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Twitter Chat: How to Supercharge Your Brand Using Newsjacking - Transcript & Summary

Twitter Chat: How to Supercharge Your Brand Using Newsjacking - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 3rd October 2017.

Madalyn Sklar hosted a Twitter Chat with Mitch Jackson around the topic of “How to Supercharge Your Brand Using Newsjacking”.

Details of our next Twitter Chat:

Topic: Building Your Small Business Brand With Twitter & Social Media
Guest: John Kapos – Small Business Owner & Livestreaming Expert
Date & Time: Tuesday, 10th October 2017, 5.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Mitch Jackson.

From the CEO Questions:

  1. Has ManageFlitter ever applied Newsjacking to their social media strategy? Why/Why not?

Guest Questions:

  1. What is #newsjacking and how can it help me expand my brand from local to global?
  2. How can I find interesting, engaging, and even entertaining stories to newsjack?
  3. What steps can I take, and what platforms work best, to become a #newsjacking superstar?
  4. It sounds like #newsjacking is a two-edged sword. How can I avoid hurting my reputation or brand?
  5. Can you share a few pro #newsjacking tips to help me become a newsjacking ninja?
  6. What are a few of your favorite #newsjacking success stories? How has it helped your business?
  7. Who can I follow and what resources do you recommend to learn more about #newsjacking?

From the CEO Questions:

Q for @Ke_Ga) Has ManageFlitter ever applied Newsjacking to their social media strategy? Why/Why Not? #SocialROI pic.twitter.com/Q0KztVbcMW
— ManageFlitter (@ManageFlitter) October 3, 2017

CEO Answers

A1) Newsjacking has the potential to be powerful for a brand, but also has the potential to fall flat or even offend. #SocialRoi https://t.co/6zma4iYW04
— Kevin Garber (@Ke_Ga) October 3, 2017

A2) I feel to be effective at Newsjacking would require us to work with a smart copywriter or similar. #SocialRoi https://t.co/6zma4iYW04
— Kevin Garber (@Ke_Ga) October 3, 2017

A3) Effective Newsjacking can definitely help bring a brand to life & increase brand relevancy – #SocialRoi https://t.co/6zma4iYW04
— Kevin Garber (@Ke_Ga) October 3, 2017

A4) I can see the value Newsjacking could bring to @ManageFlitter & I am inspired for the team to experiment with it more. #SocialRoi https://t.co/6zma4iYW04
— Kevin Garber (@Ke_Ga) October 3, 2017

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Guest Questions:

Q1: What is #newsjacking and how can it help me expand my brand from local to global? #SocialROI pic.twitter.com/Wsqyrx9Nkr
— ManageFlitter (@ManageFlitter) October 3, 2017

Guest Answers

A1: Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed #socialroi pic.twitter.com/buSkb3aVzf
— Mitch Jackson (@mitchjackson) October 3, 2017

A1: It’s about commenting and sharing your insight, commentary and opinion on interesting breaking news stories
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A1: This is important because in today’s noisy world, if you want to stand out, you must be unique.
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A1: journalists and global media outlets scramble to cover breaking news and newsjacking adds value to their stories #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A1: My fav is that it allows you to take your brand from local to global 😉
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A1: I’ll share several very good resources and links at the end of today’s twitter chat 😉
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Other Answers

A1 Newsjacking is injecting yourself into breaking news stories to ride the wave & get yourself noticed. Bit of a high-wire act. #SocialROI
— Jim Katzaman (@JKatzaman) October 3, 2017

A1 Newsjacking is high risk, high reward — but mostly high risk. #SocialROI
— Jim Katzaman (@JKatzaman) October 3, 2017

A1 The best stories to newsjack are those that pose issues that you can offer values and solutions for. Beware of sensitivities. #SocialROI
— Jim Katzaman (@JKatzaman) October 3, 2017

A1. Newsjacking means that you take advantage of what is trending to incorporate into your own storytelling. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 3, 2017

A1. When you comment on topics that are on peoples’ minds, you become top of mind. By association. #SocialROI https://t.co/ip7lQJHIkY
— Su Doyle (@sudoyle) October 3, 2017

A1. Newsjacking is using a topical news item as a hook to promote your own content/product/event. It can massively increase reach #SocialROI
— Cathy Wassell (@CathyWassell) October 3, 2017

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Q2: How can I find interesting, engaging, and even entertaining stories to newsjack? #SocialROI pic.twitter.com/Pen9LYeHVo
— ManageFlitter (@ManageFlitter) October 3, 2017

