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Twitter Chat: Strategies for Getting More Leads on Twitter - Transcript & Summary

Twitter Chat: Strategies for Getting More Leads on Twitter - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 24th October 2017.

Madalyn Sklar hosted a Twitter Chat with Diana Adams around the topic of “Strategies for Getting More Leads on Twitter”.

Details of our next Twitter Chat:

Topic: Integrating User-Generated Content in Your Social Strategy
Guest: Shayla Price – B2B Content Writer & Email Marketer
Date & Time: Tuesday, 31st October 2017, 5.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Diana Adams.

From the CEO Questions:

  1. In your opinion, which ManageFlitter feature is most the powerful in regards to lead generation and why?

Guest Questions:

  1. What makes Twitter a good tool for lead generation?
  2. What does the Twitter sales process look like? Why is it important to know this?
  3. There’s a fine line between a promotional tweet and a spammy tweet. How do you ensure your tweets are not misinterpreted?
  4. The average lifespan of a tweet is 15 mins. How do you make your tweets stand out and last?
  5. Paid advertising is often daunting. What type of paid Twitter ads do you recommend for marketers just getting started?
  6. Growing an engaged following is important. How do you tactfully grow your account and what sort of content should you share?
  7. It can be hard to close sales on Twitter. How do you move people off the platform and where should you send them?

From the CEO Questions:

Q for @Ke_Ga) In your opinion, which ManageFlitter feature is most the powerful in regards to lead generation and why? #SocialROI pic.twitter.com/ngqDfuANFw
— ManageFlitter (@ManageFlitter) October 24, 2017

CEO Answers

A1. Twitter is very underestimated as a lead generation tool. #SocialRoi
— Kevin Garber (@Ke_Ga) October 24, 2017

A2. . @evanpdunn outlines using Twitter & ManageFlitter for lead gen at https://t.co/o5B1nVAkT3 #SocialRoi
— Kevin Garber (@Ke_Ga) October 24, 2017

A3. As Evan says, Social is more about networking than advertising. #SocialRoi
— Kevin Garber (@Ke_Ga) October 24, 2017

A4. Find the right prospects in your niche & form connections! #SocialRoi
— Kevin Garber (@Ke_Ga) October 24, 2017

A5. A start, @manageflitter ‘s Account Search tools lets you search, filter, sort through millions of Twitter profiles. #SocialRoi pic.twitter.com/tiAqp24yLj
— Kevin Garber (@Ke_Ga) October 24, 2017

A6. Appropriately engage, form connections with them & add value to connections. Prospects ->connections ->leads ->customers #SocialRoi
— Kevin Garber (@Ke_Ga) October 24, 2017

A7. Remember that prospects aren’t email addresses, or SM profiles, but people & individuals. #SocialRoi
— Kevin Garber (@Ke_Ga) October 24, 2017

A8. The best lead gen initiatives revolve around the prospect’s world view and needs. #SocialRoi
— Kevin Garber (@Ke_Ga) October 24, 2017

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Guest Questions:

Q1: What makes Twitter a good tool for lead generation? #SocialROI pic.twitter.com/MLW6F1r1Vr
— ManageFlitter (@ManageFlitter) October 24, 2017

Guest Answers

A1) There are many reasons Twitter is good for lead generation. First, it allows you to build the “know, like, trust” factor. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A1) By tweeting consistently, peeps can follow you over time and start to feel like they really know you. Twitter creates bonds. #SocialROI pic.twitter.com/IoMPu5Uwru
— Diana Adams (@adamsconsulting) October 24, 2017

A1) Twitter gives you a platform for establishing yourself as an expert in your niche. It allows you to create thought leadership #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A1) Twitter is an effective tool for increasing brand awareness. If you’re in someone’s Twitter feed daily, they know your brand. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

Other Answers

A1: the instantaneous access to information 24/7 that could make it spreadable #socialroi
— Gillian Clarke (@GillianClarkePR) October 24, 2017

