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Twitter Chat: The Road to 50K Twitter Followers: A Case Study - Transcript & Summary

Twitter Chat: The Road to 50K Twitter Followers: A Case Study - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 8th August 2017.

Madalyn Sklar hosted a Twitter Chat with Greg Savage around the topic of “The Road to 50K Twitter Followers: A Case Study”.

Details of our next Twitter Chat:

Topic: Facebook for Marketers in 2017
Guest: Kim Garst – Live Streaming Strategist, Social Selling Pro, Twitter Expert &
Keynote Speaker
Date & Time: Tuesday, 15th August 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Greg Savage.

From the CEO Questions:

  1. Why did you decide to build a business around Twitter?

Guest Questions:

  1. ‘If you’re serious about building your business, you should be on Twitter.’ Why do you believe this?
  2. Is it wise to mix personal and business tweets on one account? What are the consequences of doing this?
  3. What kind of content should you share on Twitter and how often?
  4. How do you build your follower count on Twitter? Is it acceptable to unfollow people who do not follow you back?
  5. Are Auto DM’s an effective way of growing your Twitter account? Why/Why Not?
  6. The Twitterverse spans far and wide. How do you get your content noticed by people in different timezones?
  7. Twitter is a long game. How much time do you recommend investing in your Twitter account each day and why?

From the CEO Questions:

Q for @Ke_Ga) Why did you decide to build a business around Twitter? #SocialROI pic.twitter.com/3Fty0nmNsf
— ManageFlitter (@ManageFlitter) 8 de agosto de 2017

CEO Answers

A1. I fell in love with Twitter in 2008.
It was 100% clear to me that Twitter was about to change the world. #SocialRoi https://t.co/PY6Rnf92oc
— Kevin Garber (@Ke_Ga) 8 de agosto de 2017

A2. As much as I loved Twitter, cleaning up, pruning and curating my Twitter account was way too difficult. #SocialRoi https://t.co/PY6Rnf92oc
— Kevin Garber (@Ke_Ga) 8 de agosto de 2017

A3. So we developed @ManageFlitter (originally called ManageTwitter!) for ourselves but we knew it would be useful for others. #SocialRoi https://t.co/PY6Rnf92oc
— Kevin Garber (@Ke_Ga) 8 de agosto de 2017

A4. In 2010 we released the product to the public – Twitter users immediately found it useful and word quickly spread! #SocialRoi https://t.co/PY6Rnf92oc
— Kevin Garber (@Ke_Ga) 8 de agosto de 2017

A5. We still love Twitter, there are exciting times ahead for both Twitter, ManageFlitter & our new product ManageSocial. #SocialRoi https://t.co/PY6Rnf92oc
— Kevin Garber (@Ke_Ga) 8 de agosto de 2017

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Guest Questions:

Q1) ‘If you’re serious about building your business, you should be on Twitter.’ Why do you believe this? #SocialROI pic.twitter.com/YfHVSyVeCo
— ManageFlitter (@ManageFlitter) 8 de agosto de 2017

Guest Answers

A1a Depends on your biz. If your target aud. is on Twitter it’s an ideal way to pos your expertise & open the door to engagement #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A1b Twitter allows you to showcase your expertise, generosity and personality, leading to real conversation – & from there, sales #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A1c Cold calling & spamming no longer work. Ppl are looking for authenticity in real time, and Twitter offers that opp to connect #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

Other Answers

A1) It’s the only public open network where you can communicate with people openly #socialroi
— Tim @ Stoneham Press (@StonehamPress) August 8, 2017

A1: You can concisely convey your message in real time with personality. #SocialROI
— Iron Stef (@Ironsteph) August 8, 2017

A1 Twitter is the social media cocktail party for networking. You can develop connections that eventually turn into leads. #SocialROI
— Jim Katzaman (@JKatzaman) August 8, 2017

A1 @Twitter & @PeriscopeCo are excellent ways to tell your story. You can reach many people quickly and engage on a daily basis #SocialROI https://t.co/M12t4c4W5h
— Jade Alberts Consult (@Jade_A_Consult) August 8, 2017

A1. If your customers are (and they probably are unless they’re teens!) you should be where the hang out digitally #SocialRoi
— Clare Williams (@LoxleyBiz) August 8, 2017

A1 It gives you instant access to people. Real time conversations and the opportunity to build your community and engagement #socialROI
— Louise Upchurch (@Loulou_Uberkirk) August 8, 2017

