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Twitter Chat: Using Twitter to Drive Success - Transcript & Summary

Twitter Chat: Using Twitter to Drive Success - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 31st January 2017.

Madalyn Sklar hosted a Twitter Chat with Brian Honigman around the topic of “Using Twitter to Drive Success“.

Details of our next Twitter Chat:

Topic: Influencer marketing – What is it and why you should care

Guest: Adel de Meyer – New Media Specialist, Brand Ambassador, Author & Mentor
Date & Time: Tuesday, 7th February 2017, 4.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Brian Honigman.

Questions

  1. How can Twitter benefit your personal brand or business?
  2. What is your opinion on including live streaming and other rich content in tweets?
  3. Does tweeting influence an organization’s search rankings?
  4. What are some lesser known tactics that can help boost brand engagement on Twitter?
  5. What are some ways that your Twitter marketing strategy should differ for new vs. existing customers?
  6. How can you best use paid Twitter ads to supplement your Twitter marketing?
  7. What are some successful Twitter strategies you’ve seen implemented in 2016? Will they be as effective in 2017?
  8. What broader social marketing trends do you predict for 2017 and beyond?

Q1: How can Twitter benefit your personal brand or business? #SocialROI pic.twitter.com/4kgBS2FDN2
— ManageFlitter (@ManageFlitter) January 31, 2017

Guest Answers

A1: Unlike other social networks, Twitter gives you the best opportunity to connect 1-to-1 with your audience. #SocialROI pic.twitter.com/ijhh7PHoKS
— Brian Honigman (@BrianHonigman) January 31, 2017

A1: I think Twitter's relevance has faltered in recent months, but for businesses I still think it is useful for customer service #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A1: Twitter is best used to support the personal brand of a professional trying to build a network & stand out in their field. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

Other Answers

A1. Twitter helps you develop new relationships w/people you would not have meet otherwise #SocialROI
— Christy Soukhamneut (@chrisellaloans) January 31, 2017

A1 Twitter gives you a platform to share your story, connect with your audience and engage. Build + Grow brand #socialroi
— Nicholas Thickett (@NThickett) January 31, 2017

A1: In so many ways – let’s personality and voice come through – can add dimension to your brand. #SocialRoi https://t.co/orS5NJlKWC
— Kevin Garber (@Ke_Ga) January 31, 2017

A1: Twitter benefits your personal brand by providing a dynamic community whereby the audience becomes part of the brand story. #socialroi
— Randy Thio (@ideabloke) January 31, 2017

A1) Benefits for personal brands: Makes you discoverable and reachable. It can also generate traffic to your website! #SocialROI
— Kate Frappell (@katefrappell) January 31, 2017

A1: Much more than customer service. Twitter builds authority & influence in your niche. Major traffic driver too. #SocialROI
— Meghan Monaghan (@MeghanMonaghan1) January 31, 2017

@ManageFlitter A1) I love twitter as a personal branding platform. It's a great place to show off your industry insights. #socialROI
— Jed Record (@JedRecord) January 31, 2017

A1. Hashtags on twitter are such a great way to join conversations and identify thought leaders #SocialROI
— Ai Zhang (@aiaddysonzhang) January 31, 2017

A1: It allows you to connect w/other people/brands & learn abt their stories. Just be sure to know where your audience hangs out. #SocialROI https://t.co/A0TesxfkkD
— Evelyn Avila (@ea_creative_) January 31, 2017

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Q2: What is your opinion on including live streaming and other rich content in tweets? #SocialROI pic.twitter.com/lRwvSQYaru
— ManageFlitter (@ManageFlitter) January 31, 2017

Guest Answers

A2: Adding media to your tweets is a fantastic way to dive deeper into a subject without requiring a user to leave Twitter. #socialroi
— Brian Honigman (@BrianHonigman) January 31, 2017

A2: Twitter video & formats of media other than images aren't as widely used, which is an opportunity to stand out on here. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A2: Think about how video, live streaming, GIFs & images can add additional value to your tweets. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A2: @Buffer does this well as an organization, while @SunGroupWP excels as a personal brand by adding media to tweets. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

Other Answers

@ManageFlitter A2: It can't hurt, as long as it isn't gimmicky. #socialroi
— Tim @ Stoneham Press (@StonehamPress) January 31, 2017

A2 Rich media that adds value should be included; sometimes solitude of the written word is nice too #SocialROI
— Christy Soukhamneut (@chrisellaloans) January 31, 2017

A2: Any tool that enhances the brand experience should be considered. Some tools can actually detract. #SocialROI
— Randy Thio (@ideabloke) January 31, 2017

