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Twitter Chat: Social Beyond Words - Photos, Video and Live Streaming - Transcript & Summary

Twitter Chat: Social Beyond Words - Photos, Video and Live Streaming - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 14th February 2017.

Madalyn Sklar hosted a Twitter Chat with Chris Kubbernus around the topic of “Social Beyond Words – Photos, Video and Live Streaming”.

Details of our next Twitter Chat:

Topic: 2017 Marketing Makeover – Tips & Strategies for Consultants and Small Businesses
Guest: Rochelle Moulton – Business Strategist, Marketing Maven & Creative Midwife
Date & Time: Tuesday, 21st February 2017, 4.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Chris Kubbernus.

Questions

  1. How do you see the rise of visual content changing the Social Media landscape?
  2. Facebook’s algorithm seems to favour video content. What are some ways businesses can boost their video engagement on FB?
  3. Live Streaming needs an engaged audience. How do you attract viewers and encourage interactions on Periscope & Facebook Live?
  4. Let’s talk Instagram. What are some steps to curating the perfect Instagram post?
  5. Instagram and Snapchat Stories – What are they and how can businesses leverage them?
  6. Snapchat’s growth slowed 82% after Instagram Stories launched. What does the future of Snapchat look like, in your opinion?
  7. What are some ways businesses can grow their Snapchat following?
  8. What platform is best suited for businesses kickstarting their video marketing strategy and why?

Q1: How do you see the rise of visual content changing the Social Media landscape? #SocialROI pic.twitter.com/mvD2lA6AOJ
— ManageFlitter (@ManageFlitter) February 14, 2017

Guest Answers

A1. a) Just links and text don’t cut it anymore. Brands need to be visual in order to win. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A1. b) Plus content needs to be consumable and shareable right within the feed. So context and content right in the visual. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A1. c) Also, social networks not incorporating the visual options or ability to create visual content will lose relevance #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

Other Answers

A1 people love to learn with there eyes and remember more when viewing it. It’s extremely important #SocialROI https://t.co/xDiyS1YXKU
— Jade Alberts Consult (@Jade_A_Consult) February 14, 2017

A1: The quality of images & videos on social rising the whole time, challenge your team to constantly up their game around this. #SocialRoi https://t.co/KnxbO5p9Dl
— Kevin Garber (@Ke_Ga) February 14, 2017

A1: We’re going to stop clamoring for 140+ and start clamoring for larger file sizes. #socialroi pic.twitter.com/HdFATx0AqW
— Jeff Reno(e) (@Renoe) February 14, 2017

A1: Visual is appealing… so illustrate your points on social (#pun)! Avoid ‘landscape’ with video, go vertical! @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 14, 2017

A1.2: Visual content is nothing new – how it is consumed though, that is always evolving. Grow with the changes! @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 14, 2017

A1: I don’t know that visual content is “rising.” For ages, we’ve always relied on visuals — think TV, newspapers, magazines … #SocialROI https://t.co/6wmZsmPujM
— Chris Strub (@ChrisStrub) February 14, 2017

A1: Visual is more appealing. Photos/videos increase the amount of engagement across channels, making it a + for marketers. #socialroi
— Jessica Lynn (@JessTheWriter33) February 14, 2017

A1.2: It’s now important to try & find ways to integrate visuals into social; that’s what many want to see now! + gifs are great #socialroi
— Jessica Lynn (@JessTheWriter33) February 14, 2017

A1 Visuals are taking bringing back the 90% of communication we got from body language, facial expression, etc #socialroi 1/2
— Nicholas Thickett (@NThickett) February 14, 2017

A1 Which is allowing for deeper conversations, better customer service and real connections with brands #socialroi 2/2
— Nicholas Thickett (@NThickett) February 14, 2017

A1 In the times of FOMO and shortest attention span, thoughtfully crafted visuals & video are best attention “grabbers” #socialroi https://t.co/aE8BnhX2oa
— Zala Bricelj (@ZalkaB) February 14, 2017

