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Twitter Chat: Twitter Content In 2018 - What You Need To Know - Transcript & Summary

Twitter Chat: Twitter Content In 2018 - What You Need To Know - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 30th January 2018.

Madalyn Sklar hosted a Twitter Chat with Meghan Monaghan around the topic of “Twitter Content in 2018 – What You Need To Know”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Shaun Ayala – Snapchat Storyteller
Date & Time: Tuesday, 6th February 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Meghan Monaghan.

From the MF Design Lead Question:

  1. What type of Twitter content has ManageFlitter experimented with? Has anything been particularly successful?

Guest Questions:

  1. Let’s start with the basics: Why is it important to have a Twitter content plan or goal?
  2. How can you use your Twitter content to stand out and make an impression?
  3. What types of Twitter content are effective in 2018?
  4. How can marketers use Twitter content to “sell” without pitching paid offers?
  5. Why does your Twitter content matter so much?
  6. People desire personal connections online. How can brands and businesses get more personal with their content?
  7. In your opinion, what are some of the biggest Twitter content blunders?

From the MF Design Lead Questions:

Q for @KateFrappell) What type of Twitter content has ManageFlitter experimented with? Has anything been particularly successful? #SocialROI pic.twitter.com/K2qUFgx6Nz
— ManageFlitter (@ManageFlitter) January 30, 2018

MF Design Lead Answers

A1) Most recently we created a series of custom GIFS to demonstrate our product features.
These help new and potential users gain insight into ManageFlitters’ capabilities.
Here is our PowerPost GIF. #SocialROI pic.twitter.com/J8MnYXM1gm
— Kate Frappell (@katefrappell) January 30, 2018

A2) We also regularly use static images. These are used to promote our blog and for calendar events such as New Years Day. #SocialROI pic.twitter.com/tAcSQUXeAC
— Kate Frappell (@katefrappell) January 30, 2018

A3) For the ManageFlitter Podcast (@monkeypodcast) we use the guest interview to create audio teasers.
Our guests like to share these on their social channels which gives us exposure.#SocialROI pic.twitter.com/I61SRuJEwx
— Kate Frappell (@katefrappell) January 30, 2018

A4) Links are also successful on our Twitter accounts. We use our own Suggested Content feature to source relevant and useful articles our audience will be interested in reading.#SocialROI
— Kate Frappell (@katefrappell) January 30, 2018

A5) I think we can learn a lot by pulling our users and followers into the conversation.
I’m interested in experimenting with different types of twitter content like live video, polls and Q&A’s in 2018. #SocialROI
— Kate Frappell (@katefrappell) January 30, 2018

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Guest Questions:

Q1: Let’s start with the basics: Why is it important to have a Twitter content plan or goal? #SocialROI pic.twitter.com/jCZeySlXPc
— ManageFlitter (@ManageFlitter) January 30, 2018

Guest Answers

A1a) A plan helps you create targeted, relevant, & appealing content that attracts your ideal prospects while building a community around your product or within your industry/niche. #SocialROI https://t.co/D7QtMp7vhD
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A1b) Like a compass, a Twitter content plan guides you in the right direction. You’ll know what you tweet so that you avoid content that doesn’t support your business goals. #SocialROI https://t.co/D7QtMp7vhD
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A1c) Answer 4 questions to start your plan.

  1. WHY are you posting content on Twitter? (GOAL)
  2. WHO is your content for? (TARGET MARKET)
  3. WHAT are you trying to accomplish? (STRATEGY)
  4. HOW are you going to accomplish it? (OBJECTIVE)#SocialROI https://t.co/D7QtMp7vhD
    — Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A1d) Here’s an example plan for a web designer:
WHY: To build trust & authority
WHO: Female solo entrepreneurs over 40 who promote their services online
WHAT: Highlight my expertise in web design, WordPress, & graphic design
HOW: Tweet 5 industry-related tips a day#SocialROI https://t.co/D7QtMp7vhD
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A1e) Keep it simple! Identify your top goals—you’ll likely have more than one. 😉 Just be sure you’re creating content as needed for each set of answers. #SocialROI https://t.co/D7QtMp7vhD
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