Guest Answers

A2: I get most of my newsjacking ideas from listening to breaking news on the radio and monitoring twitter lists
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A2: The key is to incorporate what you do for a living with the breaking story. #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A2: Here’s one example re Justin Bieber’s deposition https://t.co/Mth5iMcjy3
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A2: When newsjacking, keep things positive. I also avoid tragedies and disasters.
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A2: After awhile, you start to automatically “digest” incoming stories and news for #newsjacking purposes 😉 #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A2: Honestly, the radio to and from work has been a great resource
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Other Answers

A2: Trending hashtags, Twitter moments, news services, anywhere you can get news. #socialroi
— Tim @ Stoneham Press (@StonehamPress) October 3, 2017

a2. I use Nuzzle to see what others are tweeting about, at recommendation from @MadalynSklar #socialroi
— Nate Kostelnik (@natekostelnik) October 3, 2017

A2 If you consider trending hashtags to newsjack, be sure you know the context before saying something dumb or insensitive. #SocialROI
— Jim Katzaman (@JKatzaman) October 3, 2017

A2) Source news easily from:
– Trending hashtags
– Apple News (App)
– Google News (Browser Tab)
– TV & Radio
– Social Media#SocialROI
— Kate Frappell (@katefrappell) October 3, 2017

A2 – Trending topics/hashtags, create a twitter list of accounts that share current news/stories to monitor #socialroi
— Louise Upchurch (@Loulou_Uberkirk) October 3, 2017

A2: I keep tabs using feedly and twitter lists and keeping an eye on twitter trends. Twitter always first with breaking news #socialroi
— Keystone Virtual (@Keystone_VA) October 3, 2017

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Q3: What steps can I take, and what platforms work best, to become a #newsjacking superstar? #SocialROI pic.twitter.com/BIMaKCyPGy
— ManageFlitter (@ManageFlitter) October 3, 2017

Guest Answers

A3: The key is to be fast and offer a quality “take” on the breaking news. Add value, through your expertise, to the story.
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A3: Periscope and Facebook Live are two good livestreaming platforms that allow you to immediately share your thoughts.
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A3: Twitter is another good tool, especially if you tag reporters you have a relationship with.
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A3: If you’re in the office, you can repurpose your livestreams, blog posts or podcasts on your other social platforms
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A3: Newsjacking via a blog post can have long-term value. Reporters will find you down the road and reach out
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

I’ve gotten an update while down at the beach flying the drone, jumped on Periscope, and was interviewed an hour later #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Remember, it’s a mindset that you start to develop over time. #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Develop relationships with the reporters you talk to. Ask them if they’d like to be on a list for updates. Most say YES! #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Then reach out via the list the next time you newsjack and include a link. Works well. #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Newsjacking can backfire, like anything else, so you must do it right. #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Other Answers

A3 anywhere you can hear about news puts you ahead of the game. You want to get it out there fast facebook live or @PeriscopeCo #socialroi https://t.co/biHuJEqb2W
— Jade Alberts Consult (@Jade_A_Consult) October 3, 2017

A3. Don’t just retweet. Take a minute or two to process & add your thoughts. What does this mean to your audience? #SocialROI https://t.co/XlGVxpnbQy
— Su Doyle (@sudoyle) October 3, 2017

A3: Twitter – most in the moment. But don’t just newsjack because everyone else is – think if it’s right for your business #socialroi
— Keystone Virtual (@Keystone_VA) October 3, 2017

A3: Pitching to editors for opinion articles is also a great way to show your expertise in your industry. #SocialROI
— Isil Simsek (@IsilSimsek) October 3, 2017

A3: Twitter is great! But, always fact check before publishing! #SocialROI
— Maria Marchewka (@_MariaMarchewka) October 3, 2017

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Q4: It sounds like #newsjacking is a two-edged sword. How can I avoid hurting my reputation or brand? #SocialROI pic.twitter.com/XcTwHEeE7l
— ManageFlitter (@ManageFlitter) October 3, 2017

Guest Answers

A4: Do it right. Don’t newsjack natural disasters or tragedies.
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A4: Keep things positive. Add value. Don’t be critical or ridicule others
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A4: Don’t sell or have “calls to action”. Instead, add value and unique insights to the breaking story.
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

The key is to add value to the second paragraph of the breaking story that a reporter wants to write… #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

or comment about. There’s a system that David Meerman Scott aka @dmscott teaches #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Other Answers

A4 – Don’t shoehorn a story. It has to be relevant to you and your brand. Some stories are never appropriate for #newjacking #socialroi
— Louise Upchurch (@Loulou_Uberkirk) October 3, 2017

A4. Verify news is accurate from a trusted source. Don’t feel like you need to jump on every story. Look before you leap / tweet #SocialROI https://t.co/ZCCB3sh5Gv
— Su Doyle (@sudoyle) October 3, 2017