A2: High quality content is always a boost to the branding…but the keyword there is high quality. #socialroi https://t.co/hQRB0URyaC
— Dave Zoradi (@davezoradi) January 31, 2017

A2 Live streaming and rich content are bringing back personality + the raw factor we originally loved about twitter! #socialroi
— Nicholas Thickett (@NThickett) January 31, 2017

A2) Positive. Visual content can humanise a brand. Customers will respond to faces and voices – especially relatable ones! #SocialROI
— Kate Frappell (@katefrappell) January 31, 2017

A2: Very important, rich content allows you to tell your story in a powerful way. #SocialROI https://t.co/bdOuXoSfHk
— Evelyn Avila (@ea_creative_) January 31, 2017

A2 It can be your advantage, a differentiator in the overflow of content. Feel free 2experiment, check what gets most engagement #SocialROI https://t.co/pa9IAsKpCt
— Zala Bricelj (@ZalkaB) January 31, 2017

A2: The smart use of animated gifs can help communicate a complex message succinctly. #SocialRoi https://t.co/i4thDpJnI5
— Kevin Garber (@Ke_Ga) January 31, 2017

A2: Visuals win. Sharing in the moment helps them feel closer to you and the process. It's a mind thing. #SocialROI
— Alex Harris ❤ (@iamspeedyalex) January 31, 2017

A2. Livestreaming. But it must be valuable content or entertaining. Length of the stream depends on the platform of use. #SocialROI
— Alesia Hendley (@thesmoothfactor) January 31, 2017

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Q3: Does tweeting influence an organization’s search rankings? #SocialROI pic.twitter.com/Wh93fA4XuV
— ManageFlitter (@ManageFlitter) January 31, 2017

Guest Answers

A3: Yes! Certain tweets are indexed by Google because they've identified them as valuable. Not all tweets are indexed tho. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A3: There's no way Google would add all the 500million tweets shared everyday to their search listings as it wouldn't be helpful. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A3: A study by @stonetemple found that the more favorites a tweet has, the more likely it'll rank. Retweets are less of a factor. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A3: Here's the study by @stonetemple: https://t.co/ZrBWK0U4QG Social authority of an account is also a factor Google looks at. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

Other Answers

A3 I would say it does. Sometimes when I google a company their Facebook and twitter pages are the top 3 pages. #SocialROI pic.twitter.com/q7On2adO0A
— Tony Stephan (@OmnipoTony) January 31, 2017

A3 Google can crawl tweets! You need to be consistent on your keywords to see results. I added a feed to my website #socialroi https://t.co/Nms3n0lcAp
— Nicholas Thickett (@NThickett) January 31, 2017

A3: "search rankings" are important but not as important as being found. I've gotten clients off twitter so for me, YES!! #socialroi https://t.co/kKu8rYB73x
— Nicholas Coriano (@NicholasCoriano) January 31, 2017

A3: In regards to twitter being searchable on Google, this is what cam up when I searched myself….do you see twitter? #socialroi pic.twitter.com/LcwaMBGGpY
— Nicholas Coriano (@NicholasCoriano) January 31, 2017

A3. One tweet via @Twitter can be a complete idea or piece of great #content unto itself. @Google leveraged this in it's #SERPS. #SocialROI
— Steve Morozumi (@SFenthusiast) January 31, 2017

A3
Yes, Google indexes Tweets.
Search is still king.
If you want to make money online, you'd better be friends with Google#socialroi pic.twitter.com/h4Qm8tsjNG
— Joshua Aaron (@JAaronCA) January 31, 2017

@ManageFlitter A3:If your tweeting out at the right times & the right things then yes it can definitely influence search & rank. #SocialROI
— Justin Bienvenue (@JustinBienvenue) January 31, 2017

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Q4: What are some lesser known tactics that can help boost brand engagement on Twitter? #SocialROI pic.twitter.com/9Gh11dLjtW
— ManageFlitter (@ManageFlitter) January 31, 2017

Guest Answers

A4: Listen to what's being said by your customer base. Making it known you're listening & actually taking action on feedback. #SocialROI pic.twitter.com/TDKjywdUJD
— Brian Honigman (@BrianHonigman) January 31, 2017

A4: Adding personality to your tweets, not like what @Wendys did recentely, but more so sharing your company's values & beliefs. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A4: People connect with an organization based on the emotions invoked by your stories & values, not by promotions or products. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

Other Answers

A4: Using the search bar for relevant conversations. BOOM #SocialROI
— Alex Harris ❤ (@iamspeedyalex) January 31, 2017

@ManageFlitter A4: Maybe not lesser known, but Lists can really be used to keep an eye on critical groups. #socialroi
— Tim @ Stoneham Press (@StonehamPress) January 31, 2017

