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Twitter Chat: Video Marketing for Beginners - Tips & Tricks for Getting Started - Transcript & Summary

Twitter Chat: Video Marketing for Beginners - Tips & Tricks for Getting Started - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 21st November 2017.

Madalyn Sklar hosted a Twitter Chat with Owen Video around the topic of “Video Marketing for Beginners – Tips & Tricks for Getting Started”.

Details of our next Twitter Chat:

Topic: Going Viral: Where Social and PR collide
Guest: Jeff Barrett – PR/Social Media Consultant & Writer
Date & Time: Tuesday, 28th November 2017, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Owen Video.

From the CEO Questions:

  1. In your opinion, how could ManageFlitter enhance its video marketing efforts?

Guest Questions:

  1. Let’s start with the basics: What is Video Marketing?
  2. Is it possible to build a profitable channel without a lot of subscribers or ads? If so, how?
  3. In your opinion, what is the best AV (audio visual) setup for marketers on a budget?
  4. What are some common mistakes beginners make when conducting video marketing?
  5. There are many different video styles. How do beginners decide which style best suits their brand? Is there a winning format?
  6. Youtube is the second biggest search engine next to Google. How can marketers use Youtube to improve brand discovery and SEO?
  7. In your opinion, who is doing video marketing well and why?

From the CEO Questions:

Q for @Ke_Ga) In your opinion, how could ManageFlitter enhance its video marketing efforts? #SocialROI pic.twitter.com/dkYjTh5NeF
— ManageFlitter (@ManageFlitter) November 21, 2017

CEO Answers

A1. @ManageFlitter ‘s value proposition is not always well understand by Twitter users & prospective ManageFlitter customers. #SocialRoi https://t.co/usO8UVrIpr
— Kevin Garber (@Ke_Ga) November 21, 2017

A2. I have long wanted to do a series of short video clips that we can promote on Facebook & Twitter that clearly communicates the power of ManageFlitter to prospective users. #SocialRoi https://t.co/usO8UVrIpr
— Kevin Garber (@Ke_Ga) November 21, 2017

A3. I would also love to do more with our @MonkeyPodcast & FB live post #SocialRoi video chat with guests – create a few short highlights pulled from the original and promote on FB & Twitter. Repurposing makes so much sense when we already have the footage. #SocialRoi https://t.co/usO8UVrIpr
— Kevin Garber (@Ke_Ga) November 21, 2017

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Guest Questions:

Q1: Let’s start with the basics: What is Video Marketing? #SocialROI pic.twitter.com/99FtEdvlfi
— ManageFlitter (@ManageFlitter) November 21, 2017

Guest Answers

A1 – Video marketing is all about video with a PURPOSE. It's designed to get someone to accomplish a business objective #socialroi
— Owen Video (@owenvideo) November 21, 2017

P3 Content Strategy – every video needs a Platform, Purpose, and People to target #socialroi
— Owen Video (@owenvideo) November 21, 2017

A1 – most common objectives – views, clicks, watch time, retention. #socialroi
— Owen Video (@owenvideo) November 21, 2017

Other Answers

A1 Video marketing relies heavily on video to make emotional pitches for brands. #SocialROI
— Jim Katzaman (@JKatzaman) November 21, 2017

A1. Video marketing is when you provide educational content about your specific business industry and solving pain points #socialroi
— Cheval John (@chevd80) November 21, 2017

A1B. You also show the humanity behind the brand on video and you build a community too #socialroi
— Cheval John (@chevd80) November 21, 2017

A1) Video Marketing is sometimes the "easier content"… Once you get into the habit, and have some "go to" tools – videos are often quicker, easier, and make more of an impact. #socialroi
— Gary Ennis (@nsdesign) November 21, 2017

A1. Video marketing is creating a video with a clear purpose and a clear call to action to educate and inform your audience #socialroi
— Bobby Klinck (@BobbyKlinck) November 21, 2017

A1 Content tailored & aligned to specific medium or way ppl are used to consuming content. Usually w/strategic focus >education, awareness or sales support #SocialROI https://t.co/7YPLq7WFsm
— Zala Bricelj (@ZalkaB) November 21, 2017

A1 Video marketing is simply using video to share a message. It can be personalized or target a specific demographic#SocialROI https://t.co/uBHaWa7DLZ
— Nicholas Thickett (@NThickett) November 21, 2017

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Q2: Is it possible to build a profitable channel without a lot of subscribers or ads? If so, how? #SocialROI pic.twitter.com/Itj5qBzjFg
— ManageFlitter (@ManageFlitter) November 21, 2017

Guest Answers

A2 @ManageFlitter – Yes. I made 6 figures from my channel before ever running an ad or leveraging subscribers. #socialroi
— Owen Video (@owenvideo) November 21, 2017

