Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 1st May 2018.
Details of our next Twitter Chat:
Guest: Holly Chessman
Date & Time: Tuesday, 8th May 2018, 5.00pm EST
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Emily Crume.
From the MF Design Lead Question:
- Why should marketing professionals go to events? What are the benefits?
- What actions can marketers take to expand their network at events?
- Why is it important to respect people’s time at live events?
- It can be intimidating to approach people you don’t know. What tips do you have for overcoming this?
- Large businesses approach events differently to solopreneurs. How do businesses leverage live events?
- What are some creative ways of encouraging people to visit your booth?
- How do lead sponsorships work and why should businesses be considering them?
MF Design Lead Answers
Aa) ManageFlitter team members have attended a number of events in the USA since the product was founded in 2010 - both as attendees and exhibitors. #SocialROI— Kate Frappell (@katefrappell) May 1, 2018
Ab) CEO @ke_ga really first discovered the true power of Twitter at the TechCrunch Disrupt Conference in 2008 leading to inspiration for the ManageFlitter product. #SocialROI pic.twitter.com/pbBjcH7xKf— Kate Frappell (@katefrappell) May 1, 2018
Ad) More recently, in 2017, Madalyn represented ManageFlitter at Social Media Marketing World. In 2018, I also attended #SMMW. The focus of attending this conference was to meet the MF community and gain a solid understanding of the current social media landscape.#SocialROI— Kate Frappell (@katefrappell) May 1, 2018
A1: I attend events to network, learn and discover new solutions coming on the scene. My secret mission is to meet prospects/clients F2F #SocialROI— EmilyQuestions (@EmilyQuestions) May 1, 2018
A1: #2 Its great to talk to people, build connections + expedite relationships. Even in this digital age, networking in person is still super important #SocialROI— EmilyQuestions (@EmilyQuestions) May 1, 2018
A1: It's always good idea to put yourself out there as much as possible! We all have a presence on social media but whenever you can get that face-to-face interaction, you're able to build a deeper bond and stronger network. #SocialROI— Maria Marchewka (@_MariaMarchewka) May 1, 2018
A1 In-person networking is priceless. It's also a great opportunity to learn from peers and increase awareness of your thought leadership #socialROI— Rachel Miller (@rachelloumiller) May 1, 2018
A1) Because Learning is fundamental to continued success. Call it "Lifelong Learning", call it #CPD, call it what you like - if you sit in a bubble and think you know it all.. then the only way is down. Learn, talk to people, network, grow. #SocialROI https://t.co/RpWwcQF7Qv— Gary Ennis (@nsdesign) May 1, 2018
A1: Networking!— influencerTONY (@InfluencerTony) May 1, 2018
There's no better place then surrounding yourself with people in your industry all focusing on bettering themselves.
It's inspiring, and you can meet people that can solve your pain points because others have had them before!#socialroi
A2. Live tweeting is a strong option. Always use the hashtag (add it to your name and bio too to make you more searchable and authoritative), include pictures and videos of what's happening, and ENGAGE with what other people are posting about the event. #SocialROI pic.twitter.com/gWspBWWwIH— Lisa Boyles I like big gifs & I cannot lie (@lisaboylesmedia) May 1, 2018
A2) Marketers can do their research and find out who is attending. Line up chats in advance for those people you wish to meet!— Kate Frappell (@katefrappell) May 1, 2018
Also take advantage of networking breaks/rooms. The table talks at #SMMW18 for example were a great way to expand your network. #SocialROI
Q2.— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) May 1, 2018
- Networking starts prior to the actual events. Make virtual connects w/ ppl.
- Live tweet
- Talk to people at the events
- Use videos
- Follow up w/ ppl after the events are over#SocialROI
A3. People's time is valuable always. It's important to keep that in mind and not pull someone aside for a 30 minute sales pitch. Grab your "target's" attention and connect with them for quick second in order set a time to meet at a later date #SocialROI #MKTGnation— Nick at #MKTGnation (@NickAtHootsuite) May 1, 2018
A3: People value their time more than anything and when they feel like someone's taken advantage of that, it'll leave a bad taste in their mouth and cloud their perception of you! Always be mindful. #SocialRoi #MKTGnation— Maria Marchewka (@_MariaMarchewka) May 1, 2018
A3: Usually at an event, there are a lot of people to meet and for larger events, there are multiple presentations. Respecting people's time gives everyone a chance to make the most out of the event (especially if they paid to attend). #SocialROI— JMatt (@JMattMke) May 1, 2018
A3: Since everyone has their own goals, it's important to be a good listener and pick up on cues (verbal or non-verbal) that a person may need to get going to their next meet-up.— Cameron Davis-Bean (@cdavisbean) May 1, 2018
Better to leave a good 1st impression now and follow up with addtl questions later. #SocialROI https://t.co/ugATdq1nRm
It’s like a party – find a fun way to start a conversation. Compliment their shoes, glasses, outfit. Ask questions. Say Cheers! Take pictures. Have fun! #SocialROI— EmilyQuestions (@EmilyQuestions) May 1, 2018
A4: What I do:— influencerTONY (@InfluencerTony) May 1, 2018
- Find something you both relate to and use that as an opening topic
- Talk to them like you're their best friend.
- Be genuine
- Let them speak and listen to them
- Be respectful
- Leave them with a memorable goodbye (more of a see you later)#socialroi
A4: Be confident in who you are and what you have to say. Remember, no one there knows everything. Everyone is there to learn and make strong connections. Also, don't be "sales-y", just be friendly! #SocialROI— Tamara (@itstamaragt) May 1, 2018
A4— Zala Bricelj (@ZalkaB) May 1, 2018
A lot of times just smiling and opening with an icebreaker goes a long way. People attending conferences kind of get the vibe for chatting & meeting new connections.
With speakers & influencers - approach after sessions or during breaks - it works #SocialROI #MKTGnation https://t.co/vlyKQVaYgP
A5: Depends on the needs of the business, could be a great opportunity to recruit new staff members for your team or to find people that you can outsource work to. #SocialROI— JMatt (@JMattMke) May 1, 2018
A5 Solopreneurs can have more flexibility at live events. Large businesses might have their event rules to follow while freelancers are free to do what they do. #SocialROI— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) May 1, 2018
A5: I find large businesses are there more so for the networking- gaining potential clientele. They have a more structured plan whereas solopreneurs tend to go in with a little more leniency #SocialROI— Tamara (@itstamaragt) May 1, 2018
A5) Businesses can look for marketing opportunities at the event. i.e.: Partner with the organisers, hold mini-events like this Twitter Chat, organise a lunch for the community etc. #SocialROI— Kate Frappell (@katefrappell) May 1, 2018
A6: I like the idea of having something that grabs attention (outside of a prize wheel - that everyone has) - try giant Jenga, or another large version of a game. It gets people to stop, play a game and interact at your booth. The right game can gather a crowd! #SocialROI— JMatt (@JMattMke) May 1, 2018
A5) Use Social to let people know you HAVE a booth! Then give them an incentive to visit. You could have a raffle, hold a competition, provide an experience etc. I remember Contiki once had headsets at their booth which you could use to visit different countries in VR! #SocialROI— Kate Frappell (@katefrappell) May 1, 2018
A7. Sponsorships tie your brand to the brand that organizes the event! Most people know that the event would not be possible without the sponsorship dollars, so they can keep that in mind for future. I'd recommend you activate at the event to ensure they remember you! #SocialROi— Nick at #MKTGnation (@NickAtHootsuite) May 1, 2018
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 8th May 2018, 5.00pm EST.