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Twitter Chat: Snapchat - What, Why & How? - Transcript & Summary

Twitter Chat: Snapchat - What, Why & How? - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 4th April 2017.

Madalyn Sklar hosted a Twitter Chat with Brian Fanzo around the topic of “Snapchat: What, Why & How?”

Details of our next Twitter Chat:

Topic: LinkedIn Tips, Tricks & Best Practice
Guest: Viveka Von Rosen – LinkedIn Expert, Speaker & Trainer
Date & Time: Tuesday, 4th April 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Brian Fanzo.

Questions

  1. What is the best way for small businesses to get started on Snapchat?
  2. Who are some good Snapchat influencers to watch and learn from?
  3. Snapchat provides access to raw experiences and storytelling. Why is this important in today’s social landscape?
  4. Snapchat Stories only last 24 hrs. How can small businesses leverage this content?
  5. Brand takeovers – What are they and how can they benefit small businesses?
  6. Text, Stickers, Bitmoji’s, AR & Geo Filters…The options are endless. What are some of the most creative Snaps you’ve seen?
  7. How can you measure the success & ROI of Snapchat campaigns?
  8. Many of us are yet to try Spectacles. How do they work and what has your experience using them been like so far?

Q1) What is the best way for small businesses to get started on Snapchat? #SocialROI pic.twitter.com/LqzflVBHrM
— ManageFlitter (@ManageFlitter) March 28, 2017

Guest Answers

A1. Don’t start with Snapchat, Build a community then start watching and learning on snap. Geo-Filters is great place to start! #SocialROI https://t.co/g8TCiHbj0H
— Brian Fanzo (@iSocialFanz) March 28, 2017

Building a community no matter the platform takes:
Time!
Effort!
Listening!
Listening!
Engagement!
Listening!
Any questions? #SocialROI pic.twitter.com/4gQSeLjXKK
— Brian Fanzo (@iSocialFanz) March 28, 2017

A network is built by people inviting people!
A community is about a common passion and/or purpose!
Napkin by @tamcdonald #SocialRoi pic.twitter.com/YCzadLbifR
— Brian Fanzo (@iSocialFanz) March 28, 2017

Other Answers

A1) Listen. Get to know the neighborhood and a few neighbors. Engage! Also, Engage. After that, Engage. And then, Engage again. #socialroi
— @JoeWilsonTV (@joewilsontv) March 28, 2017

A1: Create a Snapchat account and find collaborative allies immediately. Tell inspiring stories. #SocialROI ManageFlitter
— Jeremy Murphy (@jeremypmurphy) March 28, 2017

A1: The best way to start on Snapchat is to Just Do It. Watch. Learn. Do. @ManageFlitter #SocialROI
— Madalyn Sklar (@MadalynSklar) March 28, 2017

A1. Hop onto to snapchat and feel around. It’s a major learning curve to understand the functionality of the app. #socialroi
— Meow #WWIM15 (@Meowchickenfish) March 28, 2017

A1 – Have a plan. Create thoughtful content. Let your social media communities know you’re there (FB, IG, Twitter…) #SocialROI
— Amanda Ray (@Amanda_Ray) March 28, 2017

A1 Most importantly, don’t approach negatively ie Ugh, this SC is for kids only. Learn more about it, then try it out. #SocialROI
— Zala Bricelj (@ZalkaB) March 28, 2017

.@ManageFlitter A1. Pull your Facebook followers over by sharing Snaps on FB and inviting them- i’d say that’s a solid approach #socialroi
— Brandie Peters (@brandiepeters_) March 28, 2017

A1: Talk to someone in their teens/twenties and get them to give you a Snapchat demo 🙂 #SocialRoi https://t.co/hj19mxUkXQ
— Kevin Garber (@Ke_Ga) March 28, 2017

A1: Start by watching others who have succeeded, and learn from their strengths (and especially their mistakes.) #SocialROI @ManageFlitter
— Chris Strub (@ChrisStrub) March 28, 2017

Promote your brand Snapcode on your FB and twitter pages and drive the traffic to Snapchat #socialroi
— Aditya Gotaparthi (@adityamayam) March 28, 2017

A1 Know your audience and jump on to see what other brands are doing. #socialroi
— Jo (@toreen) March 28, 2017

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Q2) Who are some good Snapchat influencers to watch and learn from? #SocialROI pic.twitter.com/XsOn6Gi6J8
— ManageFlitter (@ManageFlitter) March 28, 2017

