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Twitter Chat: Lead Magnets: What, Why & How - Transcript & Summary

Twitter Chat: Lead Magnets: What, Why & How - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 2nd January 2017.

Madalyn Sklar hosted a Twitter Chat with Gina Schreck around the topic of “Lead Magnets: What, Why & How”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Mike Allton – Content Marketing Practitioner, CMO & Author
Date & Time: Tuesday, 9th January 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Gina Schreck.

From the CEO Questions:

  1. Has ManageFlitter used lead magnets? Have they been successful?

Guest Questions:

  1. Let’s start with the basics – What is a lead magnet?
  2. Why are lead magnets essential for successful marketing?
  3. Can you provide some examples of lead magnets?
  4. What should marketers remember when creating lead magnets?
  5. Are there any tools marketers can use to create lead magnets? If so, what are they?
  6. Where should you use lead magnets once you’ve created them?
  7. How do you measure the success of lead magnets?

From the CEO Questions:

Q for @Ke_Ga) Has ManageFlitter used lead magnets? Have they been successful? #SocialROI pic.twitter.com/Rtzl8xAEas
— ManageFlitter (@ManageFlitter) January 2, 2018

CEO Answers

A1.
We have started experimenting more with gated content on the ManageFlitter blog as we increase our content marketing efforts. #SocialRoi https://t.co/hvlA4dmnIq
— Kevin Garber (@Ke_Ga) January 2, 2018

A2.
Most recently we collaborated with @evanpdunn on an article titled:
6 Ways Your Business Can Use Social Media To Drive SocialROI. https://t.co/1jWC8ByyWl #SocialRoi https://t.co/hvlA4dmnIq
— Kevin Garber (@Ke_Ga) January 2, 2018

A3.
Evan’s article assisted with the following:
1.Created an opportunity to empower and educate our users.
2. Building trust with users by displaying thought leadership in our industry.
3. Growing our database list with targeted users.#SocialRoi https://t.co/hvlA4dmnIq
— Kevin Garber (@Ke_Ga) January 2, 2018

A4.
We have some great initiatives coming up in 2018!
Look out for:
The SocialROI Transcripts eBook
& The Social Media Toolkit Series by @JonWestenberg #SocialRoi https://t.co/hvlA4dmnIq
— Kevin Garber (@Ke_Ga) January 2, 2018

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Guest Questions:

Q1: Let’s start with the basics – What is a lead magnet? #SocialROI pic.twitter.com/RwwyqF2eCg
— ManageFlitter (@ManageFlitter) January 2, 2018

Guest Answers

A1: A lead magnet is anything of value to your target audience that they are willing to exchange their contact info for. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A1: A lead magnet could be a video, webinar, list of helpful tips/resources, series of tips via email like a challenge an ebook #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A1: “Join my email list” is NOT a good lead magnet. 🙂 Tell people what value they will get. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

Other Answers

A1. A lead magnet is a piece of valuable content that attracts your audience to your website or other services/products that you offer. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) January 2, 2018

A1 A great offer that gets the reader to exchange their contact info for it. #SocialROI
— Lucille Fisher (@sageandsavvy) January 2, 2018

A1 A lead magnet is whatever you can publish about your goods and services that best relates to your audience and attracts their attention. #SocialROI
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) January 2, 2018

A1: A #lead magnet is an asset (offer, trial, ebook, whitepaper) that stands out & is good enough that those engaged will fill out a form with contact info to receive. #SocialROI https://t.co/qsIhjhA70T
— Katelyn Brower (@BrowerKDnB) January 2, 2018

A1. A lead magnet serves as an extension for the audience to generate interest in your work. An infographic, blog post, ebook, etc are social media pieces of content that can drive opportunities and traffic back to your hub (ex. website). #socialROI https://t.co/jFErgwmfep
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) January 2, 2018

A1 Original content that can be used to gain email subscribers for! #SocialROI https://t.co/4UtR7K6b4x
— Tri-County Young Professionals Network (@tricountyypn) January 2, 2018

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Q2: Why are lead magnets essential for successful marketing? #SocialROI pic.twitter.com/HZzLrL5dUI
— ManageFlitter (@ManageFlitter) January 2, 2018

Guest Answers

A2: We know social platforms change & the only thing you actually “own” is your website & email list—build that list w LMs #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A2: Too many people still have “join my email list” or “get my newsletter” & wonder why their list grows SLOWLY. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A2: Many want to grow lists but never nurture the people on it. Have a plan before you begin. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A2: Lead Magnets allow me to begin filtering from Followers to those really interested. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

Other Answers

A2- they provide value both ways. Form a relationship. Give/help and they will give/help you with an email address #SocialROI
— Jason Wheeler – MARKETING (@WheelerCFB) January 2, 2018

A2. We are in today’s content world. Content of value to our community is our best advertisement and the best way to build a community. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) January 2, 2018

A2: A lead magnet can help you grow your email list, for example. Building a warm list of all the right subscribers helps you expand your reach. #SocialROI
— Express Writers (@ExpWriters) January 2, 2018

