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Twitter Chat: Turbocharge Your Sales with Social Media - Transcript & Summary

Twitter Chat: Turbocharge Your Sales with Social Media - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 17th July 2018.

Madalyn Sklar hosted a Twitter Chat with Julia McCoy around the topic of “Turbocharge Your Sales with Social Media”.

Details of our next Twitter Chat:

Guest: Todd Giannattasio
Date & Time: Tuesday, 24th July 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Julia McCoy.

From the CEO Question:

  1. How has ManageFlitter used Social Media to sell subscriptions?

Guest Questions:

  1. Let’s start with the basics. In your opinion, what defines a ‘strong Social Media presence’?
  2. What tips and tricks do you have for growing your network on Social Media?
  3. Is it necessary for your product or service to be relevant to your Social Media audience? Why?
  4. People can often be sceptical about online purchases. How can you use Social to prove the value of your product or service?
  5. What are some common Social Media marketing mistakes that kill profits?
  6. From your experience, which apps and features are best for selling products and services on Social Media?
  7. How can a strong Social Media presence compliment your paid advertising efforts?
From the CEO Question:

Q for @Ke_Ga: How has ManageFlitter used Social Media to sell subscriptions? #SocialROI pic.twitter.com/LEffT7JojS

— ManageFlitter (@ManageFlitter) July 17, 2018

CEO Answers

Aa) @ManageFlitter has primarily used Social Media to raise brand awareness. By doing this we have driven Social Media users to investigate our product and ultimately sign up to a paid subscription. #SocialROI https://t.co/jNPrwC9SjB

— Kevin Garber (@Ke_Ga) July 17, 2018

Ab) In the early days, @ManageFlitter held a number of Twitter competitions. These usually marked a milestone such as reaching 1.5 users (we are now nearly at 4 million users who have used our product at least once), https://t.co/v7gCYtezRa. #SocialROI

— Kevin Garber (@Ke_Ga) July 17, 2018

Ac) These competitions inspired the Twitter community to tweet about @ManageFlitter which raised brand awareness and consequently helped us sell subscriptions. #SocialROI

— Kevin Garber (@Ke_Ga) July 17, 2018

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Guest Questions:

Q1: Let’s start with the basics. In your opinion, what defines a ‘strong Social Media presence’? #SocialROI pic.twitter.com/rkFEbhU9G2

— ManageFlitter (@ManageFlitter) July 17, 2018

Guest Answers

A1 A strong social media presence is MUCH easier to define if your online content strategy is defined.

If you haven’t done that yet, here are a few ?s to help:

a) WHO is my audience? (do market research & surveys)
b) WHY should someone choose me over a competitor? #SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

A1 Once your “brand base” and content strategy has been developed, move into a social media strategy.

A strong #socialmedia presence incorporates:

a) quality
b) originality
c) creativity
d) visuals
e) interactivity

Give someone a good reason to follow you! #SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

Other Answers

A1: It's about quality, not quantity: an engaged & relevant following on the platforms that make the most sense for that community. However, having TOO low a number of followers, or only being on one platform, wouldn't indicate a 'strong Social Media presence' to me. #SocialROI https://t.co/trzgB6HkVj

— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 17, 2018

A1.1) Strong social media presence requires the ability to provide quality content and credible information to your audience #socialroi

— Unearth Campaigns (@Unearth) July 17, 2018

A1.2) Impactful social media posts can come from conversational analysis of what your audience demands most / new trends #socialroi

— Unearth Campaigns (@Unearth) July 17, 2018

A1.

  • Your content speaks perfectly of who you are & what you do.

  • Your presence is well aligned w/ your business goals

  • You have a community of loyal fans who tell your stories for you #socialroi https://t.co/QrY9jhNlHt

— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) July 17, 2018

A1
People notice you, people refer to you and solicit your advice, services, content.
Your messaging is congruent, timely and on point.
You are engaging and relatable
You're consistent across all channels.#SocialROI https://t.co/jCojGdaPlK

— Zala Bricelj (@ZalkaB) July 17, 2018

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Q2: What tips and tricks do you have for growing your network on Social Media? #SocialROI pic.twitter.com/DlQjgKwglc

— ManageFlitter (@ManageFlitter) July 17, 2018

Guest Answers

A2 I find it valuable to follow the clients that have found us through our content marketing. This attracts likeminded people and similar profiles in the Who to Follow feed! Spend a few minutes doing this every day to grow your “potential lead” network. #SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

A2 Join Twitter chats! When you do, ENGAGE and follow the people you’ve enjoyed talking with. Your network will grow!

Try: #TwitterSmarter hosted by @MadalynSklar #SocialROI (this one!) #ContentWritingChat (run by my team @ExpWriters) #ContentChat hosted by @SFerika

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

A2

BE PRESENT!