Guest Answers

A2. My fav@tristantales @MTZLER @OperAmericano @Ginicanbreathe @DANandMOORE @alytrachtman @ShaunAyala @ChrisStrub @BrandenHarvey #SocialROI https://t.co/whAhjLVUnU
— Brian Fanzo (@iSocialFanz) March 28, 2017

Other Answers

A2. Too many! @iSocialFanz @carlosgil83 @ChocolateJohnny @ChrisKubby @joewilsontv @ChrisStrub #SocialROI
— Ai Zhang (@aiaddysonzhang) March 28, 2017

A2 @ChocolateJohnny @Baierman @joewilsontv @bizaaron @natxwang @RAMONORTIZ7 and SO many more! #SocialROI
— Amanda Ray (@Amanda_Ray) March 28, 2017

A2: I love seeing the stories of musicians on SnapChat, they are doing it RIGHT! like @DILLONFRANCIS or @mattandkim! #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A2) @LindseyMargolis @iSocialFanz @ChocolateJohnny @ChrisStrub among many many many more! #socialroi
— @JoeWilsonTV (@joewilsontv) March 28, 2017

A2: Love to watch @1AlexKhan @joelcomm @ChocolateJohnny @ChrisStrub @iSocialFanz and many others. #Socialroi @manageflitter
— Jeremy Murphy (@jeremypmurphy) March 28, 2017

Q2 @tailopez has gotta be my #1 pick for influence/marketing on Snap @ManageFlitter #SocialRoi
— Nailah Butler (@BNailah) March 28, 2017

A2: someone who I found using snapchat well was @ClionaConnolly for EU Parliament #socialroi
— Tim @ Stoneham Press (@StonehamPress) March 28, 2017

A2: My Chatsnap super heroes are: @KrisGillentine @ChrisStrub @iSocialFanz @chasejarvis @ShaunAyala @aiaddysonzhang #SocialROI
— Madalyn Sklar (@MadalynSklar) March 28, 2017

A2) This week I started following @garyvee & @iSocialFanz on Snapchat. 1st time I’ve followed anyone I’m not connected with IRL #SocialROI
— Kate Frappell (@katefrappell) March 28, 2017

#SocialROI A2: Snapchat influencers to learn from: @ChrisStrub @shonduras @ShaunAyala @Ginicanbreathe @ManageFlitter
— Jason Yarborough (@yarby) March 28, 2017

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Q3) Snapchat provides access to raw experiences and storytelling. Why is this important in today’s social landscape? #SocialROI pic.twitter.com/q3PNmFd49Z
— ManageFlitter (@ManageFlitter) March 28, 2017

Guest Answers

For last 9 years we’ve used digital to add distance from people!
2017 & beyond will be about shrinking that gap w/ authenticity#SocialROI https://t.co/LgiKYSRdfQ
— Brian Fanzo (@iSocialFanz) March 28, 2017

Other Answers

A3. With so much polished content and noise, it is great to have one-on-one connections w/ ppl. More intimate. #SocialROI
— Ai Zhang (@aiaddysonzhang) March 28, 2017

A3) Everyone is made of stories. Stories predate all technology. We’re hardwired to tell them and experience them. #socialroi
— @JoeWilsonTV (@joewilsontv) March 28, 2017

#SocialROI A3: We’re accustomed to “highlight reels,” it’s time to engage in the process, the human element and the authenticity of brands.
— Jason Yarborough (@yarby) March 28, 2017

A3.3: Over time, we become much better at telling an otherwise ‘boring’ moment in a much more entertaining way! @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A3 – with so many choices, it’s nice to see raw material and connect on a real level. Not superficial #SocialROI
— Amir Kendic (@cooshacalendar) March 28, 2017

A3: People want honesty and transparency. Live(ish) video is a great way to establish that. #SocialROI
— Mallie Rust (@malliefe2o3) March 28, 2017

A3: Its different when we get to see, hear and experience what someone is doing. We feel like we’re in the scene with them. #socialroi
— Natx Wang (@natxwang) March 28, 2017

A3: Authenticity is so rare in today’s landscape and we can’t succeed without it on Snapchat. #SocialROI #beyou @ManageFlitter
— Jeremy Murphy (@jeremypmurphy) March 28, 2017

A3. Social Media is too perfect and SC gives you the unedited version. Its great to be on an equal playing ground #SocialROI
— Meow #WWIM15 (@Meowchickenfish) March 28, 2017

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Q4) Snapchat Stories only last 24 hrs. How can small businesses leverage this content? #SocialROI pic.twitter.com/KbCnmIwCL9
— ManageFlitter (@ManageFlitter) March 28, 2017

