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Twitter Chat: Personal Branding: What, Why & How? - Transcript & Summary

Twitter Chat: Personal Branding: What, Why & How? - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 2nd May 2017.

Madalyn Sklar hosted a Twitter Chat with Daniel Knowlton around the topic of “Personal Branding: What, Why & How?”

Details of our next Twitter Chat:

Topic: Virtual Reality (VR): a Marketer’s Dream or Nightmare?
Guest: Cathy Hackl – Chief Comms Officer at Lighthouse VR,
Speaker & Futuristic Content Creator
Date & Time: Tuesday, 9th May 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Daneil Knowlton.

Questions

  1. What is personal branding?
  2. How can a strong personal brand benefit a business?
  3. In your opinion, where is the best place to start creating and building a personal brand?
  4. How can you leverage video to build your personal brand?
  5. Can you recall an instance where paid advertising greatly impacted the growth of a personal brand? How did they do it?
  6. What role can influencers play in growing a personal brand? Why are they important?
  7. Let’s go beyond social media marketing. What are some tips for landing valuable speaking and writing gigs?
  8. Networking at industry events can really help build your personal brand. What are some important do’s and dont’s to remember?

Q1) What is personal branding? #SocialROI pic.twitter.com/Vlcn7aOqc3
— ManageFlitter (@ManageFlitter) May 2, 2017

Guest Answers

A1 Personal branding is the way you present yourself as a human. Everyone has a personal brand whether they want one or not. #SocialROI
— Daniel Knowlton (@dknowlton1) May 2, 2017

Other Answers

A1 “You are your Brand and your Brand is you” I see no better way of saying it. Don’t let anyone else control your Brand #SocialROI https://t.co/1Z58KzJSJa
— Jade Alberts Consult (@Jade_A_Consult) May 2, 2017

A1 I think of personal branding as the new reputation, only with intent #socialroi
— Mike Mathews (@memathews) May 2, 2017

A1: Personal branding is distinguishing the person behind the brand. The human side of what makes everything tick! #socialROI
— Jeff Higgins (@ItsJeffHiggins) May 2, 2017

A1 Personal branding is what people say when you’re not around!
What are you known for?#SocialROI pic.twitter.com/7ABTqBWB2Z
— Nicholas Thickett (@NThickett) May 2, 2017

@ManageFlitter A1. Personal branding is showcasing yourself to the world. Showing the world your aesthetic, values, and mission! #socialroi
— Social or Nothing (@socialornothing) May 2, 2017

A1: Personal branding starts with an awareness of how your audience perceives you & establishes your identity in the marketplace. #socialroi
— Randy Thio (@ideabloke) May 2, 2017

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Q2) How can a strong personal brand benefit a business? #SocialROI pic.twitter.com/s09wjHPHuq
— ManageFlitter (@ManageFlitter) May 2, 2017

Guest Answers

A2 A strong personal brand can make a business thrive. Don’t take my word, just look at @garyvee @SteveBartlettSC @ChrisDucker #SocialROI
— Daniel Knowlton (@dknowlton1) May 2, 2017

Other Answers

@ManageFlitter A2) When choosing between suppliers, people often go for the stronger brand. #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 2, 2017

A2: A strong personal brand demonstrates what’s been put into the biz brand itself. It all starts with a connection and trust. #socialROI
— Jeff Higgins (@ItsJeffHiggins) May 2, 2017

@ManageFlitter @dknowlton1 A2 Strong personal brand = personality behind a company. Ppl buy from people/personalities, not companies. It’s EVERYTHING. #SocialROI
— Flavia Logsdon (@flaviacat03) May 2, 2017

A2 Steve Job’s personal brand built Apple, but Woz made the Apple work #socialroi
— Mike Mathews (@memathews) May 2, 2017

@ManageFlitter A2. A personal brand builds a deeper connection with customers. Being personal and personable goes a long way! #socialroi
— Social or Nothing (@socialornothing) May 2, 2017

