Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 27th March 2018.
Details of our next Twitter Chat:
Guest: Kathy Klotz-Guest
Date & Time: Tuesday, 22nd May 2018, 5.00pm EST
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Ross Brand.
From the MF Design Lead Question:
- What does the future of livestreaming look like?
- What are some simple strategies for adding livestreaming into your content marketing mix?
- Are there any lesser-known privacy or legal concerns marketers should be aware of when livestreaming?
- What actionable tips do you have to increase audience engagement on your livestreams?
- What are the benefits of unscheduled livestreams? How do they compare to scheduled ones?
- Likeability is a key component of successful livestreaming. How can marketers ensure they remain approachable and interesting?
- How do you measure your livestreaming growth?
MF Design Lead Answers
Aa) Unfortunately not. I personally feel a disconnect between the nature of livestreaming and the nature of the news feed when it comes to consuming content. #SocialROI— Kate Frappell (@katefrappell) May 15, 2018
Ab) When I’m looking at my news feed, I am usually multi-tasking (Ie: Cooking, watching TV, commuting etc). I am skimming through content quickly and flicking between apps. #SocialROI— Kate Frappell (@katefrappell) May 15, 2018
Ac) To me, watching a livestream is a similar commitment to watching a movie (albeit often shorter). You need to find the time to sit down and focus on the content. I don’t really think of tuning in to a livestream during my downtime. #SocialROI— Kate Frappell (@katefrappell) May 15, 2018
Ad) That being said, if I notice an interesting livestream whilst scrolling through the feed I will bookmark it. Then I can come back and listen to it while I’m working.— Kate Frappell (@katefrappell) May 15, 2018
I’m interest to hear how others are consuming live streams! #SocialROI
A1-A) The future of #livestreaming will be a division in the type of content created. A lot of people will use #livevideo for hanging out & as another communication platform for chatting w/ family & friends + small, informal conversations around topics & interests. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A1-B) You will also see more professionalism and TV-quality production coming to the use of #livestreaming on the corporate and entertainment side. Think watching live TV with an interactive chat on social media platforms. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A1-C) The tools will continue to make it easier for more people hosting shows and #livestreaming to add professional elements to their broadcasts, such as graphics, lower thirds, changing shots, comments on the screen, etc. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A1-D) Businesses seeing value in #livestreaming increase $$ for on-camera talent, production tools and personnel, and promotion. On one hand, you have tools lowering the barrier to entry on technical side; on the other, more investment to further elevate quality. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A1-E) On the entertainment side... Will #livestreaming become the main event or will it be the appetizer and/or dessert? Right now big media is more using #livevideo to provide additional access, behind-the-scenes video, bonus content to augment what's on TV. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A1: I firmly believe the future of livestreaming is going to be more immersive. I'd love to see livestreams of sporting events where you can virtually walk around.#SocialROI— influencerTONY New videos start Tuesday! (@InfluencerTony) May 15, 2018
A1: I feel like it’s going to be more “everywhere” - like, it’ll be weird if an event ISN’T live-streamed. Which brings up monetization issues, but I think the market can solve for that after a brief adjustment period. #SocialROI https://t.co/qwR8MkbosB— Christine Gritmon (@cgritmon) May 15, 2018
A1b. I also feel live video chat will become a must have for customer service, which will be annoying and labor intensive at first, but, again, the market will adjust (and some of it may go virtual) #SocialROI— Christine Gritmon (@cgritmon) May 15, 2018
A1: I sure hope that the future of #livestreaming includes an increased embrace in the “mobile” side of things. The technologies at our disposal needn’t be set up stationary. How will brands and individuals embrace showing us the world? #SocialROI— Chris Strub is Live-Tweeting Today’s #BISummit NYC (@ChrisStrub) May 15, 2018
