Skip to content
Share to Facebook Share to Twitter Share to Google+

Twitter Chat: Pinterest for Marketers - Transcript & Summary

Twitter Chat: Pinterest for Marketers - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 13th March 2018.

Madalyn Sklar hosted a Twitter Chat with Alisa Meredith around the topic of “Pinterest for Marketers”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Kathryn Moorhouse
Date & Time: Tuesday, 20th March 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Alisa Meredith.

From the CEO Questions:

  1. What role does visual marketing play in ManageFlitter’s strategy?

Guest Questions:

  1. What are the biggest benefits of using Pinterest to market your business?
  2. What is the difference between a personal profile and a business profile on Pinterest?
  3. What does a standout Pinterest profile look like?
  4. What tips and tricks do you have for creating and labeling your Pinterest boards?
  5. How do Pinterest keywords differ from Google keywords? How can marketers identify which keywords best suit their business?
  6. What is the value of pinning your own content vs. other people’s content? Is there an ideal ratio?
  7. How can marketers monitor their Pin performance? What metrics should they be monitoring?

From the CEO Questions:

Q for @Ke_Ga): What role does visual marketing play in ManageFlitter’s strategy? #SocialROI pic.twitter.com/pByEWl09wg
— ManageFlitter (@ManageFlitter) March 13, 2018

CEO Answers

Tweeting on behalf of @ke_ga!
A) We have a small, collaborative team that work on our visual marketing. Together we create static imagery, promotional videos, gifs and motion graphics. We also recently worked on the SocialROI book!
#SocialROI
— Kate Frappell (@katefrappell) March 13, 2018

Tweeting on behalf of @Ke_Ga:
Ab) For the ManageFlitter Twitter account we created a series of short gifs that showcase the product features.#SocialROI
— Kate Frappell (@katefrappell) March 13, 2018

Tweeting on behalf of @Ke_Ga:
Ac) For the @MonkeyPodcast we create audio snippets where we pair some audio with a video file.
We also created a template to spruce up our ‘Behind the Scenes’ Youtube videos. https://t.co/CJkcmzukGt #SocialROI
— Kate Frappell (@katefrappell) March 13, 2018

Tweeting on behalf of @Ke_Ga
Ad) We find these pieces of content to be effective, not only for grabbing attention but also for sharing! Our audience and guests prefer them to static text. #SocialROI
— Kate Frappell (@katefrappell) March 13, 2018

Back to top

Guest Questions:

Q1: What are the biggest benefits of using Pinterest to market your business? #SocialROI pic.twitter.com/LB57BMoeG0
— ManageFlitter (@ManageFlitter) March 13, 2018

Guest Answers

A1) Traffic! Facebook referral traffic may be down 25% YOY, but Pinterest traffic is UP 27% – from @Shareaholic #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A1) Pinners are buyers! 72% of weekly Pinners say Pinterest inspires them to buy even when they weren’t looking! via @pinterest https://t.co/4qySrycsXi #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A1) Pinterest drives 33% more referral traffic to shopping sites than does Facebook. via @pinterest https://t.co/4qySrycsXi #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A1) It’s not just for food and fashion! @BankofAmerica succeeds by sharing what their users search for using beautiful images for a non-traditional Pinterest WIN! Check out their account: https://t.co/pgK1ICnRex #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

Other Answers

A1. Showing the ability to curate meaningful resources, ideas, and visuals in a cohesive and organized manner. Plus, it shows your willingness to be a resource and help others. Perfect platform to extend personal brand. #socialroi https://t.co/VGHiy7KkLz
— Karen Freberg, Ph.D. at #CASESMC (@kfreberg) March 13, 2018

A1.
– Pinterest is great at curating content like a digital portofolio
-Pinterest makes it easy for people to shop & spend $#SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) March 13, 2018

A1. Pinterest users are in a ‘discovery’ mindset, and are more likely to browse for longer periods of time.
Users are more open to branded content as well.
It’s one of the best social platforms to drive visits to your website for conversion. #SocialROI pic.twitter.com/ulkyKoUsyn
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 13, 2018

A1: Pinterest holds the capacity to reach out to a niche audience based on pins that you may not have reached before and you can through engagement. It’s visually appealing, which can increase foot traffic to your brand or business if used in the most effective way.#SocialROI
— Hannah Allison (@HanLeeAll) March 13, 2018

Back to top

Q2: What is the difference between a personal profile and a business profile on Pinterest? #SocialROI pic.twitter.com/O7V9jlzFjh
— ManageFlitter (@ManageFlitter) March 13, 2018

Guest Answers

A2) A business profile give you analytics – we need those to know what’s working and to adapt our strategies. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A2) A business account give you access to Pinterest advertising (US, UK, IE, AUS, NZ, CA). #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A2) It’s so easy to convert to a business profile on Pinterest https://t.co/m3rtv6FrWj #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