A2: When people Know, Like & Trust a strong brand, it benefits everything it touches. #SocialROI
— Madalyn Sklar (@MadalynSklar) May 2, 2017

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Q3) In your opinion, where is the best place to start creating and building a personal brand? #SocialROI pic.twitter.com/uHTdJqgHy0
— ManageFlitter (@ManageFlitter) May 2, 2017

Guest Answers

A3
1 >
Where your ideal audience is
2 >
Where your communication skills will thrive
3 >
Where you will enjoy being present #SocialROI
— Daniel Knowlton (@dknowlton1) May 2, 2017

Other Answers

@ManageFlitter @dknowlton1 A3z I don’t think you “create” a personal brand, I feel it evolves over time – when you produce consistant content #socialroi
— Brandie Peters (@brandiepeters_) May 2, 2017

@ManageFlitter @dknowlton1 A3. In person relationships. If you can’t be authentic face to face, then anything you represent online will be a farce. #socialroi
— Dave Zoradi (@davezoradi) May 2, 2017

@ManageFlitter @dknowlton1 A3. You can start on social media to build a personal brand and also your blog can be the spring board to your audience #socialroi
— Cheval John (@chevd80) May 2, 2017

A3: #PersonalBranding stems from within. Your values and passions are what is most visible through your actions. Start there. #socialroi
— Randy Thio (@ideabloke) May 2, 2017

A3 be who you are. Be willing to consistently be an open and honest person, focused on helping to better others. #SocialRoi
— LUCYrk (@LUCYrk78) May 2, 2017

A3: If you’re trying to secure handles, grab the account everywhere and focus your efforts on one (or a few). #SocialROI
— JMatt (@JMattMke) May 2, 2017

A3: Start w/self. Identify your niche, top strength/offering. Go where your target audience lives online. #SocialROI https://t.co/Vqow3YVoDf
— Wendy Terwelp (@wendyterwelp) May 2, 2017

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Q4) How can you leverage video to build your personal brand? #SocialROI pic.twitter.com/EQZCPOmkAE
— ManageFlitter (@ManageFlitter) May 2, 2017

Guest Answers

A4
1 >
Create and post more native video on social media
2 >
Be 100% you on camera
3 >
read this >
https://t.co/S4fm4bU7qI #SocialROI
— Daniel Knowlton (@dknowlton1) May 2, 2017

Other Answers

A4. Capitalize on live videos to further enrich your personal brand.
Use live video to accompany your blog, podcast, text msgs#socialroi
— Ai Zhang (@aiaddysonzhang) May 2, 2017

@ManageFlitter @dknowlton1 A4 Live video is great, and with the VR Revolution coming, video will take on even more possibilities. It’s an exciting time! #SocialROI
— Flavia Logsdon (@flaviacat03) May 2, 2017

A4- Live video is the way forward. Using Periscope or FB live to showcase events sessions or work out loud #SocialRoi
— Con Sotidis (@LearnKotch) May 2, 2017

A4) I think you become more ‘real’ + memorable when people can associate a sound (voice) and a visual (video/image) with you. #SocialROI
— Kate Frappell (@katefrappell) May 2, 2017

@ManageFlitter @dknowlton1 A4. Play to your strengths. If video can’t be done well, it could possibly have an adverse affect on your branding w/ viewers. #socialroi
— Dave Zoradi (@davezoradi) May 2, 2017

@ManageFlitter @dknowlton1 A4: Storytelling is the gateway to the emotions.. and emotions influence actions. Video is the medium for effective storytelling #socialROI
— Röff & Co. (@RoffAndCo) May 2, 2017

@ManageFlitter @dknowlton1 A4 Video presents you in your entirety, your mannerisms, your thoughts from your own mouth, you in your environment, w SEO too #socialroi
— Mike Mathews (@memathews) May 2, 2017

