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Twitter Chat: Pinterest: Crafting Effective Pin Designs - Transcript & Summary

Twitter Chat: Pinterest: Crafting Effective Pin Designs - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 20th March 2018.

Madalyn Sklar hosted a Twitter Chat with Kathryn Moorhouse around the topic of “Pinterest: Crafting Effective Pin Designs & Descriptions”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Heather Heuman
Date & Time: Tuesday, 27th March 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Kathryn Moorhouse.

From the MF Design Lead Question:

  1. What role do you think Pinterest will play in 2018?

Guest Questions:

  1. Let’s start with the basics: How does the Pinterest feed work?
  2. Is there an optimal length for Pin descriptions?
  3. How do hashtags work on Pinterest and what is the benefit of using them?
  4. What resources are available to marketers wanting to do keyword research on Pinterest?
  5. What is a Group Board and how can they benefit marketers?
  6. What visual elements should marketers consider when creating imagery for Pinterest?
  7. Are there any tools available to help marketers create effective Pinterest graphics? If so, what are they?
From the MF Design Lead Question:

Q for @KateFrappell): What role do you think Pinterest will play in 2018? #SocialROI pic.twitter.com/XzH8paepEF
— ManageFlitter (@ManageFlitter) March 20, 2018

MF Design Lead Answers

Aa) Pinterest will continue to play a big role in visual search and discovery – especially with further improvements to the smart feed and Lens feature. #SocialROI
— Kate Frappell (@katefrappell) March 20, 2018

Ab) Lens lets you use photos of real world objects to search for relatable ideas. For example: Point your camera at your shoes and Pinterest will give you outfit suggestions. #SocialROI
— Kate Frappell (@katefrappell) March 20, 2018

Ac) From here, users can ‘Shop the Look’ by narrowing in on items and buying them directly from Pinterest. This suggests that Pinterest will also play a big role in online commerce this year. #SocialROI
— Kate Frappell (@katefrappell) March 20, 2018

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Guest Questions:

Q1: Let’s start with the basics: How does the Pinterest feed work? #SocialROI pic.twitter.com/hHapkVwgQq
— ManageFlitter (@ManageFlitter) March 20, 2018

Guest Answers

A1: Your Pinterest home feed shows you the Pins saved by the people or brands that you chose to follow as well as any topics or boards you’ve followed. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A1: Your Pinterest home feed will also include some “picked for you” pins or suggested boards and people to follow. This is inspired by your own boards as well as your recent Pinterest activity. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A1: The Pinterest Smart Feed aims to increase the relevance of all Pins a user sees based on their personal interests and their activity on Pinterest. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A1: If you want to dive deep into the home feed read this Pinterest engineering blog here – https://t.co/zOOPSy7dEh or for easier reading @tailwindapp has a great article here https://t.co/QfTHjLNtQO #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A1: Provide your audience with value and become a high quality pinner to leverage the Pinterest Smart Feed as a marketer. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A1: The score attributed to your pin by the Smart Feed Worker is based on these factors: Domain Quality, Pin Quality, Pinner Quality, Topic Relevance. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

Other Answers

A1. Your Pinterest feed shows you a healthy mix of accounts/boards you follow, as well as intuitive content Pinterest believes you’d be interested in based on previous search terms or clicks. #SocialROI pic.twitter.com/8TDOsl95eQ
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 20, 2018

A1: I think of your Pinterest feed as a catch-all for topics that you’ve shown interest in. #SocialROI
— Maria Marchewka (@_MariaMarchewka) March 20, 2018

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Q2: Is there an optimal length for Pin descriptions? #SocialROI pic.twitter.com/wWXpor5fey
— ManageFlitter (@ManageFlitter) March 20, 2018

Guest Answers

A2: The maximum length your pin description can be (including hashtags) is 500 characters. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A2: I suggest creating descriptions in the range of 250 – 500 characters. The quality of keywords and hashtags in your description are the most NB factors to consider so if you need to use all 500 characters – then do it! #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A2: Your pin description should include 2-4 keywords, you want your pin to show up under in the search, as well as 2-4 hashtags. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

Other Answers

A2. I believe the maximum length is 500 characters. Depending on what we’re trying to achieve, you can either go for less to avoid the ‘…’ cut off, or embrace a longer, potentially SEO rich caption. #SocialROI pic.twitter.com/efd83xEIuv
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 20, 2018

A2: Keyword rich board and pin descriptions are where the “magic” happens on #Pinterest #socialroi
— Vicky Warren (@VickyWriting) March 20, 2018

