Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 14th August 2018.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Andrew & Pete.
From the MF Design Lead Question:
- Creating engaging content for Social Media is easier said than done. What are 5 go-to content strategies accessible to everyone?
- Video content has become a key element in many marketing strategies. What techniques do you like to implement when brainstorming new and exciting video concepts?
- In your opinion, what video creation tools are most useful to marketers with limited video production knowledge, limited time and limited budgets?
- So you have defined your brand, your audience and your targets. What are the best 5 ways to stand out from your competition on Social Media?
- Creativity and innovation go hand in hand when creating Social Media Content, but repetition is key to getting the message heard. How many times does a new business have to repeat itself for their Social Media content to be noticed?
- Consistency is a widely used term in Content Marketing. What tips and tricks do you have for business owners wanting to improve the consistency of their content?
- After creating amazing content, what are the best 3 ways to measure results?
MF Design Lead Answers
Aa) One example is Slack. When their platform went down recently, I kept a close eye on the Twitter account for updates. They did this extremely well! #SocialROI— Kate Frappell 🌻 (@katefrappell) August 14, 2018
A1)— Andrew and Pete 🙊🙈 (@AndrewAndPete) August 14, 2018
5 Content Engagement Strategies:
1⃣ Send content to your WARM 🔥 email list FIRST to kickstart engagement
2⃣ Don't leave the CTA to the end (RT if you agree 😜)
3⃣ Start a debate
4⃣ Simply ASK for engagement
5⃣ Create content based on demand, not guesswork#SocialROI
A1: listen to your audience. Focus on what’s trending. Pay attn. to your competitors. Showcase your personality. Try and fail....rinse and repeat! #socialROI— Maria Marchewka (@_MariaMarchewka) August 14, 2018
A1 1.Know your audience 2. keep it short 3. Stand out by being authentic 4. Don't be afraid to try new things 5. Always add value...#SocialROI— Shruti Deshpande (@shruti12d) August 14, 2018
Q2: Video content has become a key element in many marketing strategies. What techniques do you like to implement when brainstorming new and exciting video concepts? #SocialROI pic.twitter.com/nsla1zEp7N— ManageFlitter (@ManageFlitter) August 14, 2018
A2) We like to keep our audience on their toes 🦶— Andrew and Pete 🙊🙈 (@AndrewAndPete) August 14, 2018
To think of new ideas we play the NO WRONG ANSWER Game on a whiteboard ⬜️
We take it in turns to shout-out an idea💡 & all get wrote down (no matter how bad)
LOTS of 💩 ideas will eventually spark 1⃣ good idea 💥#SocialROI
A2: I like to think about learnings I've had recently or things I've worked through that could help others. It's all about providing VALUE to people. 💰#SocialROI— Tony Christensen 🎥 (@InfluencerTony) August 14, 2018
A2: study people who are successful with video marketing. What are they doing that you can do by adding your own personal spin? #socialROI— Maria Marchewka (@_MariaMarchewka) August 14, 2018
A3) We got started with iMovie. It's an awesome FREE way to get going for Mac users 👍👍— Andrew and Pete 🙊🙈 (@AndrewAndPete) August 14, 2018
For Windows & Mac try @HitFilmOFFICIAL Express. It's also free and super powerful 👍👍👍
Also tools like @wave_video make creating shorter promo videos REALLY easy! #SocialROI
For iPhone I like Videorama and there are great effects apps like Legend, Lumyer, Mug Life, Diptic and Hyperlapse #SocialROI— Tim Lewis @ Stoneham Press (@StonehamPress) August 14, 2018
A3.— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) August 14, 2018
◆ Smartphone apps are accessible to anyone & super-easy to use
◆ Use Facetime to record a video: press record, that's it!