A1: We must be authentic & genuine on Twitter. It’s a great way to connect with people worldwide in real time. Love it! #SocialROI
— Jeremy Murphy (@jeremypmurphy) August 8, 2017

A1: #Twitter is top #socialmedia for #CustomerService . since this is the field I’m interested in, this is where I want to be. #socialroi
— Benny Gelbendorf (@BGelbendorf) August 8, 2017

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Q2) Is it wise to mix personal and business tweets on one account? What are the consequences of doing this? #SocialROI pic.twitter.com/qI5ovnJu44
— ManageFlitter (@ManageFlitter) 8 de agosto de 2017

Guest Answers

A2a It’s most unwise, on the whole. It can alienate big chunks of your targeted audience or at least turn them off. #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A2b Some show of personality is fine. The odd restaurant recom. But mostly, no! Stick to content that resonates w/your audience. #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A2c If I like rugby – but my target audience is global recruiters/HR folk. Are they keen to read 50 tweets on the wknd match? #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

Other Answers

A2) It’s probably only a good idea if you are your brand and you haven’t got that strong views #SocialROI
— Tim @ Stoneham Press (@StonehamPress) August 8, 2017

A2B. It is important to show personality to a large degree to your audience on Twitter as long as it aligns with your business #socialroi
— Cheval John (@chevd80) August 8, 2017

A2 Just like taxes, keep business and personal accounts separate. Otherwise, you’ll wind up confusing yourself and others. #SocialROI
— Jim Katzaman (@JKatzaman) August 8, 2017

A2: For a personal brand, I think it’s okay to mix some personal because it’s shows you’re human. #SocialROI
— Madalyn Sklar (@MadalynSklar) August 8, 2017

A2. It’s advisable to have separate accounts for business & personal tweets. Mixing the two can damage your brand reputation. #SocialROI https://t.co/kO0ssy8hty
— Khulekani Christian (@KhulekaniMj) August 8, 2017

A2 Strategic and mindful combination of both – business & personal is key. Find a way to integrate what makes you, YOU! #socialROI https://t.co/va57sk75Nh
— Zala Bricelj (@ZalkaB) August 8, 2017

Q2 for my specific case, it has worked, since my personal branding is very laid back. It’s a case-by-case decision to make #SocialROI
— Angie Rodriguez (@AngieRod) August 8, 2017

A2: To some extent. Personal tweets will show human interaction (as oppose to chatbot) while keeping it above 90% professional. #socialroi
— Benny Gelbendorf (@BGelbendorf) August 8, 2017

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Q3) What kind of content should you share on Twitter and how often? #SocialROI pic.twitter.com/jscl9UPyQe
— ManageFlitter (@ManageFlitter) 8 de agosto de 2017

Guest Answers

A3a Original content. Insights. Advice. Opinion. Link to your blogs. Position yourself as ‘expert’. Drive people to your website #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A3b But as well as your proprietary content, your stream should include answering questions, connecting people, engaging. #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A3c Consider relevant RTs of your followers and of other influencers is good, but should not make up the majority of your tweets #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A3d Tweet at least 5 times a day… But 10 to 15 is better. It’s a stream, not an inbox. You can duplicate tweets over time #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

Other Answers

A3 I share information that helps my clients or potential clients. I love helping people and companies out #SocialROI https://t.co/X5pVs7jC8L
— Jade Alberts Consult (@Jade_A_Consult) August 8, 2017

A3: Visuals grab attention so I recommend you share photos and videos regularly. #SocialROI
— Madalyn Sklar (@MadalynSklar) August 8, 2017

A3 Share info on Twitter that showcases your products and services and how they can help others. Mix with a dash of personality. #SocialROI
— Jim Katzaman (@JKatzaman) August 8, 2017

A3 Useful, relevant and/ or entertaining (appropriate to audience) works for me as a poster and reader #SocialROI
— Clare Williams (@LoxleyBiz) August 8, 2017

A3) We share original blog content & content from other people in our community that we know our followers value. AND GIFS! #SOCIALROI pic.twitter.com/t2MGntxfsg
— backspace media (@backspace_media) August 8, 2017

Blogs, articles in your field, Q&A, tips, a mix of curated and created. At least 3 tweets plus engagement – consistency is good #socialroi
— Louise Upchurch (@Loulou_Uberkirk) August 8, 2017

A3: Inspiration, educational, news (w/ emphasis on positive news), fun, funny, and fruitful. Daily, hourly if possible. #socialroi
— Jeremy Murphy (@jeremypmurphy) August 8, 2017

A3: In my opinion I should publish content that interest my audience/customers to provide free knowledge. #socialroi
— Benny Gelbendorf (@BGelbendorf) August 8, 2017