A2 – For your business, subscribers aren't necessary – you only need THE RIGHT views to be successful #socialroi
— Owen Video (@owenvideo) November 21, 2017

Video Marketing Secret – every video needs to link back to a web page, offer, video or get increased commitment from the viewer
#socialroi
— Owen Video (@owenvideo) November 21, 2017

Video Marketing 101: make videos specifically for your niche. If you please everyone – you please no one. #socialroi
— Owen Video (@owenvideo) November 21, 2017

Other Answers

A2 Highly targeted videos get engagement. That engagement can drive sales or build a following.
I send personalized videos directly to prospects and clients#SocialROI #business https://t.co/2VFOzEpM0s
— Nicholas Thickett (@NThickett) November 21, 2017

A2. i think it will be challenging to be profitable without establishing yourself first or having a community. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) November 21, 2017

A2 For a profitable video channel you don't need subscribers or ads as much as fans — the people who are your most avid supporters who in effect do the marketing for you. #SocialROI
— Jim Katzaman (@JKatzaman) November 21, 2017

A2) I'd always question the objective of building a "profitable channel".. That implies Videos for Videos sake. Instead just create great videos because they work and your audience might want to watch them… don't fret over subscribers or numbers.. #SocialROI https://t.co/TZFlxNqTY3
— Gary Ennis (@nsdesign) November 21, 2017

A2: While having a lot of subscribers and ads is important, having consistent brand presence w/ a human touch is more so.
Ads do not build relationships to drive people to invest in brands. People do. #SocialROI https://t.co/lHmtG43WB9
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) November 21, 2017

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Q3: In your opinion, what is the best AV (audio visual) setup for marketers on a budget? #SocialROI pic.twitter.com/njluwiEqO3
— ManageFlitter (@ManageFlitter) November 21, 2017

Guest Answers

A3 – the best video tools are the ones you already have! #socialroi
— Owen Video (@owenvideo) November 21, 2017

A3 – I shoot with my iphone and a $20 mic. I also use a webcam with a USB mic #socialroi
— Owen Video (@owenvideo) November 21, 2017

A3 – for lighting, shoot in front of a window #socialroi
— Owen Video (@owenvideo) November 21, 2017

A3 – You dont need great equipment. You need great content. Use your phone and buy stuff you want when you want it #socialroi
— Owen Video (@owenvideo) November 21, 2017

Too many of us are worries about looking like Marie Forleo. Don't compete on tech – someone will always beat you. #socialroi
— Owen Video (@owenvideo) November 21, 2017

Video Tip: Don't try to look fancy just yet. Focus on great content first. Make a sale, then buy new gear. #socialroi
— Owen Video (@owenvideo) November 21, 2017

Equipment hack – shoot video near a window with a smartphone on a tripod. No need for lights, mic, or camera crew #socialroi
— Owen Video (@owenvideo) November 21, 2017

A3 – use @videorama or @imovie to edit from your phone #socialroi
— Owen Video (@owenvideo) November 21, 2017

A3 – use @camtasia to edit from desktop. #socialroi
— Owen Video (@owenvideo) November 21, 2017

Other Answers

A3: A phone, a selfie-stick/tripod and a plug-in mic for phone. #socialroi
— Tim Lewis @ Stoneham Press (@StonehamPress) November 21, 2017

A3 Thanks to technology, marketers on a budget can do decent videos on cellphones. Put effort into your work, and quality will shine through. #SocialROI
— Jim Katzaman (@JKatzaman) November 21, 2017

A3. A great computer with excellent video camera built in. A quality microphone and software which streams well and wi-fi #socialroi
— Cheval John (@chevd80) November 21, 2017

A3) Your CameraPhone, & Natural Light!! If you can afford it, a small clip-on Mic (assuming you need commentary), otherwise you're set. Most businesses don't need expensive Video Kit – what you've already got is perfect. It's the message that makes the difference… #SocialROI https://t.co/v05y2d2L1Q
— Gary Ennis (@nsdesign) November 21, 2017

A3. Cannot agree more with Owen. The key is to get started with whatever you have and then upgrade later when necessary. #SocialROI https://t.co/h1yyxnsW2W
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) November 21, 2017

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Q4: What are some common mistakes beginners make when conducting video marketing? #SocialROI pic.twitter.com/WJAXdR3hvn
— ManageFlitter (@ManageFlitter) November 21, 2017

Guest Answers

Full video on top 5 mistakes beginners make: https://t.co/B8igqRg6Zk #socialroi
— Owen Video (@owenvideo) November 21, 2017

A4 – #1 Mistake beginners make in video is NO PLANNING. Video is a house that must be built. Plan your steps. #socialroi
— Owen Video (@owenvideo) November 21, 2017