Other Answers

A1: Otherwise you are more likely to just aimlessly use Twitter. Only successful by accident, if at all. #socialroi
— Tim Lewis @ Stoneham Press (@StonehamPress) January 30, 2018

A1: If you don’t know where you are going you will likely get lost. Maps are always a good idea unless you don’t mind taking a TON of wrong turns and wasting a lot of time and money. #socialroi https://t.co/9vlVxK6bu9
— Kelly Noble Mirabella #SMMW18 (@Stellar247) January 30, 2018

A1 a content plan is key so that you have a focus with your posting. You know what you’re posting, why you’re posting and who you’re posting for. Otherwise you won’t know who you’re engaging with or why you’re engaging #socialroi
— Louise Upchurch (@Loulou_Uberkirk) January 30, 2018

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Q2: How can you use your Twitter content to stand out and make an impression? #SocialROI pic.twitter.com/7n9DLDlBRO
— ManageFlitter (@ManageFlitter) January 30, 2018

Guest Answers

A2a) Include Y.O.U. – Your Original Uniqueness – in your content to attract & connect with your ideal audience. People buy from those they know, like, & trust–& who they relate to on a personal level. There’s real power in Y.O.U.! #SocialROI https://t.co/S5ogunSNy0
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A2b) Shticky is sticky. Think about #SquattyPotty or #MostInterestingMan (Dos Equis). Give your content an edge. Strike a nerve. Content that is relatable is memorable. Push boundaries. The days of playing it safe won’t work as well. #SocialROI https://t.co/S5ogunSNy0
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A2c) Tweet relevant, custom, quality content more frequently. Tweeting only 2-3 times a day isn’t enough. Simply increasing your tweet frequency increases your visibility & reach. Aim for at least 8-10 times/day. #SocialROI https://t.co/S5ogunSNy0
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A2d) Get creative with your tweet formatting. You have more space now to:
– Add line breaks
– Use emojis
– Tidy things up
– Give more value
More space doesn’t mean more fluff! #SocialROI https://t.co/S5ogunSNy0
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A2e) Be original. Draw on your own experience & expertise to stand out in your niche. People love value, so GIVE, GIVE, GIVE! In the process, you’ll build a community. #SocialROI https://t.co/S5ogunSNy0
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

Other Answers

A2. Being generous and true to yourself. Numbers do not mean anything – but taking the time for quality engagements and interactions = powerful impression. Be a resource and help others. This will help w/ branding. #SocialROI https://t.co/dBYzgL3Kd7
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) January 30, 2018

A2: Always be genuine and stay true to yourself BUT keep your target audience in mind as well. You’re uniqueness can help you stand out in a world where we’re inundated with content! #socialroi
— Maria Marchewka (@_MariaMarchewka) January 30, 2018

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Q3: What types of Twitter content are effective in 2018? #SocialROI pic.twitter.com/kXBX0Dchd1
— ManageFlitter (@ManageFlitter) January 30, 2018

Guest Answers

A3a) Video! It’s one of the best types of content for your personal & business brand. Pre-recorded or live. It’s a must if you want to build a successful online business & blow past your competition. #SocialROI https://t.co/BVI8xXvWN5
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A3b) Industry-specific informational snippets perform really well. Your audience will love gold nuggets of your expert knowledge in short form!
No need to click a link to get value (but having a link to ‘more info’ lets them choose to read more if desired). #SocialROI https://t.co/BVI8xXvWN5
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A3b-cont.) Look at this info snippet from @RebekahRadice – it’s a great example of what’s working in 2018. #SocialROI https://t.co/4m57ADpH6r https://t.co/BVI8xXvWN5
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A3c) Focus on “You” content vs “Me” content. YOU content helps your community. ME content helps you (aka sales). Your feed should be 80-90% more social in nature & about helping your community. #SocialROI https://t.co/BVI8xXvWN5
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A3d) Quote posts still rock. Choose quotes that represent your brand, mission, & personality. Not just motivational quotes either. Try short quotes from your:
– blog posts
– case studies
– presentations
– lead magnets
– videos
– podcasts#SocialROI https://t.co/BVI8xXvWN5
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A3d-cont) If you want more details about the effectiveness of quote posts, check out my article here: https://t.co/cnQMnsEmay #SocialROI https://t.co/BVI8xXvWN5
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A3e) Think VISUAL for every tweet. Add images, animated gifs, emojis, video, surveys, or SlideShares. Visuals entice your audience to consume your content. #SocialROI https://t.co/BVI8xXvWN5
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