A4 I'm not sure if it's less known but images, gifs, video and great copy makes a huge different. Even polls could help. #SocialROI pic.twitter.com/Q2ffdfbkuz
— Tony Stephan (@OmnipoTony) January 31, 2017

A4 Tell a story that your followers can actually relate to then tell them how you solved it! #socialroi
— Nicholas Thickett (@NThickett) January 31, 2017

A4. Respond to Auto DMs with personalized, thoughtful messages. Sometimes shocks followers into active engagement #SocialROI
— Backe (@BackeMarketing) January 31, 2017

A4 My friend @brandiepeters_ coined it well. We moved from brand to people TO people to people. Now it's personal! #socialroi
— Nicholas Thickett (@NThickett) January 31, 2017

A4) Ask questions (even make a quiz), put words on your image to increase character count& visibility, upload a gallery of 4 imgs #SocialROI
— Kate Frappell (@katefrappell) January 31, 2017

A4: Host a regular Twitter chat for your niche of customers – customers always looking for right info – #SocialROI https://t.co/mX75VfnwMh
— Kevin Garber (@Ke_Ga) January 31, 2017

A4: I tried polls a few times thanks to @MadalynSklar's advice and they were a useful tool #socialroi
— Sabrina Cadini (@SabrinaCadini) January 31, 2017

@ManageFlitter Start or join a real conversation. Look at your timeline and engage with people. Show human face. Respond real time. #SocialROI
— inbound org (@inboundorg) January 31, 2017

A4 Questions, video-anwers, liveviedo previews or shows. Graphics that kick off a meaningful discussion. Twitterchats for sure #socialroi
— Zala Bricelj (@ZalkaB) January 31, 2017

@ManageFlitter A4: Use the proper hashtags(2 minimum), take part in chats, make lists, tweet out quality content to right people. #SocialROI
— Justin Bienvenue (@JustinBienvenue) January 31, 2017

@ManageFlitter A4b: Use supprting apps such as @socialrank, @buffer and others to help better manage and increase engagement. #SocialROI
— Justin Bienvenue (@JustinBienvenue) January 31, 2017

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Q5: What are some ways that your Twitter marketing strategy should differ for new vs. existing customers? #SocialROI pic.twitter.com/Pd9zoy8qjq
— ManageFlitter (@ManageFlitter) January 31, 2017

Guest Answers

A5: New customers need more educational content, while an existing audience requires content that goes deeper. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A5: It's not easy to segment your messaging to new vs existing customers on Twitter, I'd move your audience to an email list. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A5: I'm not saying to abandon Twitter, but instead use it as a gateway to reach your customers & then move them down the funnel. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

My article on how to approach marketing to current vs existing customers for my client @digitalcurrent: https://t.co/9RFSEr31S0 #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

Other Answers

A5 You should being introducing yourself to new customers and following up with old one, but your strategy should be authenticity #socialroi https://t.co/8P5aUOK7mY
— Nicholas Coriano (@NicholasCoriano) January 31, 2017

A5. A mix of 'introductory' tweets along with continuing content to meet the understanding of old and new clients. #socialroi
— Navicore Solutions (@navicorePR) January 31, 2017

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Q6: How can you best use paid Twitter ads to supplement your Twitter marketing? #SocialROI pic.twitter.com/7xC8DlXgiy
— ManageFlitter (@ManageFlitter) January 31, 2017

Guest Answers

A6: I'm not a fan of Twitter advertising. I don't find the user interface friendly or the results worthwhile for clients. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A6: I don't think Twitter ads are totally useless. They work best to drive engagement within Twitter & grow your following. #socialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A6: I aim for businesses to not just be good at social for the sake of it, but to use social to impact their business goals. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A6: I aim for businesses to not just be good at social for the sake of it, but to use social to impact their business goals. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A6: Love to hear what others think here. What have your experience been with Twitter advertising? #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

Other Answers

@ManageFlitter A6: Remarketing can work, as can building custom Twitter audiences. Harder than it should be though. #socialroi
— Tim @ Stoneham Press (@StonehamPress) January 31, 2017

A6 With clients I've watched individual tweet performance and boosted the tweets with high engagement! #socialroi https://t.co/JYo1RFJLRP
— Nicholas Thickett (@NThickett) January 31, 2017

A6) Ads can put you in front of new target markets AND drive discussion with existing customers about new products/services. #SocialROI
— Kate Frappell (@katefrappell) January 31, 2017

A6. It's worth it to have a low budget @Twitter ads account just for the deeper insights alone. I use it as an insight tool. #SocialROI
— Steve Morozumi (@SFenthusiast) January 31, 2017