Guest Answers

Limitations of @Snapchat Inspire Creativity!
Up-Cycle the great snap content customized for other platforms! #SocialROI pic.twitter.com/5rUw1SrepE
— Brian Fanzo (@iSocialFanz) March 28, 2017

Embrace and Leverage the F.O.M.O. of stories disappearing to your advantage…
Cure your FOMO with my podcast #FOMOfanz #BadPlug #SocialROI pic.twitter.com/RQ7opAJPjy
— Brian Fanzo (@iSocialFanz) March 28, 2017

Other Answers

A4. Use snapchat memories to create stories to be posted to other channels. share highlight of snaps at other sites. #SocialROI
— Ai Zhang (@aiaddysonzhang) March 28, 2017

A4: Save all snapstories and upload best to blog, @Youtube @Instagram @Facebook @Twitter @Musicallyapp #SocialROI @ManageFlitter
— Jeremy Murphy (@jeremypmurphy) March 28, 2017

@ManageFlitter A4. with any temporary content in needs to be immediately relevant and it should have “value” to the audience #socialroi
— Brandie Peters (@brandiepeters_) March 28, 2017

A4: Cross-platform promotion seems like the only viable way to promote Snap stories. #SocialROI
— Mallie Rust (@malliefe2o3) March 28, 2017

A4. A story lasts 24 hrs, but a conversation lasts a lifetime. If a brand can perfect a story that is a wonderful 1st impression #SocialROI
— Meow #WWIM15 (@Meowchickenfish) March 28, 2017

A4.2: In radio, we use it to tease something that is coming up later that day. “Listen in an hour for…” @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A4: To have a continuous feed requires a plan. Don’t overwhelm your audience w 2 many pointless snaps, better spread over time #SocialROI https://t.co/SAf9LKk00B
— Rolf Lindström (@Rolf_Lindstrom) March 28, 2017

A4: Snapchat stories only last 24 hours on Snapchat. They can (and often should) be saved and repurposed forever … #SocialROI https://t.co/ixV8X73eiO
— Chris Strub (@ChrisStrub) March 28, 2017

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Q5) Brand takeovers – What are they and how can they benefit small businesses? #SocialROI pic.twitter.com/wdk4OsaBha
— ManageFlitter (@ManageFlitter) March 28, 2017

Guest Answers

Future of business is community!
Collaboration is key to innovation..
We >Me – together we reach new audiences authentically #socialroi https://t.co/MGwjGY8aBw
— Brian Fanzo (@iSocialFanz) March 28, 2017

Other Answers

A5) Having someone take over your account, post a story and, hopefully, bring some of their community over. They can help build. #socialroi
— @JoeWilsonTV (@joewilsontv) March 28, 2017

A5. The reason vine stars got big, is that they came together and shared each other’s content. Small bus. can do this too on SC #SocialROI
— Meow #WWIM15 (@Meowchickenfish) March 28, 2017

A5: This is a great way to leverage local influencers – they can add more loyalty & trust to your brand with their endorsement! #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A5.2: @CocaCola does this especially well, they find an influencer their audience can relate to & have them post on their behalf! #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A5: Its a great way to add personality while still including your brand message. People want to connect with humans. #socialROI
— Natx Wang (@natxwang) March 28, 2017

A5: Takeovers are the ultimate flavor of influencer marketing; you feel like you’re connecting w/a real person, not the “brand.” #SocialROI https://t.co/tqn1y4flgS
— Chris Strub (@ChrisStrub) March 28, 2017

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Q6) Text, Stickers, Bitmoji’s, AR & Geo Filters…The options are endless.
What are some of the most creative Snaps you’ve seen? #SocialROI pic.twitter.com/qUmLE0Iga0
— ManageFlitter (@ManageFlitter) March 28, 2017

Guest Answers

Raw
Real
Unfiltered
Key to standing out online #BeYourself on @Snapchat
#SocialROI pic.twitter.com/bKI1exI1zi
— Brian Fanzo (@iSocialFanz) March 28, 2017

Other Answers

Hats off to @ToysRUs for capitalizing on the Live Stream sponsorship opportunity of the century. pic.twitter.com/yoptWVK3VS
— Mike Metzler (@MTZLER) March 28, 2017

A6. i might be rare.i’m attracted to stories by their content.not so much the add-ons, which are good to have but not essential #SocialROI
— Ai Zhang (@aiaddysonzhang) March 28, 2017

A6 – I loooove filters #SocialROI pic.twitter.com/YprLYi7bRd
— Amir Kendic (@cooshacalendar) March 28, 2017

A6: Possibilities are endless. Unleash your creativity! Even a boring gray day can become this via SC. #socialroi @ManageFlitter pic.twitter.com/9eLxBvGHOv
— Jeremy Murphy (@jeremypmurphy) March 28, 2017

