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Twitter Chat: LinkedIn Sponsored Content: Everything You Need To Know - Transcript & Summary

Twitter Chat: LinkedIn Sponsored Content: Everything You Need To Know - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 12th June 2018.

Madalyn Sklar hosted a Twitter Chat with Steve Kearns around the topic of “LinkedIn Sponsored Content: Everything You Need To Know”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Karen Sutherland
Date & Time: Tuesday, 19th June 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Steve Kearns.

From the MF Design Lead Question:

  1. How does ManageFlitter use LinkedIn for marketing purposes?

Guest Questions:

  1. What role does content marketing play on LinkedIn?
  2. What is Sponsored Content on LinkedIn?
  3. What sort of preparation is required prior to publishing Sponsored Content?
  4. How can your organic post performance aid in predicting the success of your Sponsored Content?
  5. What are the main differences between Direct Sponsored Content and Sponsored Content? Do you have a personal preference?
  6. What does a successful A/B Testing strategy look like on LinkedIn?
  7. What are some metrics marketers can use to determine the ROI of paid amplification on LinkedIn?
From the MF Design Lead Question:

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Guest Questions:

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 19th June 2018, 5.00pm EST.

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