Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 9th May 2017.
Madalyn Sklar hosted a Twitter Chat with Cathy Hackl around the topic of “Virtual Reality (VR): a Marketer’s Dream or Nightmare?”
Details of our next Twitter Chat:
Topic: Social Listening – Why is it important?
Guest: Joe Martin – Social Insights Lead at Adobe
Date & Time: Tuesday, 16th May 2017, 6.00pm EDT
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Cathy Hackl.
Questions
- Let’s start with the basics – What is VR and how does it differ from AR and MR?
- There is a lot of hype around VR but adoption seems slow. What are the biggest barriers to entry?
- Which industries do you predict VR will have the biggest impact on and why?
- Can you provide some examples of brands that have used VR as a storytelling platform?
- In your opinion, what role does/will VR play in Social Media?
- What are some things marketers need to be aware of when creating content for VR?
- What kind of insights and data can marketers gather from VR? Where would they typically find and track this data?
- What are some of your favourite VR experiences?
Q1) Let’s start with the basics – What is VR and how does it differ from AR and MR? #SocialROI pic.twitter.com/Gjes7nyrY9
— ManageFlitter (@ManageFlitter) May 9, 2017
Guest Answers
A1: #VR is an umbrella term $ fully-immersive experiences. Usually using a HMD and it’s separates your from the real world. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A1: #VR can be a completely digital world or real world content #360video) or a combination of both. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A1: #AR on the other hand is when there’s a digital overlay over the real world. Think #PokemonGo or Snapchat lenses. #SocialROI pic.twitter.com/motOIvwJWn
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A1: #MR takes it one step further #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A1: #MR blends the real world w/ virtual world & u can interact w/ these digital elements #SocialROI via @magicleap https://t.co/kFGLLinNa1
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
Other Answers
@ManageFlitter A1) VR is a pure virtual world, AR is extra stuff added to a view of our own world (e.g Pokemon). No idea for MR #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 9, 2017
A1 VR imitates real life scenario’s while AR is a computer generated enhancement. I have more experience in VR #SocialROI https://t.co/6Xd4WyyOBR
— Jade Alberts Consult (@Jade_A_Consult) May 9, 2017
@ManageFlitter A1. VR is essentially putting yourself into a simulation, whereas MR/AR overlaps with your current view. [JP] #socialroi
— Social or Nothing (@socialornothing) May 9, 2017
Q2) There is a lot of hype around VR but adoption seems slow. What are the biggest barriers to entry? #SocialROI pic.twitter.com/MvEg4HKJ89
— ManageFlitter (@ManageFlitter) May 9, 2017
Guest Answers
A2: Barriers to entre are several: 1- pricing of HMDs 2-distribution 3-consumer awareness. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A2: It a lot about the prices going down and folks really becoming aware of what is #VR and what’s not #VR. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A3: Definitely cost! It’s estimated that it takes between 20-30% more to make a #VR experience than a regular video. #SocialROi
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A2: Marketers need to be educated too. Now that Facebook is pushing #SocialVR you need to understand the shift in content #SOcialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
Other Answers
@ManageFlitter A2) Adoption of a standard cheap platform. Some cheap platforms out there, but no dominant standard yet. #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 9, 2017
@ManageFlitter @CathyHackl A2 – Cost, lack of knowledge about why and how to use it. Frame of reference tends to be the 90s when it was weird and laughable? #socialROI
— Louise Upchurch (@Loulou_Uberkirk) May 9, 2017
@ManageFlitter @CathyHackl A2. People are afraid of no more privacy due to virtual reality and that it is the big brother looking at you #socialroi
— Cheval John (@chevd80) May 9, 2017
A2: Perceived learning curve and the typical hesitation about anything still beta-ish. #socialroi
— Randy Thio (@ideabloke) May 9, 2017
@ManageFlitter A2. Price and education. There is a bit of a preconceived notion that VR is really niche and is high in price (JP) #socialroi
— Social or Nothing (@socialornothing) May 9, 2017
Q3) Which industries do you predict VR will have the biggest impact on and why? #SocialROI pic.twitter.com/pezJAyysD3
— ManageFlitter (@ManageFlitter) May 9, 2017
Guest Answers
A3: Sports for sure! My friends at @nextvr are doing amazing work with the @NBA and #VR. #socialroi
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A3: The @FIFAcom world cup in Russia will be a huge moment for #VR and #AR. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A3: Def Music and Gaming are a huge part of #VR #SocialROI.
