4INE80Ne
— Natasha G. (@nplusg) October 17, 2017

A7 Twitch users! Some repurpose to showcase highlights or something funny that might have happened live, like @tehjabberwock10 #SocialROI
— Elaine Venter (@el_venter) October 17, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 24th October 2017, 5.00pm EDT.

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