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Twitter Chat: LinkedIn Tips, Tricks & Best Practice - Transcript & Summary

Twitter Chat: LinkedIn Tips, Tricks & Best Practice - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 4th April 2017.

Madalyn Sklar hosted a Twitter Chat with Viveka von Rosen around the topic of “LinkedIn Tips, Tricks & Best Practice”

Details of our next Twitter Chat:

Topic: How Social Customer Care Can Be Your Best Marketing Tool
Guest: Dan Gingiss – Author of ‘Winning at Social Customer Care’, Marketing,
CX & Social Media Executive
Date & Time: Tuesday, 11th April 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Viveka von Rosen.

Questions

  1. Let’s get right to it… Why is it important to have a LinkedIn profile?
  2. What does an effective LinkedIn profile look like?
  3. How do you position yourself on LinkedIn as an expert in your field?
  4. What value can a LinkedIn Business Page offer to a small business?
  5. What are the advantages of LinkedIn premium (paid account options) and who should consider purchasing them?
  6. Is it possible to monetize LinkedIn?
  7. How can you use LinkedIn to generate leads?
  8. In your opinion, what does the future of LinkedIn look like? Will it continue to be a leading social platform?

Q1) Let’s get right to it… Why is it important to have a LinkedIn profile? #SocialROI pic.twitter.com/xir3OMh8cc
— ManageFlitter (@ManageFlitter) April 4, 2017

Guest Answers

A1a: If you are in the business of doing business, you HAVE to have a LinkedIn Profile #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A1b: When prospects “Google” you, often your LinkedIn profile is the first thing that shows up… #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A1c:.. Having a poor (or no) LI Profile will cost you credibility – and possible the sale. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A1d: Also, Catfishers will create fake profiles and use them in dating scams (true story) #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

Other Answers

A1: There are some who see the absence of a LI profile as declaring that you aren’t serious about your business/career path. #SocialROI
— Alex Harris (@iamspeedyalex) April 4, 2017

A1. A LinkedIn profile is like your virtual business card and resume all in one now. A critical business tool for professionals #SocialROI pic.twitter.com/DCvN1YmIHu
— Eloquent Content (@eloquentcontent) April 4, 2017

A1: In the business world it is a must! Suppliers, customers, contacts, prospective team members all want to know more about you! #SocialRoi https://t.co/aDtCPHNbuA
— Kevin Garber (@Ke_Ga) April 4, 2017

A1. LinkedIn helps #JobSeekers find their potential employers. LinkedIn is a recruiters playground, so you want to be there #SocialROI https://t.co/RkCjG9rSKz
— Khulekani Mjwara (@KhulekaniMj) April 4, 2017

A1: 61% of B2B state LI is No. 1 SM tool for biz. 97% of recruiters use it to source candidates. Key to build ur personal brand. #SocialROI https://t.co/VJNNLMzBJu
— Wendy Terwelp (@wendyterwelp) April 4, 2017

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Q2) What does an effective LinkedIn profile look like? #SocialROI pic.twitter.com/arpMrO2hpj
— ManageFlitter (@ManageFlitter) April 4, 2017

Guest Answers

A2a: A good profile uses both the visual and written features effectively. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A2b: Create an attention grabbing (and updated) background image: https://t.co/KVn1QeYf1H #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A2c: The new template is really wacky (https://t.co/KVn1QeYf1H) so you might use https://t.co/Gh1oVZocsV #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A2d: Consider putting unique contact info on your background image so your can track contacts. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A2) Make sure to describe who you are, what you do and who you serve in the Headline #SocialROI pic.twitter.com/SvNgodzutP
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A2f: TIP: Only the first 2 lines of your Summary show, so make them count! #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A2g: If you have it, add rich media (PPTs, Pics, Videos, PDFs) to Summary, Experience & Education sections
#socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A2h: Remember, it says Experience and not (just) Jobs. Think outside the box. What experience can you add? #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A2i: You can add quite a few cool “accomplishments” under Add New Profile Section (on the right) #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

Other Answers

A2 An effective LinkedIn profile goes into detail about your experience rather that just throwaway one-liners. #SocialROI
— Jim Katzaman (@JKatzaman) April 4, 2017

@ManageFlitter A2: Great profiles describe us well and accurately, highlighting our strengths/experience with quality photos/links. #SocialROI
— Jeremy Murphy (@jeremypmurphy) April 4, 2017

A2. An effective LinkedIn profile has current: Photo (Headshot) Experience, Activities, Working Web Links and Good Contact Info #SocialROI pic.twitter.com/lPiunjpJvG
— Eloquent Content (@eloquentcontent) April 4, 2017