A4 – for example, WHO is gonna share these? WHY are they gonna share them? WHERE will they share them? #socialroi
— Owen Video (@owenvideo) November 21, 2017

a4 – WHAT will they rank for? WHAT groups will allow me to post them? WHAT blogs might embed them? #socialroi
— Owen Video (@owenvideo) November 21, 2017

A4 this is such a val lesson bc we focus more on stage fright than fail fright. #socialroi
— Owen Video (@owenvideo) November 21, 2017

its scarier to waste time and fail then to look funny on camera. #socialroi
— Owen Video (@owenvideo) November 21, 2017

Other Answers

A4. They only promote their business and not provide value to their audience #socialroi
— Cheval John (@chevd80) November 21, 2017

Mic quality from the built in mics on headphones can be quite good – but can also be really bad. Test them out first with a friend on Skype or similar. #SocialRoi
— Kevin Garber (@Ke_Ga) November 21, 2017

A4. Not starting because you are worried about being perfect. . .don't let the perfect be the enemy of the good. #socialroi
— Bobby Klinck (@BobbyKlinck) November 21, 2017

A4: I would say the following:
-Try too hard to be like everyone else. Natural presentation is best
-Copying others and not establishing their own voice
-Not thinking ahead of the frequency + sustainability of video marketing.#SocialROI https://t.co/UioVHCKBwx
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) November 21, 2017

A4. Producing random videos without clearly understanding why and the purpose. I made this mistake. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) November 21, 2017

A4 My experience has been that the biggest mistake is not having a script and not practicing before taping. Not applicable for LIVE. #SocialRoi
— Lucille Fisher (@sageandsavvy) November 21, 2017

A4 going in without a plan. WHY are you doing video? What does your community want to see in that format, that you’re not providing in another format- #socialroi
— LUCYrk (@LUCYrk78) November 21, 2017

A4) They try and deliver the "perfect" video. We're not newsreaders, we're not actors.. keep it real, keep it authentic, keep it human. Mistakes are fine – don't try and be too glossy and perfect. #SocialROI https://t.co/ejcmZmQ30q
— Gary Ennis (@nsdesign) November 21, 2017

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Q5: There are many different video styles. How do beginners decide which style best suits their brand? Is there a winning format? #SocialROI pic.twitter.com/D0PjjMHBRN
— ManageFlitter (@ManageFlitter) November 21, 2017

Guest Answers

A5 – Winning format: hook, branding, intro, body, engagement, CTA, end card #socialroi
— Owen Video (@owenvideo) November 21, 2017

a5- Hook – grab the viewers attention in 10 seconds with a snappy opener #socialroi
— Owen Video (@owenvideo) November 21, 2017

A5 – Then… Show them your branding… who you are #socialroi
— Owen Video (@owenvideo) November 21, 2017

A5 – Intro yourself quickly and remind them to subscribe or follow #socialroi
— Owen Video (@owenvideo) November 21, 2017

a5 – Go through your body copy quickly. Stay brief. If they want more info, they can buy from you 😀 #socialroi
— Owen Video (@owenvideo) November 21, 2017

A5 – ask for engagement. Typically this is asking a QOTD or something. Get them to leave comments #socialroi
— Owen Video (@owenvideo) November 21, 2017

A5 – call them to action #socialroi
— Owen Video (@owenvideo) November 21, 2017

a5 – finally, show them how to take action on your end card #socialroi
— Owen Video (@owenvideo) November 21, 2017

A5- CASE – copy and steal everything. Don't reinvent. Find what others in your niche are doing and… borrow 🙂 #socialroi
— Owen Video (@owenvideo) November 21, 2017

Remember guy – video format is not just about tutorial, interview, talking head… #socialroi
— Owen Video (@owenvideo) November 21, 2017

It's about what you say and when you say it. All sitcoms and movies follow patterns. You need to follow a pattern #socialroi
— Owen Video (@owenvideo) November 21, 2017

This is how you "lull" or "hypnotize" your viewers into watching you week after week.
#socialroi
— Owen Video (@owenvideo) November 21, 2017

Other Answers

A5) Personally I love tutorial-style videos. Lots of value to be gained, especially for visual learners. I think lots of brands with products would do well with this format.#SocialROI
— Kate Frappell (@katefrappell) November 21, 2017

A5: I'd recommend before picking a style – think about the following:
-How would I describe my presentation style?
-What feels most natural?
-What style fits my brand?
I also recommend doing an audit to see what works for others to see the range of styles out there. #SocialROI https://t.co/psAu5ERq2i
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) November 21, 2017

A5) Suit your brand yes… but more importantly – suit your customers. Like most things – think of them first, and design/style a video around something want to watch. #SocialROI
— Gary Ennis (@nsdesign) November 21, 2017

