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Twitter Chat: Tips for Successful Live Broadcasting - Transcript & Summary

Twitter Chat: Tips for Successful Live Broadcasting - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 7th March 2017.

Madalyn Sklar hosted a Twitter Chat with Ian Anderson Gray around the topic of “Tips for Successful Live Broadcasting”.

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Ian Anderson Gray.

Questions

  1. The popularity of live broadcasting has exploded. What are the benefits of using live video?
  2. What are some methods people can use to build confidence and calm their nerves before broadcasting live?
  3. Having the right setup and environment is important. What factors should broadcasters be aware of before going live?
  4. What is the ideal content structure/running order for a live broadcast?
  5. How do you attract new viewers and retain existing viewers during a live broadcast?
  6. What are some tips to ensure a live broadcast will be compelling to viewers of the non-live replay too?
  7. What are the advantages and disadvantages of broadcasting from your phone vs. your computer?
  8. What are some common mistakes people & brands make when broadcasting live on Facebook?

Q1) The popularity of live broadcasting has exploded. What are the benefits of using live video? #SocialROI pic.twitter.com/8W1AQnuqAy
— ManageFlitter (@ManageFlitter) March 7, 2017

Guest Answers

A1) People love the rawness and imperfection of live video. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A1) Live video allows your audience to have access to YOU. Getting involved and asking questions #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A1) You can deliver behind the scenes and special content to your audience via live video #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

Other Answers

A1. Put a face behind a name. Humanize oneself & the brand. Shrink the distance between the two sides behind the computer screen. #SocialROI
— Ai Zhang (@aiaddysonzhang) March 7, 2017

A1: Live video is the ultimate authentic experience. People love to see brands unfiltered. #SocialROI pic.twitter.com/Za1jNkO115
— Mallie Rust (@malliefe2o3) March 7, 2017

A1: Live video is a great way to connect with your audience. It’s so transparent and real. #SocialROI
— Madalyn Sklar (@MadalynSklar) March 7, 2017

A1: If it’s your first Facebook live – you entire audience gets notifications… so make your first attempt count! @ManageFlitter #SocialROI
— JMatt (@JMattMke) March 7, 2017

A1) I think a primary benefit of live video is the ability of the audience to “SEE” the emotional side of the message #SocialROI https://t.co/4JlF0rfTVx
— Jay Busselle (@JayBusselle) March 7, 2017

a1) Benefits of Live video:
– Easily digestible content
– Raw + spontaneous.
– Humanises your brand – puts some faces to names! #socialROI
— Kate Frappell (@katefrappell) March 7, 2017

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Q2) What are some methods people can use to build confidence and calm their nerves before broadcasting live? #SocialROI pic.twitter.com/oalHhKR15L
— ManageFlitter (@ManageFlitter) March 7, 2017

Guest Answers

A2) First of all, it’s normal to be nervous about being in front of the camera – especially with live. You’re not alone! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A2) Embrace your imperfections and mistakes. Things will go wrong. Don’t worry. Keep on going! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A2) Channel that nervous energy into your live – don’t let it conquer you! Adrenalin is good. It shows you care! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A2) Do a 14 day challenge. Do daily live broadcasts. I promise you this works in learning to calm the nerves & sort the tech! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A2) You can set the privacy settings to “only me” when you broadcast to your Facebook profile. https://t.co/R28nHVWdc1 #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

Other Answers

A2–do the right prep, breathe deeply and stay in the moment, no matter what #socialroi
— Rochelle Moulton (@ConsultingChick) March 7, 2017

A2: Practice with friends/family, small groups. Try private scopes first. Find a great teacher/coach/mentor to help. #socialroi
— Jeremy Murphy (@jeremypmurphy) March 7, 2017
Put a small photo of a close friend under the camera/in your mind – talk to that person – don’t think of “the masses”. #SocialRoi https://t.co/fuUU3mWFmM
— Kevin Garber (@Ke_Ga) March 7, 2017

A2 Practice makes perfect, try a few videos on your iPhone. Don’t be to rehearsed b/c you lose authenticity #BeYourself #SocialROI https://t.co/TDcP2Dy2Zb
— Jade Alberts Consult (@Jade_A_Consult) March 7, 2017

