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Twitter Chat: Social Media Strategy: What’s Working in 2017 - Transcript & Summary

Twitter Chat: Social Media Strategy: What’s Working in 2017 - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 22nd August 2017.

Madalyn Sklar hosted a Twitter Chat with Andrea Vahl around the topic of “Social Media Strategy: What’s Working in 2017”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Justin Wu – Growth Hacker & Startup Founder, ICO Marketer, Founder of Growthly
Date & Time: Tuesday, 29th August 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Andrea Vahl.

From the CEO Questions:

  1. What are the most important aspects of ManageFlitter’s social media strategy?

Guest Questions:

  1. Let’s go back to basics: Why is it necessary for brands to be on social media in 2017?
  2. What does a good social media strategy look like?
  3. Are there different types of social media strategies? If so, what are they?
  4. How do you best integrate video content into your social strategy? Do you have an example of someone that is doing this well?
  5. Hashtags improve visibility. What are some do’s & don’ts to consider when implementing hashtags into your social strategy?
  6. Brand Ambassadors can be vital in your social strategy. What type of roles can brand ambassadors play and are they effective?
  7. Should marketers integrate social advertising into their strategy? Why/Why not?

From the CEO Questions:

Q for @Ke_Ga) What are the most important aspects of @ManageFlitter’s social media strategy? #SocialROI pic.twitter.com/er6Pka79C3
— ManageFlitter (@ManageFlitter) August 22, 2017

CEO Answers

A1. Our customers & prospects are always looking at getting better at Social Media. #SocialRoi https://t.co/X5PY8Cdekb
— Kevin Garber (@Ke_Ga) August 22, 2017

A2. So we try to educate & inform both about Social & ManageFlitter. #SocialRoi https://t.co/X5PY8Cdekb
— Kevin Garber (@Ke_Ga) August 22, 2017

A3. We also try to use social (eg our Instagram account) to share a little about our team. #SocialRoi. https://t.co/X5PY8Cdekb
— Kevin Garber (@Ke_Ga) August 22, 2017

A4. It is easy to forget sometimes there are humans behind all the products we use! #SocialRoi https://t.co/X5PY8BVDsD
— Kevin Garber (@Ke_Ga) August 22, 2017

A5. We are a relatively small team but always looking at doing better with the resources we have. #SocialRoi https://t.co/X5PY8Cdekb
— Kevin Garber (@Ke_Ga) August 22, 2017

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Guest Questions:

Q1) Let’s go back to basics: Why is it necessary for brands to be on social media in 2017? #SocialROI pic.twitter.com/mKyW30JBJM
— ManageFlitter (@ManageFlitter) August 22, 2017

Guest Answers

A1: Social media is still the place to be. Facebook has 2 Billion users -Twitter 328 M- Instagram 700 M #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A1: 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A1: A third of millennials say social media is one of their preferred channels for communicating w/businesses. #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A1: As a business, people are talking about you on social media whether you are there or not – be part of the conversation #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

Other Answers

A1. Social media is the new yellow pages and business card at the same time #socialroi
— Cheval John (@chevd80) August 22, 2017

A1: Securing a level of trust and validating your brand with your customers! #socialroi
— Colin Foster (@cfosterbtv) August 22, 2017

A1 In the digitally connected world, ppl search and Google everything. So make sure you’re searchable on the digital map #socialROI https://t.co/lD6Kr4Xg5a
— Zala Bricelj (@ZalkaB) August 22, 2017

A1 i like the “intimacy” of being able to ask questions and feel I’m being heard. I think that’s what brands can provide #SocialROI
— Barbara Ali (@alibarbaraUS) August 22, 2017

A1: We need to be where we have the most exposure and can reach multiple generations #SocialROI
— Chapters Health (@ChaptersHealth) August 22, 2017

A1: because if you don’t get on #socialmedia and define yourself, someone else will do it for you. Maybe your competitor? #SocialROI https://t.co/QYeXbaC7lP
— Zen Yinger (@ZenYinger) August 22, 2017

A1: Simple. This is fastest growing channel of the new era. It is cheaper than other channels ( , ) and it is easy to measure #socialroi
— Benny Gelbendorf (@BGelbendorf) August 23, 2017

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Q2) What does a good social media strategy look like? #SocialROI pic.twitter.com/XTMgsg5pX0
— ManageFlitter (@ManageFlitter) August 22, 2017

Guest Answers

A2: First, you need to match your social media goals with your business goals #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A2: Understand your key performance indicators in your social strategy – measure what is working #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A2: Know how exactly how you will measure your key performance metrics <-SO important! #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

Other Answers

A2: one with a clear purpose. Though takes a while to work it out #socialroi
— Tim @ Stoneham Press (@StonehamPress) August 22, 2017

A2. Understand your business goals first ->derive social media strategy from there. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) August 22, 2017

A2 clearly set goals, positive posts and videos but ready to pivot towards current events and trends. Be Yourself and be honest #socialROI https://t.co/tc0bBNPf8u
— Jade Alberts Consult (@Jade_A_Consult) August 22, 2017