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Q4) How do you build your follower count on Twitter? Is it acceptable to unfollow people who do not follow you back? #SocialROI pic.twitter.com/cd6lHs8vLb
— ManageFlitter (@ManageFlitter) 8 de agosto de 2017

Guest Answers

A4a Great content, generosity with likes, RTs & comments, constant engagement & following ppl you wish will follow back! #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A4b It’s a long game. Consistently is key. I have been on Twitter every day for 8yrs. At least 5 tweets a day, preferably 2x that #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A4c Twitter is not FB or LI. Feel ZERO guilt about unfollowing those who do not follow you. They won’t care or know anyway #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A4d Free up your own following limits by unfollowing dormant accounts or those that don’t follow you #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

Other Answers

A4 If people don’t follow you back, they won’t care if you drop them. You can still have them on lists without following them. #SocialROI
— Jim Katzaman (@JKatzaman) August 8, 2017

A4 By providing value and participating in chats. I unfollow people if they do not follow me, unless I see great value #SocialROI https://t.co/JnzBMwXXG9
— Jade Alberts Consult (@Jade_A_Consult) August 8, 2017

A4B. In the beginning, I worried about how many followers I had. Over time, quality people matter more to me #socialroi
— Cheval John (@chevd80) August 8, 2017

A4) We try to build simply by true engagement! It’s better to have followers who truly value what we bring to the table. #socialroi
— backspace media (@backspace_media) August 8, 2017

A4: I build my follower count by participating in Twitter chats and engaging with people every day. #SocialROI
— Madalyn Sklar (@MadalynSklar) August 8, 2017

A4 Set up a strategy that works for you. It’s about engagement that leads to building a community, adding value & new opps #socialROI https://t.co/vxEb7fsCBq
— Zala Bricelj (@ZalkaB) August 8, 2017

A4b. I followed them cause I’m interested in their content or what they have to share. It’d be great if it was mutual. Not a must #SocialROI
— Anh Nguyen (@AnhTNguyen) August 8, 2017

A4. By actively sharing valuable content. I tend to follow if I’m almost certain they’ll follow back, which is why I engage first #SocialROI https://t.co/EYjoGkoM9S
— Khulekani Christian (@KhulekaniMj) August 8, 2017

A4: Very patiently. We want the right (helpful, positive, inspiring, collaborative) followers. Yes unless top tweeters. #SocialROI
— Jeremy Murphy (@jeremypmurphy) August 8, 2017

A4: build with good content and listening. Unfollow if they’re not bringing anything to the table or are inactive, why not? #SocialROI
— Angie Rodriguez (@AngieRod) August 8, 2017

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Q5) Are Auto DM’s an effective way of growing your Twitter account? Why/Why Not? #SocialROI pic.twitter.com/iP74nVAkPX
— ManageFlitter (@ManageFlitter) 8 de agosto de 2017

Guest Answers

A5a Auto DMs are the dumbest move ever. Instant unfollow from me. It’s not authentic, it’s irritating. Engage in real time. #socialroi
— Greg Savage (@greg_savage) 8 de agosto de 2017

A5b Auto DM is the antithesis of how Twitter should be used. You are SO grateful I followed you? Really? So you spammed me? #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

Other Answers

A5) Err no. some people will unfollow if you send an Auto-DM. #SocialROI
— Tim @ Stoneham Press (@StonehamPress) August 8, 2017

A5 No one wants spam even if it’s from someone you want to follow. #SocialROI https://t.co/UbHXAMUu0S
— Jade Alberts Consult (@Jade_A_Consult) August 8, 2017

A5 Auto direct messages are the Twitter equivalent of robo calls, You wouldn’t want to have anything to do with those either. #SocialROI
— Jim Katzaman (@JKatzaman) August 8, 2017

#SocialROI A5) NO!!!! Stop sending auto DMs. They equal an unfollow from me. Overly salesy. Disingenuous. https://t.co/QF0R0BlmTF
— Corrie Davidson (@CorrieDavidson) August 8, 2017

A5. HECK No. Automated direct messages are impersonal and salesly. It shows you do not give a flying leap about your audience #socialroi
— Cheval John (@chevd80) August 8, 2017

A5: No, Auto DM’s are never acceptable (except in case of extreme emergency). Too impersonal, canned, fake. No thanks. #SocialROI
— Jeremy Murphy (@jeremypmurphy) August 8, 2017