A2-A) Use #livestreaming to humanize and personalize your brand by introducing yourself to customers and clients and showing yourself to be someone who is friendly, approachable, helpful and provides value. This could be brief mobile phone livestreams or full shows. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A2-B) Go live to talk about existing content. For example, do a livestream about a recent blog post -- both to promote the blog post and also to engage in a two-way, real-time conversation with readers of your blog. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A2-C) Other ideas include "Ask Me Anything" shows and behind-the-scenes #livestreaming content taking potential customers into your offices, sharing your culture, showing them how a product is made, letting them meet the sales associates who will be helping them, etc. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A2-D) Whether it's a how-to video, an interview with an industry insider or a Q&A style broadcast -- or topics unrelated to your business -- it's important to build relationships with viewers so they think of you when they need the product or service you provide. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A2: I'm using Facebook Live every week after this chat and my #TwitterSmarter chat. Inviting the guest for an "after" chat has been a strategy that works great to bringing additional content into my marketing mix. #SocialROI— Madalyn Sklar helping people crush it on social (@MadalynSklar) May 15, 2018
A2. Use livestreams to...— Chelsea Krost (@ChelseaKrost) May 15, 2018
- Interview experts
- Reveal an exclusive offer
- Open up a live Q & A
- Sneak peak of an event or backstage access#SocialROI
A2.— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) May 15, 2018
Use livestreaming to
- Show the human side of you, your brand & service
- Engage your audience & get to know them
- Offer content & value that can make your audiences' life easier
- Show behind scenes
- Engage, Involve, & Amplify your other efforts
A2: Live Q&A's, Product Demos & Interview Shows are all good ways to ease Live Streaming into your content strategy. Any of these also helps with engaging your audience in real time & can become ever green content #SocialROI https://t.co/iPLd8LlqVd— Eddie Garrison #FacebookLive (@EddieGarrison) May 15, 2018
A3-A) When you are at a conference, get permission from the organizer before you stream the talks and sessions. Many events have an official livestream or sell a virtual ticket, so make sure you aren't violating their rules. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A3-B) Cite your sources when you directly quote or paraphrase someone else's work. It's better to pay for music upfront vs later in legal fees. Get signed releases if you are plan to use video of someone for commercial use or if shot where privacy could be expected. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A3: Copyrighted music is a no-no. Also don't do it in front of a whiteboard with secrets on it lol. #socialroi— Tim Lewis @ Stoneham Press (@StonehamPress) May 15, 2018
A3: Using any sort of video or audio clips that have copyrighting attached to them. Not violating [insert Social Media Channel here] terms of services by broadcasting in any way that violates those terms #SocialROI https://t.co/mHrwZrxS2E— Eddie Garrison #FacebookLive (@EddieGarrison) May 15, 2018
A3. If you use it like citations, then you need to note it and ask permission. Just because it's visual, it needs to be accounted for like giving credit where credit is due. #SocialROI pic.twitter.com/8tcSs1tgpE— Dr. Dorrie Cooper (@sittingpretty61) May 15, 2018
A4-A) Increase audience engagement by asking the audience to take an action. That could be commenting in the chat, answering a question, "calling" into the show, liking and sharing the broadcast. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A4-B) It's helpful for engagement to present your topics in the form of questions. Get the audience thinking about their take on the topic. Ask for their input. When you have a guest, ask the audience what questions they would like you to ask of the guest. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A4-C) One trick some livestreamers use is to ask people to type where they are watching from early on in a livestream. That can break the ice and get people commenting. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A4-D) Having guests and facilitating good conversations with those guests can encourage engagement. AND Promoting your show on social media, teasing what's to come during the show and repurposing clips from past shows can grow your audience and thus your engagement. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A4. Let your audience know when you will be "Live" via email lists, newsletters, teaser posts. Encourage followers to mark you as "see first" on FB. #SocialRoi— Lucille Fisher Kindness, Compassion, & Marketing (@sageandsavvy) May 15, 2018
