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Twitter Chat: How All Businesses Can Benefit from Social Media in 2017 - Transcript & Summary

Twitter Chat: How All Businesses Can Benefit from Social Media in 2017 - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 21st March 2017.

Madalyn Sklar hosted a Twitter Chat with Ross Quintana around the topic of “How All Businesses Can Benefit from Social Media in 2017”.

Details of our next Twitter Chat:

Topic: Snapchat – What, Why and How?
Guest: Brian Fanzo – Founder/CEO of iSocialFanz.
Date & Time: Tuesday, 28th March 2017, 4.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Ross Quintana.

Questions

  1. How can Social Media help businesses in creating excellent experiences across platforms and channels?
  2. What are some innovative ways for businesses to design meaningful and impactful brand experiences in 2017?
  3. What are top tips for biz to effectively determine best placement and channels for their content on Social Media?
  4. How can Social Media help businesses measure engagement metrics and content quality?
  5. What are some key Social Media trends businesses need to adopt and leverage in 2017?
  6. How can data gathered on Social Media ensure brand consistency across channels?
  7. How can Social Media Management help businesses learn how deeply content is resonating with consumers?
  8. What are some best practices businesses should incorporate into their Social Media Strategy?

Q1 How can Social Media help businesses in creating excellent experiences across platforms and channels? #SocialROI #AdobeSummit
— ManageFlitter (@ManageFlitter) March 21, 2017

Guest Answers

A1) Social media is embedded in our life experiences, to move from marketing to experience you need to do it there. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A1) Social Media is personal, it is where we engage with the people closest to us on a device that is closest to us. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A1) – Social is a high touch, media rich, and context driven channel that allows engagement throughout the journey. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

Other Answers

A1 engaging clients improve the customer experience, they want to have fun and interact with brands #SocialROI https://t.co/NIMWNbQG4d
— Jade Alberts Consult (@Jade_A_Consult) March 21, 2017

A1: Social Media is the fastest way to reach consumers and is a great interactive touchpoint. #SocialROI pic.twitter.com/wrCi25sgWa
— Mallie Rust (@malliefe2o3) March 21, 2017

A1: Businesses that listen correctly (empathetically) will likely anticipate and exceed customer expectations every time. #CX #socialroi
— Gary McIntire (@garymcintire) March 21, 2017

A1 Social media gives businesses the opportunity to relate to their audiences on the platforms they prefer to use! @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

A1 Experiences are about immersion and triggering feelings. So focus on this -creating connections that “feel good” #SocialROI #AdobeSummit
— Zala Bricelj (@ZalkaB) March 21, 2017

A1. Social media helps businesses brand themselves professionally and attract more customers #SocialROI
— Khulekani Mjwara (@KhulekaniMj) March 21, 2017

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Q2 What are some innovative ways for businesses to design meaningful and impactful brand experiences in 2017? #SocialROI #AdobeSummit pic.twitter.com/7ogvvuFqnt
— ManageFlitter (@ManageFlitter) March 21, 2017

Guest Answers

A2) – Know your customers, you can’t give a great gift without first knowing what they want. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A2) – Don’t lock yourself into your own lane, swerve into your competition and earn their customers. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A2) – Look at every business choice from design to sale and ask, “How can we deliver more value to our customers?” #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

Other Answers

A2 Start acting like your best customer. Search what they need, what they desire & how can we align our CX as much #SocialROI #AdobeSummit
— Zala Bricelj (@ZalkaB) March 21, 2017

A2: If you are able to work in video, that is huge right now! Facebook LIVE is something to try out too! @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

A2 Brands must stop talking about using tech, and get started. Customer centric, technology backed customer journey! #socialroi #adobesummit https://t.co/5HrMZ5n4SM
— Daniel Newman (@danielnewmanUV) March 21, 2017

A2: Actually make it an experience. Too much experiential marketing nowadays is just showing or telling, not engaging. #SocialROI
— Mallie Rust (@malliefe2o3) March 21, 2017

A2 when you ask customers what they want they will tell you @Ross_Quintana #socialroi
— David Pepper (@thedavepepper) March 21, 2017

A2 “Surprise your customer” – think how you can get their attention before they even think about this interaction #SocialROI #adobesummit
— Zala Bricelj (@ZalkaB) March 21, 2017

A2: More stories will be shared by real people through video and personal experiences than before. Emotional community bonding. #socialroi
— Gary McIntire (@garymcintire) March 21, 2017

A2. Make use of Facebook Live, Instagram and Periscope videos. #SocialROI #AdobeSummit
— Khulekani Mjwara (@KhulekaniMj) March 21, 2017

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Q3 What are top tips for biz to effectively determine best placement and channels for their content on Social Media? #SocialROI #AdobeSummit pic.twitter.com/C3CWJ1PhMV
— ManageFlitter (@ManageFlitter) March 21, 2017

Guest Answers

A3 Start with data. What do you know about your customers and prospects. Listening is old fashioned data collection. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A3) – Test, Test, test. Social media has given us an insane ability to test things with almost no incremental cost. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A3) – You have to research and know what is working for you and your competition right now. Find the patterns. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

Other Answers

A3 – Learn where your target demo is hanging out. Hang out there. 🙂 #SocialROI #AdobeSummit
— Jennifer Longworth (@JoysOfMercy) March 21, 2017

A3 Consider which tools/channels your customers use & what your goals/desired outcomes are, factor in both #socialroi #adobesummit
— Mack Collier (@MackCollier) March 21, 2017

