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Twitter Chat: Optimizing Instagram For Business - Transcript & Summary

Twitter Chat: Optimizing Instagram For Business - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 18th April 2017.

Madalyn Sklar hosted a Twitter Chat with Sue B Zimmerman around the topic of “Optimizing Instagram For Business”

Details of our next Twitter Chat:

Topic: TBA
Guest: Ed Leake – PPC Nerd & Founder of Midas Media
Date & Time: Tuesday, 25th April 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Sue B Zimmerman.

Questions

  1. Let’s jump straight in – What are the most common mistakes businesses make on Instagram?
  2. It’s quite easy to skip through Instagram stories. How do you attract and retain viewers?
  3. Hashtagging vs. Crashtagging – What is considered best practice when it comes to using hashtags?
  4. Approx. 8% of Insta accounts are fake. How do you best deal with spammers, especially those interacting with your content?
  5. From creation to publication – What does your Instagram workflow look like?
  6. What are the advantages and disadvantages of having an Instagram Business account?
  7. What are the biggest factors to consider when starting out with paid Instagram advertising?
  8. What does your Instagram wishlist look like? What sort of features would you like to see in the future?

Q1) Let’s jump straight in – What are the most common mistakes businesses make on Instagram? #SocialROI pic.twitter.com/DktGlHcfKD
— ManageFlitter (@ManageFlitter) April 18, 2017

Guest Answers

A1 Having a BIO doesn’t match up to content you post #SocialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A1 Using the wrong hashtags – often they attracts spambots #SocialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A1 Posting strategy is that random gives you random results #SocialROI #justsayin
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

Other Answers

@ManageFlitter A1) Posting crappy images usually. Or images totally unrelated to their business. #socialroi
— Tim @ Stoneham Press (@StonehamPress) April 18, 2017

A1 The biggest mistake is not responding to comments. It’s the easiest way to engage meaningful convos and feedback. #SocialROI https://t.co/llMyAizfDv
— Jade Alberts Consult (@Jade_A_Consult) April 18, 2017

@ManageFlitter @SueBZimmerman A1. They only promote themselves and don’t provide any uplifting content to build trust with their potential customers #socialroi
— Cheval John (@chevd80) April 18, 2017

A1: A common mistake on Instagram is posting TOO frequently! Don’t spam my feed! @ManageFlitter #SocialROI
— JMatt (@JMattMke) April 18, 2017

A1.2: Another big mistake is the LACK of hashtags… you’re only hurting yourself by not researching the best ones @ManageFlitter #SocialROI
— JMatt (@JMattMke) April 18, 2017

A1: Not posting enough. I see so many businesses afraid to post. You have to get your brand out there. #SocialROI
— Madalyn Sklar (@MadalynSklar) April 18, 2017

@ManageFlitter @SueBZimmerman A1: Selling to us in direct messages before introducing yourself, building a relationship and/or asking how are you. #SocialROI
— Jeremy Murphy (@jeremypmurphy) April 18, 2017

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Q2) It’s quite easy to skip through Instagram stories. How do you attract and retain viewers? #SocialROI pic.twitter.com/wcl8CxMQ5t
— ManageFlitter (@ManageFlitter) April 18, 2017

Guest Answers

A2 Entertain in a way that gives great value #socialROI I am wicked FUNNY!
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A2 Walk into the frame, use different angles #instagramstories #socialROI ck out my examples here >

https://t.co/H8lgURTzmN
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A2 Share EXCLUSIVE information on #instagramstories #socialROI @iOgrapher pic.twitter.com/BHaFumVgxt
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

Other Answers

A2: A great way to retain viewers w/Instagram stories is to actually tell a story, then build on that story over time. #socialroi
— HashtagHealth (@HashtagHealthUS) April 18, 2017

@ManageFlitter @SueBZimmerman A2. You provide the process of running your business to your audience #socialroi
— Cheval John (@chevd80) April 18, 2017

@ManageFlitter @SueBZimmerman A2: Sunrises and sunsets have magnetic appeal so I share those and other natural beauty. Surprise people. Share tips. #SocialROI
— Jeremy Murphy (@jeremypmurphy) April 18, 2017

@ManageFlitter @SueBZimmerman A2. To keep people watching Instagram Stories – don’t overpost. Moment you see 16 stories in a row from 1 person you switch off #SocialROI
— Altrincham HQ (@altrinchamhq) April 18, 2017

@ManageFlitter @SueBZimmerman A2 You can attract people to your stories by cross-promoting. Post a photo and say there’s more BTS content on your stories #SocialROI
— Corrie Jones (@CorrieFJones) April 18, 2017

A2.
Make your content.
QUICK to digest.
Don’t make things complicated & boring.
Your target is often on the GO! #SocialROI
— Gabriela Cardoza (@CardozaGab) April 18, 2017

A2.3: Tag people in your story! It makes them feel included and can continue to support their loyalty to future views. #SocialROI
— JMatt (@JMattMke) April 18, 2017