A5. i used to not have an intro to my live streaming video. Then, i listened to a podcast episode on live streaming by @SMExaminer. Then, i added an intro. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) November 21, 2017

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Q6: Youtube is the second biggest search engine next to Google. How can marketers use Youtube to improve brand discovery and SEO? #SocialROI pic.twitter.com/QyvcRRPBv3
— ManageFlitter (@ManageFlitter) November 21, 2017

Guest Answers

A6 – Your video Titles, descriptions, and tags should contain MAJOR keywords to get favorable ranking from YoUtube #socialroi
— Owen Video (@owenvideo) November 21, 2017

A6 – Dont overthink keyword research bc YouTube is AI. They will clump your videos in with similar theme'd vids #socialroi
— Owen Video (@owenvideo) November 21, 2017

Put your major keywords toward the left-most side of the title #socialroi
— Owen Video (@owenvideo) November 21, 2017

Video Marketing Tip – Title your videos exactly the same way your ideal prospect would ask the question to you. #socialroi
— Owen Video (@owenvideo) November 21, 2017

A6 – also, your channel should be about ONE THING. Not tons of things. That is how a channel dies. #socialroi
— Owen Video (@owenvideo) November 21, 2017

Other Answers

A6. They can put snippets of their live video recordings from facebook on YouTube with the best quotes from there #socialroi
— Cheval John (@chevd80) November 21, 2017

A6B. YouTube is the search engine of video. So if your content solves a pain point, it will be found by the right person #socialroi
— Cheval John (@chevd80) November 21, 2017

A6) Think like a customer.. what would they use to "search" when looking for a video like yours? Then optomise your Titles, Descriptions, Tags.. Choosing the best thumbnail.. Embedding the video on the right page of your site (also optomised for similar keywords) #SocialROI https://t.co/tAfNikpi71
— Gary Ennis (@nsdesign) November 21, 2017

Video Tip – YouTube is great, but don't just link all your other social media channels to it. Instead UPLOAD the same video direct to Facebook (Twitter etc etc), as you'll increase reach.. Remember that Facebook etc, all hate YouTube! Don't link to the competition! #SocialROI
— Gary Ennis (@nsdesign) November 21, 2017

Video Tip – Check out @Quik_App – my current favourite app for creating quick, fun, engaging videos.. beats a "slideshow" any day! Plus it's Free!! #socialroi
— Gary Ennis (@nsdesign) November 21, 2017

A6 Start their own channel. Cross promote to let followers know you are there but make sure you use keywords and tags so your content can be found. #SocialRoi
— Lucille Fisher (@sageandsavvy) November 21, 2017

A6 use @YouTube for demonstration videos, highlights, share behind the scenes, interact to FAQ’s… use it “to learn more” & grow an audience /“subscribers” add SRT file for SEO. #SocialROI pic.twitter.com/6nssnAmNhN
— Jenny DiBella (@JennQBrendan) November 21, 2017

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Q7: In your opinion, who is doing video marketing well and why? #SocialROI pic.twitter.com/CL1fBG0BBu
— ManageFlitter (@ManageFlitter) November 21, 2017

Guest Answers

a7 – @belive is doing video extremely well bc they have recruited their user base to make the videos. #socialroi
— Owen Video (@owenvideo) November 21, 2017

A7 – @excelon does video well bc they've made a full channel that defines the words of their industry #socialroi
— Owen Video (@owenvideo) November 21, 2017

A7 @getresponse is doing well for the same reason as @belive -recruiting the user base to make the vids #socialroi
— Owen Video (@owenvideo) November 21, 2017

A7 – @gillete razors also have great content. #socialroi
— Owen Video (@owenvideo) November 21, 2017

Other Answers

A7. I say @jessikaphillips @mike_gingerich @NOWMG @cheddar because they are consistent in putting out quality content #socialroi
— Cheval John (@chevd80) November 21, 2017

A7: From a personal brand side – I'd say @Schmittastic has done very well in her videos and work.
However, from a brand side – this comes down to the platform and overall strategy they have for a campaign. I'd recommend @Gatorade @adidasUS + @budweiserusa #SocialROI https://t.co/TgAxCsp0gL
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) November 21, 2017

A7) You've got classics like "Old Spice" and "Dollar Shave Club"… but then you've got all the smaller businesses creating "solve it" videos, or "how do I do.." videos, driving respectable traffic to their sites every day… #SocialROI
— Gary Ennis (@nsdesign) November 21, 2017

A7 @MariSmith is a kicking it with video. @loubortone is another expert to follow. #SocialRoi
— Lucille Fisher (@sageandsavvy) November 21, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 28th November 2017, 5.00pm EST.

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