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Twitter Chat: Strategies for Effective Storytelling on Snapchat - Transcript & Summary

Twitter Chat: Strategies for Effective Storytelling on Snapchat - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 6th February 2018.

Madalyn Sklar hosted a Twitter Chat with Shaun Ayala around the topic of “Strategies for Effective Storytelling on Snapchat”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Dustin Stout – Co-Founder of Warfare Plugins, Social Media Blogger & Speaker
Date & Time: Tuesday, 13th February 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Shaun Ayala.

From the MF Design Lead Question:

  1. If ManageFlitter had a Snapchat account, what type of content would you post and why?
Guest Questions:
  1. What type of content performs best on Snapchat and why?
  2. Is there an ideal structure for storytelling on Snapchat? What does it look like?
  3. It’s easy to skip through stories. How do you maintain viewer attention for the duration of your Snapchat story?
  4. What tools or methods can marketers use to curate their Snapchat stories?
  5. How do you encourage engagement on Snapchat? Is there a formula for creating the perfect CTA (Call To Action)?
  6. How do you measure the success of your Snapchat stories? Which metrics are particularly important?
  7. Do you have any Snapchat idols? Who are they and why do you love them?
From the MF Design Lead Questions:

Q for @Ke_Ga) Why has ManageFlitter chosen not to set up a ManageFlitter Snapchat account? #SocialROI pic.twitter.com/kcSQyZuGt9
— ManageFlitter (@ManageFlitter) February 6, 2018

MF Design Lead Answers

I’m answering on behalf of @Ke_Ga today. His answers:
A1. The ManageFlitter team is very small and we probably already do too much considering our human bandwidth capacity. #SocialROI
— Kate Frappell (@katefrappell) February 6, 2018

I’m answering on behalf of @Ke_Ga today. His answers:
A2. We try to prioritize quality over quantity. If we were to put together a ManageFlitter Snapchat account we would want to do it properly which means resources. #SocialRoi
— Kate Frappell (@katefrappell) February 6, 2018

I’m answering on behalf of @Ke_Ga today. His answers:
A3. We are also probably influenced by the fact that our platform at this stage mostly focussed on Twitter. #SocialRoi
— Kate Frappell (@katefrappell) February 6, 2018

Guest Questions:

Q1: What type of content performs best on Snapchat and why? #SocialROI pic.twitter.com/QvK228vAhq
— ManageFlitter (@ManageFlitter) February 6, 2018

Guest Answers

A1) Stories for sure! Dynamic Stories stand out from mundane day to day snaps like selfies, food snaps and first person perspective shots. Create and BECOME the Story. #SocialROI https://t.co/0Mi07BUc39
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

A1) Ill take it a step further, Interactive Stories where the audience can be featured always wins. People want to be discovered. Especially on an app that lacks discoverability. #SocialROI
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

Other Answers

A1: I think behind-the-scenes content is great. People want to see what happens behind closed doors and Snapchat gives users that vantage point. #SocialROI
— Maria Marchewka (@_MariaMarchewka) February 6, 2018

A1: IMO, authentic content performs the best on SnapChat – people are likely following you because of the relationship they have with you (or want to have with you) – show them YOU! #SocialROI pic.twitter.com/HG9AidAirG
— JMatt (@JMattMke) February 6, 2018

A1.
– Don’t copy and past the same content to all your social platforms.
-Respect the people & context on each site
-Diversify your storytelling #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) February 6, 2018

A1: Motivational and different the people I love the most are either always encouraging us to reach for the stars or they are just wacky creative and different #SocialROI
— Shiloh Morrison (@ShilohfrmAlaska) February 6, 2018

Q2: Is there an ideal structure for storytelling on Snapchat? What does it look like? #SocialROI pic.twitter.com/VxSU2pllCW
— ManageFlitter (@ManageFlitter) February 6, 2018

Guest Answers

A2) I default to the basics – you’ve got to have a Beginning, Middle and End to ur Story. Capture your day or create Mirco-moments. I like creating micro-moments because it keeps the audience engaged. I get #oldfashioned and use a storyboard for my stories. #SocialROI https://t.co/v5ID2xQQzz
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

A2) 1. Be the Face, 2. Have an introduction, 3. Show us whats happening good or insane 4. End it, thanks the viewer for watching or give a CTA #SocialROI
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

Other Answers

In order to make sense, Snapchat stories need to come in a chronological order that is cohesive. The recently-added infinity feature for timing is a positive for brands. #SocialROI https://t.co/NU3Dpmw32p
— AJ (Saunders) Johnston (@ajsjohnston) February 6, 2018