A1. Twitter helps you:
Find Your Niche
Test Messaging
Skip the Velvet Rope
Engage
Build Relationships#SocialROI https://t.co/HxuqHyJgzI
— Su Doyle (@sudoyle) October 24, 2017

A1 Twitter is easy to share. It forces you to keep things simple and short. You can easily create conversations!
I’ve met so many incredible people around the world#socialroi https://t.co/3ZWsi6s6W6
— Nicholas Thickett (@NThickett) October 24, 2017

A1 Transparent, accessible and a great testing platform. It’s easy to test what works, performs & how you can adapt to it #socialROI https://t.co/0UKzhsiT5d
— Zala Bricelj (@ZalkaB) October 24, 2017

A1: Allows for a personalized experience to build your brand and converse easily to maintain it. #SocialROI https://t.co/15gTfyfHkm
— Jake McCracken (@JakeRMccracken) October 24, 2017

A1. Twitter offers you great analytics to measure your impressions while crafting your message and build collaborations to custrs #SocialRoi
— Dr. Dorrie Cooper (@sittingpretty61) October 24, 2017

A1: Twitter gives you an opportunity to connect with individuals much easier than many other platforms. #SocialROI
— JMatt (@JMattMke) October 24, 2017

A1: Two words: social listening. The advanced search tool is a great way to find your target audience. #socialROI
— Maria Marchewka (@_MariaMarchewka) October 24, 2017

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Q2: What does the Twitter sales process look like? Why is it important to know this? #SocialROI pic.twitter.com/DUy5ZgQT6J
— ManageFlitter (@ManageFlitter) October 24, 2017

Guest Answers

A2) This is where most people get tripped up. They don’t understand the Twitter sales process. It’s a big deal to learn it. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A2) Applying traditional sales methods to Twitter often falls flat. We’ve all seen it in the auto-DMs that try to sell us stuff. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A2) I wrote about the #Twitter sales process in this blog post on the @PostPlanner blog. #SocialROI https://t.co/Avqq64VMii
— Diana Adams (@adamsconsulting) October 24, 2017

A2) Some peeps go overboard not to promote themselves (not good). Others are spammy (not good).
Find the BALANCE.
Use the force.#SocialROI pic.twitter.com/iPI5gx2hs7
— Diana Adams (@adamsconsulting) October 24, 2017

A2) Consumers are armed with Twitter, online reviews and recommendations from peers. They don’t want pushy salespeople on Twitter #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A2) One big mistake is assuming that everyone who follows you on Twitter is a hot lead. Sadly, that’s not the case. Hahahahaha #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A2) I’ve shared this post before. It’s very relevant. It explains how to identify your leads on Twitter. #SocialROI https://t.co/sibLwpR5fU
— Diana Adams (@adamsconsulting) October 24, 2017

Other Answers

A2 Twitter is a lead generator
Just like an email, you don’t actually sell on it. You inform, engage and lead to another place. I personally prefer the phone or in person. Just depends on YOU#socialroi
— Nicholas Thickett (@NThickett) October 24, 2017

The Twitter sales process is all about building relationships. Never go straight for the ask or people will tune out very quickly #SocialROI
— Jodi Okun (@JodiOkun) October 24, 2017

A2: A GOOD Twitter sales process looks like no auto-sales pitch DM.
Provide the value. We buy more from people we trust.#SocialROI
— Alex Harris (@iamspeedyalex) October 24, 2017

A2 #SocialROI it shouldn’t look or smell like a sales pitch, you should look like you have time and care about people not units https://t.co/mPffyKgjTF
— mark longbottom (@marklongbottom_) October 24, 2017

A2 Thay have to be totally different. Your selling tweets should get to the point, while your promo tweets are telling a story #socialroi https://t.co/8uPYJaLTNh
— Jade Alberts Consult (@Jade_A_Consult) October 24, 2017

A2 The Twitter sales process might look like this: Research, Connect, Listen, Engage, Share, Reach Out Directly #socialroi
— Ross Quintana (@Ross_Quintana) October 24, 2017