Other Answers

A3 Effective content for 2018
– video, video, video!
– content aligned with an influencer
– engaging content (polls, questions, call to actions etc.)
– content that tells your audience what you are up to (they want to know what you are working on!)#SocialROI
— Chelsea Krost (@ChelseaKrost) January 30, 2018

A3 It depends on your audience first, but be mindful and always think of providing content that provides value to them – specific information that’s not been published before or used before or can be accessible everywhere. #SocialROI https://t.co/hAvcmXbMqS
— Zala Bricelj (@ZalkaB) January 30, 2018

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Q4: How can marketers use Twitter content to “sell” without pitching paid offers? #SocialROI pic.twitter.com/Jbqi497vUs
— ManageFlitter (@ManageFlitter) January 30, 2018

Guest Answers

A4a) Seeing is believing. People want proof. Think of your content as a free food sample. It SHOWS your fans what you have to offer by giving them a taste first. Whet their appetite so they want more. #SocialROI https://t.co/bw4EhtaIgT
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A4b) Instead of going after the sale, lead with FREE on Twitter. Your free content shows that your paid offers are worth shelling out the dough. You wouldn’t invest in most purchases sight unseen! Offer:
– webinars
– cheat sheets
– ebooks
– videos
– podcasts
– tips
#SocialROI https://t.co/bw4EhtaIgT
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A4c) Ask yourself “Why would my prospect care about this content?” If you can’t answer that, your audience won’t see the value either.
Your content must connect them to you. Otherwise, it’ll be tough to get them into your funnel (where the selling should happen). #SocialROI https://t.co/bw4EhtaIgT
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A4d) Appeal to their emotions with stories & visuals (which have been proven to help conversions). Buying decisions are emotional ones, so forming bonds works in your favor. The sale is in the relationship. #SocialROI https://t.co/bw4EhtaIgT
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A4e) Building connections is a long-term process! Over time, your content convinces prospects that you really “get” them. Eventually, they’ll trust that you can solve their problem. When it’s time to make a purchase, they’ll think of you. #SocialROI https://t.co/bw4EhtaIgT
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

Other Answers

A4 Effective use of the your “display name” #socialroi
— Chaim Shapiro Help you MAXIMIZE LinkedIn (@ChaimShapiro) January 30, 2018

A4: Selling has become such a bad word because so many people ONLY sell. BUT if you build trust with value FIRST you earn the right to promote your business. Or as @garyvee puts it “Jab, Jab, Right Hook” #socialroi
— Kelly Noble Mirabella #SMMW18 (@Stellar247) January 30, 2018

A4: Focus on providing value and building a trusting relationship with your audience. That’s the best way to prime them to buy your offering. #SocialROI
— Express Writers (@ExpWriters) January 30, 2018

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Q5: Why does your Twitter content matter so much? #SocialROI pic.twitter.com/wjhJ6oLJ3q
— ManageFlitter (@ManageFlitter) January 30, 2018

Guest Answers

A5a) Twitter is a highly visible platform. Even people without Twitter accounts can see your public tweets. When you’re using the platform for business, remember that everything you tweet represents you/your brand. You are what you tweet! #SocialROI https://t.co/AuFzfKoLu9
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A5b) Sharing quality content that highlights your expertise and knowledge increases your authority. Yay! But beware! Poor quality tweets can have the opposite effect. #SocialROI https://t.co/AuFzfKoLu9
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A5c) People only know as much as you tell them. Your tweets form an online version of you/your brand. Perception is reality! Your content molds people’s perceptions of you & your business. #SocialROI https://t.co/AuFzfKoLu9
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A5d) In a nutshell, your Twitter content attracts your audience to you, connects them to you, & convinces them to say “yes” to you. #SocialROI https://t.co/AuFzfKoLu9
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

Other Answers

A5: Twitter content matters if you want to build a presence on the platform. People aren’t going to follow you or engage with you if your content isn’t what they’re looking for. #SocialROI
— Express Writers (@ExpWriters) January 30, 2018

