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Twitter Chat: Using Twitter for Social Selling - Transcript & Summary

Twitter Chat: Using Twitter for Social Selling - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 13th June 2017.

Madalyn Sklar hosted a Twitter Chat with Koka Sexton around the topic of “Using Twitter for Social Selling – Tips, Best Practise & Case Studies.”

Details of our next Twitter Chat:

Topic: Social Media as a Tool For Building a Brand That Lasts
Guest: Kami Huyse – Social Media Strategist & CEO at Zoetica Media
Date & Time: Tuesday, 20th June 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Koka Sexton.

From the CEO Questions:

  1. What are your thoughts about Twitter in 2017?

Guest Questions:

  1. What makes Twitter the perfect platform for Social Selling?
  2. What are some tips for a small business that wants to get started with Social Selling on Twitter?
  3. Unpack why Social Selling is more than just lead generation.
  4. What are some of your favourite tools that help you with Social Selling?
  5. What benefits does publishing video content on Twitter offer with respect to Social Selling?
  6. What success stories can you share about small or large businesses getting great results from Social Selling on Twitter?
  7. What does the future hold? Any new technologies or platforms on the horizon that we should keep an eye on?

From the CEO Questions:

Q for @Ke_Ga) What are your thoughts about Twitter in 2017? #SocialROI pic.twitter.com/Fw5LAsNDmK
— ManageFlitter (@ManageFlitter) June 13, 2017

CEO Answers

A:Twitter dominates in politics, sports, news, & showbiz.
Businesses too get can get great mileage out of Twitter in 2017.
#SocialRoi https://t.co/U19wDwAAOb
— Kevin Garber (@Ke_Ga) June 13, 2017

A2/6:
However for many businesses it still isn’t intuitive how they can get value out of Twitter. #SocialRoi https://t.co/U19wDwAAOb
— Kevin Garber (@Ke_Ga) June 13, 2017

A: But the rewards are there for those companies that make efforts to understand mechanics of how to sell/market on Twitter. #SocialRoi https://t.co/U19wDwAAOb
— Kevin Garber (@Ke_Ga) June 13, 2017

A4: IMHO Twitter’s ongoing shift to an algorithmic timeline & other product changes will drive a new phase of growth of Twitter. #SocialRoi https://t.co/U19wDwAAOb
— Kevin Garber (@Ke_Ga) June 13, 2017

A5/6:
Twitter’s most recent metrics already point to increasing user growth.
#SocialRoi pic.twitter.com/rB7NEcXDmB
— Kevin Garber (@Ke_Ga) June 13, 2017

A6/6:
So Twitter is doing just fine in 2017 but I think 2018 will be an even bigger year for Twitter!
End! 🙂#SocialRoi https://t.co/U19wDwAAOb
— Kevin Garber (@Ke_Ga) June 13, 2017

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Guest Questions:

Q1: What makes Twitter the perfect platform for Social Selling? #SocialROI pic.twitter.com/Gx8ivzxC7H
— ManageFlitter (@ManageFlitter) June 13, 2017

Guest Answers

A1: People are much more open on Twitter to talk about their goals and concerns on Twitter. Its also a more open platform. #socialroi https://t.co/XKs8SJPsTX
— Koka Sexton (@kokasexton) June 13, 2017

.@twitter connects you immediately with people that are not as open to connect on other platforms. Twitter is an equalizer. #socialROI https://t.co/XKs8SJPsTX
— Koka Sexton (@kokasexton) June 13, 2017

Other Answers

A1: The audience is MASSIVE and so diverse – it is easy to single out your targeted audience. #SocialROI https://t.co/uw6EjWEfW2
— Katelyn Brower (@BrowerKDnB) June 13, 2017

A1: #Twitter has more information junkies — curious people want to learn new things – not just about connecting. #SocialROI
— Su Doyle (@sudoyle) June 13, 2017

A1: a) The character limit can bring out your creativity in response to another which is a part of what makes you human.#SocialROI pic.twitter.com/b01XNWwIyz
— Alex Harris (@iamspeedyalex) June 13, 2017

A1: Open, open, open. It’s the public water cooler, so easier to connect with those you’re looking to reach in a more organic way #SocialROI
— Trevor (@TrevR) June 13, 2017

A1 Being like a cocktail party, Twitter has the potential to tap into the business possibilities of that and networking. #SocialROI
— Jim Katzaman (@JKatzaman) June 13, 2017