A2 Make it fun, relatable, personal, timely and valuable. That’s what keeps me attracted all the time #SocialROI https://t.co/BKZXNwZoVl
— Zala Bricelj (@ZalkaB) April 18, 2017

A2)
– Alternate video and photos
– Use filters and text creatively
– Be aware of layout
– Switch up the camera angle#SocialROI
— Kate Frappell (@katefrappell) April 18, 2017

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Q3) Hashtagging vs. Crashtagging – What is considered best practice when it comes to using hashtags? #SocialROI pic.twitter.com/4VE2AaW978
— ManageFlitter (@ManageFlitter) April 18, 2017

Guest Answers

A3 Use hashtags that is specific to business for example if you are a location based biz use those #socialroi
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A3 Don’t crash tag someones hashtag just to get eyeballs on your post #socialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A3 Stay in YOUR NICHE and attract those you are meant to be serving #socialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A3 Do not tag someone in your post if they don’t know who you are just to get their on your content #socialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

Other Answers

A3: Hashtags that are too popular will bump you out of the top posts too soon. Shoot for mid-popularity for longevity. #socialroi
— Randy Thio (@ideabloke) April 18, 2017

Using a hashtag with 42 million posts is counterproductive, too diluted. Guarantees invisibility. #SocialROI https://t.co/ga7FqfOHKn
— Randy Thio (@ideabloke) April 18, 2017

A3: Spend more than just an hour researching the hashtags you plan to use. See where your desired audience is watching. #SocialROI pic.twitter.com/Cb8aSvTQki
— Alex Harris ❤ (@iamspeedyalex) April 18, 2017

A3 Use # relevant to your biz, purpose. Using the same set of # for every single post is just a turn off, it misses the point #SocialROI https://t.co/YsGZZCOEKk
— Zala Bricelj (@ZalkaB) April 18, 2017

A3: When it comes to hashtagging, not every social platform should be treated the same. #SocialROI
— HashtagHealth (@HashtagHealthUS) April 18, 2017

@aiaddysonzhang @ideabloke Any hashtags which appear in over 500,000 posts are too popular. #SocialROI Ideal band is 5000 to 500,000. (Advice from @instawithalex )
— Lisa Whalley-Smith (@lisafromklarity) April 18, 2017

A3) Hashtag Etiquette:
– Don’t overdo it
– Research & make them relevant
– Don’t crash popular tags for the sake of likes. #SocialROI
— Kate Frappell (@katefrappell) April 18, 2017

@ManageFlitter @SueBZimmerman A3: Using specific hashtags will often get best engagement, like long-tail SEO. Research location specific, active tags #SocialROI
— Corrie Jones (@CorrieFJones) April 18, 2017

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Q4) Approx. 8% of Insta accounts are fake. How do you best deal with spammers, especially those interacting with your content? #SocialROI pic.twitter.com/K3QfVYehNX
— ManageFlitter (@ManageFlitter) April 18, 2017

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Guest Answers

A4 I call them out on my feed then post it as an example on Facebook as a #SueBRant #socialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A4 Oldie but goodie https://t.co/eT9ysyRoJJ How to Block or Report a spammer #socialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

Other Answers

@ManageFlitter A4) Report the obvious spammers (taggers, comments with tags) and ignore the marginal ones… #socialroi
— Tim @ Stoneham Press (@StonehamPress) April 18, 2017

A4.
You can always block spammers! 🙂 #SocialROI
— Gabriela Cardoza (@CardozaGab) April 18, 2017

A4 I try to engage my clients to focus on creating healthy organic following. Personally I engage spammers to get my point across #SocialROI https://t.co/zCe0SVvVmF
— Zala Bricelj (@ZalkaB) April 18, 2017

A4: Is Instagram able to discount spam accounts’ interaction? If not, it may be spam but it’s still engagement. #SocialROI
— JMatt (@JMattMke) April 18, 2017

A4: Go to your settings and block the common terms you see them commenting with. Spam comments be gone! #socialROI
— Jeff Higgins (@ItsJeffHiggins) April 18, 2017

@ManageFlitter @SueBZimmerman A4: Block or report, especially anyone being rude or sending weird DMs! #SocialROI
— Corrie Jones (@CorrieFJones) April 18, 2017

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Q5) From creation to publication – What does your Instagram workflow look like? #SocialROI pic.twitter.com/x8P3LPKOAM
— ManageFlitter (@ManageFlitter) April 18, 2017

Guest Answers

A5 Great Photo + Relevant Description + Relevant Hashtags + Geotag = Sue B Post #socialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

Other Answers

A5. Have goals and objectives & a content calendar.
WHY are you on IG? WHAT do you want to accomplish? HOW to get there?#SocialROI
— Ai Zhang (@aiaddysonzhang) April 18, 2017

@ManageFlitter @SueBZimmerman A5. I mainly use my instagram pictures for all of my articles for my business blog #socialroi
— Cheval John (@chevd80) April 18, 2017

