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Twitter Chat: Social Media as a Tool For Building a Brand That Lasts - Transcript & Summary

Twitter Chat: Social Media as a Tool For Building a Brand That Lasts - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 20th June 2017.

Madalyn Sklar hosted a Twitter Chat with Kami Huyse around the topic of “Social Media as a Tool For Building a Brand That Lasts”.

Details of our next Twitter Chat:

Topic: How to Set Realistic Social Media Goals for Business Growth

Guest:Sonia Gregory – CEO & Creative Director at FreshSparks
Date & Time: Tuesday, 27th June 2017, 6.00pm EDT
Channel:#SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Kami Huyse.

From the CEO Questions:

  1. What are companies (including ManageFlitter) doing wrong on Social Media?

Guest Questions:

  1. A brand is much more than a logo & website – how do you define what a “brand” is?
  2. Where is a good place for someone to start when creating a new brand, re-branding or rethinking their brand?
  3. What are the hallmarks of a successful brand?
  4. What role should Social Media play with respect to brand building?
  5. Which brands – that we may not have heard of – have built an effective brand in their niche?
  6. Which brands – that we may not have heard of – use Social Media effectively for brand building?
  7. What are some of your favourite online tools for brand building?

From the CEO Questions:

Q for @Ke_Ga) What are companies (including ManageFlitter) doing wrong on Social Media? #SocialROI pic.twitter.com/39Ju8J2Dtp
— ManageFlitter (@ManageFlitter) June 20, 2017

CEO Answers

A 1/4: Average at many, but exceptional at none. Instead do less but do it better. Focus efforts on fewer social platforms.
#SocialRoi https://t.co/hxSHIOwmU9
— Kevin Garber (@Ke_Ga) June 20, 2017

A 2/4: Fear of experimentation.
Video clips, live streaming, paid advertising etc all worth a try. Get out of ur comfort zone! #SocialRoi https://t.co/hxSHIOwmU9
— Kevin Garber (@Ke_Ga) June 20, 2017

A 3/4: Trying to be professional without using the right SM tools.
The right tool(s) can help you improve results & save time. #SocialRoi https://t.co/hxSHIOwmU9
— Kevin Garber (@Ke_Ga) June 20, 2017

A 4/4:
Here at ManageFlitter we can get better at all of our Social efforts! #SocialRoi https://t.co/hxSHIOwmU9
— Kevin Garber (@Ke_Ga) June 20, 2017

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Guest Questions:

Q1) A brand is much more than a logo & website – how do you define what a “brand” is? #SocialROI pic.twitter.com/mmg3OFPwrU
— ManageFlitter (@ManageFlitter) June 20, 2017

Guest Answers

A1: A brand is the essence of who you are and what value you provide to the marketplace. #SocialROI
— Kami Huyse (@kamichat) June 20, 2017

A1: I also think that your reputation is more important than any created "brand" #SocialROI
— Kami Huyse (@kamichat) June 20, 2017

Other Answers

A1. A brand is a collective perception of who you are. #SocialROI https://t.co/Dfgha74l0C
— Ai Zhang (@aiaddysonzhang) June 20, 2017

.A1. A brand is how you act in business every day. Not just to get the sale. But after the sale as well #socialroi
— Altrincham HQ (@altrinchamhq) June 20, 2017

A1) Your brand is you. It's the promise of value you make to your customers. #socialroi
— Aashi Mital (@PivotalCEO) June 20, 2017

A1 Brand is your overall identity. That includes content, graphics and perhaps most important, your personality. #SocialROI
— Jim Katzaman (@JKatzaman) June 20, 2017

A1) A Brand is how people think of you or your business. Or a mark you put on cows. #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 20, 2017

A1) A company’s brand is what customers associate in their head with you – perception is everything when it comes to brand. #SocialRoi https://t.co/CQEtfMXkoy
— Kevin Garber (@Ke_Ga) June 20, 2017