A2: Twitter is a great tool to build quality relationships with your audience. Use it as a starting off point. #socialROI
— Maria Marchewka (@_MariaMarchewka) October 24, 2017

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Q3: There’s a fine line between a promotional tweet and a spammy tweet. How do you ensure your tweets are not misinterpreted? #SocialROI pic.twitter.com/U5BRyep8lA
— ManageFlitter (@ManageFlitter) October 24, 2017

Guest Answers

A3) I don’t like the word “engagement” (so overused). I’ll say “interaction.” Interact or you’ll be perceived as spammy. Period. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A3) Avoid coming across as spammy by watching those doing it well.

  1. @JetBlue
  2. @MarshaCollier
  3. @RebekahRadice
  4. @Starbucks #SocialROI pic.twitter.com/HnMYas1ycL
    — Diana Adams (@adamsconsulting) October 24, 2017

Other Answers

A3. Add value first. Everyone has a unique perspective, POV and can add value. Keep ads to a minimum. Show, don’t tell#SocialROI https://t.co/HZbtdm7L9v
— Su Doyle (@sudoyle) October 24, 2017

A3. Focus on what VALUE you can offer to your audience & how can you make THEIR live easier.
Not just think about yourself. #socialroi
— Ai Zhang, Ph.D (@aiaddysonzhang) October 24, 2017

A3 Are your tweets written in a voice that is designed to help your target customers and engage with their struggle or…
Just add to your bottom line#socialroi https://t.co/JGE4cOcEAm
— Nicholas Thickett (@NThickett) October 24, 2017

A3: brand, brand, BRAN YOURSELF. Be able to tweet from the promotional account without making it seem spammy #SocialROI
— Gillian Clarke (@GillianClarkePR) October 24, 2017

A3 Mean what you say, keep things simple and not repetitive. When something is special or new, you want people to believe you. #SocialROI https://t.co/bTw9PbbKrH
— Melissa Reyes (@MizMeliz) October 24, 2017

A3: Does your tweet GIVE the reader something (of value) or does it look to TAKE something instead. Try and give more than you take. #SocialROI
— Gary Ennis (@nsdesign) October 24, 2017

A3. #socialroi
Fine line indeed. I believe balance is the key. Online or Offline, DON’T overdo it. Follow and learn from the best. https://t.co/kJvfUdYbjL
— Natasha G. (@nplusg) October 24, 2017

A3 You can use Twitter for direct self-promotion as well as value driven content and cross-promotion, just know the right mix #socialroi
— Ross Quintana (@Ross_Quintana) October 24, 2017

A3: go with your gut. If you put yourself in your consumers’ shoes, and read your tweet, what would you think? #socialROI
— Maria Marchewka (@_MariaMarchewka) October 24, 2017

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Q4: The average lifespan of a tweet is 15 mins. How do you make your tweets stand out and last? #SocialROI pic.twitter.com/NAbMpEOQo2
— ManageFlitter (@ManageFlitter) October 24, 2017

Guest Answers

A4) Increase Lifespan of Tweets

  1. Use CORRECT hashtags
  2. Tag peeps WHEN APPROPRIATE
  3. Pin tweets
  4. Embed tweets in blog posts#SocialROI
    — Diana Adams (@adamsconsulting) October 24, 2017

A4) Include trending hashtags into your tweets.
You never know who’s following the hashtag. #SocialROI
For example-https://t.co/yTGo3qEa4Z
— Diana Adams (@adamsconsulting) October 24, 2017

A4) Increase the lifespan of your tweets by tweeting at strategic times. Check your Analytics to see when your audience is online #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

Other Answers

A4: things dont go viral over night or from 1 tweet. It takes time, patience, and studies to get the right substance to go viral #SocialROI
— Gillian Clarke (@GillianClarkePR) October 24, 2017

A4: If you have a tweet you want to stand out, pin it to the top of your profile. It will last more than 15 minutes. #SocialROI
— Madalyn Sklar (@MadalynSklar) October 24, 2017