A6: Twitter ads can be useful for highly targeted tweets – eg targeting location, competitor, fans of a brand etc. #SocialROI
— Kevin Garber (@Ke_Ga) January 31, 2017

@ManageFlitter A6: Never did one but if it's like Facebook, it'll get your ad out to the right people in the right market. #SocialROI
— Justin Bienvenue (@JustinBienvenue) January 31, 2017

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Q7: What are some successful Twitter strategies you’ve seen implemented in 2016? Will they be as effective in 2017? #SocialROI pic.twitter.com/VBNHIfrkIj
— ManageFlitter (@ManageFlitter) January 31, 2017

Guest Answers

A7: Many brands space out their Tweets in interesting ways like what @Forrester did here: https://t.co/gwuQzWAsMS #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A7: The spacing technique will continue to help tweets stand out. Don't abuse it, ensure it assists the information being shared. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A7: The spacing technique will continue to help tweets stand out. Don't abuse it, ensure it assists the information being shared. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A7: It comes down to contributing to the dialogue on a subject without interrupting it & knowing your audience. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A7: @A24 does this well by coming off as a fellow movie buff, as opposed to a studio aggressively promoting their own films. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A7: On my tweeting more like a person suggestion — this doesn't mean adding 'bae' to your tweets. That's not self aware at all. #socialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

Other Answers

@ManageFlitter A7: Seen people using Lead Cards successfully. They won't be successful any longer. Twitter scrapped them. #socialroi
— Tim @ Stoneham Press (@StonehamPress) January 31, 2017

A7 Twitter chats to build awareness and truly connect with a brand will always be effective in my mind! #socialroi
— Nicholas Thickett (@NThickett) January 31, 2017

A7 Twitter chats, podcasts promoting handle, videos on youtube promoting my handle, posting vids to trending hashtags, going live #socialroi https://t.co/zOO1llDsYk
— Nicholas Coriano (@NicholasCoriano) January 31, 2017

A7: engaging more was important for me in 2016 & will work on it in 2017 #socialroi https://t.co/WIyiCHWyMT
— Josephine Borrillo (@70mq) January 31, 2017

A7: Twitter chats continue to be a highly effective strategy to connect with your community. #SocialROI
— Madalyn Sklar (@MadalynSklar) January 31, 2017

A7 Engagement & #livevideo (also the Go Live option directly from TW). I think this can never got wrong. #SocialROI
— Zala Bricelj (@ZalkaB) January 31, 2017

A7: People have content fatigue – but they will never have authentic conversation fatigue- less pure content sharing in 2017 #SocialRoi
— Kevin Garber (@Ke_Ga) January 31, 2017

A7: joining tweetchats & truly engaging. Using more humor. Tweeting like a human not a marketer. #SocialROI https://t.co/ZtDYfSUSXn
— Nicole Osborne (@Lollipop_Social) January 31, 2017

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Q8: What broader social marketing trends do you predict for 2017 and beyond? #SocialROI pic.twitter.com/W5lJAGwjBR
— ManageFlitter (@ManageFlitter) January 31, 2017

Guest Answers

A8: Businesses will finally focus more on producing purpose-drive content for their audience. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A8: Organizations will need to develop a stronger viewpoint in order to stand out for the right reasons. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A8: Long-form content will remain the way brands build trust and credibility, shorter formats don't create the same connection. #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

A8: For more depth on my predictions for social and beyond for 2017, here's my article on what's to come: https://t.co/SYugLFnhpE #SocialROI
— Brian Honigman (@BrianHonigman) January 31, 2017

Other Answers

A8 2017 will be the year of storytelling and personal brands/influencers#socialroi https://t.co/nEEccQruc0
— Nicholas Thickett (@NThickett) January 31, 2017

A8: More businesses will finally hand out content for FREE, (did he really just say free? O.o), to build relationship. #SocialROI
— Alex Harris ❤ (@iamspeedyalex) January 31, 2017

A8. There's a #marketing revolution going on, and the #LEADER is YOU! #PersonalBranding strategy in #social will continue to rise #SocialROI
— Steve Morozumi (@SFenthusiast) January 31, 2017

A8: The connection between "traditional" advertising and social is going to become even stronger. #SocialROI
— Rogue Jess (@JessOB1kenobi) January 31, 2017

A8 People are angry, frustrated, upset. Hungry for connection. Brands that can foster community on social will succeed. #socialROI
— Martin Lieberman (@martinlieberman) January 31, 2017

A8: Social harmony, led by brands.
Detailed here https://t.co/49LQDaS3WY by @trendwatching Polarization must end! #socialROI https://t.co/lZO538nvr7
— Stacey DePolo (@sdepolo) January 31, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 7th February 2017, 4.00pm EST.

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