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
Other Answers
@ManageFlitter A3) Real Estate, Tourism, Remote Conferencing. And probably lots of things we haven’t thought of yet. #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 9, 2017
@ManageFlitter @CathyHackl A3. I believe that the sports industries will be impacted more by virtual reality because people will be apart of matchups #socialroi
— Cheval John (@chevd80) May 9, 2017
A3: I can see the travel industry really benefitting from VR right now, followed by the cosmetic surgery industry. #socialroi
— Randy Thio (@ideabloke) May 9, 2017
A3) My Dentist tells me VR already used in dental training extensively. #SocialRoi https://t.co/OQiFNhBOhB
— Kevin Garber (@Ke_Ga) May 9, 2017
A3: real estate investors – easier to VR experience and see it before you fly thousands miles to see #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017
@ManageFlitter @CathyHackl A3.) Education will adopt VR for students to have fully immersive learning experiences. Saw a demo of this at 2016 @CollisionHQ –#socialroi
— Brandie Peters (@brandiepeters_) May 9, 2017
@ManageFlitter @CathyHackl A3) …the Entertainment/Sports industry is the only one that I can see having the $ to invest in making it happen wide scale #socialroi
— Dave Zoradi (@davezoradi) May 9, 2017
Q4) Can you provide some examples of brands that have used VR as a storytelling platform? #SocialROI pic.twitter.com/7hllRrVkL8
— ManageFlitter (@ManageFlitter) May 9, 2017
Guest Answers
A4: Additionally we were the only #VR piece nominated 4 #Tribeca X Award for branded storytelling. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A4: Good read via @alicebonasio. https://t.co/Z6Puc10NUw #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A4: The standard metrics that we use in social and #marketing might not work in #VR. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
Other Answers
A4: The discovery chnl use VR – u get a real story and feel diving in the ocean with Sharks #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017
@ManageFlitter @CathyHackl A4. @CathyHackl already mentioned @Audi used virtual reality as a story-telling platform #socialroi
— Cheval John (@chevd80) May 9, 2017
Q5) In your opinion, what role does/will VR play in Social Media? #SocialROI pic.twitter.com/FBHTxcB69K
— ManageFlitter (@ManageFlitter) May 9, 2017
Guest Answers
A5: It will play a major role. Just think of all the #socialvR and #AR announcements that Facebook made during #f82017 #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A5: #AR cameras will map your house & will able to scan it too. As marketers the amount of data that #AR will provide is massive. #SocialROi
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A5: I promise you everyone on this chat will be sharing #360videos by this time next year. Content is shifting. #SocialROI #VR
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
Other Answers
@ManageFlitter @CathyHackl A5. Imagine this – we are all chatting in a virtual lounge or cool hang out space. gd bye 2D experiences… #socialroi
— Brandie Peters (@brandiepeters_) May 9, 2017
A5: AR for fashion – u can see what clothing looks like on you and share it – great for the industry #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017
A5 it will make work meetings more enjoyable. Imagine meeting on the edge of Niagara Falls. I think SM will be slow to adapt VR #SocialROI https://t.co/c1DcLi2XkM
— Jade Alberts Consult (@Jade_A_Consult) May 9, 2017
@ManageFlitter A5. Since a lot of digital marketing is visual content, VR will play a big part! Stories will be immersive! [JP] #socialroi
— Social or Nothing (@socialornothing) May 9, 2017
Q6) What are some things marketers need to be aware of when creating content for VR? #SocialROI pic.twitter.com/YHzmFSjNUT
— ManageFlitter (@ManageFlitter) May 9, 2017
Guest Answers
A6: Marketers need to understand that content is shifting from 2D flat to 3D, 360 and sometimes holographic. #SocialROi #VR #AR #MR