A1: Brand = person, place, product / service, company, project, division. Brand = separate identity. #SocialROI https://t.co/jP86v4QzdL
— Su Doyle (@sudoyle) June 20, 2017

A1) Your brand is what other people say about you when you’re not in the room – Jeff Bezos. #SocialROI
— Kate Frappell (@katefrappell) June 20, 2017

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Q2) Where is a good place for someone to start when creating a new brand, re-branding or rethinking their brand? #SocialROI pic.twitter.com/rJ6ErEsAZ5
— ManageFlitter (@ManageFlitter) June 20, 2017

Guest Answers

A2: The best place to start is asking your customers what they need or want from you and provide that #SocialROI pic.twitter.com/o6SlEDfL2E
— Kami Huyse (@kamichat) June 20, 2017

A2: The three Vs. A rebrand should look for consistency of voice, visual, and value. #SocialROI pic.twitter.com/19BUh19nYN
— Kami Huyse (@kamichat) June 20, 2017

Other Answers

A2 The best place to start is your network.
What do they recommend you for?
Ask good questions to really discover your brand#SocialROI pic.twitter.com/DcRoPqrIp0
— Nicholas Thickett (@NThickett) June 20, 2017

A2 Creating a brand, know your core values and develop three messages based on them. Relate messages to people. Build on those. #SocialROI
— Jim Katzaman (@JKatzaman) June 20, 2017

A2) Build your brand around the basics-eg genuine value add, genuine customer service,genuine quality, and build out from there. #SocialRoi https://t.co/VvGgjispz7
— Kevin Garber (@Ke_Ga) June 20, 2017

A2: What's your WHY? Know who your audience is. Find out their needs and wants. Don't be afraid to ask. #SocialROI https://t.co/tCp38txiTC
— Madalyn Sklar (@MadalynSklar) June 20, 2017

A2: Identify your audience. If you're new – who do you WANT? If you're re-branding, who do you want to STAY with you? #SocialROI
— JMatt (@JMattMke) June 20, 2017

A2.b: If you don't understand who you're talking to – you can't figure out where your brand should be (effectively) online. #SocialROI https://t.co/q8UylTOUFY
— JMatt (@JMattMke) June 20, 2017

A2 KISS – Keep it Simple Stupid. Learn how to "pitch" your brand in sentences or 1 min. Let ppl understand your Why, What quickly #SocialROI https://t.co/dUrlEkUszo
— Zala Bricelj (@ZalkaB) June 20, 2017

A2) Identify your ultimate user. The one you want to appeal to most. Find out what makes them tick & build a brand around that! #SocialROI
— Kate Frappell (@katefrappell) June 20, 2017

A2. Set S.M.A.R.T goals and create a detailed timeline for your rebrand. #SocialROI
— Madeleine Bourget (@maddiemacmillan) June 20, 2017

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Q3) What are the hallmarks of a successful brand? #SocialROI pic.twitter.com/0RUl0mozzw
— ManageFlitter (@ManageFlitter) June 20, 2017

Guest Answers

A3: The hallmarks of a great brand are devoted fans. Test, when you are under attack, they will protect your brand. #socialroi pic.twitter.com/0DJepxJnvM
— Kami Huyse (@kamichat) June 20, 2017

Other Answers

A3: Brands that are able to relate to their audience (without being obvious about it) are often the most successful. #SocialROI
— JMatt (@JMattMke) June 20, 2017

A3 A successful brand engages with customers, prompting them to spread the word and endorse your business by word of mouth. #SocialROI
— Jim Katzaman (@JKatzaman) June 20, 2017

A3) A brand where people trust them to deliver a good product and don't bother to compare to anyone else. #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 20, 2017

A4 outstanding customer service, great troubleshooting and the ability to listen #socialroi https://t.co/tsAnT2bI7C
— Jade Alberts Consult (@Jade_A_Consult) June 20, 2017

A3) All successful brands have a success “word of mouth” factor – great products & great “stories”around the product. #SocialRoi https://t.co/objPTGfA7f
— Kevin Garber (@Ke_Ga) June 20, 2017

