Skip to content
Share to Facebook Share to Twitter Share to Google+

Twitter Chat: Virtual Reality (VR): a Marketer's Dream or Nightmare? - Transcript & Summary

Twitter Chat: Virtual Reality (VR): a Marketer's Dream or Nightmare? - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 9th May 2017.

Madalyn Sklar hosted a Twitter Chat with Cathy Hackl around the topic of “Virtual Reality (VR): a Marketer’s Dream or Nightmare?”

Details of our next Twitter Chat:

Topic: Social Listening – Why is it important?
Guest: Joe Martin – Social Insights Lead at Adobe
Date & Time: Tuesday, 16th May 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Cathy Hackl.

Questions

  1. Let’s start with the basics – What is VR and how does it differ from AR and MR?
  2. There is a lot of hype around VR but adoption seems slow. What are the biggest barriers to entry?
  3. Which industries do you predict VR will have the biggest impact on and why?
  4. Can you provide some examples of brands that have used VR as a storytelling platform?
  5. In your opinion, what role does/will VR play in Social Media?
  6. What are some things marketers need to be aware of when creating content for VR?
  7. What kind of insights and data can marketers gather from VR? Where would they typically find and track this data?
  8. What are some of your favourite VR experiences?

Q1) Let’s start with the basics – What is VR and how does it differ from AR and MR? #SocialROI pic.twitter.com/Gjes7nyrY9
— ManageFlitter (@ManageFlitter) May 9, 2017

Guest Answers

A1: #VR is an umbrella term $ fully-immersive experiences. Usually using a HMD and it’s separates your from the real world. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A1: #VR can be a completely digital world or real world content #360video) or a combination of both. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A1: #AR on the other hand is when there’s a digital overlay over the real world. Think #PokemonGo or Snapchat lenses. #SocialROI pic.twitter.com/motOIvwJWn
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A1: #MR takes it one step further #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A1: #MR blends the real world w/ virtual world & u can interact w/ these digital elements #SocialROI via @magicleap https://t.co/kFGLLinNa1
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

Other Answers

@ManageFlitter A1) VR is a pure virtual world, AR is extra stuff added to a view of our own world (e.g Pokemon). No idea for MR #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 9, 2017

A1 VR imitates real life scenario’s while AR is a computer generated enhancement. I have more experience in VR #SocialROI https://t.co/6Xd4WyyOBR
— Jade Alberts Consult (@Jade_A_Consult) May 9, 2017

@ManageFlitter A1. VR is essentially putting yourself into a simulation, whereas MR/AR overlaps with your current view. [JP] #socialroi
— Social or Nothing (@socialornothing) May 9, 2017

Back to top

Q2) There is a lot of hype around VR but adoption seems slow. What are the biggest barriers to entry? #SocialROI pic.twitter.com/MvEg4HKJ89
— ManageFlitter (@ManageFlitter) May 9, 2017

Guest Answers

A2: Barriers to entre are several: 1- pricing of HMDs 2-distribution 3-consumer awareness. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A2: It a lot about the prices going down and folks really becoming aware of what is #VR and what’s not #VR. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A3: Definitely cost! It’s estimated that it takes between 20-30% more to make a #VR experience than a regular video. #SocialROi
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A2: Marketers need to be educated too. Now that Facebook is pushing #SocialVR you need to understand the shift in content #SOcialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

Other Answers

@ManageFlitter A2) Adoption of a standard cheap platform. Some cheap platforms out there, but no dominant standard yet. #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 9, 2017

@ManageFlitter @CathyHackl A2 – Cost, lack of knowledge about why and how to use it. Frame of reference tends to be the 90s when it was weird and laughable? #socialROI
— Louise Upchurch (@Loulou_Uberkirk) May 9, 2017

@ManageFlitter @CathyHackl A2. People are afraid of no more privacy due to virtual reality and that it is the big brother looking at you #socialroi
— Cheval John (@chevd80) May 9, 2017

A2: Perceived learning curve and the typical hesitation about anything still beta-ish. #socialroi
— Randy Thio (@ideabloke) May 9, 2017

