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Twitter Chat: Social Selling - Benefits and Best Practices - Transcript & Summary

Twitter Chat: Social Selling - Benefits and Best Practices - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 6th June 2017.

Madalyn Sklar hosted a Twitter Chat with Ian Moyse around the topic of “Social Selling – Benefits and Best Practices.”

Details of our next Twitter Chat:

Topic: Using Twitter for Social Selling – Tips, Best Practise & Case Studies.
Guest: Koka Sexton – Social Selling, Marketing & Advertising Expert.
Date & Time: Tuesday, 13th June 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Ian Moyse.

From the CEO Questions:

  1. How does ManageFlitter approach Social Selling?

Guest Questions:

  1. Prospects spend 57% of their time researching before contacting a sales rep. What role can social media play in this process?
  2. List 3 ways that someone can get started with Social Selling?
  3. Thoroughly understanding your target audience is important. How can you best get to know this audience?
  4. Buyers appreciate transparency and accessibility. How can brands ensure they are both of these things online?
  5. Your LinkedIn group currently has over 35K members. How did you grow this group & what are the benefits of a LinkedIn group?
  6. What is the best way to measure the ROI from Social Selling?
  7. What tools do you recommend that can improve efficiency on social?

From the CEO Questions:

Q for our CEO @Ke_Ga) How does ManageFlitter approach Social Selling? #SocialROI pic.twitter.com/CMwZIfaV0r
— ManageFlitter (@ManageFlitter) June 6, 2017

CEO Answers

A 1/4:
Our approach at @ManageFlitter has always been that a good product is your best form of marketing. #SocialRoi https://t.co/PCC6jYQGOS
— Kevin Garber (@Ke_Ga) June 6, 2017

A 2/4:
Then word of mouth amplified by social media can set things on fire. #SocialRoi https://t.co/PCC6jYQGOS
— Kevin Garber (@Ke_Ga) June 6, 2017

A 3/4:
We have been lucky that a lot of our customers have tweeted and blogged about @ManageFlitter. #SocialRoi https://t.co/PCC6jYQGOS
— Kevin Garber (@Ke_Ga) June 6, 2017

A 4/4:
There is a lot of opportunity for us to get better at our own tweeting, blogging, Facebook & LinkedIn posts! #SocialRoi https://t.co/PCC6jYQGOS
— Kevin Garber (@Ke_Ga) June 6, 2017

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Guest Questions:

Q1) Prospects spend 57% of their time researching before contacting a sales rep. What role can social media play in this process? #SocialROI pic.twitter.com/bWvXGvJsLi
— ManageFlitter (@ManageFlitter) June 6, 2017

Guest Answers

The buyer dynamic has clearly changed and I have seen from 50-70% mentioned here.
#socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Sales people who ignore changing and adopting social as a new contributory tool are going to find it harder and harder !
#socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Social Selling as it is termed helps address this change from the sellers side not solve but contributes
#socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

As a seller you need to use new methods & skills to attain that earlier engagement
#socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

This involves finding(the person), connecting, listening, sharing & engaging with authenticity and relevance! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Social helps until you can convert the discussion to the real world & engage back to a traditional sales process !! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

in recruitment social pre-research is over 90% – you have to look good online before you apply ! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Other Answers

A1) There’s a wealth of information about clients online on social media. LinkedIn and even Facebook can be used #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 6, 2017

A1. I am always about the show em don’t tell em how great you are. Once you have em following you’ keep em interested. #socialroi
— Brandie Peters (@brandiepeters_) June 6, 2017

A1: Social media shows the prospect how the company is invested in their customer experience #socialroi
— The Singing Tech (@SingingTech) June 6, 2017

A1 It’s no longer enough to prospect + manage relationships.
Now we have to lead people down the path to make educated decisions#SocialROI https://t.co/k7OlGX3HCa
— Nicholas Thickett (@NThickett) June 6, 2017

