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Twitter Chat: Influencer marketing - What is it and why you should care - Transcript & Summary

Twitter Chat: Influencer marketing - What is it and why you should care - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 7th February 2017.

Madalyn Sklar hosted a Twitter Chat with Adel de Meyer around the topic of “Influencer marketing – What is it and why you should care”.

Details of our next Twitter Chat:

Topic: TBC

Guest: Chris Kubbernus – Founder & CEO of Kubb&Co., Speaker,
Forbes #1 Business Guru + Mashable Top 50 Marketing Influencer
Date & Time: Tuesday, 14th February 2017, 4.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Adel de Meyer.

Questions

  1. There is currently a lot of buzz around influencer marketing. What is it and how does it work?
  2. What social media platforms are best suited for influencer marketing?
  3. What tools can you use to locate and find influencers in your field and what qualities should you be looking for?
  4. What specific steps should you implement to kick start an influencer marketing campaign?
  5. What are some good examples where companies used Instagram to drive influencer marketing success?
  6. What are some good examples where companies used Twitter to drive influencer marketing success?
  7. Can influencer marketing also be effective for small businesses?
  8. How can you measure the ROI of influencer marketing?
  9. What books, courses and other resources are recommended to learn more about influencer marketing?

Q1: There is currently a lot of buzz around influencer marketing. What is it and how does it work? #SocialROI pic.twitter.com/jnga3hOxa1
— ManageFlitter (@ManageFlitter) February 7, 2017

Guest Answers

A1: Influence is the power to have an important effect on someone or something. To cause a change in thought OR action. #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A1: The ability to cause a change in thought OR behaviour through non-coercive and transparent means #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A1: Influencer Marketing is when brands and businesses partner with influencers to tap into their audience for marketing #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A1: It is important to remember that numbers don’t = influence. You can be influential without having 1M fans #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A1: Engagement and quality of content is just as significant—and the metrics that smart marketers are using #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Other Answers

A1 Influencer marketing is tapping into individuals with engaged communities to get awareness, increase sales, etc #socialroi
— Nicholas Thickett (@NThickett) February 7, 2017

A1: Influencer marketing is basically an endorsement from a user that has an active following. @ManageFlitter #SocialROI
— 🎙JMatt (@JMattMke) February 7, 2017

A1. Collaborating with people who have a loyal fan base to spread out your message. #SocialROI
— Ai Zhang (@aiaddysonzhang) February 7, 2017

@ManageFlitter A1: You get someone else to promote you or your product who has an influence hopefully in the right market… #socialroi
— Tim @ Stoneham Press (@StonehamPress) February 7, 2017

A1: A happy customer is the most powerful form of marketing. FB, Twitter, Google hardly advertise. #SocialRoi https://t.co/BWlYjRjF14
— Kevin Garber (@Ke_Ga) February 7, 2017

A1: to me it doesn't have to be formal, it can be as simple as a friend recommending something to a friend in a comment. #SocialRoi
— Megan Mayle 💃ðŸ�» (@missmeg703) February 7, 2017

A1: Influencer marketing is leveraging authentic interactions to build lasting relationships between an audience and a brand. #SocialROI
— Scraawl (@Scraawl) February 7, 2017

A1: #InfluencerMarketing is utilizing experts in a space to show their unique perspective and confirm a brand's message #SocialROI
— DJ Ramirez (@djramirezxo) February 7, 2017

A1 use a person with lots of followers to pitch your product, very valuable especially if they are engaged in the process #SocialROI https://t.co/OvNhSUrnoR
— Jade Alberts Consult (@Jade_A_Consult) February 7, 2017

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Q2: What social media platforms are best suited for influencer marketing? #SocialROI pic.twitter.com/C0bUzUmflP
— ManageFlitter (@ManageFlitter) February 7, 2017