A3:

  1. Has unique value
  2. Stays relevant + consistent
  3. Effective brand posit.
  4. New + returning customers
  5. Recognition #SocialROI
    — Alexia P. Bullard (@ap_bullard) June 20, 2017

A3 I'd say the one that stands the test of time & stays with generations. #socialroi It transcends time, generations & market changes https://t.co/7iK9PRB6hS
— Zala Bricelj (@ZalkaB) June 20, 2017

A3: Viral , well-known , easily explained (even to kids), its spirit can be easily associated with the product/company #SocialROI
— Benny Gelbendorf (@BGelbendorf) June 21, 2017

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Q4) What role should Social Media play with respect to brand building? #SocialROI pic.twitter.com/hkhzOZ7kQ0
— ManageFlitter (@ManageFlitter) June 20, 2017

Guest Answers

A4: Social Media should be the place your customers and fans can come to dish with you. Personal. #SocialROI pic.twitter.com/r9z9oQw41O
— Kami Huyse (@kamichat) June 20, 2017

Other Answers

A4. Social media helps one build and maintain a community that will be loyal to your product/service, and help spread your msg #SocialROI https://t.co/LmNWGXvxxT
— Ai Zhang (@aiaddysonzhang) June 20, 2017

A4 Social media is where the rubber meets the road
Your interactions give insight into your brand and what they can expect#socialroi pic.twitter.com/uCfujQxX8p
— Nicholas Thickett (@NThickett) June 20, 2017

A4: Social Media amplifies 1 to 1 communication. It's human interaction at scale. Smart companies use it beyond mktg & custserv #SocialROI https://t.co/YWz9b4dFMx
— Su Doyle (@sudoyle) June 20, 2017

A4: IMO responsive and attentive customer service is Social Media’s biggest strength when it comes to branding. #SocialROI
— Kate Frappell (@katefrappell) June 20, 2017

A4b: Remaining authentic on social media shows you are more than just a faceless organization. Creates connection + awareness. #SocialROI
— Alexia P. Bullard (@ap_bullard) June 20, 2017

A4. SM allows you to build a following and engage with them. The more authentic the engagement the better. #SocialROI
— Madeleine Bourget (@maddiemacmillan) June 20, 2017

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Q5) Which brands – that we may not have heard of – have built an effective brand in their niche? #SocialROI pic.twitter.com/feYl4o9YUS
— ManageFlitter (@ManageFlitter) June 20, 2017

Guest Answers

A5: I really like @Sevenly, they weave social good into their brand and track it with a ticker on site https://t.co/rg2KykFymx #socialroi
— Kami Huyse (@kamichat) June 20, 2017

Other Answers

@warfareplugins have built a really good brand. Helps having a great product. #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 20, 2017

A5: I love musicians that are engaged w/ social media – @mattandkim are great at knowing who THEY are and who their audience is! #SocialROI
— JMatt (@JMattMke) June 20, 2017

. @SennheiserUSA for headphones; @WholeFoods for good produce; #SocialRoi https://t.co/01rHWDurz0
— Kevin Garber (@Ke_Ga) June 20, 2017

A5: Really like @IronHorseBeer's branding. Remain consistent, actively engage with customers, & have a uniqueness. Provide value. #SocialROI
— Alexia P. Bullard (@ap_bullard) June 20, 2017

A5: I also really like @Pardot. They frequently share value-driven content and connect with their followers + customers. #SocialROI
— Alexia P. Bullard (@ap_bullard) June 20, 2017

A5 A brand which OWNS social media is @innocent they are funny, engaging and very responsive #socialroi pic.twitter.com/d8RRWYUGJd
— Socially Contented (@socialcontented) June 20, 2017

A5. I think @glossier has done an awesome job at standing out amongst the thousands of beauty brands out there #SocialROI
— Cassie Longo (@cass_longo) June 20, 2017

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Q6) Which brands – that we may not have heard of – use Social Media effectively for brand building? #SocialROI pic.twitter.com/bju9Z8KvYG
— ManageFlitter (@ManageFlitter) June 20, 2017