A2: Have a value-add headline that benefits your target audience. Demo personality + skills / keywords for a Summary that rocks. #SocialROI https://t.co/o7R3RIrCQh
— Wendy Terwelp (@wendyterwelp) April 4, 2017

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Q3) How do you position yourself on LinkedIn as an expert in your field? #SocialROI pic.twitter.com/1ZzTLYpYQf
— ManageFlitter (@ManageFlitter) April 4, 2017

Guest Answers

A3a: Claim your expertise in your headline, titles and descriptions. If not you, who??? #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A3b: Have other people amplify your expertise through Skill endorsements and Recommendations #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A3c: Make sure to edit your Skills so that your most important skills show as top 3. (The endorsements will come.) #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A3d: When asking for Recs, give people some talking points (top 3 dots on their profile.) #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A3e: A picture (or video) is worth a 1000 words – so add media that showcases your expertise. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A3f: Use Publisher to repurpose your existing content as long-form posts on LinkedIn. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A3g: Create new content that showcases your expertise and use Publisher to share it- https://t.co/BR1INHRu2R #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

Other Answers

A3 There are LinkedIn groups to join that can raise your profile in your profession. #SocialROI
— Jim Katzaman (@JKatzaman) April 4, 2017

@ManageFlitter A3: Write articles native to LinkedIn platform, cross-post from your blog, Medium, etc. Show your experience. #SocialROI
— Jeremy Murphy (@jeremypmurphy) April 4, 2017

@ManageFlitter A3: Execute, engage; Position yrself as an expert by showing that you’re in constant practice & pursuit of that expertise #SocialROI
— Chris Santiago (@Chris_Santiago_) April 4, 2017

A3/3: Get and give recommendations on LI. Who’s in your network also positions you as a thought leader. #SocialROI https://t.co/qb8R53ndfH
— Wendy Terwelp (@wendyterwelp) April 4, 2017

A3e. As a photographer & social media consultant, I cannot agree more. Visuals are key, whether moving or still. They stick! #SocialROI https://t.co/B1F86zZ4rB
— Mike Godleman (@MissingATrick) April 4, 2017

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Q4) What value can a LinkedIn Business Page offer to a small business? #SocialROI pic.twitter.com/1yWmNsMMVt
— ManageFlitter (@ManageFlitter) April 4, 2017

Guest Answers

A4a: LinkedIn Company Pages (like your profile) build credibility if they are good. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A4b: Use Company Pages as a Content Hub where employees can go to share (amplify) content #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A4c: The Company Page header is the same template as the personal profile now ! https://t.co/KVn1QeYf1H #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A4d: Videos autoplay on Company Pages – so if you have a good one – pin it to the top for awhile #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A4e: If a post is organically getting good traffic – consider boosting it with Sponsored Updates #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

Other Answers

@ManageFlitter A4) Only way to open up the magical world of LinkedIn Ads…. #socialroi
— Tim @ Stoneham Press (@StonehamPress) April 4, 2017

A4 A LinkedIn business page might attract potential recruits. #SocialROI
— Jim Katzaman (@JKatzaman) April 4, 2017

A4 It can support thought leadership for your brand, demonstrate you’re a great place to work… and more #SocialROI
— Amanda Ray (@Amanda_Ray) April 4, 2017

@ManageFlitter A4. I honestly use my personal page for my business page because I am allowing the audience to see the person behind business #socialroi
— Cheval John (@chevd80) April 4, 2017

A4: If a business provides B2B products/services – LinkedIn pages can be an effective social selling tool. #SocialRoi https://t.co/8RUwE3np0y
— Kevin Garber (@Ke_Ga) April 4, 2017

@ManageFlitter A4: LinkedIn presents benefit of search visibility, transparency, & opportunity to professionally engage via posts, groups, etc #SocialROI
— Chris Santiago (@Chris_Santiago_) April 4, 2017

A4. A LinkedIn page can provide important information for a #smallbiz including: Milestones
History
New Offerings
Contact Info#SocialROI pic.twitter.com/X1BxGGgjGW
— Eloquent Content (@eloquentcontent) April 4, 2017

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Q5) What are the advantages of LinkedIn premium (paid account options) and who should consider purchasing them? #SocialROI pic.twitter.com/LYqgOAEBcB
— ManageFlitter (@ManageFlitter) April 4, 2017

Guest Answers

A5a: Unless you are a recruiter, the only premium account worth getting anymore is Sales Navigator #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A5b: Many of the Business plus features (premium advanced search) are gone – so why bother? #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A5c: Sales Nav has some pretty terrific features – as long as you know how to use it! https://t.co/BR1INHRu2R #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A5d: Here’s a Sales Nav(free) video training you might like as well https://t.co/68rX5iShhN #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