A1: It is asynchronous for 1 – and it is open (minus pvt accounts) so you can see followers/following of everyone. #SocialRoi https://t.co/KpZ8zpg9G7
— Kevin Garber (@Ke_Ga) June 13, 2017

A1) The possibilities are endless. The diversity and the information available are nothing short of a goldmine. #socialroi
— Aashi Mital (@PivotalCEO) June 13, 2017

A1. Twitter makes it easy for brands to engage with their audience. It’s the perfect tool for #custserv #SocialROI https://t.co/fh5zRQmzsw
— Khulekani Christian (@KhulekaniMj) June 13, 2017

A1 It’s the perfect combination of social + community + sales. Lots of opp to blend awareness, lead gen, nurturing & conversion #SocialROI https://t.co/APZ9bdgk31
— Zala Bricelj (@ZalkaB) June 13, 2017

A1 it doesn’t if all you want ate sales – if you want to engage long term it’s what you make it by knowing how to serve #socialroi https://t.co/veIX7fmbLy
— mark longbottom (@marklongbottom_) June 13, 2017

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Q2: What are some tips for a small business that wants to get started with Social Selling on Twitter? #SocialROI pic.twitter.com/Xt5HRzYNVw
— ManageFlitter (@ManageFlitter) June 13, 2017

Guest Answers

A2: Focus on adding value and building your audience #socialROI pic.twitter.com/EcbDtEVLiK
— Koka Sexton (@kokasexton) June 13, 2017

Become a resource for your buyers. #SocialROI https://t.co/OyUhKgbbHi
— Koka Sexton (@kokasexton) June 13, 2017

#SocialROI Create compelling offers that drive traffic.
— Koka Sexton (@kokasexton) June 13, 2017

Other Answers

A2) Make sure you have your profile and pinned tweets correctly set up so people can see that you are selling #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 13, 2017

A2: Listen. Refine who and what you’re listening to and for. Then listen some more. Twitter is great for that #SocialROI https://t.co/oVXY9XKjJ7
— Trevor (@TrevR) June 13, 2017

A2 Step 1 for social selling on Twitter: Don’t start out social selling on Twitter. Be social first & foremost. Buyers will come. #SocialROI
— Jim Katzaman (@JKatzaman) June 13, 2017

A2: Understand your audience first – find out the content that resonates with them, then start engaging. #SocialROI https://t.co/PENpHBwnfU
— Katelyn Brower (@BrowerKDnB) June 13, 2017

A2. I think to be great at twitter you have to understand it and like it as a person before you try to apply it to your biz #socialroi
— Brandie Peters(@brandiepeters_) June 13, 2017

A2:
1\ Tweet 2x a day,1 about ur biz,1 info for ur target mkt.
2\ Reply to all @ replies.
3\ Follow 10 competitor’s followers/day.#SocialRoi https://t.co/46e3phl3Pi
— Kevin Garber (@Ke_Ga) June 13, 2017

A2 I always think about whether I’m adding value to a conversation – establish credibility and then engage #socialROI
— Martell Media House (@Martell_Media) June 13, 2017

A2 tell stories and have clients share their experiences. Share experiences. #socialroi https://t.co/dJetshYX0u
— Jade Alberts Consult (@Jade_A_Consult) June 13, 2017

A2: Ask customers for product ideas, hold fun contests. If you’re a bakery, crowdsource the next cupcake flavor! #SocialROI
— Su Doyle (@sudoyle) June 13, 2017

A2 Use Twitter to listen and to connect. You can get very good insights on industry trends & customer painpoints & build on this #SocialROI https://t.co/olxjkyO5oQ
— Zala Bricelj (@ZalkaB) June 13, 2017

Build relationships builds trust which will then build your business. #socialroi #SmallBusiness should do video. Just push the button pic.twitter.com/VHQF6Hz4rA
— John Kapos (@ChocolateJohnny) June 14, 2017

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Q3: Unpack why Social Selling is more than just lead generation. #SocialROI pic.twitter.com/z5I8WciTEY
— ManageFlitter (@ManageFlitter) June 13, 2017

Guest Answers

A3 Its a common misconception that sales ends when you get the contract. Focus on the customer. Its a lifecyle not a transaction #socialroi https://t.co/c3z00mfaku
— Koka Sexton (@kokasexton) June 13, 2017

A3 #SocialSelling is more about listening and finding the right people and moments to engage. #SocialROI https://t.co/c3z00mfaku
— Koka Sexton (@kokasexton) June 13, 2017

Other Answers

A3: Well lead suggests someone who “might” buy. Social Selling can make them “want to” buy. #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 13, 2017