A2B. There are different audiences on each of the platforms on social, so it is important to know them well #socialroi
— Cheval John (@chevd80) August 22, 2017

A2 I think the internet has brought our communications back to the era of the storyteller. Small businesses: just tell your story #SocialROI
— Andrew Allen (@AndrewAllenVT) August 22, 2017

A2: Know what your goals in the business are. Use these goals to determine your path. #SocialROI
— Alex Harris (@iamspeedyalex) August 22, 2017

A2. I liked what @pamslim said on #H2Hchat find your audience based on the problems you can solve/needs you can fulfill. #SocialROI
— Zen Yinger (@ZenYinger) August 22, 2017

A2 Good social media strategy flows down from overall public relations strategy to incorporate goals and messages in one voice. #SocialROI
— Jim Katzaman (@JKatzaman) August 22, 2017

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Q3) Are there different types of social media strategies? If so, what are they? #SocialROI pic.twitter.com/FnRo3A0iwU
— ManageFlitter (@ManageFlitter) August 22, 2017

Guest Answers

A3: Yes, for example you can have a content-focused strategy or an Ad-based strategy #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A3: You also need to pick your platforms and adjust your tactics on each one as part of your strategy #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

Other Answers

A3) Yes, making connections, broadcasting, social selling, random posting…#socialroi
— Tim @ Stoneham Press (@StonehamPress) August 22, 2017

A3 You have to be where your clients are. And you have to be driving revenue to the bottom line. Those are my two big strategies #socialroi https://t.co/Xw3XqUGUmk
— Jade Alberts Consult (@Jade_A_Consult) August 22, 2017

A3. 1)Establishing an identify 2)Attracting New Customers 3)Cultivating a community 4)Publishing Content #socialroi
— Colin Foster (@cfosterbtv) August 22, 2017

A3 A start point for a social media strategy is very basic. Control your online real estate/social media sites, tell your story #SocialROI
— Andrew Allen (@AndrewAllenVT) August 22, 2017

A3 Are there ever! Depends on goals: increasing follower count vs getting people out to something will change the strategy 4 ex #SocialROI
— Elaine Venter (@el_venter) August 22, 2017

A3 cont. BUT that’s not to say the 2 may be mutually exclusive. The strategies 4 one goal could lead to many outcomes #SocialROI
— Elaine Venter (@el_venter) August 22, 2017

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Q4) How do you best integrate video content into your social strategy? Do you have an example of someone that is doing this well? #SocialROI pic.twitter.com/ck6ZkGw1Ug
— ManageFlitter (@ManageFlitter) August 22, 2017

Guest Answers

A4: Video content is more important than ever. @smexaminer does a great job with Live video #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A4: Another great example of video content is @sophieuliano – mix of live and recorded on her FB Page #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A4: Again, make sure your video content is getting you the metrics you want #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

Other Answers

A4: I started an initiative in June called #VideoReplyDay to get people using video in their tweets. It’s been successful. #SocialROI
— Madalyn Sklar (@MadalynSklar) August 22, 2017

A4. My favorite brand is @SMExaminer & i love their friday shows regarding the latest changes in SM. SO MUCH VALUE #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) August 22, 2017

A4. Live video allows you to deepen your friendships with your audience and it builds deeper trust too #socialroi
— Cheval John (@chevd80) August 22, 2017

A4B. A couple people who are using live video well with social media is @jessikaphillips and @mike_gingerich for their show #socialroi
— Cheval John (@chevd80) August 22, 2017

A4 Video is a powerful tool to educate, build a connection or create transparency
Check out @garyvee @ChrisKubby #SocialROI pic.twitter.com/5VLpIEUUES
— Nicholas Thickett (@NThickett) August 22, 2017

A4) live videos or well produced videos work well. @backspace_media has been a lot of live shows consistently well #socialroi
— Tim @ Stoneham Press (@StonehamPress) August 22, 2017

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Q5) Hashtags improve visibility. What are some do’s & don’ts to consider when implementing hashtags into your social strategy? #SocialROI pic.twitter.com/qVVd50UdoY
— ManageFlitter (@ManageFlitter) August 22, 2017

Guest Answers

A5: Choose your hashtags carefully – watch what makes sense for your niche #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A5: Always check your hashtag first if it’s new to see if it’s being used anywhere else #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A5: And regularly participate in that conversation if you use that hashtag – don’t just broadcast #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

Other Answers

A5. #Don‘t #use #hashtag #like #this. lol #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) August 22, 2017

A5) Aside from being selective with your hashtags, know how to use hashtags on each social media platform. They are NOT the same #SocialROI
— Andrew Allen (@AndrewAllenVT) August 22, 2017

A5) do:use a tool like Hashtagify, don’t: post more than is appropriate for a platform. Instagram many, Twitter a few, Facebook 0 #socialroi
— Tim @ Stoneham Press (@StonehamPress) August 22, 2017