A4 a lot gets lost in written word-tone, inflection. Video helps ppl get to see you as you speak to them. It can be more intimate #SocialRoi
— LUCYrk (@LUCYrk78) May 2, 2017

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Q5) Can you recall an instance where paid advertising greatly impacted the growth of a personal brand? How did they do it? #SocialROI pic.twitter.com/gdVEhOAsmV
— ManageFlitter (@ManageFlitter) May 2, 2017

Guest Answers

A5 Yes, most decent personal brands right now who are using native Facebook video + clever Facebook Ad targeting. #SocialROI
— Daniel Knowlton (@dknowlton1) May 2, 2017

Other Answers

A5: We have some ‘local celebs’ in the sense that they are well-known through ads. Lawyers, Real-Estate Agents, & Weather-Givers. #SocialROI
— JMatt (@JMattMke) May 2, 2017

A5.2: “Gruber” is a local lawyer that has consistently advertised “one call, that’s all” it works; he as an individ is his brand. #SocialROI
— JMatt (@JMattMke) May 2, 2017

A5 Pepsi. Lost market share % after the Kendall Jenner ad mess. Every % share is something like $2B. #socialroi https://t.co/GXoMFFXMJo
— Mike Mathews (@memathews) May 2, 2017

@ManageFlitter @dknowlton1 Q5) I’ve been monitoring @garyvee and @neversettleshow paid posts on FB. Seems like it helping grow an audience very well #SocialROI
— Joy Farrington (@JoytheLitDiva) May 2, 2017

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Q6) What role can influencers play in growing a personal brand? Why are they important? #SocialROI pic.twitter.com/bP5pofBxN6
— ManageFlitter (@ManageFlitter) May 2, 2017

Guest Answers

A6 They can fast track your own personal brand growth. Influencers already have what you want and they can help you get it too. #SocialROI
— Daniel Knowlton (@dknowlton1) May 2, 2017

Other Answers

A6. Building connections & collaborating w/ influencers add credibility to one’s business #socialroi
— Ai Zhang (@aiaddysonzhang) May 2, 2017

@ManageFlitter A6) They provided reflected glory if the relationship is right. “Daniel likes them so they must be good”… #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 2, 2017

A6 they come with a large trusting community. Ppl already are looking to them for recommendations. Helps get eyes on your brand #SocialROI
— LUCYrk (@LUCYrk78) May 2, 2017

A6: An endorsement (or just engagement) from an influencer exposes your personal brand to a larger audience (or a ‘new’ one)! #SocialROI
— JMatt (@JMattMke) May 2, 2017

A6.2: Influencers can add credibility to people trying to start or grow their personal brand! #SocialROI https://t.co/wfu16QYDpp
— JMatt (@JMattMke) May 2, 2017

A6. Influencers can be a huge advantage to a business.
However, need to build relationship first & in a genuine manner. #socialroi
— Ai Zhang (@aiaddysonzhang) May 2, 2017

@ManageFlitter @dknowlton1 A6 They are the mirrors of social media. Mirror your brand in mine, if they are both positive, we both win! #SocialROI
— Flavia Logsdon (@flaviacat03) May 2, 2017

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Q7) Let’s go beyond social media marketing. What are some tips for landing valuable speaking and writing gigs? #SocialROI pic.twitter.com/62qlK51tuu
— ManageFlitter (@ManageFlitter) May 2, 2017

Guest Answers

A7 Writing: See image + listen to @joshsteimle + @iconiContent
Speaking: Start small, give away your best knowledge,be proactive #SocialROI pic.twitter.com/1k3n6s0P15
— Daniel Knowlton (@dknowlton1) May 2, 2017

Other Answers

A7. Be the expert, make it personable & interactive so ppl want to engage and have you back/refer you. #socialroi
— Pixel Loon (@PixelLoon) May 2, 2017