A5.
– Content is the hub of our business
– Content is how you build trust & community
– Content is how you rise above the noise
– Content is what leas to sales. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) January 30, 2018

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Q6: People desire personal connections online. How can brands and businesses get more personal with their content? #SocialROI pic.twitter.com/YGVdVHLJsM
— ManageFlitter (@ManageFlitter) January 30, 2018

Guest Answers

A6a) Humanize your brand by defining its personality & voice. Produce content that communicates this voice to get more personal. #SocialROI https://t.co/tGdhP1BgeW
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A6a-cont) Want more info? Read @Sam__Hurley post on brand personalities >https://t.co/6V7T1ZgpxH #SocialROI https://t.co/tGdhP1BgeW
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A6b) People connect with other people. It’s tough to have a conversation with a logo! Furthermore, it’s easier for you to create content & get social when you humanize your brand. #SocialROI https://t.co/tGdhP1BgeW
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A6c) Twitter is a networking platform. You need to engage for your content to have meaning. Interaction brings your content to life by making it more relatable & personal. #SocialROI https://t.co/tGdhP1BgeW
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A6d) Participate in Twitter chats, hashtag days like #VideoReplyDay. Interact as a human to foster connections with your audience & build a community. #SocialROI https://t.co/tGdhP1BgeW
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A6e) Don’t be afraid to be social & talk about things that don’t directly correlate with business but do represent your brand’s personality.
Have real conversations with people. Talk to people like you’re a person vs a business. #SocialROI https://t.co/tGdhP1BgeW
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

Other Answers

A6: Try Persona based content! Learn more about your demographics (dive deep), then create content aimed directly at them. Read their minds, solve their problems, make them love you #socialroi
— MeetEdgar (@MeetEdgar) January 30, 2018

A6.
– From online to one-on-one connections
– Schedule virtual hangouts (i did at least four this month)
– Make an effort to get to know people
– Behind every number is a REAL human#SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) January 30, 2018

A6 Personalize your brand by putting people first and foremost. They make your brand a success, not inside-baseball jargon that pleases only brand leaders and stakeholders. #SocialROI
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) January 30, 2018

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Q7: In your opinion, what are some of the biggest Twitter content blunders? #SocialROI pic.twitter.com/HWMiQAEZzC
— ManageFlitter (@ManageFlitter) January 30, 2018

Guest Answers

A7a) No content plan! Random tweeting without a goal will not build or grow your business. Don’t forget your WHY. #SocialROI https://t.co/70hKd7DxHE
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A7b) Lack of variety. Don’t be boring. Mix it up! Don’t just tweet blog post titles with URLs. Be creative, clever, & act like your present on the platform. #SocialROI https://t.co/70hKd7DxHE
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A7c) Content without engagement has no place on Twitter. Don’t look disengaged, absent, or over-automated. 2018 is the year of engagement! #SocialROI https://t.co/70hKd7DxHE
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A7d) Posting to your Twitter account from other platforms. The content is cut off or simply a link. Don’t make your fans work to access your content. At least use IFTTT to pull your content into Twitter. #SocialROI https://t.co/70hKd7DxHE
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A7e) #I #cant #read #with #too #many #hashatgs #inserted #into #tweets. Hashtags are awesome! But format your tweets to entice not repel. If you’re hashtag happy, put them at the end, please. #NoExcuses #SocialROI https://t.co/70hKd7DxHE
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

A7f) Getting caught up in politics. If a new prospect arrives at your feed & that’s all they see, is that the message you want to send? Your goal is to help your business & brand. Always remember that BEFORE you tweet! #SocialROI https://t.co/70hKd7DxHE
— Meghan Monaghan (@MeghanMonaghan1) January 30, 2018

Other Answers

A7
– Too much automation
– Too much scheduled content
– Too much self promotion
– Not responding to tweets
– Not thinking about your audience when sharing content #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) January 30, 2018

A7: EASY – Just broadcasting. Good twitter marketing takes time and energy. You need to SHOW UP. WAY too many people say Twitter does not work but that is because they never even tried. #socialroi
— Kelly Noble Mirabella #SMMW18 (@Stellar247) January 30, 2018

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 6th February 2018, 5.00pm EST.

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