A6: One thing that SnapChat does well are with LENSES – mapping and masking faces. Anyone can be fun to watch! @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A6.2: The glasses lens with a song behind it is a great way for musicians to get their new song out to a larger audience! #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A6. I got you fam. I teach American Sign Language via snap. Took pics of fingerspelling A-Z. Scissor tool. Boom. Genius #SocialROI pic.twitter.com/7QQoxmk22n
— Meow #WWIM15 (@Meowchickenfish) March 28, 2017

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Q7) How can you measure the success & ROI of Snapchat campaigns? #SocialROI pic.twitter.com/1FMY2ehfK2
— ManageFlitter (@ManageFlitter) March 28, 2017

Guest Answers

Think outside the box..
Example: screenshot snaps post to twitter to win prizes
Or
Use @Delmondo tool (I’m an advisor!)#SocialROI https://t.co/WBLKNtmwBx
— Brian Fanzo (@iSocialFanz) March 28, 2017

Other Answers

A7) Depends on the goal, the timing, the size of the community and the time invested. It’s not buying ads. #socialroi
— @JoeWilsonTV (@joewilsontv) March 28, 2017

@ManageFlitter A7: The same way as anything else. Coupons, web site views of mentioned pages #socialroi
— Tim @ Stoneham Press (@StonehamPress) March 28, 2017

A7 Analytics are useful, but it’s about more than views. Just like IRL, engagement and relationships are what matters most… #SocialROI
— Amanda Ray (@Amanda_Ray) March 28, 2017

A6: SC analytics have a long way to go… but you can test out promo codes and see if customers use them. @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A6.2: You can also keep track on how many people on average view your story – that can translate into brand awareness. #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A7: SnapChat’s analytics and targeting are lacking. I recommend cross-platform promotion to measure ROI. #SocialROI
— Mallie Rust (@malliefe2o3) March 28, 2017

A7: Snapchat analytics are woefully inadequate unless you work for Snap. Try challenges and contests. #socialroi @ManageFlitter
— Jeremy Murphy (@jeremypmurphy) March 28, 2017

@ManageFlitter @ManageFlitter having bit.ly or customizable links for the SC content, track through the third party analytics #SocialRoi
— Danica Woolley (@Daily_Danica) March 28, 2017

A7 I track when I do geofilters can measure with my customers when they come to my store show snapchat discount filter #socialroi @Delmondo https://t.co/yQSpyyvVgM
— John Kapos #smmw17 (@ChocolateJohnny) March 28, 2017

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Q8) Many of us are yet to try Spectacles. How do they work and what has your experience using them been like so far? #SocialROI pic.twitter.com/N8gka1Ya4x
— ManageFlitter (@ManageFlitter) March 28, 2017

Guest Answers

Didn’t think I’d like @Spectacles or find use cases… man was I wrong after going SUP w/o my phone w/ @shewakeboards #SocialROI pic.twitter.com/bbnuFASGL3
— Brian Fanzo (@iSocialFanz) March 28, 2017

Other Answers

A8 I would love to try them. It might be the thing that brings me back to @Snapchat #SocialROI https://t.co/sBLPHZvAHx
— Jade Alberts Consult (@Jade_A_Consult) March 28, 2017

A8) I wear glasses every day in any case, so curious to try a HUD/camera embedded into my glasses #SocialRoi https://t.co/K597HJHzT4
— Kevin Garber (@Ke_Ga) March 28, 2017

Q8 @ChocolateJohnny did a Snap yesterday. Delivered huge Easter eggs, with spectacles. Totally changed story, now I want some #SocialROI
— Matt Montgomery (@MattTMontgomery) March 28, 2017

Love ’em or hate ’em, the launch and rollout of Spectacles was the most brilliant tech release in recent years. #SocialROI https://t.co/MLxnlqLne6
— Will Duderstadt (@willduder) March 28, 2017

A8.2: spectacles allow you to see someone’s life from their point of view… turn your phone as you watch, it’s an experience! #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 28, 2017

A8: I’ve enjoyed using my Spectacles so far, but they still feel like more of a novelty than a go-to camera. #SocialROI @ManageFlitter pic.twitter.com/pbTevFikZi
— Chris Strub (@ChrisStrub) March 28, 2017

A8 they let me take my stories to another level. The oompas loompas love wearing them. I was first Aussie to wear use #spectacles #socialroi https://t.co/ED63TQLxAu
— John Kapos #smmw17 (@ChocolateJohnny) March 28, 2017

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 4th April 2017, 6.00pm EDT.

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