@ManageFlitter A7) Get to know the right people and how they work in terms of bookings. Give them what they want. #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 2, 2017

@ManageFlitter @dknowlton1 A7. Get connected with the right people and make sure those right people like you. People help people they like. #socialroi
— Dave Zoradi (@davezoradi) May 2, 2017

A7: Get writing gigs by writing good content then reach out to the publications you’d like to write for. #SocialROI
— Madalyn Sklar (@MadalynSklar) May 2, 2017

A7: For speaking gigs, develop yourself as a great speaker and attend conferences you’d like to speak at. Get known. #SocialROI
— Madalyn Sklar (@MadalynSklar) May 2, 2017

@ManageFlitter @dknowlton1 A7 Provide valuable content and a reason for people to want you to speak & they’ll be beating down YOUR door. Focus the content! #SocialROI
— Flavia Logsdon (@flaviacat03) May 2, 2017

@ManageFlitter @dknowlton1 A7. And build your blog which is your main hub of thought leadership and also make some podcast appearances too #socialroi
— Cheval John (@chevd80) May 2, 2017

A7 Take free speaking gigs to start to help build your name #socialroi
— Chaim Shapiro (@ChaimShapiro) May 2, 2017

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Q8) Networking at industry events can really help build your personal brand. What are some important do’s and dont’s to remember? #SocialROI pic.twitter.com/d7FR1YEfzz
— ManageFlitter (@ManageFlitter) May 2, 2017

Guest Answers

A8
Do >
Be you, ask questions, make friends, have good intent, have fun
Don’t >
Hard sell, hand out biz cards like flyers #SocialROI
— Daniel Knowlton (@dknowlton1) May 2, 2017

Other Answers

@ManageFlitter A8) Don’t rush out with business card. Try not to seduce anyone. Before and after event drinks often best #socialroi
— Tim @ Stoneham Press (@StonehamPress) May 2, 2017

@ManageFlitter @dknowlton1 A8 Be polite/respectful. Ask questions, remember names, and give ppl a reason to remember/come back to talk to you later. BE YOU! #SocialROI
— Flavia Logsdon (@flaviacat03) May 2, 2017

A8. Networking – Drop the elevator pitch and actually listen to others. Adapt your offer to meet their needs. Know your worth. #socialroi
— Pixel Loon (@PixelLoon) May 2, 2017

A8: DO remember to bring more biz cards than you think you’ll need! DON’T dump your cards on tables. #SocialROI
— JMatt (@JMattMke) May 2, 2017

A8.2: DO bring cash to tip your bartender(s). DON’T have so many drinks that you poorly rep yourself (it’s okay to drink water). #SocialROI
— JMatt (@JMattMke) May 2, 2017

A8.3: Networking PRO TIP – look for people that are solo or in 3’s…you’re looking for the ‘odd person out’ to start a convo w/. #SocialROI
— JMatt (@JMattMke) May 2, 2017

A8 Asking questions are the key, people enjoy talking about themselves, then remember you as someone trustworthy & interesting #socialroi https://t.co/I4DXMyBiCx
— Mike Mathews (@memathews) May 2, 2017

A8 Dont’s. Interrupt people while they talk, come in as a know it all, be negative and be rude #SocialROI https://t.co/xPbYpZkDni
— Jade Alberts Consult (@Jade_A_Consult) May 2, 2017

A8. Be yourself, have fun and network. Don’t be too aggressive or forward. Avoid talking about yourself too much #SocialROI
— Khulekani Mjwara (@KhulekaniMj) May 2, 2017

A8. Focus on the people you are conversing with
NOT
Your personal agenda#socialroi
— Ai Zhang (@aiaddysonzhang) May 2, 2017

A8: My rule for networking: Give your elevator pitch/biz card only after they ask about what you do, and not a moment before. #socialroi
— Randy Thio (@ideabloke) May 2, 2017

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 9th May 2017, 6.00pm EDT.

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