A5.
Research.
Ideation.
Creative vision.
Execution. (photography, video)
Editing.
Posting.#SocialROI
— Gabriela Cardoza (@CardozaGab) April 18, 2017

A5: I use the analytics to post in the ‘high traffic’ times for my followers. I optimize my efforts whenever possible! #SocialROI
— JMatt (@JMattMke) April 18, 2017

A5.2: I have found that when I post a picture earlier in the day, the video I post later usually gets ‘boosted’ attention. #SocialROI
— JMatt (@JMattMke) April 18, 2017

A5) For our ManageFlitter Insta account https://t.co/AI2pfuC4tZ we have a content diary & add interesting photos/text over time. #SocialRoi https://t.co/p3sGr1ZJdU
— Kevin Garber (@Ke_Ga) April 18, 2017

@ManageFlitter @SueBZimmerman A5: Take photo (or 20), pick favourite, edit using @snapseedapp, upload and write caption, find appropriate hashtags, then post! #SocialROI
— Corrie Jones (@CorrieFJones) April 18, 2017

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Q6) What are the advantages and disadvantages of having an Instagram Business account? #SocialROI pic.twitter.com/cCy8RMgG0J
— ManageFlitter (@ManageFlitter) April 18, 2017

Guest Answers

A6 Nothing but advantages! https://t.co/7jEL7jZEyQ Button
2. Great Insights
3. Boost a Post#socialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

Other Answers

A6: Biggest advantage to an Instagram Business account is built-in analyics. #SocialROI https://t.co/GxaJT8z2XI
— Madalyn Sklar (@MadalynSklar) April 18, 2017

A6: Even if you are not an active “publisher” on Instagram, having an account allows you to gather competitive intel. #SocialROI
— Kristin Hassan (@KristinDHassan) April 18, 2017

@ManageFlitter @SueBZimmerman A6. The advantages is that you have a presence. The disadvantage is that you have to multi-task both your business and personal #socialroi
— Cheval John (@chevd80) April 18, 2017

@ManageFlitter @SueBZimmerman A6: Useful to have analytics on where your followers are from and when they’re online. Contact button is also fab! #SocialROI
— Corrie Jones (@CorrieFJones) April 18, 2017

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Q7) What are the biggest factors to consider when starting out with paid Instagram advertising? #SocialROI pic.twitter.com/c0ISjP84Yv
— ManageFlitter (@ManageFlitter) April 18, 2017

Guest Answers

A7 Instagram Ads without interrupting the user experience #SocialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A7 Here is an example of our NEW Carousel #InstagramAd #socialROI
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

Other Answers

A7: Your ultimate objective. This will help determine how to effectively target, when, and how much to spend. #SocialROI https://t.co/6PYzLbXCDI
— HashtagHealth (@HashtagHealthUS) April 18, 2017

@ManageFlitter A7) Start small and don’t waste too much money when learning the platform. Scale slowly. #socialroi
— Tim @ Stoneham Press (@StonehamPress) April 18, 2017

A7: Setting goals and expectations is key, prior to initiating any paid advertising on any social platform. #socialroi
— Kristin Hassan (@KristinDHassan) April 18, 2017

A7: With any advertisements it’s important to know how you plan to track your goals! Also, WHO are you talking to? #SocialROI
— JMatt (@JMattMke) April 18, 2017

@ManageFlitter @SueBZimmerman A7: Remember that paid advertising is like turning up to a party uninvited – create content people won’t mind in their feeds #SocialROI
— Corrie Jones (@CorrieFJones) April 18, 2017

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Q8) What does your Instagram wishlist look like? What sort of features would you like to see in the future? #SocialROI pic.twitter.com/Qr3cVaYnAi
— ManageFlitter (@ManageFlitter) April 18, 2017

Guest Answers

A8 I wish I could save my whole #instagramstories #socialROI pic.twitter.com/4280mY8mss
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

A8 I wish I could set a timer for how long the photo is viewed #socialROI pic from #SMMW16 @SMExaminer pic.twitter.com/6jiyYNQ8L9
— ★TheInstagramExpert★ (@SueBZimmerman) April 18, 2017

Other Answers

A8: Inline image cross posting with Twitter. #SocialRoi https://t.co/W98sWaNCb5
— Kevin Garber (@Ke_Ga) April 18, 2017

A8: I would love to see better filters for the stories – you already copied stories from SnapChat, grab the face mapping too! #SocialROI
— JMatt (@JMattMke) April 18, 2017

@ManageFlitter @SueBZimmerman A8) Fun Fact: I read recently that Insta is adding Pinterest style boards for Influencers and power users. #SocialROI
— Kate Frappell (@katefrappell) April 18, 2017

@ManageFlitter @SueBZimmerman A8: I wish on analytics, it would say how many followers are online rather than a bar chart without numbers #SocialROI
— Corrie Jones (@CorrieFJones) April 18, 2017

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 25th April 2017, 6.00pm EDT.

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