A2: Do it regularly, practice with short clips on Instagram stories. #socialroi
— Scott Donald (@scottgwd) March 7, 2017

A2 – Deep, slow breathing and a topic outline always help. So does just knowing the main mission or message you want to share. #SocialROI
— Amanda Ray (@Amanda_Ray) March 7, 2017

a2) Practice, Practice, Practice
~ Breatheeeeeeeee ~
and then practice again. #socialroi
— Kate Frappell (@katefrappell) March 7, 2017

A2b Make bullet points for you, set out 2establish a rapport with the ppl watching and guide them thru what you wish to convey #SocialROI https://t.co/RAoiKulzQ5
— Zala Bricelj (@ZalkaB) March 7, 2017

A2. Just DO it.
Practice.
Pick up a platform that’s less intimidating. For me, it’s Snapchat, one-on-one. #SocialROI
— Ai Zhang (@aiaddysonzhang) March 7, 2017

A2.2: If you can, set the camera up so you can’t watch yourself on the screen – it makes it easier, trust me! #SocialROI
— JMatt (@JMattMke) March 7, 2017

A2.3: Consider having someone join you on camera so that the pressure is shared, rather than all on your shoulders alone! #SocialROI
— JMatt (@JMattMke) March 7, 2017

A2 @ManageFlitter Do a backstage, start 10 minutes before and talk with audience. Push-ups, a whiskey maybe 😉 Find your own way! #SocialROI
— Alberto Gómez (@alberMoire) March 7, 2017

A2 I try not to beat myself up over slipping up on a word or two. #socialroi
— Gene Petrov (@GenePetrovLMC) March 7, 2017

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Q3) Having the right setup and environment is important. What factors should broadcasters be aware of before going live? #SocialROI pic.twitter.com/F8q4pLHXdB
— ManageFlitter (@ManageFlitter) March 7, 2017

Guest Answers

A3) Check your internet UPLOAD Speed. Crucial! Check with https://t.co/uTA7E8LJY5 – should be at least 5Mbps, but ideally 10Mbps #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A3) If broadcasting from your computer, use wired connection (ethernet). More reliable than WiFi! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A3) Good video quality is important, but audio is more important. Invest in a decent microphone for your smartphone/computer #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A3) Too much background noise is not good. Check noise levels, and go somewhere quieter if possible #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A3) Switch off phones, alarms, notifications & distractions before you go live! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A3) It’s best to let people in the vicinity (staff, family, kids etc) that you’re going live so they can be prepared! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A3) Live video takes a lot of bandwidth. Don’t watch Netflix at the same time! Switch off other internet hogging devices! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A3) Be aware of your surroundings! Messy office? Stuff in the way? Anything distracting? #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A3) A professional lighting setup doesn’t have to be expensive and can make a big difference. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

Other Answers

A3–test your background image. Make sure nothing looks like it’s growing out of your head 🙂 #socialroi
— Rochelle Moulton (@ConsultingChick) March 7, 2017

A3 What your wearing and what’s behind your screen. If you are live make sure there are no distractions #SocialROI https://t.co/cXGjme14AE
— Jade Alberts Consult (@Jade_A_Consult) March 7, 2017

A3.2: Also, consider lighting – how can you get light in front of your subject? Light from behind can ruin a video. #SocialROI
— JMatt (@JMattMke) March 7, 2017

A3.3: Consider audio – is there a quiet space you can be? Background noise can be distracting & music can get your video removed. #SocialROI
— JMatt (@JMattMke) March 7, 2017

A3.3 b: Record labels are more & more strict about use of their music; if you don’t own the rights, your great vid could be gone #SocialROI https://t.co/8b5rIZ7Qtc
— JMatt (@JMattMke) March 7, 2017

A3: Audio: If outside keep out of the wind or breeze! #socialROI
— Scott Donald (@scottgwd) March 7, 2017

A3: A good mic! You can get mics that plug into your iPhone / Android. Worthy investment. #SocialRoi https://t.co/xTCVOTdCSQ
— Kevin Garber (@Ke_Ga) March 7, 2017