A3 Social selling entails making an emotional connection, which is basis of most sales. This is far beyond just getting leads. #SocialROI
— Jim Katzaman (@JKatzaman) June 13, 2017

A3. Any type of selling is based on trust + relationships.
Social comes before selling. Use it as a two-way street. #socialroi https://t.co/hI4ZbIoSRd
— Ai Zhang (@aiaddysonzhang) June 13, 2017

A3. Social selling shifts your focus from “selling” to “social”, which makes selling a natural byproduct. #socialroi https://t.co/hI4ZbIoSRd
— Ai Zhang (@aiaddysonzhang) June 13, 2017

A3: #SocialSelling bridges the gap between #sales & #Marketing – exact quote from THE @kokasexton #socialROI https://t.co/o2pZH9ujU9
— Katelyn Brower (@BrowerKDnB) June 13, 2017

A3: Know thy customer. Following them on Twitter means you’re often first to hear what’s new in their world. #SocialROI
— Su Doyle (@sudoyle) June 13, 2017

A3: Just making twitter lists of people is not enough. We have to connect, find their pain points, and resolve them. #SocialROI
— Jeremy Murphy (@jeremypmurphy) June 13, 2017

A3. Making connections w/ people and building on relationships is far more important than forcing a service/product onto them #SocialROI https://t.co/FQEhG4o4ZV
— Khulekani Christian (@KhulekaniMj) June 13, 2017

A3 if all you want are leads you missing the social that connects long term like glue – leads loosen relationships tighten #socialroi https://t.co/MgmPHpmBZ2
— mark longbottom (@marklongbottom_) June 13, 2017

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Q4: What are some of your favourite tools that help you with Social Selling? #SocialROI pic.twitter.com/zDehHFCa0M
— ManageFlitter (@ManageFlitter) June 13, 2017

Guest Answers

A4 I’ll admit the bias but @hootsuite has been part of my #socialselling toolkit since 2009. https://t.co/6aNaupgxKM
— Koka Sexton (@kokasexton) June 13, 2017

A4: of course @linkedin and never forget about @twitter #socialroi pic.twitter.com/3hUIh9Iabu
— Koka Sexton (@kokasexton) June 13, 2017

A4 @Nimble is another great platform for the #socialselling entrepreneur. #socialROI
— Koka Sexton (@kokasexton) June 13, 2017

Other Answers

A4: Shameless plug – a large % of our @ManageFlitter customers use our search features to find their prospects & customers. #SocialRoi https://t.co/AWG1JdxOko
— Kevin Garber (@Ke_Ga) June 13, 2017

A4 you are your Brand, so be yourself. No online tools can sell your product like you can. Be authentic and be honest #SocialROI https://t.co/857Gw5vnpf
— Jade Alberts Consult (@Jade_A_Consult) June 13, 2017

A4: @Hootsuite to schedule tweets, @tweet_jukebox to start conversations with quotes/pics, and lots of reading/study. #SocialROI
— Jeremy Murphy (@jeremypmurphy) June 13, 2017

#socialroi A4:) My absolute favorite is @manageflitter and of course nothing is better than in person, 2nd best on the phone.3rd best email
— Peachy Deegan (@Manhattanpeachy) June 13, 2017

#socialroi A4) We also like @klout and have used that with success for many years https://t.co/GZbk6bZX64 @ManageFlitter https://t.co/6jZUaGK4F5
— Peachy Deegan (@Manhattanpeachy) June 13, 2017

A4: @tweet_jukebox, @buffer, @hootsuite and ManageFlitter also hashtags. #SocialROI
— Justin Bienvenue (@JustinBienvenue) June 14, 2017

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Q5: What benefits does publishing video content on Twitter offer with respect to Social Selling? #SocialROI pic.twitter.com/HSBOMfKuSN
— ManageFlitter (@ManageFlitter) June 13, 2017

Guest Answers

A5 videos are 6x more likely to be RTd on @Twitter than photos and 3x more than gifs. #socialROI https://t.co/xoj8jvdLDi
— Koka Sexton (@kokasexton) June 13, 2017

A5 I still lean towards a good gif. #socialroi pic.twitter.com/rzyqRMCJA3
— Koka Sexton (@kokasexton) June 13, 2017

Other Answers

A5: Product videos are killer! Ours perform so well whether it’s a full demo or broad overview of the solution! #socialROI https://t.co/KAJPIGFyAO
— Katelyn Brower (@BrowerKDnB) June 13, 2017