A2: Stories are rarely one-offs… a good story should have at least 2 clips.
An intro and a conclusion.
Even better if there’s some fun additional clips to watch
…but exceeding 6 can get excessive unless the story is really compelling. #SocialROI
— JMatt (@JMattMke) February 6, 2018

A2. Make it feel natural and real. Set the tone and feel of it. Brainstorming and even creating a storyboard for Snapchat would be great – @ShaunAyala has a great template! #socialroi https://t.co/Zk8EGzo1FE
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) February 6, 2018

A2: I think you need to always be authentic. When you try and force something, you in turn stifle your creativity. Be yourself and the story will come naturally! #SocialROI
— Maria Marchewka (@_MariaMarchewka) February 6, 2018

Q3: It’s easy to skip through stories. How do you maintain viewer attention for the duration of your Snapchat story? #SocialROI pic.twitter.com/gl69qj2Ac3
— ManageFlitter (@ManageFlitter) February 6, 2018

Guest Answers

A3) FIRST, Snapchat at its core is a Messaging App, invest in your community, follow back, comment on their stories, reply to their messages, THEN … #SocialROI https://t.co/wJXCBVTsNl
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

A3) THEN Every Snap should hold its own! Whether its your charisma, or the detailed art, filters, emojis or text, compliment the snap with the in app features. Sometime more in the snap is better, however its about the “Story” ur telling #SocialROI
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

Other Answers

This boils down to the same tactics as on any other platform where a brand is using stories: it needs to be engaging and/or informative to keep the interest of the follower. #SocialROI https://t.co/LTDkb95jou
— AJ (Saunders) Johnston (@ajsjohnston) February 6, 2018

A3. Starts with grabbing the attention and making the audience member feel you are talking w/ them – not at them. Broadcast < Conversation. Embrace the dialogue and be inclusive. #SocialROI https://t.co/27qjnwnj2b
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) February 6, 2018

A3: To keep your audience’s attention, avoid tangents that don’t directly relate to the story you’re telling.
If I can’t follow your story, I’m going to start skipping ahead. #SocialROI
— JMatt (@JMattMke) February 6, 2018

I think humour or something with shock value will keep anyones attention. If you do a continued story people become invested so planning out a series of snaps will help. #SocialROI
— Greer (@greeryoder95) February 6, 2018

Q4: What tools or methods can marketers use to curate their Snapchat stories? #SocialROI pic.twitter.com/3KVxERK2Sk
— ManageFlitter (@ManageFlitter) February 6, 2018

Guest Answers

A4) So I mentioned #oldfashioned, I actually print a Storyboard and put my thoughts to paper 1st before I get into the app. This is great for legal teams to approve as well. Being concise is key in the “Stories” format, this is a great way to get to the point! #SocialROI https://t.co/2LltjCCn1U
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

A4) …Although a storyboard isn’t needed EVERYTIME, but it will help with understanding the basic of storytelling #SocialROI
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

A4) Try out the Storyboard I use …My gift to you https://t.co/qOB1gWNEyl It works great for all “Stories” platform #SocialROI
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

Other Answers

A4: A tip for distributed teams like ours: Take advantage of being remote workers in different places to source stories! #socialroi
— MeetEdgar (@MeetEdgar) February 6, 2018

A4. They can use Youtube to put together their stories especially now that they can embed from there #socialroi
— Cheval John (@chevd80) February 6, 2018

A4B. Two people, @KrisGillentine and @djramirezxo have curated their snapchat stories to youtube successfully #socialroi
— Cheval John (@chevd80) February 6, 2018

A4: A good method for considering content is to follow others that inspire you. What are they posting that relates to what you can post? Also, what DON’T you like – that’s stuff you should avoid doing then. #SocialROI
— JMatt (@JMattMke) February 6, 2018

Q5: How do you encourage engagement on Snapchat? Is there a formula for creating the perfect CTA (Call To Action)? #SocialROI pic.twitter.com/UpuLXbTizI
— ManageFlitter (@ManageFlitter) February 6, 2018

Guest Answers

A5) First, give your audience something to #EXPERIENCE and not just watch, then finish with a CTA. Create a story that encourages the audience to participate in your story using the Skip, Screenshot & Chat features. #SocialROI https://t.co/xsJAkjwxI1
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