A3: Discovered https://t.co/NuHe5wXR2u – helps eg stream your Skype calls, stream FB & Periscope same time – next level streaming #socialroi https://t.co/xTCVOTdCSQ
— Kevin Garber (@Ke_Ga) March 7, 2017

A3 – If you’re joining a host remotely, know where the lower third will hit when you block yourself… You can’t always see it… #SocialROI
— Amanda Ray (@Amanda_Ray) March 7, 2017

A3b Also, if you’re not native English speaker, make sure you’re prepared with wording & speed of your talking to be understood #SocialROI
— Zala Bricelj (@ZalkaB) March 7, 2017

a3) Tripods are also an underestimated piece of equipment for recording live – especially if you are seated for example. #socialROI
— Kate Frappell (@katefrappell) March 7, 2017

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Q4) What is the ideal content structure/running order for a live broadcast? #SocialROI pic.twitter.com/uqsPT4PI5G
— ManageFlitter (@ManageFlitter) March 7, 2017

Guest Answers

A4) Address your replay viewers first while your live viewers join. Don’t just focus on your live viewers who won’t be there yet #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A4) Be really clear in announcing what your live broadcast will be about right at the start! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A4) Do say hello to live viewers as the join. They’ll love that! But don’t spend too long as it can get boring for others. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A4) Have a plan of what you’re going to say. Keep it simple! Have 3 or 4 points that you can expand on. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A4) Don’t be shy – it’s ok to ask people to share your live broadcasts and to like, comment and ask questions! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A4) Don’t be distracted! During your main section, acknowledge questions, but say you’ll get back to them! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A4) After your main section, summarize, and then start answering questions! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A4) At the end, try and summarize the show and give a call to action. Also when will you be live next? #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A4) Know when to stop! Don’t ramble on. Keep ‘em wanting more! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

Other Answers

A4b Also, do the introduction. Always introduce yourself & what you’re talking about. It’s really valuable for ppl jumping in. #SocialROI
— Zala Bricelj (@ZalkaB) March 7, 2017

A4: Welcome, greeting. Thank replay viewers. Ask live viewers where they are located. Content, summary. #SocialROI @ManageFlitter
— Jeremy Murphy (@jeremypmurphy) March 7, 2017

A4: Have a hook that you touch on throughout. You never know when people will find your stream! #SocialROI pic.twitter.com/WsSsnFoBeW
— Mallie Rust (@malliefe2o3) March 7, 2017

A4 I start like it’s a recording then address live viewers as they join. Within about 5 minutes I jump into my topic.#SocialROI https://t.co/3KhlBEcQcr
— Nicholas Thickett (@NThickett) March 7, 2017

A4.2 b: The goal is to sound conversational – also visualize talking to an individual rather than a group. We often watch alone. #SocialROI
— JMatt (@JMattMke) March 7, 2017

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Q5) How do you attract new viewers and retain existing viewers during a live broadcast? #socialroi pic.twitter.com/0KqWPKnYJV
— ManageFlitter (@ManageFlitter) March 7, 2017

Guest Answers

A5) Be consistent. You may not have many live viewers at the start, but you’ll grow with regular and consistent shows #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A5) It’s not all about live viewers. Replay viewers are just as important. Turn your lives into evergreen content! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A5) Use intrigue and suspense. Be clear on your topic and what value it will deliver, but delay on the details. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A5) Cross-post your live broadcasts to other networks – Twitter, Facebook, LinkedIn & your mailing list! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A5) Don’t be a one-way communication machine. Listen to your viewers and answer their questions! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

Other Answers

A5 I like acknowledging people as they join. Cross promote your live podcast across all other platforms. #SocialROI https://t.co/JkhG3nrMZm
— Jade Alberts Consult (@Jade_A_Consult) March 7, 2017

A5: You can literally ask viewers to tag a friend that may enjoy the video. @ManageFlitter #SocialROI
— JMatt (@JMattMke) March 7, 2017

A5.2: Also, pay attention to who is commenting and give them individual shout outs. Thank them for tuning in! #SocialROI
— JMatt (@JMattMke) March 7, 2017

A5: Promote your livestream on other channels We have designated people (me) updating our twitter during our #DnD stream! #SocialROI pic.twitter.com/T3B594X1Ds
— Mallie Rust (@malliefe2o3) March 7, 2017