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A5: Marketers need to understand that the convo around #VR and #AR is really about the next computing platform. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A6: Start experimenting with #VR and #AR but if you want a solid #VR marketing campaign hire folks who know #VR. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
Other Answers
@ManageFlitter @CathyHackl A6. They need to be aware of their surroundings when creating content for virtual reality #socialroi
— Cheval John (@chevd80) May 9, 2017
A6. Adopt their message to the unique platform of VR. Not using a cookie-cutter approach. #socialroi
— Ai Zhang (@aiaddysonzhang) May 9, 2017
Q7) What kind of insights and data can marketers gather from VR? Where would they typically find and track this data? #SocialROI pic.twitter.com/iUQPHTndPI
— ManageFlitter (@ManageFlitter) May 9, 2017
Guest Answers
@ManageFlitter A7: This is tricky. Right now you have heat maps that show you where folks look in a #VR experience. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A7: You can also measure time spent in an experience and recall. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A7: Metrics are evolving #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A7: But folks remember #AR and #MR will impact marketing heavily since they will contextualize our reality. #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A7: I even learned to code and I’m getting @unity3d certified cause I want to bridge the gap between marketing and tech. #VR #AR #SocialROi
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
Other Answers
@ManageFlitter A7) Could track eye movements in an environment. Property shown in VR – red fridge puts off buyers… #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 9, 2017
@ManageFlitter @CathyHackl A7) heatmap analysis you get with websites at present would go to a whole other level with gaze analytics…#socialROI
— Gil David (@Gil_RunDMG) May 9, 2017
A7 you would be able to map where people go and what they are looking at #VirtualAtire #VirtualTravel and markers to them #socialRoi https://t.co/rH85SJYFHo
— Jade Alberts Consult (@Jade_A_Consult) May 9, 2017
Q8) What are some of your favourite VR experiences? #SocialROI pic.twitter.com/Zk2TtcCOkr
— ManageFlitter (@ManageFlitter) May 9, 2017
Guest Answers
A8: I just came back from #Tribeca and I loved The Last Goodbye by @gaboarora. He’s a genius. I was crying my eyes out. #SOcialROi.
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A8: Experiences that generate not just empathy but most importantly compassion, since compassion leads to action #SocialROI
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A8: Here’s a list of @LighthouseVR‘s fav #VR 5 experiences at #Tribeca written by yours truly. #SocialROi https://t.co/mOltti8Qlu
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
A8: I can tell you that smelling and feeling a tree in #VR has definitely been a highlight for me. #SocialROI pic.twitter.com/hBszRzeThq
— Cathy Hackl VR, AR (@CathyHackl) May 9, 2017
Other Answers
@ManageFlitter @CathyHackl A8. I tried out the virtual reality that had a dinosaur and that was scary #socialroi
— Cheval John (@chevd80) May 9, 2017
@ManageFlitter A8. Not me personally, but I love watching viral videos of people freaking out playing horror VR games [JP] #socialroi
— Social or Nothing (@socialornothing) May 9, 2017
A8 my time @mammothvr was awesome showing me all the possibilities of VR. I was blown away and still tell people about it #SocialROI https://t.co/YxBXe0FLKT
— Jade Alberts Consult (@Jade_A_Consult) May 9, 2017
A8: OMG VR X-Racer is amazing #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017
A8: also did a haunted house as VR – incredibly creepy – let’s just say I couldn’t sleep that night #SocialROI
— Seekalook (@SeekaWebVideo) May 9, 2017
A8) Anyone who’s seen THAT episode of #BlackMirror knows VR can be scary! #socialroi
— Gil David (@Gil_RunDMG) May 9, 2017
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 16th May 2017, 6.00pm EDT.