A5) Video stands out in the twitter feed and you feel a deeper connection than with text alone. #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 13, 2017

Short eg 10 second niche video clips can deliver a whole heap of useful info very quickly, super useful to your target market. #SocialRoi https://t.co/6ERb00e6L0
— Kevin Garber (@Ke_Ga) June 13, 2017

A5 Video on Twitter can bring emotional connections to life — the next best thing to being there, which should follow. #SocialROI
— Jim Katzaman (@JKatzaman) June 13, 2017

A5: Livestreaming is very powerful: it deepens our connection with you if we can at least hear you (maybe see you too). #SocialROI
— Jeremy Murphy (@jeremypmurphy) June 13, 2017

A5 people will watch more than they read. Keep the video short, sweet and to the point. You have 8 seconds to catch their attn #socialroi https://t.co/Q7x4rbPFfi
— Jade Alberts Consult (@Jade_A_Consult) June 13, 2017

#video rules #socialroi pic.twitter.com/RUlcQ6ddJc
— John Kapos (@ChocolateJohnny) June 14, 2017

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Q6: What success stories can you share about small or large businesses getting great results from Social Selling on Twitter? #SocialROI pic.twitter.com/fLpT9JjTTo
— ManageFlitter (@ManageFlitter) June 13, 2017

Guest Answers

A6 @pennmutual is building the next generation of wealth advisors using social selling. #socialROI
— Koka Sexton (@kokasexton) June 13, 2017

Other Answers

… can we bring back Apple Bae? @Applebees#socialroi
— Brandie Peters(@brandiepeters_) June 13, 2017

Author & blockchain guy @TimothyLea2 used social selling techniques to connect with his potential book audience on Twitter. #SocialRoi https://t.co/uhi5MCEPRh
— Kevin Garber (@Ke_Ga) June 13, 2017

A6 For Slovenia, I can say there are local breweries and craft shops who are “killing” it. Really embracing the social sharing #SocialROI https://t.co/t3f86u4wOs
— Zala Bricelj (@ZalkaB) June 13, 2017

A6. The great #winniesun of @SunGroupWP have provided services for cheaper price for clients due to social selling (media) #socialroi
— Cheval John (@chevd80) June 13, 2017

A6: At team dinner b4 a big tradeshow, got sales team on Twitter. Sharing selfies w/ customers brought new prospects via FOMO! #SocialROI
— Su Doyle (@sudoyle) June 13, 2017

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Q7: What does the future hold? Any new technologies or platforms on the horizon that we should keep an eye on? #SocialROI pic.twitter.com/xfvMEtVviD
— ManageFlitter (@ManageFlitter) June 13, 2017

Guest Answers

A7 Look for any new platforms that feed you relevant conversations so you don’t have to search for them. #SocialROI
— Koka Sexton (@kokasexton) June 13, 2017

A7 The connection of social graphs that connect the dots between buyers and sellers in a much more effective manner. #socialroi https://t.co/KwBKqQNUan
— Koka Sexton (@kokasexton) June 13, 2017

A7 I also don’t think that companies have learned how to harness the full potential of their employees social networks. #socialroi pic.twitter.com/gofJVLPRMI
— Koka Sexton (@kokasexton) June 13, 2017

Other Answers

A7) I think possible integration between LinkedIn and Windows could make a big difference. #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 13, 2017

A7 I say keep your eyes open and stay curious. When a new app, platform or xyz appears, check it out, try it out 4U and 2Learn #SocialROI https://t.co/N6VepHY5a8
— Zala Bricelj (@ZalkaB) June 13, 2017

A7: It’s not really new tech, but a new way of using it. Know a few companies turning Live Chat into lead gen. Untapped oppty. #SocialROI
— Su Doyle (@sudoyle) June 13, 2017

I am surprised that music services like Spotify still haven’t evolved into full blown social media platforms. #SocialRoi https://t.co/rD3I83UUwD
— Kevin Garber (@Ke_Ga) June 13, 2017

A7: Voice or new podcasting options/opportunities surely!
Portability and time saving is the winner.#SocialROI pic.twitter.com/YGsBIYz8eK
— Alex Harris (@iamspeedyalex) June 13, 2017

A7. Live streaming will continue to be a major factor for social media and people need to embrace video now #socialroi
— Cheval John (@chevd80) June 13, 2017

A7: Certainly not fidget spinners! A video app similar to Vine could help make ppl make an impact. #SocialROI
— Justin Bienvenue (@JustinBienvenue) June 14, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 20th June 2017, 6.00pm EDT.

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