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Twitter Chat: Marketing to Millennials - Transcript & Summary

Twitter Chat: Marketing to Millennials - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 5th December 2017.

Madalyn Sklar hosted a Twitter Chat with Chelsea Krost around the topic of “Marketing to Millennials”.

Details of our next Twitter Chat:

Topic: Using Social Media to Promote An Event
Guest: Kim Reynolds – Digital Marketer & Facebook Advertising Consultant
Date & Time: Tuesday, 12th December 2017, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Chelsea Krost.

From the CEO Questions:

  1. How does ManageFlitter market to Millennials? Do they make up a significant portion of your target market?

Guest Questions:

  1. Let’s get back to basics. What is a Millennial and how are they typically characterised?
  2. How do Millennials differ from Gen X and Gen Z?
  3. Where are Millennials spending their time online and why? Is there a preferred network?
  4. What role does Social Media play in selling to Millennials?
  5. How do Millennials respond to traditional marketing methods? Why do you think this is the case?
  6. What values and services do Millennials expect from online businesses? How can brands best satisfy this market?
  7. Who is doing Millennial Marketing well and why?

From the CEO Questions:

Q for @Ke_Ga) How does ManageFlitter market to Millennials? Do they make up a significant portion of your target market? #SocialROI pic.twitter.com/kvbZBFlxju
— ManageFlitter (@ManageFlitter) December 5, 2017

CEO Answers

A1. Millennials are entering the phase of their careers where they are now becoming the decision makers.
So they are an important portion of our target market. #SocialRoi https://t.co/JGxq1lau0a
— Kevin Garber (@Ke_Ga) December 5, 2017

A2. Social Media is almost an extension of the way millennials think and has been part of their world for most of their working life.#SocialRoi https://t.co/JGxq1lau0a
— Kevin Garber (@Ke_Ga) December 5, 2017

A3. We haven’t ever specifically marketed to millennials but some members of our team are millennials and we canvas their perspective regularly – but as always we can always learn more. #SocialRoi https://t.co/JGxq1lau0a
— Kevin Garber (@Ke_Ga) December 5, 2017

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Guest Questions:

Q1: Let’s get back to basics. What is a Millennial and how are they typically characterised? #SocialROI pic.twitter.com/sfd2EF3gYV
— ManageFlitter (@ManageFlitter) December 5, 2017

Guest Answers

A1. #socialroi
Millennials – 18-35 years old (approximately)
Millennials – Digital Natives
Millennials – Entrepreneurial @ heart
Millennials – a Generation like no other due to the tech & resources we grew up with pic.twitter.com/kcboqovnoD
— Chelsea Krost (@ChelseaKrost) December 5, 2017

Millennials aka Digital Natives have created the shift in how we market to consumers today. With such a large combined spending power, clearly it makes sense to figure out how to position your marketing strategies to appeal to their mindset. #socialroi
— Chelsea Krost (@ChelseaKrost) December 5, 2017

Other Answers

A1. Depending on which definition, a millennial is a person born between 1981-2000. They are the generation which are social media savvy #socialroi
— Cheval John (@chevd80) December 5, 2017

A1B. They saw their parents get the rug pulled from under them with the major recession and they are more inclined to become entrepreneurs #socialroi
— Cheval John (@chevd80) December 5, 2017

A1: currently the younger demographic. Unfortunately, I think they get a bad rap but they are the future and they are going to dictate the vast majority of the market! #SocialROI
— Maria Marchewka (@_MariaMarchewka) December 5, 2017

A1. There are various ways to define millennials.
They are the generation that grew up with tech & want to do things that contribute to social good. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) December 5, 2017

A1: #Millennials are people who born between 1980 and 2000. They are characterized as people that broke all traditional way of live previously known:

  1. Work hard till pension
  2. formal education is mandatory
  3. Care about capitalism#socialroi
    — Benny Gelbendorf (@BGelbendorf) December 5, 2017

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Q2: How do Millennials differ from Gen X and Gen Z? #SocialROI pic.twitter.com/7D5jN4bn6Z
— ManageFlitter (@ManageFlitter) December 5, 2017

Guest Answers

A2. Gen Zers could be and most likely are the children of GenXers.
Many Gen Zers may not even remember dial up internet. The way GenXers grew up is very different than Gen Zers. Gen Zers have had access to everything @ anytime thanks to their smart phones. #socialroi
— Chelsea Krost (@ChelseaKrost) December 5, 2017