A2. I think 500 characters is the max length..Though it’s key to keep it short,relevant and engaging ..So not too worded…A few hashtags with a nice visual should do the trick #SocialROI
— Shruti Deshpande (@shruti12d) March 20, 2018

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Q3: How do hashtags work on Pinterest and what is the benefit of using them? #SocialROI pic.twitter.com/Bubbfa3CUj
— ManageFlitter (@ManageFlitter) March 20, 2018

Guest Answers

A3: Hashtags are now searchable on Pinterest, however they are ONLY clickable in PIN DESCRIPTIONS. They don’t work in board descriptions or profile descriptions. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A3: When a pinner clicks on OR searches for a hashtag in Pinterest, they will see a feed filled with all the pins that use that specific hashtag. You can click on a hashtag in the pin description OR type in the hashtag in the Pinterest search bar #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A3: When saving a new pin to Pinterest, you’ll see suggested hashtags pop up in the description as well as the number of pins that use that hashtag. Make sure you’re selecting relevant hashtags for your pin. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A3: When a pinner clicks on a hashtag, Pinterest will show them the freshest pins using that hashtag (so it doesn’t follow the complicated Smart Feed algorithm). #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A3: The benefit of using hashtags on Pinterest is that your freshest pins will show up in the hashtag results immediately. The more Pinterest develops the hashtag search the more you’ll wish you started playing around with hashtags on Pinterest. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A3: You’re trying to help your audience (those interested in your content) FIND your pins and by using relevant hashtags you’re making it easier for them to do so. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

Other Answers

A3 Pinterest is a search engine and savvy users search for keywords. Voila. #funness #travel #socialroi pic.twitter.com/pSj4lMyrer
— Charles McCool (@CharlesMcCool) March 20, 2018

A3: For now since not a ton are using them on #Pinterest, it also helps stand out. #socialroi
— Vicky Warren (@VickyWriting) March 20, 2018

A3: They help you find and reach content to people who search for that particular word hashtagged. Just don’t spam and over do it no one likes a hashtag abuser #SocialROI
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) March 20, 2018

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Q4: What resources are available to marketers wanting to do keyword research on Pinterest? #SocialROI pic.twitter.com/PTdmsZL4U0
— ManageFlitter (@ManageFlitter) March 20, 2018

Guest Answers

A4: The Pinterest Explore feed – To the right of the Pinterest search box you’ll see the list of Pinterest categories (these are the most popular categories). Each category shows a list of the most popular topics when you click on it. Make a list of these key topics. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A4: The Pinterest Quick Search – Use the Pinterest search bar to identify the most popular keywords relating to a specific topic. Type in a broad topic/ industry related keyword and you’ll see a dropdown with the top 5 most popular keywords in relation to that topic. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A4: Your goal isn’t just to find keywords, it’s to figure out what words YOUR ideal client is using when they search on Pinterest. Play around with topics & keyword phrases in the search bar to learn the language your clients are using when searching those topics. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A4: The Pinterest Guided Search – Type a broad topic/ keyword in the search bar and hit enter. Below the search bar you’ll see colorful blocks with words in them. These are the words most commonly searched in relation to the topic you just typed in. Keyword goldmine! #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A4: The Pinterest guided search is my favorite way to do keyword research on Pinterest. You can keep clicking on new blocks to dive even deeper and find the best and most popular search terms related to a variety of applicable topics. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A4: Pinterest Ads Manager – When you start creating an ad campaign you can use the promoted pins “Add Keywords” section to identify related keywords. It will show you related keywords to a specific topic AND the number of monthly searches for that keyword on Pinterest #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

Other Answers

A4: Use the words that pop up under the search box on #Pinterest for one… #socialroi
— Vicky Warren (@VickyWriting) March 20, 2018

A4 I’m no expert for Pinterest, but from professional and business use I’ve seen best examples of combining 1 general WK and 2-3 very niche and targeted, based on KW research #socialroi https://t.co/is70TgVG7R
— Zala Bricelj (@ZalkaB) March 20, 2018

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Q5: What is a Group Board and how can they benefit marketers? #SocialROI pic.twitter.com/HbFX46T2MR
— ManageFlitter (@ManageFlitter) March 20, 2018

Guest Answers

A5: A group board is a Pinterest board created by 1 pinner, who then adds other pinners to the board as collaborators (think Facebook Groups except less rules). A group board lets pinners share their pins with others on a single board that is focused on specific topics #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A5: When someone follows you they become followers of all your regular boards & group boards YOU’VE CREATED but they won’t become followers of group boards you’ve joined. The followers on a group board, include people following the group board owner OR the group board. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A5: If you join a group board belonging to someone that has 10 000 followers and you add a pin to the group board, your pin will show up in the home feed of: YOUR FOLLOWERS & the 10 000 followers of the group board owner & of any contributors to the group board #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A5: As a marketer you’re maximizing your pin’s reach and exposure by adding your pins to group boards & using it in your marketing strategy. If you’ve in the right group boards, you’ll see an increase in impressions, repins and clicks through the use of group boards. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A5: By using Group Boards you’re getting access to a wider audience than you may have reached before. It’s an added channel to get your content seen on Pinterest. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