A4. The more value you offer to people, the longer life-span your tweet is, b/c your community will help share it & keep it live #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 24, 2017

A4 Are your tweets worth sharing?
Content has to be easily digested, discussed and shared. That’s how it becomes ALIVE#socialroi
— Nicholas Thickett (@NThickett) October 24, 2017

A4. Personalize tweets with gifs, twitter polls, and interactive framework of customers perspective and provide solutions. #SocialRoi
— Dr. Dorrie Cooper (@sittingpretty61) October 24, 2017

  1. Retweet at different times
  2. Add to storify/moments in a narrative
  3. Pin to profile
  4. Add to replies
  5. Tag#SocialROI @NotInMyColour https://t.co/vCINiqikBa
    — Erica (@wickdchiq) October 24, 2017

A4: always, ALWAYS include visuals! The brains processes images 64,000x faster than text! #SocialROI
— Cyrenna Cooper (@ccoop040) October 24, 2017

A4) And don’t forget engaging video (or even just images/gifs) which tend to have higher reach #SocialROI pic.twitter.com/VmfXBNh5bb
— Gary Ennis (@nsdesign) October 24, 2017

A4: be consistent and tweet throughout the day. If you stay top of mind, people will find your content. #SocialROI
— Maria Marchewka (@_MariaMarchewka) October 24, 2017

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Q5: Paid advertising is often daunting. What type of paid Twitter ads do you recommend for marketers just getting started? #SocialROI pic.twitter.com/2C5BPeb5zy
— ManageFlitter (@ManageFlitter) October 24, 2017

Guest Answers

A5) Twitter Lead Generation Cards are discontinued.
How about a Twitter campaign?
Set a budget & go slow#SocialROI https://t.co/UxRHtbWgyD
— Diana Adams (@adamsconsulting) October 24, 2017

A5) How to REALLY Run a Twitter Campaignhttps://t.co/eFynIiOEFU
(by @larrykim)
I love this post because it’s very detailed.#SocialROI pic.twitter.com/RgoB2d5RVM
— Diana Adams (@adamsconsulting) October 24, 2017

A5) Twitter Ads are easy to set up!
The key is to set your budget carefully and monitor your ads often. #SocialROI https://t.co/tcpSnuea8d
— Diana Adams (@adamsconsulting) October 24, 2017

Other Answers

A5 Before you dip into paid ads…
How well do you know your audience?
What content performs the best?
Use your past experience to guide you forward and leverage paid ads to magnify what’s already working#socialroi https://t.co/woDOWoqhBF
— Nicholas Thickett (@NThickett) October 24, 2017

Q5) targeting @usernames of similar businesses (accounts attracting the same audiences as the ones you want) can be a simple effective use of Twitter Ads #SocialROI
— Gary Ennis (@nsdesign) October 24, 2017

A5 Have a plan and try a few to see what works. They can be effective but make sure your message is clear #socialroi https://t.co/KRyinsdlEq
— Jade Alberts Consult (@Jade_A_Consult) October 24, 2017

A5. #socialroi
Focuses on targeted audience, effective KW, researched topics, interactive (video ex.), value for conversion, delivers. https://t.co/GmxQ2LTG40
— Natasha G. (@nplusg) October 24, 2017

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Q6: Growing an engaged following is important. How do you tactfully grow your account and what sort of content should you share? #SocialROI pic.twitter.com/130XAsEni4
— ManageFlitter (@ManageFlitter) October 24, 2017

Guest Answers

A6) I’ve had a pro acct at @ManageFlitter for years. It’s well worth the $12/month to me. I use it to grow a targeted following. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A6) I like @ManageFlitter cuz I like to follow each person manually. I want to read bios, etc. I don’t like automated services. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A6) In @ManageFlitter, I go to Power Mode, I put “tech” in the “Bio Search.” Then comes a list of peeps with “tech” in their bio. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A6) About content- Go into Analytics and look at your posts that have performed well on Twitter. Post more of that kind of stuff! #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A6) With Twitter content, I find it’s best to stick with 3 or 4 topics. Try not to deviate much. People will know what to expect. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