A5) I love it when I’m asked to answer a question, send a drawing, send a snap, anything that utilizes the Snapchat features, think out side the box will get your audience to pause, engage and eventually do for you #SocialROI
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

Other Answers

a5| Asking a question and asking people to screenshot things if they’re interested. #SocialRoi https://t.co/4C6Nrq0VnV
— Okema L. Sandlin (@OkemaForever) February 6, 2018

A5. We offer freebies and chances to win by just reaching out to our account and then you qualify to watch and or be entered in a special drawing as you snap back! #SocialRoi pic.twitter.com/DGRb2wKDSS
— Dr. Dorrie Cooper (@sittingpretty61) February 6, 2018

A5: Ask questions, ask for feedback, ask for opinions! People love feeling like their voice matters. #socialroi
— MeetEdgar (@MeetEdgar) February 6, 2018

Q6: How do you measure the success of your Snapchat stories? Which metrics are particularly important? #SocialROI pic.twitter.com/UOrA5X6yI1
— ManageFlitter (@ManageFlitter) February 6, 2018

Guest Answers

A6: I won’t give you the basic answer here (Retention Rate), I’ll go a little deeper, As a creator, Community Engagement = Snap Backs are #1, I want to create content out of the audiences reactions to amplify the story which = more brand awareness. #SocialROI
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

Other Answers

A6. Story completion, time viewing, etc. @Delmondo has a great Snapchat primer they share w/ the key metrics to note. #socialroi https://t.co/aW3CRZfHqX
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) February 6, 2018

Q6: Replies & Views! Bonus if you see your stories/account being talked about on other social platforms. #socialroi
— MeetEdgar (@MeetEdgar) February 6, 2018

A6.
– Did people respond to your CTA such as snapping back, screenshot, etc
– How many finished your stories from the beginning to the end #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) February 6, 2018

A6: There aren’t a lot of metrics available, but I consciously keep track of how many people are regularly watching my stories. Do those numbers maintain or increase day to day? #SocialROI
— JMatt (@JMattMke) February 6, 2018

A6.b: Also, do the viewer numbers remain consistent from clip to clip. If you post two clips around the same time but people drop off after the first one, why might that be? Drop off should be minimal if the story is good. #SocialROI
— JMatt (@JMattMke) February 6, 2018

Q7: Do you have any Snapchat idols? Who are they and why do you love them? #SocialROI pic.twitter.com/7YLGOlkEY5
— ManageFlitter (@ManageFlitter) February 6, 2018

Guest Answers

A7: So many great #OG ones, from a technical/creative perspective @CyreneQ, she challenges me to keep pushing the limits within the app, @Shonduras , @mplatco and @DidiRio23 there storytelling inspires me to make a “story”! #SocialROI
— Shaun Ayala #SMMW18 (@ShaunAyala) February 6, 2018

Other Answers

I promise I’m professional in every other way, but DJKhaled’s inspirational Snapchat soliloquies are my guilty pleasure. They make me smile. Other than that, I don’t follow any brands or individuals. #SocialROI https://t.co/VHpn6jaR54
— AJ (Saunders) Johnston (@ajsjohnston) February 6, 2018

A7: @ChrisStrub always comes to mind when someone asks me who they should follow on SnapChat – his stories just flow together nicely! #SocialROI
— JMatt (@JMattMke) February 6, 2018

A7. @KrisGillentine @ChelseaPeitz @thalia @EvaLongoria @ChrisMcManamy @breepalm are the best of the best on snapchat #socialroi
— Cheval John (@chevd80) February 6, 2018

A7. Too many. Just a few here @ChocolateJohnny @ShaunAyala @Shonduras @Ginicanbreathe @iSocialFanz @carlosgil83 @chrisschenk @joewilsontv @KrisGillentine @ChelseaKrost @natxwang. i know i am probably missing quite a few here. #socialroi https://t.co/n6Ooch4duH
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) February 6, 2018

A7. Definitely @ShaunAyala @ChrisStrub @carlosgil83 @Ginicanbreathe @KrisGillentine +@kristafabrick (Krista is a great #SMprof using Snapchat!) #socialroi https://t.co/Djgno4dgXV
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) February 6, 2018

A7: A snapchat I always open is Danielle Bernstein’s of @WeWoreWhat she shows the behind the scenes of running a popular fashion blog and all that goes into it. It’s a very interesting look at it, you feel like you know the blogger. #SocialROI
— Heather Johnston (@heatherljay) February 6, 2018

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 13th February 2018, 5.00pm EST.  

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