A1. Use your content to help solve potential client’s problems. Show them how your products/services can make life easier. #SocialROI
— Jorgenson Lockers (@JorgensonLocker) June 6, 2017

A1 SM helps guide people to what they’re looking for, often times before they know they need something. Ensure you provide that! #SocialROI
— LUCYrk (@LUCYrk78) June 6, 2017

A1. Social listening forwards the research process.Then you connect, & create real engagement to build loyal long-term customers #SocialROI
— Alesia Hendley (@thesmoothfactor) June 6, 2017

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Q2) List 3 ways that someone can get started with Social Selling? #SocialROI pic.twitter.com/UQIFvT5AUX
— ManageFlitter (@ManageFlitter) June 6, 2017

Guest Answers

Only 3 ! ?? 1- Create a customer focused polished BIO (I recommend on LInkedin & Twitter). #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Try https://t.co/NhPwbAFlpL for example to test what photo of you works best for influence etc dont underestimate this !! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

1st impressions count !! Today the 1st impression is often digital !
#socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A2 2- Start liking, sharing and commenting on relevant posts – with AUTHENTICITY #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A2 also Don’t comment on something you know nothing about or have no good opinion on! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A2 3- Create or share relevant useful content – not pitchy sales material – add value + more value #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A2: b) 2 – ALways always give and ideally wait for the recipient to choose to engage back – @iamspeedyalex #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Other Answers

A2) Use search on LinkedIn and Twitter to start finding credible leads, follow them on SM and their content. #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 6, 2017

Q2.
Offering rich content of value to your audience
Engaging w/ your audience
Listening to your audience #socialroi https://t.co/c9zIaEsGJx
— Ai Zhang (@aiaddysonzhang) June 6, 2017

A2. Answer FAQs, link to blog posts, host contests/giveaways with relevant influencers #socialroi
— Jorgenson Lockers (@JorgensonLocker) June 6, 2017

A2. Commit to the well-being of your ideal audience. Strive to bring value to them each and every day. That’s the heart of it. #socialroi
— #WinnieSun (@SunGroupWP) June 6, 2017

A2. Fully brand across platforms, have a strong customer service strategy, & share relevant content to establish trust. #SocialROI
— Alesia Hendley (@thesmoothfactor) June 6, 2017

A2 Build a list of who you want to focus on, what people need to know and the best way to reach them.#SocialROI https://t.co/0yw5wm386d
— Nicholas Thickett (@NThickett) June 6, 2017

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Q3) Thoroughly understanding your target audience is important. How can you best get to know this audience? #SocialROI pic.twitter.com/TKTDqfLDTl
— ManageFlitter (@ManageFlitter) June 6, 2017

Guest Answers

A3 As mentioned a key edict of Social as in the real world is to listen ! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A3 Create a twitter list such as Influential CIO’s and add your target CIO contacts to it
#socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A3 Make sure you use a sensible name if you leave the list public as they will see alerts In their feed of you adding them to it #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A3 You can then listen to all their feeds in one separate view. (or use free tweetdeck !) #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Anofher way is identify your target audience,then focus on who influences them and target the influencer network wih good content #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A3 its about identify your target persona, understand them, create value content, ideally share it to them via influencers ! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Other Answers

A3. Listening to your audience.
Monitor content.
Have conversations with your audience. #socialroi https://t.co/6WyJrf1GSA
— Ai Zhang (@aiaddysonzhang) June 6, 2017

A3: Research – your own data, social data, surveys, panels. Marketing starts with insights #SocialROI
— Joe Martin (@joeDmarti) June 6, 2017

A3: Try to find natural advocates of your brand and engage with them to create a customer brand advocates. #SocialROI
— Joe Martin (@joeDmarti) June 6, 2017

A3. love when we talk about THIS – suggest you actually spend some time “WITH” ur audience or better, serve people like yourself #socialroi
— Brandie Peters (@brandiepeters_) June 6, 2017