Other Answers

A2. Millennials grew up when technology like the internet was in the process of becoming part of the world while generation z actually grew up in the social media age #socialroi
— Cheval John (@chevd80) December 5, 2017

A2. Willing to try new strategies in business, tech, life. Startups are a good example. Willing to take chances. Flexible. Seek Adventures but not just in business, but in life. #socialroi
— Melissa A (@mz_rocko) December 5, 2017

A2. Internet, social media, and technology are just part of millennials’ life and identity.
They are a very connected generation. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) December 5, 2017

A2 Without trying to stick a label on a generation >their perception of the world is different, they wish to co-create and add to the society around them, questioning the “we’ve always done it this way” #socialROI https://t.co/oDWMpAd5HS
— Zala Bricelj (@ZalkaB) December 5, 2017

A2 I believe millennials are more likely to see people as they are without labeling them. I have great hope for this generation and their ability for compassion. #SocialRoi
— Lucille Fisher (@sageandsavvy) December 5, 2017

Millennials are more tech savy then Gen X&Z. They don’t waste time, just do it online is their tagline! For them, traditional methods are waste of time! They want to make their life easier! #SocialROI
— Nimit Bhatt (@BhattNimit) December 6, 2017

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Q3: Where are Millennials spending their time online and why? Is there a preferred network? #SocialROI pic.twitter.com/hB5HVk9h6T
— ManageFlitter (@ManageFlitter) December 5, 2017

Guest Answers

A3. This question is a great one bc it leads to the importance of understanding your target consumer behavior. Depending on what industry you are in and where your audience is most active is ultimately where you should be! BE WHERE YOUR AUDIENCE IS! #socialroi
— Chelsea Krost (@ChelseaKrost) December 5, 2017

A3 Instagram, Facebook, Snapchat, and Youtube are top platforms. Millennials are definitely using @LinkedIn for business. Millennials in DIY, Wedding, Home Decor industry definitely are on @Pinterest – all comes down to know your audience. #SocialRoi
— Chelsea Krost (@ChelseaKrost) December 5, 2017

Other Answers

A3: Our professional and social lives are largely influenced by how often and how we interact online! No social media presence is just as bad as poor social media presence. #SocialROI
— Kirk Towater (@KirkTowater) December 5, 2017

A3. Used to extremely active on Snapchat, but it seems Instagram is gaining popularity. Definitely a tie b/w snapchat & instagram. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) December 5, 2017

A3) While it’s easy to quote “typical user demographics” for various social platforms, most #Millennials are simply using the right tools for the right purposes. I know just as many on #Snapchat as I do on #LinkedIn#SocialROI https://t.co/AS7VcIWZFK
— Gary Ennis (@nsdesign) December 5, 2017

A3: Millennials seem to spend their time on Instagram and Snapchat. I think it’s because of the ability to storytell using visuals. #SocialROI
— Madalyn Sklar Speaker. Podcaster. Chat Host. (@MadalynSklar) December 5, 2017

A3: I think #Facebook is the preferred #socialmedia by #Millennials . In addition #snapchat , #Instagram & #YouTube play big role in their lives. Everything more visual appeal to their nature #socialroi
— Benny Gelbendorf (@BGelbendorf) December 5, 2017

A3 I think there’s no preferred network or channel where you could “keep” them. They’re constantly trying out new opps and innovative approach in life and biz #socialROI https://t.co/UiMTk5LkZg
— Zala Bricelj (@ZalkaB) December 5, 2017

Jumping in late!
A3) I often see a divide amongst Millennials and their preferred networks. i.e.: My younger cousins LOVE snapchat and only use FB ‘sometimes’. My older cousins LOVE Facebook and only use snapchat ’sometimes’. #SocialROI
— Kate Frappell (@katefrappell) December 5, 2017

I think we’re going to see amazing changes very soon with #VR, #voicesearch and #internetofthings. We have to be fast adapting to changes or we’ll miss big opportunities. #socialroi
— Silvia Del Corso, Digital Marketing & SEO, London (@Silvia_PinkSEO) December 5, 2017

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Q4: What role does Social Media play in selling to Millennials? #SocialROI pic.twitter.com/QWUBDCnz7h
— ManageFlitter (@ManageFlitter) December 5, 2017

Guest Answers

A4. Social media has a HUGE influence in Millennial Purchasing decisions. User Generated Content & Influencer Marketing are the top tactics to appeal to Millennial consumers. Most UCG and Influencer initiatives take place on social media. #socialroi
— Chelsea Krost (@ChelseaKrost) December 5, 2017