This is one of my biggest tips on how to grow your network on social media. I know it might sound like a “chore”, but it’s really not – log in to your Twitter DAILY and interact/follow the people interacting with you. It will pay off. It has for me! #SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

Other Answers

A2. Focus on connecting with people and serving them. Answer questions and be a resource champion. Connect people to others (like @ChrisStrub does relentlessly) #SocialROI

— Gene Petrov // Leadership 4 Social Media Marketers (@GenePetrovLMC) July 17, 2018

A2: Don't rely on "followbacks" - follow RELEVANT accounts, and ENGAGE with them! If you want them to be part of your audience, and you want their audiences to be part of yours as well, relevant engagement will go a lot farther than following (and unfollowing) randomly.#SocialROI https://t.co/zGchNBzyWV

— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 17, 2018

A2b. Also, produce relevant, VALUABLE content, on a regular basis. Don't post just to post - but if you're not posting, your following won't grow, and you'll lose the followers who cease to be engaged. #SocialROI

— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 17, 2018

A2c. Another tip: cross-post with other relevant accounts! Expose yourselves to each others' audiences. Offer value. Get your name out there. Make sure it's a fit, and to everyone's mutual benefit. #SocialROI

— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 17, 2018

A2) Spend time connecting and keeping up to speed with your followers - they will help grow your network through word of mouth. Twitter chats and conferences are also great methods of networking. #SocialROI

— Kate Frappell (@katefrappell) July 17, 2018

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Q3: Is it necessary for your product or service to be relevant to your Social Media audience? Why? #SocialROI pic.twitter.com/LFoipLhX0t

— ManageFlitter (@ManageFlitter) July 17, 2018

Guest Answers

A3 Absolutely. Your product or service MUST be relevant to your social media audience if you want them to click through to your site, download your lead magnets, and then even buy if they’re interested. #SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

A3

Remember, you DON’T have to have all your products lined up “perfectly” before working on a strong social media presence.

Example: I spent 6 years building @ExpWriters online and in social media before I created & sold a course that was relevant to my audience.#SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

Other Answers

A3: if your product isn’t relevant for your social media audience, odds are it’s not a relevant product...period! Products, marketing, whatever it may be, you are servicing the consumer, not yourself! #SocialROI

— Maria Marchewka (@_MariaMarchewka) July 17, 2018

A3 Yes, being relevant is the reason they will follow you. If you can help people, share information -it's a compelling reason for ppl to follow you. #SocialROI

— Lucille Fisher Kindness, Compassion, & Marketing (@sageandsavvy) July 17, 2018

A3
We live in P2P times, where people will look you up and "google" you first, then based on the feedback, reviews and first impressions they get, will hit you up IRL.
So be careful & strategic in building your digital footprint. #SocialROI https://t.co/aV2HoXfw62

— Zala Bricelj (@ZalkaB) July 17, 2018

A3: I say so. You should look at your social media audience as a tribe or community. The content you put out offers value, so it should be relevant to your audience and brand. #SocialROI

— Terry Schilling (@tschill86) July 17, 2018

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Q4: People can often be skeptical about online purchases. How can you use Social to prove the value of your product or service? #SocialROI pic.twitter.com/rAuweUlH9X

— ManageFlitter (@ManageFlitter) July 17, 2018

Guest Answers

A4 You CAN share your services on social – carefully.

Here are two s I go by:

3:1 (share 3 valuable insights for every 1 offer/promo)
When you do an offer, share reviews and what others say about you with a link to where they can learn more.#SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

A4

Remember, building trust is more important than "selling" on social - because selling will happen indirectly as more and more people trust, follow, and recommend you to others! #SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

Other Answers

A4:

  • Having an active Twitter feed can provide confidence you are a living breathing company.

  • Include customer testimonials on your website, and tweet them out regularly.

  • Retweet compliments and thanks people Tweet at you.#SocialROI https://t.co/RcoYz3HoWI

— Kevin Garber (@Ke_Ga) July 17, 2018

A4. Testimonials and validation from others can help confirm where you go for your purchases. Online reviews are also important to gauge the overall experience that can contribute to future customers + exchanges. #socialroi https://t.co/9Yt5F3TfYI

— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) July 17, 2018

A4
Use Social Channels to listen. The act upon it. Don't just collect testimonials, but work to loop that feedback, conversations back into your business.
If you have a SM account, use it for #custserv - be fast, proactive and helpful - and leave NO msg behind! #SocialROI https://t.co/JZhYEIPeYW

— Zala Bricelj (@ZalkaB) July 17, 2018

A4) By simply being online in an authentic and engaged manner.

By networking and building trust among your community. These are the people who will vouch for you.

By sharing customer testimonials and experiences. #SocialROI

— Kate Frappell (@katefrappell) July 17, 2018

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Q5: What are some common Social Media marketing mistakes that kill profits? #SocialROI pic.twitter.com/9YpOxPKRo7

— ManageFlitter (@ManageFlitter) July 17, 2018

Guest Answers

A5 These common social media mistakes can kill profits quickly!

a) Not logging in - ever - to engage back or answer people!
b) Not having a designated person/being available to answer support tweets/DMs
c) Overselling/megaphoning and not being human.#SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

Other Answers

A5. Spamming people too much. Not listening to the community and providing them w/ irrelevant content. Not engaging in conversation (pushing rather than pulling message strategies).