Guest Answers

A2: Most popular and successful campaigns are mainly through Facebook, Instagram, Snapchat, Twitter & YouTube #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A2 While Snapchat is certainly influential, we are seeing more influencers using Instagram stories when working with brands #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A2: The buyer journey has changed. Consumers do more of their own research & engage with content to support their decision-making #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Other Answers

A2: I'd say Instagram is a great platform for influencer marketing because of the visual aspect. But Twitter is good too. #socialroi
— Jessica Lynn (@JessTheWriter33) February 7, 2017

A2 really any platform works if the content is right. I like Twitter for the real-time nature. But Instagram is great for visual! #SocialROI
— 🎙JMatt (@JMattMke) February 7, 2017

A2 – Conversation, conferences, webinars, twitter, thought leadership blogs/sites, industry sites #socialroi https://t.co/HcVOxGYL4a
— James Ellis (@thewarfortalent) February 7, 2017

A2 Instagram's new algorithm favors influencers. LinkedIn has always been a great B2B spot and twitter spreads quickly! #socialroi
— Nicholas Thickett (@NThickett) February 7, 2017

A2: The platform best used for #influencemarketing depends on where the majority of the target audience is #Active. #SocialROI https://t.co/WZ6ZlZHyAE
— Dave Zoradi (@davezoradi) February 7, 2017

A2 Look for influencers that can expand/move your message. And always invest in the SM platforms that you are actually using #SocialROI pic.twitter.com/bSgETabH2N
— Michelle Saavedra (@ChicaAlerta) February 7, 2017

A2 Instagram stories, Twitter, Snapchat, YouTube and Facebook are all strong platforms. #SocialROI https://t.co/YrplpdnhJm
— Jade Alberts Consult (@Jade_A_Consult) February 7, 2017

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Q3: What tools can you use to locate and find influencers in your field and what qualities should you be looking for? #SocialROI pic.twitter.com/L9mDttScmE
— ManageFlitter (@ManageFlitter) February 7, 2017

Guest Answers

A3: Personal Influence: measurement of a person’s overall ability to drive action. This is assessed by analysing social proof #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A3: @Traackr is an example of contextual influence tools that offer insight into context of the market #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A3: Contextual influence is looking at who is shaping opinions around a specific topic on social + web #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A3: More #influencermarketing tools include – @klear_com @influencersclub @scraawl @tapinfluence #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Have a look at other handy tools for your #influencermarketing toolbox here >https://t.co/SR5C23INoh #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Other Answers

@ManageFlitter A3: For bigger budgets there are services like Famebit, but for most of us it's tools like buzzsumo #socialroi
— Tim @ Stoneham Press (@StonehamPress) February 7, 2017

A3: When I worked at a gaming brand, we used Twitch and Twitter to find influencers who had loyal followings & passion. #socialroi
— Jessica Lynn (@JessTheWriter33) February 7, 2017

A3 I watch for engagement with a relatively high following and a niche topic. I use search or @ManageFlitter right now #socialroi https://t.co/kFXAtT3D3g
— Nicholas Thickett (@NThickett) February 7, 2017

A3: eg with SaaS business & get a conversion spike, identify where it is from,often it is from an influencer spreading the word. #SocialRoi https://t.co/ej2axBd3SR
— Kevin Garber (@Ke_Ga) February 7, 2017

A3b: You can also search frequently used hashtags of your brand and see who else is using it. Do your homework! @ManageFlitter #SocialROI
— 🎙JMatt (@JMattMke) February 7, 2017

A3. I actually found lots of influencers from twitter chats, podcast interviews, blogs, webinars, hashtag serach. #SocialROI
— Ai Zhang (@aiaddysonzhang) February 7, 2017

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Q4: What specific steps should you implement to kick start an influencer marketing campaign? #SocialROI pic.twitter.com/c1O3yGRkmu
— ManageFlitter (@ManageFlitter) February 7, 2017

Guest Answers

A4: Plan – Create – Distribute – Measure – with your influencers right in the middle of the wheel! #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A4: Understand your audience, involve your content, amplify and track the impact! #socialroi #InfluencerMarketing
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A4: People no longer trust ads, but they do trust people. More accurately, they trust a voice of authority. #socialroi pic.twitter.com/iXHZQoFE8w
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Other Answers