Other Answers

A6: Twitter chats are a must for growing the best kind of followers. #socialroi
— Tim @ Stoneham Press (@StonehamPress) October 24, 2017

A6. Understand your community, their struggles & pain points. Use your content to make their lives easier. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 24, 2017

A6: If you want a more engaged following, be the first to engage. Show what you expect. Teach through action. #SocialROI
— Alex Harris (@iamspeedyalex) October 24, 2017

A6) Follow and RT relevant accounts which add value to your network. Share content which your followers would actually want (which gives them value) – not just the content you want to promote. Ask yourself – does your content pass the “so what” test. #SocialROI
— Gary Ennis (@nsdesign) October 24, 2017

A6: Grow by engaging on others content and adding value to the discussion. Share relevant info that your followers expect. #SocialROI https://t.co/QUpo9bYcGQ
— Jake McCracken (@JakeRMccracken) October 24, 2017

A6 Be present (Twitter is not a to do), be helpful, fun, supportive and interested in others. Let your work inspire & connect ppl #socialROI
— Zala Bricelj (@ZalkaB) October 24, 2017

A6b. #socialroi
Join communities
Join chats
Join convos on topics of interest/industry
Connect with influencers
Collaborations https://t.co/lp1h6JFzAZ
— Natasha G. (@nplusg) October 24, 2017

A6 You have to find the blend of content that is important to you, self expressive, and also resonates with your audience. #socialroi
— Ross Quintana (@Ross_Quintana) October 24, 2017

A6: share content that your audience cares about on a consistent basis. VALUE/consumer first approach. #socialROI
— Maria Marchewka (@_MariaMarchewka) October 24, 2017

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Q7: It can be hard to close sales on Twitter. How do you move people off the platform and where should you send them? #SocialROI pic.twitter.com/c1LA1xOniY
— ManageFlitter (@ManageFlitter) October 24, 2017

Guest Answers

A7) The inbound marketing process is awareness, nurturing, activation – Twitter is awareness (moves peeps into top of funnel). #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A7) Think of top funnel #sm content (infographics, ebooks, whitepapers). Link to post with CTA. Move peeps off Twitter to website #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

A7) Give away ridiculously valuable content on Twitter for free. Build your reputation for quality. That’s where it all begins. #SocialROI pic.twitter.com/752JA10AJR
— Diana Adams (@adamsconsulting) October 24, 2017

A7) Once you’ve moved your contacts off Twitter and they become leads in your funnel, nurture them through the buying journey. #SocialROI
— Diana Adams (@adamsconsulting) October 24, 2017

Other Answers

A7: Any time you’re sending someone to your website, be as direct as possible – never send to the homepage & make them navigate! #SocialROI
— JMatt (@JMattMke) October 24, 2017

A7 Everything I do for myself and clients guides them to a website. This is where E-Comm can take over and you share more info #socialroi https://t.co/ebU4oPEwUU
— Jade Alberts Consult (@Jade_A_Consult) October 24, 2017

A7 ↛ Transition them to a different, more convo-friendly platform. Ask them which method they prefer/feel comfortable using. #SocialROI
— battlebørn creative (@battlebornatl) October 24, 2017

A7: a) Collecting your leads contact information is a decent place to start. #SocialROI
— Alex Harris (@iamspeedyalex) October 24, 2017

A7: Don’t close too soon. Build value, which turns to awareness, then down the funnel. If your branding is right, they’ll find u. #SocialROI https://t.co/WZf3qdYlzn
— Jake McCracken (@JakeRMccracken) October 24, 2017

A7 Your bio link is the key to driving traffic off Twitter as well as original content, You have to compel them to go elsewhere. #socialroi
— Ross Quintana (@Ross_Quintana) October 24, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 31st October 2017, 5.00pm EDT.

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