Other Answers

A5: Group boards are vital, as they are the easiest way to get your content out into the #Pinterest world! #socialroi
— Vicky Warren (@VickyWriting) March 20, 2018

A5: If you get on “good” group boards, other pinners will share your content too:) They’re awesome, when done well… #socialroi
— Vicky Warren (@VickyWriting) March 20, 2018

A5. A way to ‘collaborate’ on boards. We use them when working with social influencers #SocialROI pic.twitter.com/6gD8JvdIVH
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 20, 2018

A5: Group boards are a great way to reach potential audiences and other pinners who share the same interests as you. #SocialROI
— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) March 20, 2018

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Q6: What visual elements should marketers consider when creating imagery for Pinterest? #SocialROI pic.twitter.com/QBx2ZEQVWA
— ManageFlitter (@ManageFlitter) March 20, 2018

Guest Answers

A6: Pinterest’s preferred image aspect ratio is 2:3 so you’re looking at designing long vertical graphics for Pinterest. 600px X 900px and 735px X 1102px are the two template sizes to start with. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A6: You’re trying to inspire your client to click through, so your pin image needs to capture their attention. Focus on 2 responses – emotional or rational. Your image evokes enough emotion to inspire action OR your text needs to speak to their pain point immediately. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A6: You can build brand recognition through your image design by adding your logo or website to the image, sticking with your brand color pallete, using your brand fonts and using photos that reflect your brand. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A6: If you can’t recognize your own pin design on Pinterest, then your audience won’t recognize your pins either. Templates create consistency which helps with brand recognition. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

Other Answers

A6: Branding is super important, but you can have a few pin designs and then A/B test to see which ones perform best #socialroi
— Vicky Warren (@VickyWriting) March 20, 2018

A6. Text overlays help to provide immediate context to the TYPE of content you’re sharing.
A how-to guide, a blog, inspiration images, etc.#Pinterest is also a channel where branding works & people are open to hearing from brands. So get your logo in there! #SocialROI pic.twitter.com/7F9LR2Q7dh
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 20, 2018

A6) Keep it simple!
Typography should be clean and legible.
Use colours that resonate with your audience.
Export high quality images. Pixellated, blurry photos won’t do well on Pinterest! #SocialROI
— Kate Frappell (@katefrappell) March 20, 2018

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Q7: Are there any tools available to help marketers create effective Pinterest graphics? If so, what are they? #SocialROI pic.twitter.com/85XAlMo96K
— ManageFlitter (@ManageFlitter) March 20, 2018

Guest Answers

A7: YES! You can use @canva which is a wonderful free resource that helps you design your Pinterest graphics. It’s very easy to use AND they already have Pinterest templates available, so you can drag and drop text or images as needed. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A7: Creative Market is a great resource for Pinterest templates, stock photos and fonts for your Pinterest graphics. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A7: Unsplash is a free stock photography site that you can use for your Pinterest images and @canva has partnered with them to offer access to their photos directly in Canva when you’re designing your image. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

A7: If you have Illustrator or Corel Draw, you can use those programs to design your pins as well. They are for more advance designers. #SocialROI
— Kathryn Moorhouse (@kathmoorhouse) March 20, 2018

Other Answers

A7: Canva, PicMonkey #socialroi
— Vicky Warren (@VickyWriting) March 20, 2018

A7: Love Canva as it has templates you can use if graphic design isn’t your thing! #socialroi
— Vicky Warren (@VickyWriting) March 20, 2018

A7. I’ll throw @relaythat out there. I’ve been using it lately and it has all the sizes preloaded so I don’t have to fuss with that. Easy user interface. #SocialROI
— Gene Petrov // Leadership & Marketing Consulting (@GenePetrovLMC) March 20, 2018

A7. Once I built up a well-performing template in Adobe Photoshop, it’s very easy to edit and adapt whilst maintaining consistent look. #SocialROI pic.twitter.com/pb565eN0X7
— Lisa Boyles #SOCIALWOLFPACK (@lisaboylesmedia) March 20, 2018

A7) I believe Adobe Spark also has Pinterest Templates! #SocialROI
— Kate Frappell (@katefrappell) March 20, 2018

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 27th March 2018, 5.00pm EST.

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