A4: 1. Use clear CTA's during your broadcast 2. Promote your Live Streams prior to going Live 3. Don't forget about the replay. Many of your views will come via the replay. Make sure to reply to every comment after the Live Video is done #SocialROI https://t.co/Jq9OwXyuy2— Eddie Garrison #FacebookLive (@EddieGarrison) May 15, 2018
A4: Get started with energy from the beginning. I see some folks waiting for people to show up and then watching replay starts with dead air and people lose interest fast #SocialROI https://t.co/1z5wUsNRzs— Jim Fuhs of Fuhsion Marketing #DSATL (@FuhsionMktg) May 15, 2018
A4: The livestream itself is the least of it! Promote in advance, let people KNOW in advance, let them know the type of interaction & questions you want in advance, and ask OTHERS to promote. Scheduled links like @BeLiveTV_ help too. #SocialROI https://t.co/3lvzo838B0— Christine Gritmon (@cgritmon) May 15, 2018
A5-A) Unscheduled livestreams cause FOMO. Viewers get notified or see you are live in their feed and wonder what you are talking about, why you went live and who is hanging out and chatting. There is a desire to catch the action while it is live and not miss out. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A5-B) Another upside of unscheduled livestreams is your audience can't take you for granted. With a predictable schedule, it's easy for viewers to say, "I'll catch the replay" or "I can always see next week's show." They are more likely to pass b/c of guest or topic. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A5-C) Pros of scheduled livestreams:— Ross Brand (@iRossBrand) May 15, 2018
-shows professionalism as business person
-it says you're serious about the show
-good for branding as people know you are consistent & deliver as promised
-helps viewers know when & where to find you
-Helps in booking guests#SocialROI
A5-D) Your #livestreaming mix could combine a scheduled show (weekly from desktop at same time & day) and spontaneous livestreams from mobile or desktop. The scheduled show may be more formal and produced with guests, while the unschedule may be casual and personal. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A5: If they are in response to an unexpected event or situation they can be superb. #socialroi— Tim Lewis @ Stoneham Press (@StonehamPress) May 15, 2018
A6: Spontaneous Live Streams can be beneficial if something in your industry happens to break right then. Or, if you are at an event your audience would find interesting to view. It also captures who's online at that moment who may not have seen your brand before #SocialROI https://t.co/tOYEKrToLc— Eddie Garrison #FacebookLive (@EddieGarrison) May 15, 2018
A6) Find time in your broadcasts to mention viewers by name; read good comments and interesting questions from chat. Promote your viewers' shows & accomplishments. Laugh at yourself when you make a mistake. Update your material -- don't just play greatest hits. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A6: Get feedback from viewers. Some of my favorite livestreams have been ones where the host asks for feedback and thoughts on their livestream subject. Make viewers feel appreciated by joining the stream! #SocialROI— influencerTONY New videos start Tuesday! (@InfluencerTony) May 15, 2018
A6: People like livestreams that are real with likable, down to earth people. Just have fun with it. When viewers are posting comments, be sure to respond to them. That shows you are approachable. #SocialROI— Madalyn Sklar helping people crush it on social (@MadalynSklar) May 15, 2018
A6. Be yourself and candid about the process going on around you. People crave authenticity and sharing from the heart. Use emotion to be relatable without being a drama king or queen. If the dog barks, own it and sneak a peek. Remeber the old live televsion days. #SocialROI— Dr. Dorrie Cooper (@sittingpretty61) May 15, 2018
A7) #Livestreaming is a long game. One way you'll know you are having an impact is when you receive feedback from people. Obviously increases in views, shares and engagement also show growth. Ultimately you measure success by business outcomes such as revenue growth. #SocialROI— Ross Brand (@iRossBrand) May 15, 2018
A7. You should focus on the long term growth and consistency of your live streams because it takes time to build a loyal audience #SocialROI— Cheval John (@chevd80) May 15, 2018
A7B. The only rarity of something being "overnight" is if you are the first to do an innovative show like someone podcasting everyday #SocialROI— Cheval John (@chevd80) May 15, 2018
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 22nd May 2018, 5.00pm EST.