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Q2: Facebook’s algorithm seems to favour video content. What are some ways businesses can boost their video engagement on FB? #SocialROI pic.twitter.com/duG3SXXKVw
— ManageFlitter (@ManageFlitter) February 14, 2017

Guest Answers

A2: FB typically likes short vids – 30-90 sec. But FBs algo is now favouring longer vids so they can show their new Mid-roll ads #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A2: Lots of FB vids are seen without sound – so subtitles, eye catching titles and visuals within first few seconds are needed. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A2: It doesn’t have to be high-quality. Vids shot on the phone work just as good if not better. Don’t be afraid to just shoot it #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

Other Answers

@ManageFlitter A2: Don’t go for overly long content, have captions on at the beginning to give people time to turn on audio. #socialroi
— Tim @ Stoneham Press (@StonehamPress) February 14, 2017

A2: Teasers. People love being teased before a release. Sneak peeks, things they can feel ninja-like about. #SocialROI
— Alex Harris ❤ (@iamspeedyalex) February 14, 2017

A2: Brevity and high quality are very important. Cross-promote your IG, Snapchat, YouTube content. #SocialROI @ManageFlitter
— Jeremy Murphy (@jeremypmurphy) February 14, 2017

A2: Show your audience something on the backend of your production process that they wouldn’t see otherwise. Invite them in. #socialroi
— AK Kerani (@AKKerani) February 14, 2017

@ManageFlitter A2: Feature others in your video! Collabs = new audiences and new shares! #socialroi
— Sid says (@Sidneytoldme) February 14, 2017

A2: Go live, show the human side of your organization, share valuable information and engage. #SocialROI
— NISM (@nismpulse) February 14, 2017

A2: I would say being inclusive is a great strategy. It demonstrates you listen and care about your customers #socialroi
— Kelly Lovell (@kellyalovell) February 14, 2017

A2: Find reasons for your business to utilize Facebook LIVE! Is there a regular series you can create? @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 14, 2017

A2: Use subtitles, go live, keep length shorter.. and don’t worry so much about visual quality. Imperfect is the new perfect! #socialroi https://t.co/u4FmWiGz7O
— Kristy Gillentine (@KrisGillentine) February 14, 2017

A2: One word – consistency. Hitting one 900-foot home run is nothing compared to hitting 65 375-foot home runs. #SocialROI https://t.co/zU52bFrVE4
— Chris Strub (@ChrisStrub) February 14, 2017

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Q3: Live Streaming needs an engaged audience. How do you attract viewers and encourage interactions on Periscope & Facebook Live? #SocialROI pic.twitter.com/bNtjUtdIoB
— ManageFlitter (@ManageFlitter) February 14, 2017

Guest Answers

A3: Same time and format everyday. Think like LIVE TV. Special guests, locations, topics, audience q’s.Ask for engagement #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A3: Have a big personality. Live TV people are charismatic AF. Live video on social is no different. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

Other Answers

@ManageFlitter A3: You need to promote the live-stream ahead of time! You want to create anticipation! #socialROI
— LAVIDGE (@lavidgeco) February 14, 2017

A3: Live video should be a slice of life from your brand. People should feel like they’re sharing in on an experience with you. #socialroi
— AK Kerani (@AKKerani) February 14, 2017

A3: Let people know in advance. Be consistent. Pay attention to when your audience is online. #SocialROI
— NISM (@nismpulse) February 14, 2017

A3: Don’t hide. Present “Yourself”. Don’t fear asking for others to promote you/ spread word. #SocialROI
— Alex Harris ❤ (@iamspeedyalex) February 14, 2017

Have a schedule for when you will go live, you can plan and pre-empt. Live doesn’t always have to mean spontaneous. #SocialRoi https://t.co/yX5WqhC5XE
— Kevin Garber (@Ke_Ga) February 14, 2017