A5 – auto DMs are impersonal and unengaging. For me they are a complete turn off. They come across as spammy #socialROI
— Louise Upchurch (@Loulou_Uberkirk) August 8, 2017

A5 I hate auto DMs. Especially hate those with Qs I can’t answer since user doesn’t follow back. We expect people, not machines #SocialROI
— Angie Rodriguez (@AngieRod) August 8, 2017

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Q6) The Twitterverse spans far and wide. How do you get your content noticed by people in different timezones? #SocialROI pic.twitter.com/kSXkA45DJ2
— ManageFlitter (@ManageFlitter) 8 de agosto de 2017

Guest Answers

A6a Sched. tweets for time zones. I get a massive spike on Twitter & blog at 5pm Syd time. When my UK followers are on the Tube! #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

A6b Tweak content to interest a local audience and tweet in their time zone sweet spot! #SocialROI
— Greg Savage (@greg_savage) 8 de agosto de 2017

Other Answers

A6) Scheduling tweets at relevant times for global timezones. #SocialROI
— Tim @ Stoneham Press (@StonehamPress) August 8, 2017

A6. Just continue to deliver valuable content on a daily basis and participate in twitter chats. #socialroi
— Cheval John (@chevd80) August 8, 2017

A7: I schedule articles and share information from early morning until late at night. #SocialROI
— Madalyn Sklar (@MadalynSklar) August 8, 2017

A6: Tweet and engage when readers/tweeters are active in (e.g.) Europe and Australia, Asia. They will engage if we do. #SocialROI
— Jeremy Murphy (@jeremypmurphy) August 8, 2017

A6 If you shoot for different time zones, you might be thinking too hard. Valued content will be shared & that slips over time. #SocialROI
— Jim Katzaman (@JKatzaman) August 8, 2017

A6 This is where scheduling comes in -a degree of automation is necessary unless you are awake 24/7! But go back and engage after #socialroi
— Louise Upchurch (@Loulou_Uberkirk) August 8, 2017

A6 Beyond times, if your content applies to targeted niches & tags, tweeps interested in the topic will also be able to notice #socialroi https://t.co/5jlxlkItHH
— Samuel Pavin (@SamPavin) August 8, 2017

A6) be aware of where your engaged followers live – schedule your content throughout the day so they don’t miss out! #socialroi
— Gil David (@Gil_RunDMG) August 8, 2017

A6: Mentioning accounts in my tweets, using hashtags, publishing in context of international events , etc. #socialroi
— Benny Gelbendorf (@BGelbendorf) August 8, 2017

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Q7) Twitter is a long game. How much time do you recommend investing in your Twitter account each day and why? #SocialROI pic.twitter.com/EyzWWGYsrU
— ManageFlitter (@ManageFlitter) 8 de agosto de 2017

Guest Answers

A7a Put a LOT of time into content creation. Blogs, pithy opinions, advice. Volume of tweets cannot replace quality of content. #socialroi
— Greg Savage (@greg_savage) 8 de agosto de 2017

A7b You need to create lists of great tweets and schedule them months in advance. That can take an afternoon a month #socialroi
— Greg Savage (@greg_savage) 8 de agosto de 2017

A7c At least 20mins in the morning, 20mins late in the day. Replies, RTs, thank yous, post a few tweets, follow a few ppl. Engage #socialroi
— Greg Savage (@greg_savage) 8 de agosto de 2017

Other Answers

A7) For general management it doesn’t need that much with the right tools. Twitter chats are time-consuming though. #SocialROI
— Tim @ Stoneham Press (@StonehamPress) August 8, 2017

A7. To be honest, if you enjoy twitter, it will be the most fun journey to building your audience for the long haul #socialroi
— Cheval John (@chevd80) August 8, 2017

A7: If you want to get seen and heard on Twitter, you need to spend time on it every day. Be consistent. #SocialROI
— Madalyn Sklar (@MadalynSklar) August 8, 2017

A7 There is no “one-time-fits-all”. Depends on volume, activity, curation, interactions. From 30 min to spending hours a day #SocialROI https://t.co/k5iT2y3KKa
— Samuel Pavin (@SamPavin) August 8, 2017

A7b Time is not the key currency
Quality is. Interactions and quality content over quantity of tweets, any day. #SocialROI
— Samuel Pavin (@SamPavin) August 8, 2017

A7 Social is a lifestyle. Set expectations for you TA and be present, responsive & active daily. Make your account a living thing #socialROI https://t.co/Xj7dRM9Z1R
— Zala Bricelj (@ZalkaB) August 8, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 15th August 2017, 6.00pm EDT.

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