Also, a big mistake is inconsistency. Sustainability > Quick Sale.#socialroi https://t.co/bcCgyqJTHv

— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) July 17, 2018

A5: An influx of automated messages, posts that blantantly sell, and inactivity! The goal of social media is to be social! Be present, be engaged, be helpful! #SocialROI

— Maria Marchewka (@_MariaMarchewka) July 17, 2018

A5) The biggest mistake is taking that phrase "Social Media Marketing" too literal. No one wants to be marketed to. No one wants to be sold to. Inspire, Educate and Entertain. Help customers rather than sell to them. #BeSocial #SocialROI https://t.co/eL6oOF5xZF

— Gary Ennis (@nsdesign) July 17, 2018

  • Not taking a presence on Social Media serious enough.

  • Trying to have a strong presence on too many platforms too soon with limited resources.#SocialROI https://t.co/aMhjhr47Cn

— Kevin Garber (@Ke_Ga) July 17, 2018

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Q6: From your experience, which apps and features are best for selling products and services on Social Media? #SocialROI pic.twitter.com/smfklq8O5l

— ManageFlitter (@ManageFlitter) July 17, 2018

Guest Answers

A6

At @ExpWriters, we use @MeetEdgar to schedule and publish content through our brand channels.

We also use a real human to write those tweets! It's either me or our awesome @redheadrachel behind the copy.

Use tools to help, not replace, social media posting. #SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

Other Answers

A6. Depends on where your community is.

For my services, it depends on how to package the content.

For me, here’s what’s worked for me:

Consulting = @LinkedIn + Blog
Partnerships = @Instagram
Community = FB + @Twitter #socialroi 1/ https://t.co/4T0Jk2ROJM

— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) July 17, 2018

With all of these apps/tools, the sell has to be aligned align w/:
-Pitch
-Personality
-Presence#socialroi 2/

— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) July 17, 2018

A6 Lead magnets are very useful. Provide valuable information in exchange for an email address so you can usher the prospect through the sales cycle. #SocialROI

— Lucille Fisher Kindness, Compassion, & Marketing (@sageandsavvy) July 17, 2018

A6:

  • Having a good website that works in tandem with your social presence.

  • Don’t be afraid to use tools to help you with managing social. Ask for referrals for products from those doing it right. #SocialROI https://t.co/gBAEXEwgYv

— Kevin Garber (@Ke_Ga) July 17, 2018

A6: I've found @ManageFlitter really effective for lead generation research, because of its Tweet and user filters. It helps me narrow down to specific targets & takes the time out of browsing manually. Also, @HubSpot is an awesome #CRM. #SocialROI https://t.co/kdgqIrCUTe

— Ashley Ashbee (@cartooninperson) July 17, 2018

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Q7: How can a strong Social Media presence compliment your paid advertising efforts? #SocialROI pic.twitter.com/NYd4js5xp4

— ManageFlitter (@ManageFlitter) July 17, 2018

Guest Answers

A7

Organic social media makes up 99.999% of @ExpWriters social presence. We rarely do an ad, but when we do, it’s usually on a Facebook post or tweet that does well. Look for patterns of posts/videos/livestreams that do well, and promote those for a small budget.#SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

A7

Confession: I’ve promoted maybe one post on social media for @ExpWriters and spent $150 or less in 12 months!

It can be so much better to build those organic connections on social media first and foremost, instead of advertising. #SocialROI

— Julia McCoy / CEO, Author, Educator (@JuliaEMcCoy) July 17, 2018

Other Answers

A7. A strong social media presence should help you identify exactly where and when to spend you advertising dollars for the maximum effect. For instance, dont put $ behind a post that is not creating any engagement on FB. #SocialROI

— Gene Petrov // Leadership 4 Social Media Marketers (@GenePetrovLMC) July 17, 2018

A7: Your brand touches should all feel like the same brand, even if the form and exact message differ. You should also use all possible retargeting options at your disposal. A friend of mine geotargets people on FB who have physically passed a billboard for her client#SocialROI https://t.co/x0gqpg9tdI

— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 17, 2018

A7b: Also, people who see your ads in other contexts will look you up, and social media is a big part of what they'll find. Make sure it presents the impression you want to give. #SocialROI

— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 17, 2018

A7. Paid advertising should be supporting factor to help amplify your work. It should be there as part of your strategy, but not 100%.

If you want to learn more about this, the new @HubSpotAcademy social media certification covers this in detail.#socialroi https://t.co/5UgnUtKXv9

— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) July 17, 2018

A7b. Your story and brand presence needs to have a solid foundation, but paid advertising allows you to let others know where you are and you are listening for them.

Paid advertising = sending out a friendly beacon to start a conversation for your brand. #socialroi

— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) July 17, 2018

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 24th July 2018, 5.00pm EST.

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