Other Answers

Q5. I don’t use paid options. #socialroi
— Ai Zhang (@aiaddysonzhang) April 4, 2017

@ManageFlitter A5: Perhaps the Messaging options. However, the ROI is yet to be reported. #SocialROI pic.twitter.com/UYhyZI1vPu
— Chris Santiago (@Chris_Santiago_) April 4, 2017

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Q6) Is it possible to monetize LinkedIn? #SocialROI pic.twitter.com/BA9PExPQEP
— ManageFlitter (@ManageFlitter) April 4, 2017

Guest Answers

A6a: Yes – I mean, it’s not like LinkedIn is a ton o’fun. Why else are you on there?
#socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A6b: Don’t go into the sales pitch right away – use LinkedIn to research, connect and engage with your prospects. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A6c: Monetization on Linkedin takes all 3 legs – Branding, Content Marketing and Lead Gen. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

Other Answers

@ManageFlitter A6: If your profile shows up in search for something then yes. Social SEO. #socialroi
— Tim @ Stoneham Press (@StonehamPress) April 4, 2017

Q6. LI builds credibility =>credibility leads to business.NOT the platform itself.All SM sites can be monetized w/ good content. #socialroi
— Ai Zhang (@aiaddysonzhang) April 4, 2017

A6: When you can showcase your brand’s sense of community and human side, your brand advocates bring the monetization to you #socialroi
— Jeff Higgins (@AnnaMariaSocial) April 4, 2017

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Q7) How can you use LinkedIn to generate leads? #SocialROI pic.twitter.com/2CIKgNAiVn
— ManageFlitter (@ManageFlitter) April 4, 2017

Guest Answers

A7a: Try not to be everything to everyone. Know your offer and know your audience. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

A7b: Take time to find, and then engage wit and nurture your high quality leads. #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

Other Answers

@ManageFlitter A7) Being searchable; being clear; creating great content to attract people. Credibility play. #socialroi
— Tim @ Stoneham Press (@StonehamPress) April 4, 2017

A7 “Identify on #LinkedIn, engage on #Twitter and seal over coffee!” #socialroi pic.twitter.com/Ih5Xz4Dquj
— Chaim Shapiro (@ChaimShapiro) April 4, 2017

@ManageFlitter A7: Consistently publish quality content that is helpful & relevant to your target audience; value & thought leadership #socialroi pic.twitter.com/ZbiD58lvBI
— Chris Santiago (@Chris_Santiago_) April 4, 2017

A7) Social selling can be powerful – LinkedIn an important part of the puzzle – previous blog article – https://t.co/o5B1nViK1v #SocialRoi https://t.co/jlnMnmETSe
— Kevin Garber (@Ke_Ga) April 4, 2017

A7 Long posts, up to 3000 words are great for engagement on LinkedIn. #socialroi
— Susan Moeller (@SusanCMoeller) April 4, 2017

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Q8) In your opinion, what does the future of LinkedIn look like? Will it continue to be a leading social platform? #SocialROI pic.twitter.com/AlABv8GolA
— ManageFlitter (@ManageFlitter) April 4, 2017

Guest Answers

A8a: Yes. I think LinkedIn has a stronghold in the biz social sector. And it’s owned by Microsoft, so… #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

With all their resources, Microsoft COULD do some really awesome things with LinkedIn… but will they? #socialroi
— Viveka von Rosen (@LinkedInExpert) April 4, 2017

Other Answers

@ManageFlitter A8) I think the Microsoft purchase is big – LinkedIn features may well be integrated into Windows… #socialroi
— Tim @ Stoneham Press (@StonehamPress) April 4, 2017

@ManageFlitter A8 – LinkedIn will likely be faced with some fierce competition from Facebook. (In my opinion anyway!) #socialroi
— Kate Frappell (@katefrappell) April 4, 2017

A8. For professionals, LinkedIn will remain the leading platform. It continues to grow and makes life so much easier #SocialROI https://t.co/kc5pG9dXPH
— Khulekani Mjwara (@KhulekaniMj) April 4, 2017

@ManageFlitter A8: Future of LI is very uncertain: lots of big changes. Security is an issue (LI was previously hacked). Maybe not. #SocialROI
— Jeremy Murphy (@jeremypmurphy) April 4, 2017

@ManageFlitter A7: Consistently publish quality content that is helpful & relevant to your target audience; value & thought leadership #socialroi pic.twitter.com/ZbiD58lvBI
— Chris Santiago (@Chris_Santiago_) April 4, 2017

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 11th April 2017, 6.00pm EDT.

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