◆ iMovie is my go-to video editing tool: it's free & easy to learn more advanced tricks
◆ Use @Canva to create slides & convert to video#SocialROI
A4)— Andrew and Pete 🙊🙈 (@AndrewAndPete) August 14, 2018
5 Ways to Stand Out on Social Media:
1⃣ Be the best, first, or different
2⃣ Constant improvement based on data
3⃣ Take Inspiration from outside your field
4⃣ Collaborate more creatively
5⃣ Focus on getting engagement
Cheeky 6⃣ Publish Consistently#SocialROI
A4.— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) August 14, 2018
- Be YOURSELF, b/c everyone else is taken
- Be consistent
- Stop promoting yourself so much
- Offer value & serve first
- Build deep & meaningful connections
- Treat everyone the same#SocialROI https://t.co/LedDeIWlY4
AT 1.Keep it short please...2.Keep it simple 3. be real..Your audience will thank you for that 4. Always help and add value 5. Try new things...Don't be boring..#SocialROI— Shruti Deshpande (@shruti12d) August 14, 2018
Q5: Creativity and innovation go hand in hand when creating Social Media Content, but repetition is key to getting the message heard. How many times does a new business have to repeat itself for their Social Media content to be noticed? #SocialROI pic.twitter.com/l9XBKIPKhJ— ManageFlitter (@ManageFlitter) August 14, 2018
A5) Very true! But in our opinion there isn't a number to place on this.— Andrew and Pete 🙊🙈 (@AndrewAndPete) August 14, 2018
It's about defining and creating what your 'content promise' is, and delivering on that ⏳TIME AFTER TIME ⌛️
Can you answer: Why should people continue to show up to consume your content? #SocialROI
A5: Brands need to be active every day (you can take away weekends sometimes..) in order to be successful. That is why it’s important to find your successful platform and stick to them - you do not need to be everywhere. #SocialROI https://t.co/0uH0QXjyvj— Katelyn Brower 🌟 (@BrowerKDnB) August 14, 2018
A5 The average frequency cap for digital is about 2 impressions a day or 10 per week I'd say.— Carol (@YoursTrulyCaro) August 14, 2018
But it's important to know your audience by platform. Just because you published content doesn't' mean everyone saw it. #socialroi
Q6: Consistency is a widely used term in Content Marketing. What tips and tricks do you have for business owners wanting to improve the consistency of their content?? #SocialROI pic.twitter.com/Bs7FjXSRQb— ManageFlitter (@ManageFlitter) August 14, 2018
A6)— Andrew and Pete 🙊🙈 (@AndrewAndPete) August 14, 2018
1⃣ The first step is mindset - we prioritise content because we know it works
2⃣ Organisation is 🔑 - create an editorial calendar
3⃣ Create a content planner so you're not starting with a blank sheet (you can get a copy of ours here: https://t.co/JV3ojxZjbx)#SocialROI
I agree. Maybe pick one thing and focus on that so we don't spread ourselves too thin. Gives us time to gain skills & confidence and our followers to adjust and respond to this new element. #socialROI— annkroeker (@annkroeker) August 14, 2018
A6. Develop a content strategy which involves brand and originality with formats;— Dr. Dorrie Cooper (@sittingpretty61) August 14, 2018
Product Launch or Service
Offer service and value everytime if possible
Dive into your audience!
Use them with emotion and psychology to drive meaning and memory #SocialROI
A7) There's 3 stages to measure:— Andrew and Pete 🙊🙈 (@AndrewAndPete) August 14, 2018
1⃣ Engagement Phase - is your content getting engagement?
2⃣ Growth Phase - is your content growing a subscriber base?
3⃣ Monetisation Phase - is your content converting?
We have a video on this over here: https://t.co/E1YpdS27tW#SocialROI
A7: We like to answer the following 3 questions:— UFS Tech (@ThriveWithUFS) August 14, 2018
Does the audience get my message?
Do I like the end result?
Will this still be relevant to my business 10 years from now?
and if we land on a "yes" for all three its a good indicator of what direction we head in next.#SocialROI
A7 My favourite ways to measure content success:— Tereza Litsa (@terezalitsa) August 14, 2018
- Engagement (did it go better than the previous posts?)
- Shares (not everyone shares a post nowadays, feel proud of each share!)
- Conversion (whatever you set as conversion)#SocialROI
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 21st August 2018, 5.00pm EST.