A5 Twitter no more than two, Instagram more than eleven 🙂 #socialroi
— Alberto Gómez (@alberMoire) August 22, 2017

A5 The most visible hashtags are short, pithy, not used by others to give you a special place in people’s minds #SocialROI
— Jim Katzaman (@JKatzaman) August 22, 2017

A5) I like to think of hashtags as ‘folders’. Hate when people use them incorrectly. Cats pics do not belong in #dog! #SocialROI
— Kate Frappell (@katefrappell) August 22, 2017

A5: Don’t hashtag every word. We see the tweet. Use optimal (up to) 3 hashtags unless you have a special tweet. #socialroi
— Jeremy Murphy (@jeremypmurphy) August 22, 2017

A5
Find out what hashtags your target audience are ACTUALLY using or else you’ll end up chatting with competitors #SocialROI
— Nicholas Thickett (@NThickett) August 22, 2017

A5. Also: As part of your hashtag research, look into what hashtags your competitors use #SocialROI
— Cassie Longo (@cassielongoPR) August 22, 2017

A5 watch abbreviations! Check they can’t be misconstrued like these https://t.co/aFJ4laEtYm #SocialROI
— Elaine Venter (@el_venter) August 22, 2017

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Q6) Brand Ambassadors can be vital in your social strategy. What type of roles can brand ambassadors play and are they effective? #SocialROI pic.twitter.com/3fQysRVUMO
— ManageFlitter (@ManageFlitter) August 22, 2017

Guest Answers

A6: Sometimes you have to test if brand ambassadors make sense vs other types of marketing #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

Other Answers

A6B. The biggest mistake leaders make is failing to see their employees as the greatest brand ambassadors #socialroi
— Cheval John (@chevd80) August 22, 2017

A6. Help expand the reach of your brand and deepen people’s trust on you.
Can be effective if you find the right ambassadors. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) August 22, 2017

A6 they can be extremely effective if you include them in the creative process. Set goals and talk about them. #socialroi https://t.co/qzH02zTR2m
— Jade Alberts Consult (@Jade_A_Consult) August 22, 2017

A6 don’t assume u know more about the audience than the ambassador. They have a following for reason; trust their own vision too #SocialROI
— Elaine Venter (@el_venter) August 22, 2017

A6 Brand ambassadors are most involved, enthusiastic people who want to see you succeed. Can be outsiders, employees, families. #SocialROI
— Jim Katzaman (@JKatzaman) August 22, 2017

A6b. Brand ambassadors can be effective if there is genuine affinity 4 brand, not just lip service. People will see thru the fake #SocialROI
— Anh Nguyen (@AnhTNguyen) August 22, 2017

A6 Brand ambassadors can act as a megaphone for your target audience
Add credibility
+
Open sales channels#socialroi pic.twitter.com/rINwYGvMJj
— Nicholas Thickett (@NThickett) August 22, 2017

A6. Choosing approachable brand ambassadors that “look” like someone from your target audience is essential #SocialROI
— Cassie Longo (@cassielongoPR) August 22, 2017

A6: #brand ambassadors – employees, influencers, veteran customers, can serve as mediators to bridge gaps w/ potential custumers #socialroi
— Benny Gelbendorf (@BGelbendorf) August 23, 2017

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Q7) Should marketers integrate social advertising into their strategy? Why/Why not? #SocialROI pic.twitter.com/nNUqxasGZd
— ManageFlitter (@ManageFlitter) August 22, 2017

Guest Answers

A7: Absolutely – ads are especially important on Facebook now and HIGHLY targeted #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A7: You don’t have to spend a lot on social ads – but they can really help amplify your message #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

A7: The best social ad strategy for a cold audience is offering something valuable #SocialROI
— AndreaVahl (@AndreaVahl) August 22, 2017

Other Answers

A7. Definitely. Social is how we consume news, ads, content, entertainment nowadays. cannot ignore it. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) August 22, 2017

A7 Social advertising is POWERFUL if you don’t abuse it
Less is more
Too many companies just post ads and lose their audience#socialroi pic.twitter.com/Ui4HdgY6Di
— Nicholas Thickett (@NThickett) August 22, 2017

A7 they go hand-in-hand cross promoting with traditional marketing is very important. Use all means necessary to promote brand #socialroi https://t.co/ZZqBO7xaxv
— Jade Alberts Consult (@Jade_A_Consult) August 22, 2017

A7: Yes, in fact social should be at the front of the line. Many of us are here constantly. Large mobile audience. #SocialROI
— Jeremy Murphy (@jeremypmurphy) August 22, 2017

A7 it’s a must, really. Engagement/experience is what audiences are into today. The question now should be how? #SocialROI
— Elaine Venter (@el_venter) August 22, 2017

A7: Absolutely. Marketers should aleays be where their target audience hang out. #socialroi
— Benny Gelbendorf (@BGelbendorf) August 23, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 29th August 2017, 6.00pm EDT.

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