A5: @iagdotme Consistency is key. People will come back. They will invite their friends. It’s a long game. ^Madalyn #SocialROI
— ManageFlitter (@ManageFlitter) March 7, 2017

A5. Secret to #Facebooklive success is CONSITENTCY – ppl need to trust that you’ll be back. It takes a long time to win em over #socialroi https://t.co/DgDf2TLqOJ
— Brandie Peters (@brandiepeters_) March 7, 2017

A5) Retain live viewers by:
– Engaging the moment you go live
– Avoid spending the first 10mins fixing the camera & setting up. #socialROI
— Kate Frappell (@katefrappell) March 7, 2017

A5 – Remember, live casting on social is a two-way street, a discussion… a dialogue… Not a monologue…:) #SocialROI https://t.co/jWS5bW4fB2
— Amanda Ray (@Amanda_Ray) March 7, 2017

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Q6) What are some tips to ensure a live broadcast will be compelling to viewers of the non-live replay too? #SocialROI pic.twitter.com/9j71vyxsYt
— ManageFlitter (@ManageFlitter) March 7, 2017

Guest Answers

A6) Make sure you welcome your non-live audience first and say what they can expect in the show. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A6) Edit the live video post afterwards to deliver more value. Show notes. Timecodes and summaries. Links. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A6) Make sure you reply to comments and answer questions. This shows you care & value your audience. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A6) It’s good to be spontaneous, but have a plan of what you’re going to say. Rambling can be boring for non-live viewers #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A6) It’s good to be human & authentic, but that doesn’t mean you can’t be professional. Deliver value! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

Other Answers

@ManageFlitter A6: That’s where hanging around saying hello (or worse doing nothing) for ages at the beginning is a bad idea. #socialroi
— Tim @ Stoneham Press (@StonehamPress) March 7, 2017

A6 The topic has to be relevant and when promoting it after use proper hashtags. Ask for feedback #SocialROI https://t.co/ewWpM2aA2F
— Jade Alberts Consult (@Jade_A_Consult) March 7, 2017

A6: Your video title is important – how can you effectively tease what the viewer is about to watch? @ManageFlitter #SocialROI
— JMatt (@JMattMke) March 7, 2017

A6.2: Also ask yourself (assuming you fit the audience demo), is it something that would keep your own interest? @ManageFlitter #SocialROI
— JMatt (@JMattMke) March 7, 2017

A6. Be authentically you. Stick to your niche. Don’t dabble. Answer questions. Inspire. Be creative! #SocialROI @ManageFlitter
— Jeremy Murphy (@jeremypmurphy) March 7, 2017

A6: Summaries and other content repurposing can draw non-live viewers in. #SocialROI
— Mallie Rust (@malliefe2o3) March 7, 2017

A6. Engage w/ viewers that send you comments. This can increase the audience for your next live broadcast #SocialRoi
— Khulekani Mjwara (@KhulekaniMj) March 7, 2017

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Q7) What are the advantages and disadvantages of broadcasting from your phone vs. your computer? #SocialROI pic.twitter.com/3JPYgSnriV
— ManageFlitter (@ManageFlitter) March 7, 2017

Guest Answers

A7) Broadcasting from your phone is much easier than from your computer. but… #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A7) Broadcasting from your computer can give a more professional broadcast and more flexibility! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A7) It’s always best to keep it simple at the start. Practice live broadcasts from your phone first. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A7) With your computer, you can stream from multiple webcams, share you screen and interview guests (from Zoom/Skype etc) #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A7) Lots of options for computer live: @belivetv_ @BlueJeansNet @zoom_us @wirecast @OBSProject & MimoLive from @boinxsoftware #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A7) Find out how to broadcast to Facebook Live from your computer using @OBSProjecthttps://t.co/1RwNpcsFNG #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A7) @Wirecast from Telestream is the professional’s live video streaming tool. From $495 – https://t.co/tdY9o043yt #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A7) A free alternative to @Wirecast is OBS Studio. Works on PCs and Macs – https://t.co/tdY9o043yt #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