55% of Millennials learn about products, special sales, and shopping news on social media compared to 35% via TV and 27% via website ads. According to @B2Community marketing insights! TIMES HAVE CHANGED WE MUST THINK MOBILE & SOCIAL FIRST! #socialroi pic.twitter.com/bL4oilaFVn
— Chelsea Krost (@ChelseaKrost) December 5, 2017

Other Answers

A4. Social plays a key role because they want to be with a brand who values authenticity and cares about treating people right #socialroi
— Cheval John (@chevd80) December 5, 2017

A4. Social media is MAJOR when selling to millennials. Most of the brands I spend my money with are on social media. If not…. I start to panic and wonder if they’re even a real company. #SocialROI pic.twitter.com/415aPdDD8o
— Alesia Hendley (@thesmoothfactor) December 5, 2017

A4 Social Media offers quick access and possibilities of collaboration and co-creation. When there’s an opportunity to add to the brand’s story or content, there’s value & importance for them #socialROI
— Zala Bricelj (@ZalkaB) December 5, 2017

A4: #millenials are very compatible with the digital age: #ecommerce , #mobile phones and #socialmedia which is the preferred interaction for them. That way they can keep in touch and update throughout the day #socialroi
— Benny Gelbendorf (@BGelbendorf) December 5, 2017

A4: As a millennial, I am less likely to spend my money with a business if they don’t have an active social media presence. If I can’t find out about your products at my convenience, I’ll take my business elsewhere. #SocialROI
— Kirk Towater (@KirkTowater) December 5, 2017

Hence why if your business is a) not on #sociamedia or 2) has terribly branded SM platforms & website or 3) doesn’t have a responsive design website then you’re not going to appeal to #Millennials #SocialROI https://t.co/Hy6RWjGOcT
— Christina Crowley-Arklie (@CCrowleyArklie) December 5, 2017

A4. It is huge. Social Media allows instant communication. Feedback opps for them. This causes a real “buy in” & feel that the brand cares abt them. It’s interactive, fast & creates communities where they can identify. #socialroi
— Melissa A (@mz_rocko) December 5, 2017

A4: #socialmedia plays a big role in building a relationship with millennials. Where TV, radio and newspaper fails, Social is the media that wins. #SocialROI
— Bill Skowronski (@BillSkowronski) December 6, 2017

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Q5: How do Millennials respond to traditional marketing methods? Why do you think this is the case? #SocialROI pic.twitter.com/e2W8920dL1
— ManageFlitter (@ManageFlitter) December 5, 2017

Guest Answers

A5. I think Millennials respond to Traditional Marketing like Vegetarians respond to Bacon Cheese Burgers. Traditional advertising won’t help your brand/biz pop through the clutter. A strategic blend of “Tra-digital” marketing is what makes a brand disrupt the market. #socialroi
— Chelsea Krost (@ChelseaKrost) December 5, 2017

A5. Millennials respond best to marketing messaging that is executed via storytelling not billboard style. Storytelling through an industry influencers perspective is even more impactful, relatable, and trusted amongst Millennial consumers. #socialroi
— Chelsea Krost (@ChelseaKrost) December 5, 2017

Other Answers

A5 Millennials aren’t into traditional marketing methods, nor should they be. Tradition has run its course. It takes fresh perspective to grab the attention of a fresh generation. #SocialROI
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) December 5, 2017

A5. If it’s not personalized or speaks directly to them; it comes across flat. They are often seeking something they can relate to. Social Media allows for personalized & curated ads/strategies that are interactive & designed for them. #SocialRoi
— Melissa A (@mz_rocko) December 5, 2017

A5 In traditional marketing, the audience was sold to. Young people today insist on having a more personal customer experience and ideally interacting with the brand. #SocialRoi
— Lucille Fisher (@sageandsavvy) December 5, 2017

A5. Millennials follow brands and like those who engage with them and who value them. Cold selling doesn’t work that well. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) December 5, 2017

A5. Faster and more aware. Better expectations, UX must be perfect or we lose them. For this reason, being engaging is a main criteria for visibility now #SocialROI
— Silvia Del Corso, Digital Marketing & SEO, London (@Silvia_PinkSEO) December 5, 2017

A5:inbound/outbound marketing. Better responses to nontraditional methods bc people are actively looking not passively listening #socialroi https://t.co/XvT4Or7M3r
— Misty Ahmadi (@heytheremisty) December 5, 2017