A3. Start at the root. Who is your ideal client? What value do they gain from you? Survey, listen, study your target market. #socialroi pic.twitter.com/asE2por9mK
— #WinnieSun (@SunGroupWP) June 6, 2017

A3: Get access to your analytics – website AND social – who is currently engaging with you? Is it who you thought/want? #SocialROI
— JMatt (@JMattMke) June 6, 2017

A3.2: Monitor your analytics regularly – you can see if your audience is changing and if you need to adjust your strategies. #SocialROI
— JMatt (@JMattMke) June 6, 2017

A3 Research >don’t speculate but actually check, follow up. Test what your audience needs, looks for, searches for. Listen #SocialROI https://t.co/qvmej6ckar
— Zala Bricelj (@ZalkaB) June 6, 2017

A3. Going back to social listening again, here it’s vital. See what your audience wants & needs…. 1/2 #SocialROI
— Alesia Hendley (@thesmoothfactor) June 6, 2017

A3. Also see how they prefer to receive those wants/needs. They might like something’s on Twitter & something’s on IG 2/2 #SocialROI
— Alesia Hendley (@thesmoothfactor) June 6, 2017

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Q4) Buyers appreciate transparency and accessibility. How can brands ensure they are both of these things online? #SocialROI pic.twitter.com/zJ8OhNN6PR
— ManageFlitter (@ManageFlitter) June 6, 2017

Guest Answers

A4 – this is where brands win or lose big – quickly – ! A challenge of social is you need to reply quickly #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A4 – as a brand / company account you need to ensure you have a monitor on it and jump on messages quickly #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A4 The good of social is it has a wide quick reach – the bad is it has a wide quick reach ! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A4 Get it wrong or be slow or poor and the badness grows ! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A4 I have seen good and bad – those that react quickly and impress and those that never reply ! if not monitored dont have an acc #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A4 just had HP the worst replied public and went to reply back and they had deleted the message to stop me ! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A4 so started the public tweet again with and DONT delete again etc and they replied desperate to get me to DM !! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Other Answers

A4: A great start is to respond to complaints publicly, even if it’s to show you reached out. This will add to your credibility. #SocialROI
— JMatt (@JMattMke) June 6, 2017

A4 Accessibility – in access & being approachable on every SM platform you use. Be active. Transparent = deliver what you promise #socialROI https://t.co/hL9RgJHNv7
— Zala Bricelj (@ZalkaB) June 6, 2017

A4. Acknowledge both the good and the bad. Be prompt in answering questions, complaints, etc. Customer service wins the day! #socialRoi
— Jorgenson Lockers (@JorgensonLocker) June 6, 2017

A4 Get REAL customers talking and don’t try to silence negative feedback.
Address and show people you care#SocialROI
— Nicholas Thickett (@NThickett) June 6, 2017

A4: Adding a human aspect to your social media strategy tied with honesty and sincerity elicits a positive response online #socialroi
— Bowda PR (@bowdapr) June 6, 2017

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Q5) Your LinkedIn group currently has over 35K members. How did you grow this group & what are the benefits of a LinkedIn group? #SocialROI pic.twitter.com/fNEqBGwlR4
— ManageFlitter (@ManageFlitter) June 6, 2017

Guest Answers

A5 yep my group is at https://t.co/WXbe4gQGqk #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Bult Organically & over time. I spotted a niche where there was not a strong group & created one which people wanted to join. #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A5 I then invited and encouraged the right early influencers that others would follow and the rest it did itself. #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A5 Benefits of owning a group are you can message the whole group & increase your own brand profile. #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A5 by all means go join the group – ill let you in 🙂 https://t.co/WXbe4gQGqk #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A5 Look to be 1st and create the 1st to get the member! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A5 NEW ONE FOR YOU ALL – Try https://t.co/2i9xIJAFhq where I created the top 100 cloud influencers list #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A5 – you can create your own there & own your domain – it autotweets all members each week of their place & drives engagement #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A5 check this idea out https://t.co/D555XltoFF way to get engagement from your target aud #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Other Answers