A2 Lead magnets are essential to successful marketing because they help connect your target market to your business. Without them, you are stuck in the clutter. Lead magnets help show what you can provide to your target market. #SocialROI https://t.co/dE5i5qmEwJ
— Tri-County Young Professionals Network (@tricountyypn) January 2, 2018

A2: it’s in the name Lead Magnets generates leads for you brand which can convert into sales. That’s why it’s an essential part of your marketing success! #SocialROI
— JMatt (@JMattMke) January 2, 2018

A2: Because frankly people need a push/bribe to sign up for things. #socialroi
— Tim Lewis @ Stoneham Press (@StonehamPress) January 2, 2018

Q2: Lead magnets are not only great for growing your list – they can help you segment later on based on subject – giving you more power to market to your list or create better converting content later on. #SocialRoi
— Dhariana Lozano (@DhariLo) January 2, 2018

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Q3: Can you provide some examples of lead magnets? #SocialROI pic.twitter.com/NYCDYWun1a
— ManageFlitter (@ManageFlitter) January 2, 2018

Guest Answers

A3: I like using a series of lead magnets to pull people down a funnel to measure commitment or interest levels. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A3: A tip sheet that, when delivered, adds them to a list. That list gets an invite for video series which invites to a webinar. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A3: We need to brainstorm to go beyond the eBook for lead magnets. It can be a coupon, free item, 30 min consult, etc. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A3: Webinars are highest converting lead magnets. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

Other Answers

A3: PDFs, ePubs, even e-mail series, free consulting calls,anything of value to your audience can be a lead magnet #socialroi
— Tim Lewis @ Stoneham Press (@StonehamPress) January 2, 2018

A3. A podcast is a great lead magnet because the consumers are listening to the owners of that business #socialroi
— Cheval John (@chevd80) January 2, 2018

A3) Some examples of Lead Magnets:
– Gated Content
– Competitions
– Discounts & Limited Offers
– Online tutorials
– Webinars
– Quiz/ Test #SocialROI
— Kate Frappell (@katefrappell) January 2, 2018

A3: Could be providing a PDF of tips on how to improve your presence on Twitter. But to receive it, you need to provide an email on their website. #SocialROI
— JMatt (@JMattMke) January 2, 2018

A3.2: I also like when there are private groups – say a Facebook group – where it’s a community of people around a common interest. You build the community while offering opportunities to take additional trainings or access special products not avail otherwise. #SocialROI
— JMatt (@JMattMke) January 2, 2018

A3- We used a Kindergarten Milestone Checklist for parents to sign up for our Kindergarten newsletter. Used to increase enrollment in Kindergarten. Able to hyper target parents with more valuable content #SocialROI
— Jason Wheeler – MARKETING (@WheelerCFB) January 2, 2018

A3:
Free trials
E-books
Guides/Reports
Whitepapers #SocialROI https://t.co/mmcGSjaKTk
— Katelyn Brower (@BrowerKDnB) January 2, 2018

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Q4: What should marketers remember when creating lead magnets? #SocialROI pic.twitter.com/4WjSbNBOkD
— ManageFlitter (@ManageFlitter) January 2, 2018

Guest Answers

A4: A lead magnet has to be valuable enough for someone to want to hand over their email address or contact info for. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A4: Check the performance of your Lead Magnets to make sure they are converting. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A4: also marketers should remember that lead magnets don’t have to be novels. Keep them short & digestible. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

Other Answers

A4 Always think about what the target market needs. If they need it and if you can provide it for them, they will subscribe for more. #SocialROI https://t.co/UO9AWGGdb4
— Tri-County Young Professionals Network (@tricountyypn) January 2, 2018

A4: Would YOU hand over your personal info for the offer you’re trying to get others to sign up for? it’s easy to get caught up in the hype of your own offering #socialroi
— Misty Ahmadi (@heytheremisty) January 2, 2018

A4. Researching what the audience wants + would be willing to give their content information for. Really understanding what motivates audiences is key here to not waste time creating incentives that are not relevant. #SocialROI https://t.co/AIRrGr0wVX
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) January 2, 2018

A4b. Along with researching your key audience, you need to also determine if it is unique or different from what your other competitors are doing. You want to be exclusive and unique in your offerings. Conducting a SWOT on lead magnets could help in this. #SocialROI https://t.co/AIRrGr0wVX
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) January 2, 2018

A4)
When creating lead magnets never forget who your target audience is.
Keep it RELEVANT
Keep it INTERESTING
Keep it VALUABLE #SocialROI https://t.co/IkfqQBsZmO
— Kate Frappell (@katefrappell) January 2, 2018

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Q5: Are there any tools marketers can use to create lead magnets? If so, what are they? #SocialROI pic.twitter.com/4JtJ0ZkjYj
— ManageFlitter (@ManageFlitter) January 2, 2018

Guest Answers

A5: You can simply turn a word doc into a PDF, hire a graphic designer to turn your docs into a PDF #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A5: I like tools like Beacon.by to format them nicely as well #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A5: Canva is great for creating tip sheets, infographics, and more. So many tools avail these days #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