@ManageFlitter A2. Price and education. There is a bit of a preconceived notion that VR is really niche and is high in price (JP) #socialroi
— Social or Nothing (@socialornothing) May 9, 2017

Back to top

Q3) Which industries do you predict VR will have the biggest impact on and why? #SocialROI pic.twitter.com/pezJAyysD3
— ManageFlitter (@ManageFlitter) May 9, 2017

Guest Answers

A3: Sports for sure! My friends at @nextvr are doing amazing work with the @NBA and #VR. #socialroi
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A3: The @FIFAcom world cup in Russia will be a huge moment for #VR and #AR. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A3: Def Music and Gaming are a huge part of #VR #SocialROI.
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

Other Answers

@ManageFlitter A3) Real Estate, Tourism, Remote Conferencing. And probably lots of things we haven’t thought of yet. #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 9, 2017

@ManageFlitter @CathyHackl A3. I believe that the sports industries will be impacted more by virtual reality because people will be apart of matchups #socialroi
— Cheval John (@chevd80) May 9, 2017

A3: I can see the travel industry really benefitting from VR right now, followed by the cosmetic surgery industry. #socialroi
— Randy Thio (@ideabloke) May 9, 2017

A3) My Dentist tells me VR already used in dental training extensively. #SocialRoi https://t.co/OQiFNhBOhB
— Kevin Garber (@Ke_Ga) May 9, 2017

A3: real estate investors – easier to VR experience and see it before you fly thousands miles to see #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017

@ManageFlitter @CathyHackl A3.) Education will adopt VR for students to have fully immersive learning experiences. Saw a demo of this at 2016 @CollisionHQ#socialroi
— Brandie Peters (@brandiepeters_) May 9, 2017

@ManageFlitter @CathyHackl A3) …the Entertainment/Sports industry is the only one that I can see having the $ to invest in making it happen wide scale #socialroi
— Dave Zoradi (@davezoradi) May 9, 2017

Back to top

Q4) Can you provide some examples of brands that have used VR as a storytelling platform? #SocialROI pic.twitter.com/7hllRrVkL8
— ManageFlitter (@ManageFlitter) May 9, 2017

Guest Answers

A4: Additionally we were the only #VR piece nominated 4 #Tribeca X Award for branded storytelling. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A4: Good read via @alicebonasio. https://t.co/Z6Puc10NUw #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A4: The standard metrics that we use in social and #marketing might not work in #VR. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

Other Answers

A4: The discovery chnl use VR – u get a real story and feel diving in the ocean with Sharks #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017

@ManageFlitter @CathyHackl A4. @CathyHackl already mentioned @Audi used virtual reality as a story-telling platform #socialroi
— Cheval John (@chevd80) May 9, 2017

Back to top

Q5) In your opinion, what role does/will VR play in Social Media? #SocialROI pic.twitter.com/FBHTxcB69K
— ManageFlitter (@ManageFlitter) May 9, 2017

Guest Answers

A5: It will play a major role. Just think of all the #socialvR and #AR announcements that Facebook made during #f82017 #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A5: #AR cameras will map your house & will able to scan it too. As marketers the amount of data that #AR will provide is massive. #SocialROi
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A5: I promise you everyone on this chat will be sharing #360videos by this time next year. Content is shifting. #SocialROI #VR
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

Other Answers

@ManageFlitter @CathyHackl A5. Imagine this – we are all chatting in a virtual lounge or cool hang out space. gd bye 2D experiences… #socialroi
— Brandie Peters (@brandiepeters_) May 9, 2017

A5: AR for fashion – u can see what clothing looks like on you and share it – great for the industry #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017

A5 it will make work meetings more enjoyable. Imagine meeting on the edge of Niagara Falls. I think SM will be slow to adapt VR #SocialROI https://t.co/c1DcLi2XkM
— Jade Alberts Consult (@Jade_A_Consult) May 9, 2017

@ManageFlitter A5. Since a lot of digital marketing is visual content, VR will play a big part! Stories will be immersive! [JP] #socialroi
— Social or Nothing (@socialornothing) May 9, 2017

