Skip to content
Share to Facebook Share to Twitter Share to Google+

Twitter Chat: Omnipresence: Staying Relevant on Multiple Social Channels - Transcript & Summary

Twitter Chat: Omnipresence: Staying Relevant on Multiple Social Channels - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 29th August 2017.

Madalyn Sklar hosted a Twitter Chat with Justin Wu around the topic of “Omnipresence: Staying Relevant on Multiple Social Channels”.

Details of our next Twitter Chat:

Topic: Selling on Social: Understanding the Buyer’s Journey
Guest: Mack Collier – Digital Marketing & Content Strategist, Author & Keynote Speaker
Date & Time: Tuesday, 5th September 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Justin Wu.

From the CEO Questions:

  1. How does ManageFlitter remain omnipresent on social media?

Guest Questions:

  1. Why is omnipresence and consistency important on social media?
  2. Let’s define consistent – What are the recommended posting frequencies for major social networks like FB, Twitter, IG etc?
  3. What does the ideal content game plan look like? Where should marketers get started?
  4. Those who do not plan, are planning to fail – What are your best time-saving tips for omnipresent content planning?
  5. Often your FB followers will also be Twitter followers. Do people get tired of seeing the same content on multiple networks?
  6. Does low engagement negatively affect your social accounts? Why/why not?
  7. What is your favourite content format and why? Image, Video, Gif, Audio?

From the CEO Questions:

Q for @Ke_Ga) How does ManageFlitter remain omnipresent on social media? #SocialROI pic.twitter.com/tvEGHZlga3
— ManageFlitter (@ManageFlitter) August 29, 2017

CEO Answers

A1. . @ManageFlitter has a presence on Twitter, Facebook, Youtube & Instagram. #SocialRoi https://t.co/0Mg7jrXnSy
— Kevin Garber (@Ke_Ga) August 29, 2017

A2. These are the platforms where the bulk of our customers spend a large majority of their time. #SocialRoi https://t.co/0Mg7jrXnSy
— Kevin Garber (@Ke_Ga) August 29, 2017

A3. There are also many customer-generated @ManageFlitter related videos on YouTube. #SocialRoi https://t.co/0Mg7jrXnSy
— Kevin Garber (@Ke_Ga) August 29, 2017

A4. We sometimes repurpose the same content across Twitter, Facebook & Instagram. #SocialRoi https://t.co/0Mg7jrXnSy
— Kevin Garber (@Ke_Ga) August 29, 2017

A5. Our team is already stretched thin so we don’t want to include any more platforms -would thin out our efforts even further. #SocialRoi https://t.co/0Mg7jrXnSy
— Kevin Garber (@Ke_Ga) August 29, 2017

  1. Whilst we have momentum on our chosen platforms we are making efforts to up the quality and frequency. #SocialRoi https://t.co/0Mg7jrXnSy
    — Kevin Garber (@Ke_Ga) August 29, 2017

Back to top

Guest Questions:

Q1) Why is omnipresence and consistency important on social media? #SocialROI pic.twitter.com/cABLuGUsw4
— ManageFlitter (@ManageFlitter) August 29, 2017

Guest Answers

A1) Being omnipresent allows you to grow on multiple fronts at the same time. This increases your message reach beyond just one #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A1) Algorithm based feeds are dominant across almost all platforms now. Your message may or may not be seen by your audience. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A1) Also helps you increase your brand’s perception & recognition by being ever present in the minds of your audience & customers #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A1) But you should only look to build omnipresence, once you have figured out how to create content quickly & scale. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A1) Master the mediums first such as audio, writing, video etc. Remember platforms are there to just hold content! #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

Other Answers

A1. Most people are on multiple channels — & use them for specific purposes (e.g. Twitter for quick help, YouTube for how-tos) #SocialROI https://t.co/2EK2tIU8Y4
— Su Doyle (@sudoyle) August 29, 2017

A1: You’ve got to find your tribe. Sometimes, it’s easy to overlook a channel. When you’re omnipresent, you can better find them. #socialroi
— Mindi Rosser (@MindiRRosser) August 29, 2017

A1 Conversations occur & opinions form whether you’re present or not. So it’s beneficial to be deliberate & present in all comms #SocialROI
— comfortwriter (@ComfortWriter) August 29, 2017

A1 P2 consistency helps you manage brand identity & work to keep overall narrative/message together while tailored to a platform #SocialROI
— Elaine Venter (@el_venter) August 29, 2017

A1: Consistency in Social Media allows your audience to learn what to expect; without it, they may want to stop following you. #SocialROI
— JMatt (@JMattMke) August 29, 2017