Other Answers

A2 A business profile allows you to see analytics and use rich pins. Definitely worth it! #SocialROI
— Becca Klein | Blog & Biz (@blogandbiz) March 13, 2018

A2. Analytics as well as focus on ads. Got to see some of the new features and tools Pinterest has launched last year at Cannes Lions. They had a pretty cool set up at the festival! #socialroi https://t.co/k1in1w62oM
— Karen Freberg, Ph.D. at #CASESMC (@kfreberg) March 13, 2018

A2) Personal profile would most certainly have some personal posts..Kids..Food…Hobbies ..Clothes..Etc. Professional profile is more conversion driven…analytics..Sales funnel..Customer journeys and how eventually it helps convert. #SocialROI
— Shruti Deshpande (@shruti12d) March 13, 2018

Back to top

Q3: What does a standout Pinterest profile look like? #SocialROI pic.twitter.com/lk1OF8YDKN
— ManageFlitter (@ManageFlitter) March 13, 2018

Guest Answers

A3) People spend most of their time searching, rather than browsing profiles, but you should still brand your profile and use keywords. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A3) Your profile should assure people that it’s the real business and should link to your website – the one do-follow link on Pinterest. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A3) Give people a reason to follow you by outlining what you’re Pinning and why. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A3) But do remember – most of the activity happens in search so don’t obsess over the appearance of your profile too much! #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

Other Answers

A3. Consistency and ties to your overall brand essence. The content, key words and resources you share should be still tied to who you are and your brand. Pinterest, like other platforms, are extensions for your personal brand – but content has to fit the platform. #socialroi https://t.co/zCDsFwtX27
— Karen Freberg, Ph.D. at #CASESMC (@kfreberg) March 13, 2018

A3: It must be visually compelling! 90% of information transmitted to the brain is visual, so if you want interest, make it appealing! Organization is also key – do not overwhelm the audience and consumers #socialroi
— Hannah Allison (@HanLeeAll) March 13, 2018

A3a: Good profile pic, well worded SEO rich bio, link to website… #socialroi
— Vicky Warren (@VickyWriting) March 13, 2018

A3b: Boards that reflect your niche, but more importantly that speak to your audience and what is helpful for them. #socialroi
— Vicky Warren (@VickyWriting) March 13, 2018

A3. Be clear on what type of content your followers can expect.
Have well laid out and thought out boards with aligned naming.
Organise your boards with the new features!
Share owned and curated content. #SocialROI pic.twitter.com/3T3r949Uv6
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 13, 2018

Back to top

Q4: What tips and tricks do you have for creating and labeling your Pinterest boards? #SocialROI pic.twitter.com/ujsaMHFVmE
— ManageFlitter (@ManageFlitter) March 13, 2018

Guest Answers

A4) Start by looking at your existing blog content. Break out the articles you have into very specific categories. Then create boards for each. “Twitter ads” instead of “Social Media.” #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A4) Be as specific as possible. Keywords do matter here. Don’t shy away from making similarly-named boards where it makes sense. You’ll add all relevant content to each. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A4) Create one board that is JUST for your content. This becomes a unique board on Pinterest and often becomes the best-performing board in a profile. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A4) Reach out to fulfil the interests of your viewers in a way that goes beyond what you do. Go to Analytics>
People You Reach>
Interests and see what other topics they like. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A4) Learn more about creating a smart Pinterest strategy : https://t.co/xFKWSjKQAx #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

Other Answers

A4 Name them using simple keywords. Think of subtopics of your niche to get topics. #SocialROI
— Becca Klein | Blog & Biz (@blogandbiz) March 13, 2018

A4: Smart Labeling! Create a call to action that makes the viewer feel as if they NEED to learn more and click on the board. I also can’t stress visuals enough – aesthetic is a huge component for many consumers today #socialroi
— Hannah Allison (@HanLeeAll) March 13, 2018

A4) I think it’s important to correctly portray what the board is about.
Let people know what they’re in for if they open it!
Keywords and cover imagery should make a good first impression. #SocialROI
— Kate Frappell (@katefrappell) March 13, 2018

A4. I run social for one of the UKs biggest deco paint brands, so I organise boards by:
– Room in the house
(as people often decorate with specific rooms in mind)
– Colour Schemes
– Decor Trends
– How To and Inspiration boards#SocialROI pic.twitter.com/CptwfXIPGt
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 13, 2018

Back to top

Q5: How do Pinterest keywords differ from Google keywords? How can marketers identify which keywords best suit their business? #SocialROI pic.twitter.com/TrrdyL2jwK
— ManageFlitter (@ManageFlitter) March 13, 2018