Guest Answers

A6: A few that I like on Twitter are @generalelectric, they also rock on Snapchat, and @innocent is entertaining #SocialROI
— Kami Huyse (@kamichat) June 20, 2017

Other Answers

@Amazon and @britishmuseum have done a great job. #socialroi
— Aashi Mital (@PivotalCEO) June 20, 2017

A6) @backspace_media using Live Video well.. #socialroi
— Tim @ Stoneham Press (@StonehamPress) June 20, 2017

A6) I wish I would hear/see more of a presence of my favourite brands on Social Media including Apple, Twitter, Google!!! #SocialRoi https://t.co/MXx6tgTuyh
— Kevin Garber (@Ke_Ga) June 20, 2017

A6 @DomingoBeisbol has done a brilliant job using social media to make a career and build a brand. #SocialROI https://t.co/b3fzpzYnPt
— Jade Alberts Consult (@Jade_A_Consult) June 20, 2017

A6: I think @Applebees has done a great job using social media to build their brand even bigger than it is. #SocialROI https://t.co/fj3fKDBMDr
— Madalyn Sklar (@MadalynSklar) June 20, 2017

A6: I personally like how @duetdisplay is always seemingly on top of their game on Twitter. It's impressive. #SocialROI pic.twitter.com/MCJ4teLeox
— Jeff Perry (@PodcastingSpark) June 20, 2017

A6: I've been impressed by local police depts & utility cos. They tweet updates when roads are closed, power is restored.. #SocialROI
— Su Doyle (@sudoyle) June 20, 2017

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Q7) What are some of your favourite online tools for brand building? #SocialROI pic.twitter.com/b4uKLmsILe
— ManageFlitter (@ManageFlitter) June 20, 2017

Guest Answers

A7: I am a big, fat, fan of @Canva, do they do affiliate deals, HAHA. I seriously use them every day. #socialroi pic.twitter.com/yIm1MAMbBd
— Kami Huyse (@kamichat) June 20, 2017

A7: I also love old fashioned Twitter lists to keep up with people. #socialROI pic.twitter.com/drHTsmS6cK
— Kami Huyse (@kamichat) June 20, 2017

Other Answers

A7 One of the most overlooked brand-building tools is you — listening to & paying attention to customers, answering their needs. #SocialROI
— Jim Katzaman (@JKatzaman) June 20, 2017

A7) Outside of your ears and eyes? @Canva and @Hootsuite. @ManageFlitter @kamichat @MadalynSklar #socialroi
— Aashi Mital (@PivotalCEO) June 20, 2017

A7: If social media platforms count as 'tools' then I'd say Twitter! haha. Or Facebook/IG/Snapchat. They build/grow my brands! #SocialROI
— JMatt (@JMattMke) June 20, 2017

A7) TweetDeck (Twitter monitoring,replies etc), ManageFlitter (Twitter account clean-up, growth etc),Brand 24 (contnt monitoring) #SocialRoi https://t.co/HZO2JdszSv
— Kevin Garber (@Ke_Ga) June 20, 2017

A7: Anything from graphic design to social listening tools can help w brand building. Ex: @AdobeSpark @canva @Sprinklr @hootsuite #socialROI https://t.co/aiFGDNyArg
— Katelyn Brower (@BrowerKDnB) June 20, 2017

A7:
Google Alerts (stay current)
Canva (design) << – I LOVE them!
Analytics
Feedly
Social media #SocialROI
— Alexia P. Bullard (@ap_bullard) June 20, 2017

A7. Currently using: ManageFlitter, Followerwonk, Mention and Refind. #SocialROI https://t.co/GwCfEu3ta0
— Sheila Mae Gomez (@shemaegomez) June 20, 2017

A7: Facebook groups for community creation , twitter chats for higher engagements #SocialROI
— Benny Gelbendorf (@BGelbendorf) June 21, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 27th June 2017, 6.00pm EDT.

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