A4 keep it positive and stay away from “I told you so” remarks. Empathize how you could make it better and tell your story #socialroi https://t.co/xZqI9YrwFd
— Jade Alberts Consult (@Jade_A_Consult) October 3, 2017

A4 Don’t rush into newsjacking for the sake of newsjacking. Have something worthwhile to say that reflects well on you. #SocialROI
— Jim Katzaman (@JKatzaman) October 3, 2017

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Q5: Can you share a few pro #newsjacking tips to help me become a newsjacking ninja? #SocialROI pic.twitter.com/7f1e3AFJVS
— ManageFlitter (@ManageFlitter) October 3, 2017

Guest Answers

A5: Reporters will reach out for commentary. When they do, start a relationship and then add them to MailChimp… #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A5: (with their permission)…
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A5: Keep things positive when newsjacking. Add value to help reporters with the story.
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A5: The next time you newsjack a breaking story, send an email blast out to your list of reporters. We have 200+ on our list!
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Also get reporters, after they reach out, to send your their questions via email. This allows you… #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A5: to provide clear and concise responses that they can then call you and follow up on. #protip #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A5: Keep it easy and simple for a reporter. Become their trusted resource. #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Also fun to newsjack about things outside your area of biz or profession and then JUMP in and share a unique insight! #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

The key is to be fast, efficient and specific in your opinion. Let the reporter know that his/her story will be different! #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Other Answers

A5 For the average person, start newsjacking gradually. In trending topics opt for #NationalPancakeDay instead of #GunControl. #SocialROI
— Jim Katzaman (@JKatzaman) October 3, 2017

Not sure of # in US but in UK #journorequest is handy to keep an eye on for journos looking for commentary on stories #socialroi
— Keystone Virtual (@Keystone_VA) October 3, 2017

A5 For the average person, start newsjacking gradually. In trending topics opt for #NationalPancakeDay instead of #GunControl. #SocialROI
— Jim Katzaman (@JKatzaman) October 3, 2017

A5: Adding your phone number on your Twitter bio is valuable as well. Reporters can give you a quick call. #SocialROI
— Isil Simsek (@IsilSimsek) October 3, 2017

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Q6: What are a few of your favorite #newsjacking success stories? How has it helped your business? #SocialROI pic.twitter.com/t9h93vwCSV
— ManageFlitter (@ManageFlitter) October 3, 2017

Guest Answers

A6: Several of my favorite success stores were written about by @dmscott here… #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A6: … https://t.co/BxAPTXuF6M
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A6: I also newsjacked a new “sextortion” law about a year ago. Two months ago, a USA Today reporter Googled it and …
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A6: for commentary on the breaking Kardashian vs Blac Chyna case…
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A6: here… https://t.co/aLBAqD3mLd #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A6: The Michael Jackson wrongful death case in Los Angeles also resulted in a daily commentary …
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Other Answers

A6: Not my biz but a recent fave is this – quick to react, fun, simple, relevant and very effective #socialroi pic.twitter.com/VtFWOhsztX
— Keystone Virtual (@Keystone_VA) October 3, 2017

A6. Great success w/ the #ILookLikeAnEngineer discussion. Shared pics of all the female engineers w/ signs of what they built. #SocialROI https://t.co/O6JBvJYbwU
— Su Doyle (@sudoyle) October 3, 2017

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Q7: Who can I follow and what resources do you recommend to learn more about #newsjacking? #SocialROI pic.twitter.com/oXZ65ZA5Bt
— ManageFlitter (@ManageFlitter) October 3, 2017

Guest Answers

A7: The best “resource” available is by David Meerman Scott @dmscott and called… #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A7: … New Marketing Mastery at https://t.co/LdjInwqsZn
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A7: David is a gifted marketer, speaker and coined the term #newsjacking. He put the course together with @TonyRobbins #socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

A7: We actually shared the stage together last month at the Tony Robbins Business Mastery Event and chatted about #newsjacking #socialroi pic.twitter.com/2bpiu5CwhY
— Mitch Jackson (@mitchjackson) October 3, 2017

A7: David also wrote a book on newsjacking https://t.co/KvT252N83m
#socialroi
— Mitch Jackson (@mitchjackson) October 3, 2017

Other Answers

A7 @jan_murray is a great source of knowledge on newsjacking #socialroi
— Louise Upchurch (@Loulou_Uberkirk) October 3, 2017

A7 I learned a lot about newsjacking from @jan_murray, highly recommend you follow her. #SocialROI
— Isil Simsek (@IsilSimsek) October 3, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 10th October 2017, 5.00pm EDT.

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