A3. Honest, before you spend too much time making vid you need to grow your platform first – get people to listen, then speak #socialroi https://t.co/NLyH8ZXaa2
— ✨ Brandie Peters✨ (@brandiepeters_) February 14, 2017

A3.) 2/2 biggest problem is that people “go live” with nobody to talk to/ nobody cares/ they get discouraged and quit #socialroi #facebook https://t.co/NLyH8ZXaa2
— ✨ Brandie Peters✨ (@brandiepeters_) February 14, 2017

A3 Consistently give quality content! Also, ask ppl to share/invite & they prob will! Especially if you, ya know, the first part. #socialroi https://t.co/japxB8JcSL
— Kristy Gillentine (@KrisGillentine) February 14, 2017

A3: I like the trick of asking how you sound at the beginning while people are tuning in. Quick/easy engagement. @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 14, 2017

A3.2: You can also ask where people are from at the beginning (or throughout). Let them talk about themselves! @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 14, 2017

A3: Consistency! You have to commit to making live-streaming part of what you do, like @jenhoverstad and @mitchjackson. Pros. #SocialROI https://t.co/W47yVyJcuS
— Chris Strub (@ChrisStrub) February 14, 2017

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Q4: Let’s talk Instagram. What are some steps to curating the perfect Instagram post? #SocialROI pic.twitter.com/lKOrUKVBef
— ManageFlitter (@ManageFlitter) February 14, 2017

Guest Answers

A4: Depends on the audience. For me it’s been stuff that inspires. Stuff that causes emotional feelings. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A4: It has to be very visual. I find images that focus attention to the centre do the best. #SocialROI pic.twitter.com/Mwye9kXIgM
— Chris Kubbernus (@ChrisKubby) February 14, 2017

Other Answers

@ManageFlitter A4: Plant it in a field and let it grow for 10 years. Then send it to Instagram Post training school. #socialroi
— Tim @ Stoneham Press (@StonehamPress) February 14, 2017

A4: having the right hashtags & great photos #socialroi https://t.co/oi2LZb6Cro
— Josephine Borrillo (@70mq) February 14, 2017

A4.) ppl think everything you post has to be perfect and beautiful – but what is more important is relevance to your audience #socialroi 1/2 https://t.co/hgIVE44Z8O
— ✨ Brandie Peters✨ (@brandiepeters_) February 14, 2017

A4.) example if you have a beauty IG it should beauty+ a lil of you ( to add personality ) on IG people follow for consistency #socialroi https://t.co/hgIVE44Z8O
— ✨ Brandie Peters✨ (@brandiepeters_) February 14, 2017

A4: Having an instagram strategy that is consistent throughout. Has to be visually appealing targeting your audience:) #SocialROI
— Kelly Lovell (@kellyalovell) February 14, 2017

@MadalynSklar an Instagram Post without hashtags is like a fish without water. #socialroi
— Tim @ Stoneham Press (@StonehamPress) February 14, 2017

A4: Find something relevant to your audience. Visually appealing. Get creative! Use fun hashtags to promote, but not too many. #socialroi
— Jessica Lynn (@JessTheWriter33) February 14, 2017

A4: Use consistent filters so that your profile has a streamlined and inviting look and isn’t all jumbled. #socialroi
— AK Kerani (@AKKerani) February 14, 2017

A4: Don’t be scared of using other apps to edit your photos besides Instagram itself. #SocialRoi https://t.co/V1KmWdQdM2
— Kevin Garber (@Ke_Ga) February 14, 2017

A4 Pick a theme, coordinate your colors in your grid, tell stories, use text and be consistent on your themes! #socialroi https://t.co/7yUZCBXjaA
— Nicholas Thickett (@NThickett) February 14, 2017

A4: In a post – complete the details: select a location, complete the caption, use 11+ hashtags, feature a face (if applicable). #SocialROI
— JMatt (@JMattMke) February 14, 2017

A4 – Use relatable, high quality images, put consideration into the composition and utilise the caption + tagging features. #SocialROI
— Kate Frappell (@katefrappell) February 14, 2017