Guest Answers

A5) The difference is in the mindset. 97% of searches on Pinterest are unbranded. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A5) So, choose keywords that appeal to people in the very early stages of discovery. “Bathroom remodel ideas” rather than “Koehler bathroom fixtures” #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A5) Appeal to people’s desire to act by including words such as “ideas,” “DIY,” and “tips.” Learn more about how Pinterest works: https://t.co/MlMXrRAWqP #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

Other Answers

A5: I always think —>What would I type into a seach bar if I knew nothing about the subject? and base keywords from there.. #socialroi
— Vicky Warren (@VickyWriting) March 13, 2018

A5: Pinterest is a place for brainstorming, creation, and independent decision-making. These keywords should engage more for creators rather than buyers #socialroi
— Hannah Allison (@HanLeeAll) March 13, 2018

A5. Pinners are more likely to search along the lines of ‘… idea/s’ or ‘… inspiration’ to see the type of content they want. #SocialROI pic.twitter.com/YGGAsKC6Wt
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 13, 2018

Back to top

Q6: What is the value of pinning your own content vs. other people’s content? Is there an ideal ratio? #SocialROI pic.twitter.com/14qs3BsRNM
— ManageFlitter (@ManageFlitter) March 13, 2018

Guest Answers

A6) Ratios are arbitrary. If you have a lot of content, you won’t need to Pin a lot of content from others. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A6) That said, you should Pin other people’s content when they are writing about things your audience is interested in which you don’t cover. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A6) You can think of it as a way to help Pinterest connect the dots – the audience is interested in this content you DIDN’T write so Pinterest may also start showing your content to them as well. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A6) You can also benefit by Pinning other people’s content when it’s really engaging – that helps your Pins rise to the top as well. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

Other Answers

A6. Like all platforms, there needs to be a balance but the focus is always driving:
-What content is meaningful to you?
-What content is meaningful for your audience?
-What content is relevant for your personal brand?#socialroi https://t.co/ylJ4PaLyUq
— Karen Freberg, Ph.D. at #CASESMC (@kfreberg) March 13, 2018

A6) Pinning original Self made content definitely goes a long way but equally showing interest and support to fellow marketers , experts adds credibility..I don’t think there is an ideal ratio..Just use common sense #SocialROI
— Shruti Deshpande (@shruti12d) March 13, 2018

A6: Most important aspect of Pinterest that’s easily forgotten is the engagement! No foul in pinning other people’s content vs. pinning your own. If it resonates with your brand and can help build a broader audience, go for it! #nolimits #socialroi
— Hannah Allison (@HanLeeAll) March 13, 2018

Back to top

Q7: How can marketers monitor their Pin performance? What metrics should they be monitoring? #SocialROI pic.twitter.com/q3LugyPxxo
— ManageFlitter (@ManageFlitter) March 13, 2018

Guest Answers

A7) Pinterest offers great analytics – check out Analytics>
Profile and learn what content is working. If it’s not YOUR content, use it to inform your content planning. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A7) Learn about your Pinterest audience by going to Analytics>
People you reach. It’s amazing what’s in there! #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A7) Learn about Pinterest’s impact on website traffic as well as what people are Pinning from your site from Analytics>
Website. Very detailed blog post about Pinterest analytics : https://t.co/7pMcChfB8b #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A7) Don’t stop there, though – keep an eye on your referral traffic from Pinterest in Google Analytics. #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A7) @tailwindapp Pinterest analytics gives you two features I can’t live without – Board Insights tells you which boards are performing well for you (and which you should quit). #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

A7) And Pin insights, which shows you how your individual Pins are performing. You can find similar material right from there or schedule it to go out again! Learn more: https://t.co/7pMcChfB8b #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

PS – I’m on the @tailwindapp team 🙂 #SocialROI
— Alisa Meredith (@alisammeredith) March 13, 2018

Other Answers

A7. The metrics for Pinterest are good, but it’s key to also look at what behavioral metrics can be tracked from Pinterest. What actions are key to analyze based on the content being shared on Pinterest? This helps drive traffic, impact and value for community. #socialroi https://t.co/mkZFTTH9qY
— Karen Freberg, Ph.D. at #CASESMC (@kfreberg) March 13, 2018

A7: I always check Google Analytics to see traffic from #Pinterest, and what pin “style” is working… #socialroi
— Vicky Warren (@VickyWriting) March 13, 2018

A7. Reach/Impressions
Clicks to site
Conversion/sales/assisted sales
Repins
Pinterest no longer has the Like functionality and it’s not a platform people use to comment. They show their love and appreciation through repins. #SocialROI pic.twitter.com/15ZvtS5a6y
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 13, 2018

Back to top

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 20th March 2018, 5.00pm EST.

Back to Top