Back to top

Q6) What are some things marketers need to be aware of when creating content for VR? #SocialROI pic.twitter.com/YHzmFSjNUT
— ManageFlitter (@ManageFlitter) May 9, 2017

Guest Answers

A6: Marketers need to understand that content is shifting from 2D flat to 3D, 360 and sometimes holographic. #SocialROi #VR #AR #MR
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A5: Marketers need to understand that the convo around #VR and #AR is really about the next computing platform. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A6: Start experimenting with #VR and #AR but if you want a solid #VR marketing campaign hire folks who know #VR. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

Other Answers

@ManageFlitter @CathyHackl A6. They need to be aware of their surroundings when creating content for virtual reality #socialroi
— Cheval John (@chevd80) May 9, 2017

A6. Adopt their message to the unique platform of VR. Not using a cookie-cutter approach. #socialroi
— Ai Zhang (@aiaddysonzhang) May 9, 2017

Back to top

Q7) What kind of insights and data can marketers gather from VR? Where would they typically find and track this data? #SocialROI pic.twitter.com/iUQPHTndPI
— ManageFlitter (@ManageFlitter) May 9, 2017

Guest Answers

@ManageFlitter A7: This is tricky. Right now you have heat maps that show you where folks look in a #VR experience. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A7: You can also measure time spent in an experience and recall. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A7: Metrics are evolving #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A7: But folks remember #AR and #MR will impact marketing heavily since they will contextualize our reality. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A7: I even learned to code and I’m getting @unity3d certified cause I want to bridge the gap between marketing and tech. #VR #AR #SocialROi
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

Other Answers

@ManageFlitter A7) Could track eye movements in an environment. Property shown in VR – red fridge puts off buyers… #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 9, 2017

@ManageFlitter @CathyHackl A7) heatmap analysis you get with websites at present would go to a whole other level with gaze analytics…#socialROI
— Gil David (@Gil_RunDMG) May 9, 2017

A7 you would be able to map where people go and what they are looking at #VirtualAtire #VirtualTravel and markers to them #socialRoi https://t.co/rH85SJYFHo
— Jade Alberts Consult (@Jade_A_Consult) May 9, 2017

Back to top

Q8) What are some of your favourite VR experiences? #SocialROI pic.twitter.com/Zk2TtcCOkr
— ManageFlitter (@ManageFlitter) May 9, 2017

Guest Answers

A8: I just came back from #Tribeca and I loved The Last Goodbye by @gaboarora. He’s a genius. I was crying my eyes out. #SOcialROi.
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A8: Experiences that generate not just empathy but most importantly compassion, since compassion leads to action #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A8: Here’s a list of @LighthouseVR‘s fav #VR 5 experiences at #Tribeca written by yours truly. #SocialROi https://t.co/mOltti8Qlu
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

A8: I can tell you that smelling and feeling a tree in #VR has definitely been a highlight for me. #SocialROI pic.twitter.com/hBszRzeThq
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017

Other Answers

@ManageFlitter @CathyHackl A8. I tried out the virtual reality that had a dinosaur and that was scary #socialroi
— Cheval John (@chevd80) May 9, 2017

@ManageFlitter A8. Not me personally, but I love watching viral videos of people freaking out playing horror VR games [JP] #socialroi
— Social or Nothing (@socialornothing) May 9, 2017

A8 my time @mammothvr was awesome showing me all the possibilities of VR. I was blown away and still tell people about it #SocialROI https://t.co/YxBXe0FLKT
— Jade Alberts Consult (@Jade_A_Consult) May 9, 2017

A8: OMG VR X-Racer is amazing #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017

A8: also did a haunted house as VR – incredibly creepy – let’s just say I couldn’t sleep that night #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017

A8) Anyone who’s seen THAT episode of #BlackMirror knows VR can be scary! #socialroi
— Gil David (@Gil_RunDMG) May 9, 2017

Back to top

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 16th May 2017, 6.00pm EDT.

Back to Top