A1 You’re building trust – if you don’t have a consistent message across all channels, you won’t achieve that goal. #CX #socialroi https://t.co/tApXYFWfNH
— Sue Duris (@SueDuris) August 29, 2017

Back to top

Q2) Let’s define consistent – What are the recommended posting frequencies for major social networks like FB, Twitter, IG etc? #SocialROI pic.twitter.com/GVNMJOI8ci
— ManageFlitter (@ManageFlitter) August 29, 2017

Guest Answers

A2) In terms of consistently, I think this infographic explains it best.
Not created by me but good guideliness across platforms. #socialroi pic.twitter.com/WD64lIKNkv
— Justin Wu (@hackapreneur) August 29, 2017

A2) Your post frequency/speed dependent on ability to create content. As stated on A1. Create content fast, then scale frequency #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A2) Another good rule of thumb is to look at your competitors or similar social pages per platform. Monitor & Reverse engineer! #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

Other Answers

A2: General guidelines are Facebook 1-2x daily, LinkedIn 1-2x daily, Twitter 3-15x daily, IG 1-2x daily. Depends on client. #socialroi
— Mindi Rosser (@MindiRRosser) August 29, 2017

Consistent can be infrequent but regular – especially when just starting out. #SocialRoi https://t.co/sakgNCbQzS
— Kevin Garber (@Ke_Ga) August 29, 2017

A2 There are tools to calculate it for you. But in general, post often enough to reach/inform. But not enough to overwhelm/bore #SocialROI
— comfortwriter (@ComfortWriter) August 29, 2017

A2 P1 As long as the content is interesting, I’m fine with more content. You may want to save some awesome for a rainy day. #SocialROI
— Jeff Strommen (@JStrommen) August 29, 2017

A2: you want it to be about 1-2 a day on Instagram, less is more if you’re providing quality… and why wouldn’t you? #SocialROI
— JMatt (@JMattMke) August 29, 2017

A2) Find your social sweet spot for maximum engagemen. More is not always better #SocialROI pic.twitter.com/N7cLZ7oQzw
— Abdaraouf Zouai (@MarketngMaven) August 29, 2017

Back to top

Q3) What does the ideal content game plan look like? Where should marketers get started? #SocialROI pic.twitter.com/C7aPuBkWzj
— ManageFlitter (@ManageFlitter) August 29, 2017

Guest Answers

A3) Start content game plan by creating a framework that allows you to generate/create content consistently. For example.. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A3) Create a list of types of content:
– Monologues/Stories
– How-Tos
– Interviews/AMA
– News
– Events/Conference
– others? #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A3) Create a bank of topics relevant to your industry.
Start with top level topics.

Then drill subtopics between. #socialroi pic.twitter.com/3uMeR8zpI6
— Justin Wu (@hackapreneur) August 29, 2017

A3) Then play with different combinations.
Topic: Sale Proposal
Type: Interview?
Or
Topic: Sale Proposal
Type: How to?
etc#socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A3) So whenever a topic arises, you have different ways of creating content.
Find the path that’s suitable to create #socialroi.
— Justin Wu (@hackapreneur) August 29, 2017

Other Answers

A3: Content game plans can get tricky. Takes a deep understanding of your resources, industry, brand, messaging, marketing goals. #socialroi
— Mindi Rosser (@MindiRRosser) August 29, 2017

A3 I’m a big believer in research + not reinventing the wheel.
Find out what’s working for your competitors + make it your own#SocialROI https://t.co/JcE2RVubNb
— Nicholas Thickett (@NThickett) August 29, 2017

A3: Having someone assigned to maintain the voice of your content is a great first place to start! Then define goals & audience. #SocialROI
— JMatt (@JMattMke) August 29, 2017

A3. Know your audience 1st & how they consume information regularly. As well as how they ask 4 help. Content flows from there #SocialROI https://t.co/KJnKng0DJ6
— Su Doyle (@sudoyle) August 29, 2017

A3 know your WHY- that will inform your goals and first steps. Start by listening, observing #SocialROI then map out your plans https://t.co/LIcowfGfZt
— LUCYrk (@LUCYrk78) August 29, 2017

A3: Understand overall business strategy, define goals for digital strategy, analyze who’s the audience, create a plan and GO! #SocialROI
— Benny Gelbendorf (@BGelbendorf) August 30, 2017

Back to top

Q4) Those who do not plan, are planning to fail – What are your best time-saving tips for omnipresent content planning? #SocialROI pic.twitter.com/rmloyJ6HKo
— ManageFlitter (@ManageFlitter) August 29, 2017