@ManageFlitter A4: Reach out to other people/brands who are successfully using I.M. & learn from their successes/failures. #socialroi
— Dave Zoradi (@davezoradi) February 7, 2017

A4: Provide them guidelines of the campaign, but allow the influencer to use THEIR voice; they have trust with their followers! #SocialROI
— 🎙JMatt (@JMattMke) February 7, 2017

A4 align yourself with influencers that already love your brand, determine what you're trying to acoomplish, pick a platform #socialroi https://t.co/YchzHoayyC
— Nicholas Thickett (@NThickett) February 7, 2017

A4 Research what Influencers are good to work with, Pick the one that's passionate about what you're selling #SocialROI https://t.co/JIQSVU0WLJ
— Jade Alberts Consult (@Jade_A_Consult) February 7, 2017

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Q5: What are some good examples where companies used Instagram to drive influencer marketing success? #SocialROI pic.twitter.com/LgsGsa9V25
— ManageFlitter (@ManageFlitter) February 7, 2017

Guest Answers

A5: Here is a list of 100 Instagram Influencer case studies >https://t.co/oFCAmm2CHc #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A5 @LG got over 1 million likes on Instagram for smartphone camera campaign >https://t.co/quXJC0pBDy #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A5 How @Target Reached 2.6M Consumers In 2 Weeks >https://t.co/53Xk8mDjxO #socialroi Great campaign!
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A5: Here is an article I wrote about #influencermarketing on Instagram >https://t.co/Mzh5O9YUw3 #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Other Answers

A5
Any tea, vitamin, workout drink company out there. They caught on to influencers early. #socialroi https://t.co/crOFgBaPvc
— Sheldon@AppYoSelf (@SheldonAYS) February 7, 2017

A5. A mix of 'introductory' tweets along with continuing content to meet the understanding of old and new clients. #socialroi
— Navicore Solutions (@navicorePR) January 31, 2017

A5 @ManageFlitter you see a lot of beauty products, fashion and tech leveraging celebrities for awareness #socialroi
— Nicholas Thickett (@NThickett) February 7, 2017

@ManageFlitter A5: shameless plug of my friend @GregoryWoodman & his work w/ brands where he uses his photography and posts on IG #socialroi
— Dave Zoradi (@davezoradi) February 7, 2017

A:5 @JordWatch does a great job of using #influencers on IG #socialroi
— HarvestTrailAgency (@Harvest_Agency) February 7, 2017

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Q6: What are some good examples where companies used Twitter to drive influencer marketing success? #SocialROI pic.twitter.com/TEQtjKuxHD
— ManageFlitter (@ManageFlitter) February 7, 2017

Guest Answers

A6: A case study on Huawei using 11 Influencers then Reaching 4 Million People >https://t.co/BNRrPcs9im Potential ROI: $128,900 #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A6 What Happens When Guy Kawasaki Tweets Your Post to His Followers? Case Study in #InfluencerMarketing https://t.co/EEdStoYcP9
#socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Other Answers

A6 @PhazonAudio used many platforms to promote the wireless, waterproof earbuds #SocialROI https://t.co/5I5jboC00G
— Jade Alberts Consult (@Jade_A_Consult) February 7, 2017

A6: I will forever remember the @Oreo 'dunk in the dark' tweet – it was beautifully timed! @ManageFlitter #SocialROI
— JMatt (@JMattMke) February 7, 2017

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Q7: Can influencer marketing also be effective for small businesses? #SocialROI pic.twitter.com/PbIlmd8Hrt
— ManageFlitter (@ManageFlitter) February 7, 2017

Guest Answers

A7: Lack of creation resources is the #1 content challenge. Solution? Partner with influencers to co-create content #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A7: Small businesses should look at partnering with micro-influencers they have smaller but engaged audiences and more affordable #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A7: As a vehicle for #influence, content is one of the most powerful tools to attract, engage and inspire action #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Other Answers