A5 it’s a great place to discuss topics relate to to your work. The best part is getting many opinions. So many smart people #socialroi https://t.co/OC3YdKbNiw
— Jade Alberts Consult (@Jade_A_Consult) June 6, 2017

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Q6) What is the best way to measure the ROI from Social Selling? #SocialROI pic.twitter.com/F8UmAYBbUA
— ManageFlitter (@ManageFlitter) June 6, 2017

Guest Answers

A6 Social Sell ROI – the hard one ! It’s difficult and one of the challenges is exactly that how to measure #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A5 , ROI is often the worry of sales leaders is often what if the results are difficult to directly correlate #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A6 1 way is to ensure the CRM makes it easier for sales – Leadsource = linkedin INmail, Twitter, Facebook, LinkedinGroup etc #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A6 add Fields for the prospects company social accounts , same on the person record #crm
#socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A6 add Activity types of InMail, Tweet DM, etc make it easy to track the Social actions & you have more chance to report on them #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A6 depends on your goal – revenue, brand, following, influence. throught leadership etc – then the metrics can be defined #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Other Answers

A6. Sales through the door ultimately as well as increase in bottom line – can’t beat those metrics! #SocialRoi https://t.co/NJEsIfICNy
— Kevin Garber (@Ke_Ga) June 6, 2017

A6 the only way to measure success is what you turn into business. Sales are the bottom line. #socialroi https://t.co/STpEDrw9Ol
— Jade Alberts Consult (@Jade_A_Consult) June 6, 2017

A6. Relate social media activities and efforts to bottom line. #socialroi
— Ai Zhang (@aiaddysonzhang) June 6, 2017

A6 the only way to measure success is to compare it against your original goal.
This is why I recommend creating KPI’s #SocialROI https://t.co/PmNbCqQtP1
— Nicholas Thickett (@NThickett) June 6, 2017

A:6 An increase in sales but only after a year of solid vestment. Otherwise you can check vanity metrics #socialroi https://t.co/LLw9SSgTsj
— Erin Roy (@Harvest_Agency) June 6, 2017

A6: Sales! Haha. Track your conversions – ideally using a trackable URL, so you can see your traffic through it. #SocialROI
— JMatt (@JMattMke) June 6, 2017

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Q7) What tools do you recommend that can improve efficiency on social? #SocialROI pic.twitter.com/glxzXO5wyu
— ManageFlitter (@ManageFlitter) June 6, 2017

Guest Answers

A7 take a look at https://t.co/dT7SlkjDLV – automate blog sharing with great rules into your social feeds #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A7 https://t.co/dT7SlkjDLV you can set for example only post if it contains, 1 a day and add #xxxxx to end etc #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

A7 tweetjukebox is now https://t.co/Z906u6FiIm – libraries of social content to feed your social with – does FB and LI too now ! #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Hey guys i also recommend 2 books if i may – Social Selling by TIm Hughes a friend of mine ! &….. #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Known by Mark W. Schaefer how to build your own brand #socialroi
— Ian Moyse – FInstSMM (@imoyse) June 6, 2017

Other Answers

A7: @TweetDeck or similar to take part in chats like #SocialROI to learn good practices!
— Alex Harris (@iamspeedyalex) June 6, 2017

A7 @hootsuite @Shopify can streamline your posts and selling process. Your time is valuable so use it efficiently #socialroi https://t.co/dFGFIZhVVb
— Jade Alberts Consult (@Jade_A_Consult) June 6, 2017

A7 Use a social media dashboard, link shortener, CRM and have a clear sales process to move people through#SocialROI
— Nicholas Thickett (@NThickett) June 6, 2017

A:7

  1. Set goals
  2. Analyze & Measure goals w/internal & external tools like @buffer and @ManageFlitter #socialroi https://t.co/0P9qQ944JX
    — Erin Roy (@Harvest_Agency) June 6, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 13th June 2017, 6.00pm EDT.

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