Guest Answers

A4) Build a content calendar. I’ve seen some use google calendar, g docs, some evernote, or an app like coschedule/buffer. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A4) Also b aware of whats happening in month for your business, industry, holidays etc. Think of days as ‘events’ to talk about #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A4) I usually take every Sunday sitting to think about whats happening for the week where I can push content. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A4) Another issue, most create content ad-hoc or at the moment. Pre-plan/create content ahead of time in batch = saves time #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

Other Answers

A4: Use a social scheduling tool and social media planning calendar. @CoSchedule‘s #ReQueue feature can repurpose content, too. #socialroi
— Mindi Rosser (@MindiRRosser) August 29, 2017

A4. Have a content calendar. Write down ideas when they come to you. Just start producing content. No excuses. #SocialROI https://t.co/gq2eL732oU
— Ai Zhang, Ph.D (@aiaddysonzhang) August 29, 2017

A4: When I create content, I schedule it out – then I don’t let it go to waste! Content Calendars help a lot. #SocialROI
— JMatt (@JMattMke) August 29, 2017

A4: Know what you will be posting that week and when for the majority. Spend some time on a chosen day (i.e. Sunday) to prep.#socialroi
— Alex Harris (@iamspeedyalex) August 29, 2017

A4) Probs not the best way to stay organised, but I love bookmarking interesting content & using @Wunderlist to jot down ideas! #SocialROI
— Kate Frappell (@katefrappell) August 29, 2017

A4: Research, Analyze the Market, Survey your Audience, Know your Limitations, A/B Test, Repeat! #SocialROI
— Christopher Thames (@ChrisThames29) August 29, 2017

A4 Use content aggregation tools to find content and find a good system to feed it into your scheduling tool #SocialROI
— Isil Simsek (@IsilSimsek) August 30, 2017

Back to top

Q5) Often your FB followers will also be Twitter followers. Do people get tired of seeing the same content on multiple networks? #SocialROI pic.twitter.com/UbF4pHJSaN
— ManageFlitter (@ManageFlitter) August 29, 2017

Guest Answers

A5) Actually most of my followers are a bit different across platforms. FB <>Twitter isn’t as much overlap. But.. #socialroi https://t.co/xqUTi8bCux
— Justin Wu (@hackapreneur) August 29, 2017

A5) I know there’s always talk from marketer that pushing content all over is frowned upon but.. to me thats not concern because, #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A5) Why? I’m confident in providing high level value of content. If you are there you shouldn’t be afraid to share it all over #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A5) As long as you delivering high value content, you can’t really offend people as much. You are just increasing reach IMHO. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A5) Can’t predict responses per platform. I’ve had some content go viral on IG, but FB not. Wouldn’t know if I didn’t cross post #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A5) Also again algorithm, audience etc could play a factor. Some days x platforms do better on content than others. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A5) If you do cross-post on channels, just respect the context. The medium, platform, audience. Make it match or don’t post #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

Other Answers

A5: Most of my FB followers are not my Twitter followers. The same is not true for my clients – post diff content at diff times. #socialroi
— Mindi Rosser (@MindiRRosser) August 29, 2017

A5 Probably. But judge based on engagement & whether you’re hitting KPIs (which may be more important). Research. Test what works #SocialROI
— comfortwriter (@ComfortWriter) August 29, 2017

A5. Each platform has its own DNA, own culture. As long as content is repurposed & there is some variety should be ok. #SocialRoi https://t.co/6vu3HQqqUZ
— Kevin Garber (@Ke_Ga) August 29, 2017

A5 I know I can if there’s been no creative repurposing. Don’t give me a copy/paste. #SocialROI
— Elaine Venter (@el_venter) August 29, 2017

A5: You shouldn’t be mirror presentation on FB to Twitter, change up the post wording and deliver it at different times. #SocialROI
— JMatt (@JMattMke) August 29, 2017

A5. Same headline / 140 chars can get old fast. Just changing the graphic slightly or quoting a different excerpt keeps it fresh #SocialROI https://t.co/cclBFrLsaY
— Su Doyle (@sudoyle) August 29, 2017

A5 YES! If I see the same thing on all your platforms, it just reminds me to only follow you on one #SocialROI https://t.co/rYS5MhIgIX
— LUCYrk (@LUCYrk78) August 29, 2017

A5: Important to use mix & match strategy, don’t push same content to the same audience at the same time. #SocialROI
— Benny Gelbendorf (@BGelbendorf) August 30, 2017