A7 authenticity doesn't come with a price tag credibility and reputation count most @AdeldMeyer @ManageFlitter @MadalynSklar #socialroi
— David Pepper (@thedavepepper) February 7, 2017

A7
This should be any size business number one goal.
Low entry. #socialroi https://t.co/CNoJBGNgOf
— Sheldon@AppYoSelf (@SheldonAYS) February 7, 2017

A7 Influencer marketing is for every business and cause that you want to bring awareness and get engagement #socialroi
— Nicholas Thickett (@NThickett) February 7, 2017

@ManageFlitter A7: Yes! Good idea to think through if your small business needs to find a local Influence for local audience #socialroi
— Dave Zoradi (@davezoradi) February 7, 2017

A7: Small biz may be operating in v tight niches, so could work well. #SocialRoi https://t.co/jUy80IV5qx
— Kevin Garber (@Ke_Ga) February 7, 2017

A7 Absolutely. It's a great way to spread the word, tap into different audience & put your biz on the digital map. #socialroi https://t.co/btctj9cMWi
— Zala Bricelj (@ZalkaB) February 7, 2017

A7: If you can get influencers to talk about a small biz, you can potentially give them a big boost in traffic! @ManageFlitter #SocialROI
— 🎙JMatt (@JMattMke) February 7, 2017

A7. can be especially effective for small businesses. Much cheaper than paid advertising and stronger impact. #SocialROI
— Ai Zhang (@aiaddysonzhang) February 7, 2017

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Q8: How can you measure the ROI of influencer marketing? #SocialROI pic.twitter.com/AV4AG0LshC
— ManageFlitter (@ManageFlitter) February 7, 2017

Guest Answers

A8: If you’re looking for long-term success in influencer marketing, then you need to think about relationships over transactions #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A8: Influencer marketing delivers 11x the ROI of traditional advertising annually https://t.co/n9c2Mr9Mmd #socialroi 👌😃
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A8: Download a great case study on ROI done by @tapinfluence here >https://t.co/Pas713pr0E #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Other Answers

A8: Same way as you currently measure your marketing efforts; but this time, including your influencers. @ManageFlitter #SocialROI
— 🎙JMatt (@JMattMke) February 7, 2017

A8b: …though, since you may not have access to their numbers, you need to keep links of their content to easily find it later. #SocialROI
— 🎙JMatt (@JMattMke) February 7, 2017

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Q9 (last question): What books, courses and other resources are recommended to learn more about influencer marketing? #SocialROI pic.twitter.com/r1yKN6sX8H
— ManageFlitter (@ManageFlitter) February 7, 2017

Guest Answers

A9: @Traackr has a course AIM that is a good starting point to learn about #influencermarketing https://t.co/7UVrTXSmFT #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A9: Great free e-book download #InfluencerMarketing: The Latest Strategies, Templates, and Tools >https://t.co/CVkkvN7xAi #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

A9: Books >Return on Influence @markwschaefer, Influence Books by Robert B. Cialdini and blogs top 50 https://t.co/O0LwtY9y31 #socialroi
— Adel de Meyer (@AdeldMeyer) February 7, 2017

Other Answers

A9: Follow influencers in your industry and monitor what content they post.
You don't 'need' books and courses. @ManageFlitter #SocialROI
— 🎙JMatt (@JMattMke) February 7, 2017

A9 Impressions, Mentions, and conversations. More importantly, if you are selling a product sales numbers trumps everything #SocialROI https://t.co/nXXlguPGUf
— Jade Alberts Consult (@Jade_A_Consult) February 7, 2017

A9 research there are lots of info out there. Use your Mentor or Network to find out who has used Influencers, and talk to them #SocialROI https://t.co/7IHldstwJ1
— Jade Alberts Consult (@Jade_A_Consult) February 7, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 7th February 2017, 4.00pm EST.

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