Other Answers

A7: On a computer, you can be connected to the internet which is a HUGE help! On your phone, you can be mobile! @ManageFlitter #SocialROI
— JMatt (@JMattMke) March 7, 2017

A7: On your phone, you can also test different orientations. Yes, vertical is probably preferred, but does horizontal do better? #SocialROI
— JMatt (@JMattMke) March 7, 2017
.@ManageFlitter A7. advantage phone = spontaneous and sincere – disadvantage = les polish / more raw… #socialroi
— Brandie Peters (@brandiepeters_) March 7, 2017

A7: Phones have a great portability factor, but computers tend to offer more control over the tech aspects of the livestream #SocialROI
— Mallie Rust (@malliefe2o3) March 7, 2017

A7: incoming calls can derail @Periscopeco broadcasts so enable do not disturb. Computer more stable. #SocialROI @ManageFlitter
— Jeremy Murphy (@jeremypmurphy) March 7, 2017

A7 I use my phone more times. I can move around I can showcase my products I can interact with employees/customers. Feels real #SocialROI https://t.co/CcMxe4Tdcf
— John Kapos (@ChocolateJohnny) March 7, 2017

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Q8) What are some common mistakes people & brands make when broadcasting live on Facebook? #SocialROI pic.twitter.com/kC1a9mY98m
— ManageFlitter (@ManageFlitter) March 7, 2017

Guest Answers

A8) Not testing before going live. It can be a painful experience for the viewer and the host when the tech doesn’t work! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A8) Playing copyrighted music – either intentionally or unintentionally! Facebook can detect copyrighted music & can ban you! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A8) Just not having a plan and producing boring content. This unfortunately devalues the medium for others. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A8) Bad video, audio or lighting quality. Just not having enough bandwidth to deliver a good live video. #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A8) Do you hear and echo…echo…echo…? Not fixing sound loops, feedback, and other sound issues! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A8) Broadcasting a non-live video as a live video. This can get you banned by Facebook and can give bad impression! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

A8) Not checking sound/audio/internet connection for your guest. Always best to do a test run through! #socialroi
— Ian Anderson Gray (@iagdotme) March 7, 2017

Other Answers

A8: I usually ignore Facebook Live broadcasts unless title is good or I’ve seen it pre-advertised. #socialroi
— Tim @ Stoneham Press (@StonehamPress) March 7, 2017

A8 They have nothing to say and keep rambling on. Have a purpose, goal or point to get across. Boring = No followers #SocialROI https://t.co/LbUZVBNCV3
— Jade Alberts Consult (@Jade_A_Consult) March 7, 2017

A8: Having abrupt endings, no clear conclusion or reason to end… or dragging on a video for no apparent reason. @ManageFlitter #SocialROI
— JMatt (@JMattMke) March 7, 2017

A8.2: Poor framing can be annoying to watch, if your face is cropped off – I’m going to focus on that over the content! #SocialROI
— JMatt (@JMattMke) March 7, 2017

A8: A common mistake is not giving it a go! Try it – you can always delete the results if you are not happy with it. #socialroi https://t.co/XccQDkCdtN
— Kevin Garber (@Ke_Ga) March 7, 2017

A8: If you’re broadcasting daily and sending us FB Live notices daily, that’s too much for some. #socialroi @ManageFlitter
— Jeremy Murphy (@jeremypmurphy) March 7, 2017

A8: Inconsistency and an overuse of vocal fillers. If every third word is “um,” count me out. #SocialROI pic.twitter.com/gFShThJ5Tn
— Mallie Rust (@malliefe2o3) March 7, 2017

A8. Good stories have a structure:
Beginning =>middle =>end.
Don’t just start/end suddenly. Complete your story. #SocialROI
— Ai Zhang (@aiaddysonzhang) March 7, 2017

A8 don’t try sell from the first time live. Don’t be so business like just be themselves. Show the human side to the business. #SocialROI https://t.co/yGNqvmkn13
— John Kapos (@ChocolateJohnny) March 7, 2017
@ManageFlitter A8: failure in managing background noise, elevation and clarity are common slips of live broadcasting #SocialROI
— QL Tech Australia (@QLTechAustralia) March 8, 2017

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 14th March 2017, 4.00pm EST.

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