Back to top

Q6) Does low engagement negatively affect your social accounts? Why/why not? #SocialROI pic.twitter.com/hfS1d9JDIT
— ManageFlitter (@ManageFlitter) August 29, 2017

Guest Answers

A6) On branding side it could. It might indicate that not many are interested in content, shares or brand = not providing value. #socialroi https://t.co/dMvALHmLVf
— Justin Wu (@hackapreneur) August 29, 2017

A6) But you’ll have to push through! Use engagements as a measurement on the response. Adapt to the reactions of your audience #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A6) When I first created content I started with Snapchat/IG stories first because of the fast feedback/engagement loop. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A6) This allowed me to rapidly test the response of my audience & see what works / doesnt. Pivot & adapt from there #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

Other Answers

A6. Low engagement is better than NO engagement. Don’t be discouraged by numbers. Many are lurkers. #SocialROI https://t.co/ENyjIQQNrF
— Ai Zhang, Ph.D (@aiaddysonzhang) August 29, 2017

A6: It may affect your audience’s perception of you… it could also indicate content that isn’t performing well. Change it up. #SocialROI
— JMatt (@JMattMke) August 29, 2017

A6) Low engagement is better than none. Watch your metrics and dig into why and what is getting more/less engagemet #SocialROI pic.twitter.com/ReEP1xFwCe
— Abdaraouf Zouai (@MarketngMaven) August 29, 2017

A6. Some platforms are geared >towards consumers rather than content creators. Many find 140 chars intimidating & lurk instead #SocialROI https://t.co/y45MiDJ8Th
— Su Doyle (@sudoyle) August 29, 2017

A6: Obviously, Engaging determines the how vast your exposure will be, as well as the probability of getting leads from marketing #SocialROI
— Benny Gelbendorf (@BGelbendorf) August 30, 2017

A6: Definitely! If engagement is low, try different content,hashtags,post at different times,find out what works best. #SocialROI
— Isil Simsek (@IsilSimsek) August 30, 2017

Back to top

Q7) What is your favourite content format and why? Image, Video, Gif, Audio? #SocialROI pic.twitter.com/FXG897DLWv
— ManageFlitter (@ManageFlitter) August 29, 2017

Guest Answers

A7) For me: Video, especially the Snapchat / IG Story format. Quick point & shoot. Its raw, no editing needed. Low barrier entry #socialroi https://t.co/EOC12x9wXF
— Justin Wu (@hackapreneur) August 29, 2017

A7) Allowed me to not focus on followers, but to deliver value content to people. I didn’t like writing because.. excuses. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A7) I made excuses that I suck at writing. Reality, I have to do it no matter what. Its a medium that is consumed by others. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A7) Or hire a ghost writer or outsource. But I don’t have extra capital for that ha. Not my place for that yet. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A7) The reality is that I have to try all mediums out so I can quickly deploy, hire & scale accordingly. Be everywhere. #socailroi
— Justin Wu (@hackapreneur) August 29, 2017

A7) Will allow me to take my content to the 10x level. Multi-media content. Take one topic, create multiple pieces of content. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

A7) But my areas of improvement: I need to get into premium HD videos more. Do vlogs. Take my video quality up a notch. #socialroi
— Justin Wu (@hackapreneur) August 29, 2017

Other Answers

A7: I’m more comfortable with Image, but I feel that Video & Audio will be quite powerful for me. Something to grow in/work on! #socialroi
— Alex Harris (@iamspeedyalex) August 29, 2017

A7: I love a good GIF, they’re quick and easy to select… often relatable and great with expressing yourself in the moment. #SocialROI pic.twitter.com/rz3L6jVyRF
— JMatt (@JMattMke) August 29, 2017

A7 I love Gifs and Video. Gifs can be a fun way to engage and video offers a lot of scope for communicating a message #socialroi
— Louise Upchurch (@Loulou_Uberkirk) August 29, 2017

A7 I’m an old school reader 🙂 my favorite format is still reading blogs. #SocialROI https://t.co/DleNopM7ik
— LUCYrk (@LUCYrk78) August 29, 2017

A7) Tough one! Video is adaptable (mix of visual and audio) but I still have a soft spot for well-designed, static graphics! #SocialROI
— Kate Frappell (@katefrappell) August 29, 2017

A7: #Video on 1st place, Online #Webinars on 2nd and last but not least #infographics #SocialROI
— Benny Gelbendorf (@BGelbendorf) August 30, 2017

Back to top

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 5th September 2017, 6.00pm EDT.

Back to Top