Other Answers

A5: Depends what the lead magnet is – something like Scrivener can create eBooks easily. #socialroi
— Tim Lewis @ Stoneham Press (@StonehamPress) January 2, 2018

A5- We use Lead Pages to create custom landing pages. It syncs with WordPress and Mailchimp #SocialROI
— Jason Wheeler – MARKETING (@WheelerCFB) January 2, 2018

A5: So many tools! Some of my favorites are @Canva, Beacon( which easily turns blog posts into ebooks and more) and of course Photoshop. I know some people use PowerPoint and Excel as well (for tracker templates etc.) #SocialROI https://t.co/6PUbITEiWp
— Dhariana Lozano (@DhariLo) January 2, 2018

A5. @canva is great – but I love, LOVE the brand kit features of @AdobeSpark. Great way to not only create visual and tailored / resized content, but you are able to create your own brand logo, color palette, etc. Been using this for my #SM work. #SocialROI https://t.co/6S6ZStXOOV
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) January 2, 2018

A5: I created my Twitter Secret Sauce lead magnet using @thinkific https://t.co/XWC0PAbZAO #SocialROI
— Madalyn Sklar Speaker. Podcaster. Chat Host. (@MadalynSklar) January 2, 2018

A5. If you want to do live streaming as part of your lead magnet, @BlueJeansNet is a great tool #socialroi
— Cheval John (@chevd80) January 2, 2018

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Q6: Where should you use lead magnets once you’ve created them? #SocialROI pic.twitter.com/niVZ7rFDpW
— ManageFlitter (@ManageFlitter) January 2, 2018

Guest Answers

A6: EVERYWHERE! Put one at the end of blog posts, your email signtr, your website, social media posts, even your error 404 page! #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A6: Be sure to create multiple lead magnets so you can use them where they make the most sense. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A6: I love creating Lead Magnets that tie in with blog content for bonus content– checklists or tip sheets work well there. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

Other Answers

A6: Pin your lead magnet to the top of your Twitter feed. #SocialROI
— Madalyn Sklar Speaker. Podcaster. Chat Host. (@MadalynSklar) January 2, 2018

A6: On your web-page, at speaking events, anywhere where you can offer people a freebie! #socialroi
— Tim Lewis @ Stoneham Press (@StonehamPress) January 2, 2018

A6. You want to use them in the appropriate channels where your audience is. Go where your community is engaged in + would be receptive to receiving the lead magnets.
Also, making sure you have an integrated lead magnet strategy is crucial. Create many touchpoints. #SocialROI https://t.co/pQap7KUhd8
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) January 2, 2018

A6 Use lead magnets wherever appropriate. If not sure, try them. You won’t know what works unless you give it a shot. Don’t overthink. Just do it. #SocialROI
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) January 2, 2018

A6: Place sign-up forms on your website, share them on social media… The ideas here are endless! #SocialROI
— Express Writers (@ExpWriters) January 2, 2018

A6: I think social BIOs are often overlooked. Place a lead generator as your link and see how it does! #SocialROI
— JMatt (@JMattMke) January 2, 2018

A6: Trick question? Promote it everywhere and every channel you want associated with your brand. But make sure your promo doesn’t end up websites you don’t want associated with your name! #socialroi
— Misty Ahmadi (@heytheremisty) January 2, 2018

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Q7: How do you measure the success of lead magnets? #SocialROI pic.twitter.com/qm0kfbCYX7
— ManageFlitter (@ManageFlitter) January 2, 2018

Guest Answers

A7: When you look at the conversion rate of your lead magnets it helps you see if people are clicking on them. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A7: Google Analytics will also give you info on how many people are visiting the content if it lives on your website. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A7: Always check performance of Lead Magnets & update or kill off low performers. People are telling you something! #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A7. Look for a 20% MINIMUM conversion rate on Lead Magnets #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A7: It’s important to measure both the #of ppl who click over to a landing page AND how many ppl are downloading your offer. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

A7: This tells you what might need fixing. #socialroi
— Gina Schreck (@Ginaschreck) January 2, 2018

Other Answers

A7: By how many people ultimately buy something in the long-term, but active subscriber numbers in short term. #socialroi
— Tim Lewis @ Stoneham Press (@StonehamPress) January 2, 2018

A7 Lead conversion and sales are the most basic measurements of lead magnet success. #SocialROI
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) January 2, 2018

A7: simply put, are people signing up (if you’re looking for emails) or are people downloading your offering.
Are conversions happening and are you making money?
After that, compare to last month, 6 months ago, last year… #SocialROI
— JMatt (@JMattMke) January 2, 2018

A7 Depends on the type of lead magnet.
Subscriptions ⬆️
Leads ⬆️
Returning visitors to the website, quote requests, sign ups for webinars, ebooks, reports etc#SocialROI https://t.co/PtGutErtoa
— Zala Bricelj (@ZalkaB) January 2, 2018

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 9th January 2018, 5.00pm EST.

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