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Q6: What values and services do Millennials expect from online businesses? How can brands best satisfy this market? #SocialROI pic.twitter.com/JGTQeiVajP
— ManageFlitter (@ManageFlitter) December 5, 2017
Guest Answers

A6. Millennials value the 6 C’s
Communication
Collaboration
Content Creation
Convenience
Customization
Can you think of another C?#socialroi pic.twitter.com/pH25x9NOTm
— Chelsea Krost (@ChelseaKrost) December 5, 2017

A6. Millennials value…
Transparency
Authenticity
Sustainability
Experience
Opportunity
Cost Effective Quality Products/Services
***Corporate Social Responsibility! We are more likely to purchase a product that has a give back component. #socialroi
— Chelsea Krost (@ChelseaKrost) December 5, 2017

A6. Millennials value fast action customer service. They seek self serving solutions and value social media customer service solutions. We must think of customer service as an experience not a department today! #SocialROI
— Chelsea Krost (@ChelseaKrost) December 5, 2017

Other Answers

A6. Tweet me back in a reasonable amount of time. Not 6hrs later. Not the next day and not the day after that. Cool? #SocialROI pic.twitter.com/rgAWM1bXWi
— Alesia Hendley (@thesmoothfactor) December 5, 2017

A6 they expect the same service, warranty, and values @amazon gives. You better have an excellent customer service department b/c you only have 1 shot at keeping them a customer if things go wrong #socialroi
— Jade Alberts Consult (@Jade_A_Consult) December 5, 2017

A6: Past personal experiences have shown that online businesses don’t always take millennials seriously. Recognize our buying power and treat us just like more seasoned clients! It’s also important that a business’ corporate values align closely with mine! #SocialROI
— Kirk Towater (@KirkTowater) December 5, 2017

A6. Good customer service (Responses), Value to Followers (promo codes), Polls (Ability to provide input), Smart Tech (innovative strategies 2 keep’em engaged), Security (personal info is safe & wont be sold) #SocialRoi
— Melissa A (@mz_rocko) December 5, 2017

A6 I think the best mixture of fast, responsive, caring (in terms of knowing and responding to their needs) and with strong community outreach >when ppl feel part of a bigger community (of fans) #socialROI https://t.co/0TmVBzeeqy
— Zala Bricelj (@ZalkaB) December 5, 2017

A6) First and foremost – they expect you to “be there”. And not with a half-arsed, paying lip service, box-tick attempt . Actually be there. Be social. #SocialROI https://t.co/qrOikZvgo6
— Gary Ennis (@nsdesign) December 5, 2017

A6) Millennials expect to find information online. If you don’t provide it – they’ll give their business to those who do. #SocialROI
— Kate Frappell (@katefrappell) December 5, 2017

Value for Money, quality over quantity, new offers on days like Xmas, New Year, year end Sale, quick reply to queries,etc. Brands should listen to them, and then just do what best they can help them! #SocialROI
— Nimit Bhatt (@BhattNimit) December 6, 2017

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Q7: Who is doing Millennial Marketing well and why? #SocialROI pic.twitter.com/zUlc8f1Lkr
— ManageFlitter (@ManageFlitter) December 5, 2017

Guest Answers

A7. Some of Millennials favorite brands include. @TOMS @Starbucks @netflix @amazon @Airbnb @Uber #SocialROI
— Chelsea Krost (@ChelseaKrost) December 5, 2017

Other Answers

A7: Can I say @applebees as they seem to reply quickly 🙂 #socialroi
— Tim Lewis @ Stoneham Press (@StonehamPress) December 5, 2017

A6. @JetBlue. They are ah-mazing, creative and super responsive! Kudos! #SocialROI
— Monique Tremblay (@Monique_Rose8) December 5, 2017

A7: I love @garyvee who is main audience is based on #Millennials and his channel is based on #socialmedia #socialroi
— Benny Gelbendorf (@BGelbendorf) December 5, 2017

A7. @ChelseaKrost @ChocolateJohnny @SproutSocial @ChelseaPeitz @KrisGillentine because they are sharing stories and are where the millennials are at too #socialroi
— Cheval John (@chevd80) December 5, 2017

A7B. @ExpWriters @Cinnabon Manage Flitter @buffer @semrush because they host twitter chats and are connecting with their customers #socialroi
— Cheval John (@chevd80) December 5, 2017

A7. @Wendys hands down. #socialroi pic.twitter.com/IKHKkDTQ7v
— Melissa A (@mz_rocko) December 5, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 12th December 2017, 5.00pm EST.

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