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Q5: Instagram and Snapchat Stories – What are they and how can businesses leverage them? #SocialROI pic.twitter.com/wanGl9XZZ9
— ManageFlitter (@ManageFlitter) February 14, 2017

Guest Answers

A5: They are the newest ways people consume content. They are like a video/image diary of a person or business. #SocialROI @ManageFlitter
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A5: You can leverage them in many ways, but one way that works is showing BTS of your business. Showing your employees, etc #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A5: They are really good channels for documenting and doing short content engaging content for fans and others. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

Other Answers

A5 Snapchat and Instagram stories are a great way
to invite customers to be part of your life
Highlight reel or raw and real #socialroi
— Nicholas Thickett (@NThickett) February 14, 2017

A5 I have been experimenting with stories on Snapchat – huge potential for influencers & brands to craft … well … STORIES 🙂 #SocialRoi https://t.co/sIFS1AWHQq
— Kevin Garber (@Ke_Ga) February 14, 2017

A5: From biz perspective, stories are great opp to demonstrate a sense of urgency. 24-hour sale, limited quantity pig roast, etc. #SocialROI https://t.co/ZrpgycZgEq
— Chris Strub (@ChrisStrub) February 14, 2017

A5: Snap/IG stories are a good way to give a quick, fun snapshot of the brand/company OR to promote sales, discounts, etc. #socialroi
— Jessica Lynn (@JessTheWriter33) February 14, 2017

A5a Every person in every biz has a story worth hearing. These are just tools w/which to tell those stories & forge connections. #socialroi https://t.co/fVaSfZCoaN
— Kristy Gillentine (@KrisGillentine) February 14, 2017

A5b I think value of SC/IG Stories for biz truly lies in exposing the world to the ppl within the business. Relationships FTW. #socialroi https://t.co/V1flhJQGSh
— Kristy Gillentine (@KrisGillentine) February 14, 2017

@ManageFlitter A5 – Ephemeral visual content that can be viewed for 24 hours. Businesses can provide ‘behind the scenes’ insight. #socialroi
— Kate Frappell (@katefrappell) February 14, 2017

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Q6: Snapchat’s growth slowed 82% after Instagram Stories launched. What does the future of Snapchat look like, in your opinion? #SocialROI pic.twitter.com/B0Mj4OlbiY
— ManageFlitter (@ManageFlitter) February 14, 2017

Guest Answers

A6 Snap is much more of a fashion/tech brand now. Instagram is a social media. I think Snap can basically go anywhere from here. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A6: You could easily see them launch another spectacle type thing, Instagram doesn’t really have that power right now. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A6: So I think Snapchat will be fine, but they will need to get their creative tools in order and innovate quickly. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

Other Answers

A6: I think Snapchat is going to become a niche social media platform like Pinterest – not as large as FB, Twitter, or Instagram. #SocialRoi https://t.co/fET4hSujrr
— Kevin Garber (@Ke_Ga) February 14, 2017

A6: Snap rebranded as a Camera company (I believe), they are not isolating their growth around being social media. @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 14, 2017

A6.2: Snapchat still has the lenses (face masking) whereas Instagram doesn’t – they need to capitalize on that! @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 14, 2017

A6.3: Snap is coming out with an original show with @AENetworks, that could be exciting for the brand too! @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 14, 2017

A6: Snapchat has a strong, loyal community in place. It will survive this. #SocialROI
— Madalyn Sklar (@MadalynSklar) February 14, 2017

A6 snapchat only solves part of the equation where Instagram covers 100%
They need to innovate or they’ll collapse#socialroi
— Nicholas Thickett (@NThickett) February 14, 2017

@ManageFlitter A6 – Snapchat is huge amongst millenials. I think they just have to differentiate themselves from IG again now. #Socialroi
— Kate Frappell (@katefrappell) February 14, 2017

