Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 21st August 2018.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Andrew & Pete.
From the MF CEO:
- How do you mix storytelling into your brand identity?
- What are your 3 go-to storytelling techniques that keep the audience interested and engaged?
- Where can you find compelling stories that tell the narrative of your company?
- When creating stories for your Social strategy, how do you choose a theme?
- How do businesses identify storytellers who call tell and support the brand’s identity?
- How do large companies, like Microsoft, keep the tone and purpose of their storytelling consistently on brand?
- How are these large companies measuring the success of their storytelling?
MF CEO Answers
A2) For example, the Qantas advert “I Still Call Australia Home” was featured during the 1999 Superbowl. This advert captures the beautiful natural vastness of the country as well how much most Australians love the country.https://t.co/uHTrhyfp7q#SocialROI https://t.co/vrtlB6E7jC— Kevin Garber (@Ke_Ga) August 21, 2018
A1: #Storytelling DRIVES your brand identity and consumption. It showcases your mission--why you exist and why your customer should care, so it needs to be part of your business strategy. #SocialROI pic.twitter.com/xCSDNmefet— Miri Rodriguez (@MiriRod) August 21, 2018
A1. If you know your niche & focus on stories in relation to what you do by penning and packaging content to suit your target audience and how you would want your brand to be identified with, that's a compounded win already. #SocialROI @ManageFlitter @MadalynSklar https://t.co/qimq3uV6Jb— Janet Machuka 🇰🇪 (@janetmachuka_) August 21, 2018
A1. Your brand has a story from the very beginning. Why/how/what is unique to the genesis of the brand/business. Usually a lot of great stories to tell there. Stories of inspiration and hope. #SocialROI— Gene Petrov - Leadership In Social Media Marketing (@GenePetrovLMC) August 21, 2018
A2: 1) As good friend .@parkhowell always says: a story should have a character, plot & conclusion— Miri Rodriguez (@MiriRod) August 21, 2018
2) It should speak to a universal truth (sadness, achievement, survival, etc.)
3) It should be told with conviction (if you don’t believe your story, no one will.#SocialROI
A2:— Suze Cooper (@BigTentSocial) August 21, 2018
💫 Know who you are telling the story to (audience)
💫 Know how they want to consume the story (audio, video, text)
💫 Tell the story to connect not to dictate#SocialROI
A3: At .@Microsoft, our story is our mission: To empower every person and organization on the planet to achieve more, so all stories tie back to that! Some faves:@Microsoft story labs: https://t.co/JjyNibAZtO— Miri Rodriguez (@MiriRod) August 21, 2018
Microsoft IT inside stories: https://t.co/1BBhZjxxX3#SocialROI
A3: your brand stories should be everywhere! Dedicate digital space to them and drive audiences there! #SocialROI— Miri Rodriguez (@MiriRod) August 21, 2018
A3) Internally - look at your company culture, your staff, your location… Plenty to be told if you’re prepared to get creative and do a little digging. #SocialROI— Kate Frappell 🌻 (@katefrappell) August 21, 2018
A3: Customer testimonials and employees are great places to start. It's also important to pay attention. Great stories happen unexpectedly. You have to notice them and take the opportunity to leverage them in your messaging. #SocialROI— Renee Belveal (@reneebelveal) August 21, 2018
A4: Themes should be based on core initiatives (what the business is focused on). Of course there are many lines of businesses, services and products, so themes will (and should) vary accordingly—but always tie back to the main narrative (mission) #SocialROI pic.twitter.com/lr4KShxxRE— Miri Rodriguez (@MiriRod) August 21, 2018
A4: It should be the theme you have the most confidence in. As we said earlier authenticity is important, you can't fake it. So make sure it is a theme you know inside out. It shouldn't be an effort #SocialROI— Suze Cooper (@BigTentSocial) August 21, 2018
A4. Go back to what your business & marketing goals are and remember to consider what you offer, what your audience wants and why you are different #SocialROI— Caroline Webb 😊 Socialeyes for results (@uk_socialeyes) August 21, 2018
A5: Brands need to understand that we are all storytellers. That's how we communicate at the core (when we remove corporate jargon and limitations). Brands don’t need to identify storytellers, they need to EMPOWER their people to tell stories, and they will! #SocialROI pic.twitter.com/vIEUzDunLQ— Miri Rodriguez (@MiriRod) August 21, 2018
A5: If you have a large employee base, find your most engaged and excited team members. There is nothing like a genuinely thrilled employee supporting a brand's narrative. #SocialROI— Renee Belveal (@reneebelveal) August 21, 2018
A5: Every employee is a storyteller. That's why it's important to make sure everyone has a positive story to tell. A happy employee will speak with passion about their work. That is priceless marketing. #SocialROI— Suze Cooper (@BigTentSocial) August 21, 2018
A6: Our Chief Storyteller .@steveclayton does an incredible job of keeping a #brandcentral hub for all things story (strategy, identity, core elements, resources, etc.). It’s our lifeline! All brands should have something like this. #SocialROI— Miri Rodriguez (@MiriRod) August 21, 2018
a6 it's important to stop and think about the storytelling and the tone of the brand. you have to take time to write, brainstorm this and envolve the internal audience in this reflection. #socialroi— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) August 21, 2018
A6: It's important that your company culture accurately reflects your narrative. That way it is simple for the story to stay the same because it is ingrained in everyone's day to day work. #SocialROI— Renee Belveal (@reneebelveal) August 21, 2018
A7: Stories drive consumption (of content), which is a more impactful ROI than engagement. If people tune into our stories, fundamentally it helps position and establish the brand successfully. Our ROI is consumption and ultimately brand trust and loyalty. #SocialROI pic.twitter.com/KRKaoV2mpW— Miri Rodriguez (@MiriRod) August 21, 2018
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 28th August 2018, 5.00pm EST.