A6 – I think its a good thing. Competition fosters innovation @ManageFlitter @MadalynSklar. Better things ahead #socialroi.
— Chris Farrell, CPA (@CFarrellCPA) February 14, 2017

A6: Like Wyle E Coyote/Roadrunner. Maybe Tom/Jerry. Back & forth, SCvFB… For the next while. Snap isn’t going anywhere though. #socialroi https://t.co/NSsfMYKO4b
— Kristy Gillentine (@KrisGillentine) February 14, 2017

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Q7: What are some ways businesses can grow their Snapchat following? #SocialROI pic.twitter.com/vTtjfnWNnm
— ManageFlitter (@ManageFlitter) February 14, 2017

Guest Answers

A7: Put your Snapcode everywhere. Pay influencers to promote you and shout you out. Snap everyday and shoutout your hardcore fans #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A7: Leverage social media ads to promote your Snapchat. Reuse your Snapchat content in YouTube and other social media. #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

Other Answers

A7 Promote your snap in your profiles
email signatures, posts, blogs, etc
Give people a taste and they’ll come #socialroi
— Nicholas Thickett (@NThickett) February 14, 2017

A7: Take complete advantage of branded snapcodes in multiple areas of UGC #SocialROI
— Jeff Higgins (@AnnaMariaSocial) February 14, 2017

Q7.) like ALL sm platforms nobody comes on SNAPCHAT to be advertised to if that’s all u are there for you are gonna put ppl off. #socialroi https://t.co/zBRpwj0gB8
— ✨ Brandie Peters✨ (@brandiepeters_) February 14, 2017

A7: I would say show business culture. A great example at this is @BuzzFeed #SocialROI
— Kelly Lovell (@kellyalovell) February 14, 2017

A7 Cross-promote. Share your code (everywhere!) Calls to action. Engage! (goes 2 ways.) Create content worth watching/sharing. #socialroi https://t.co/tLqpUsvxE1
— Kristy Gillentine (@KrisGillentine) February 14, 2017

A7: Three words … Create. Great. Content. #SocialROI https://t.co/yK5y59nq0M
— Chris Strub (@ChrisStrub) February 14, 2017

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Q8: What platform is best suited for businesses kickstarting their video marketing strategy and why? #SocialROI [Last Question] pic.twitter.com/N8Te2jaEHt
— ManageFlitter (@ManageFlitter) February 14, 2017

Guest Answers

A8: Google/Youtube Ads and Facebook Ads. I say this because content needs distribution. So many people build and no one comes #SocialROI pic.twitter.com/25JOZW67b4
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A8: If you’re just starting out, you need to advertise your content, no matter what platform you are on.#SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

A8: Sponsoring your content to reach the right people is not only smart but very effective. Otherwise you get lost in the noise #SocialROI
— Chris Kubbernus (@ChrisKubby) February 14, 2017

Other Answers

@ManageFlitter A8: I would say Facebook Live for live video, and actually don’t underestimate the power of YouTube. #socialroi
— Tim @ Stoneham Press (@StonehamPress) February 14, 2017

A8: For 99% of businesses, it’s Facebook Live. #SocialROI https://t.co/YMFfISHiBf
— Chris Strub (@ChrisStrub) February 14, 2017

A8 – Depends on where your audience is, just like any other promotion. #socialroi
— Jennifer Longworth (@JoysOfMercy) February 14, 2017

A8 It really depends on your style of posting
I prefer Twitter but Instagram is powerful#socialroi https://t.co/ViVFchtmNc
— Nicholas Thickett (@NThickett) February 14, 2017

A8.2: If you plan to create a lot of video, consider YouTube – it’s one of the top used search engines. @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 14, 2017

A8: Probably FB Live, but wherever the audience is is probably the best place to start looking first. #socialroi
— Jessica Lynn (@JessTheWriter33) February 14, 2017

A8: Go to where your customers/community is. #SocialROI
— Madalyn Sklar (@MadalynSklar) February 14, 2017

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 21st February 2017, 4.00pm EST.

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