A3: Use your data and dig deeper into audience research. Follow the audience; that’s where the money’s at. #SocialROI
— Mallie Rust (@malliefe2o3) March 21, 2017

A3: You need to research your audience; if you’re not targeting young, then SnapChat probably isn’t for your brand @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

A3.2: Do you have a product that you can display visually (think retail), Instagram could be a great fit! @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

A3: Know your customer & prioritize channels based on where you can best serve them + achieve your biz goals! #SocialROI #AdobeSummit
— Remi Vee (@Remi_Vladuceanu) March 21, 2017

A3 spend time listening to and engaging with your consumers/targets. Go where THEY are with the info they’re asking for. #SocialROI https://t.co/bpmrUUFWzw
— LUCYrk (@LUCYrk78) March 21, 2017

A3: Build communities with low bounce/high engagement (trust). Serve, integrate and be accessible with great conversion systems.#socialroi
— Gary McIntire (@garymcintire) March 21, 2017

A3: Twitterchats : My Favs: #bufferchat #twittersmarter #adobechat #socialROI #orcachat #hootchat
— Fettuccine18 (@fettuccine18) March 22, 2017

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Q4 How can Social Media help businesses measure engagement metrics and content quality? #SocialROI #AdobeSummit pic.twitter.com/C08rJDtGtX
— ManageFlitter (@ManageFlitter) March 21, 2017

Guest Answers

A4) – The engagement data is there, both for you and your competition. Traditional media doesn’t even come close. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A4 Whether you use social listening tools or simply scroll their feed, there’s no excuse for not knowing what works. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A4) – Everything you share is being tested and the results are the engagement of your audience. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

Other Answers

A4 it tells you how engaged your customers are. If your not engaging them you have to pivot your strategy #SocialROI https://t.co/sWiHPgLTcJ
— Jade Alberts Consult (@Jade_A_Consult) March 21, 2017

A4: Most major social media platforms have great native analytics you can use. From there, you can see which content does well. #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

a4: Microsoft social engagement has out of box integration with Dynamics 365 .. @danielnewmanUV @MSFTDynamics365 #socialroi #AdobeSummit pic.twitter.com/BMnC5GWy5Q
— Patrick (@denmark98) March 21, 2017

A4: Keep it simple: Bounce rate. High for website transactions = efficiency. Low for community engagement= interest #socialroi
— Gary McIntire (@garymcintire) March 21, 2017

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Q5 What are some key Social Media trends businesses need to adopt and leverage in 2017? #SocialROI #AdobeSummit pic.twitter.com/E01S64SUNt
— ManageFlitter (@ManageFlitter) March 21, 2017

Guest Answers

A5) First off, before you look for trends you better make sure you can execute social fundamentals that produce ROI. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A5) – Businesses need to adopt in depth understanding of their customers and what they need from your brand. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A5) – Organizations need to go from using social media to deliver content, to using it to create experiences. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

Other Answers

@ManageFlitter A5: High quality video content! #socialroi pic.twitter.com/aqF1ZlZjsY
— Dave Zoradi (@davezoradi) March 21, 2017

.@ManageFlitter A5 – live video, spontaneity – storytelling/gd bye to traditional marketing (commercials) embrace the value add! #socialroi
— Brandie Peters (@brandiepeters_) March 21, 2017

A5: LIVE video is big right now (Instagram is allowing you to save those videos now) and video in general needs to be leveraged! #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

A5 for sure video and live video if you’re not already doing it. Have people submit video marketing suggestions. #SocialROI #Engagement https://t.co/xf7bPpqjNi
— Jade Alberts Consult (@Jade_A_Consult) March 21, 2017

A5 @ManageFlitter Think of this, first snapchat, then instagram stories, then medium stories…Can you see it 😉 #SocialROI
— Alberto Gómez (@alberMoire) March 21, 2017

A5) Social Messaging + Chatbots for personalised interactions – esp. among millenials! Think WhatsApp, FB Messenger #socialROI #adobesummit
— Kate Frappell (@katefrappell) March 21, 2017

A5: ManageFlitter #SocialROI VIDEO VIDEO VIDEO pic.twitter.com/mj7jIkL0px
— Nicole Osborne (@Lollipop_Social) March 21, 2017

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Q6 How can data gathered on Social Media ensure brand consistency across channels? #SocialROI #AdobeSummit pic.twitter.com/jvq7cBcJHB
— ManageFlitter (@ManageFlitter) March 21, 2017

Guest Answers

A6) – Social data always tells a story if you know how to listen. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A6) – With social media data and testing you can use different channel strategies but achieve a common goal. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A6) – Data is the glue that holds the ROI together across channels. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

Other Answers

A6 it allows you to focus your marketing strategy on the correct platforms. You don’t need to be on all social media outlets #SocialROI https://t.co/TT9MecyBxQ
— Jade Alberts Consult (@Jade_A_Consult) March 21, 2017

A6: data gathered shows you what content your audience engages with more – showing you what to create more of! @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

A6 data must be actionable to have value Know your numbers and how they inform content @Ross_Quintana #socialroi
— David Pepper (@thedavepepper) March 21, 2017

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Q7 How can Social Media Management help businesses learn how deeply content is resonating with consumers? #SocialROI #AdobeSummit pic.twitter.com/LqasJqUmdQ
— ManageFlitter (@ManageFlitter) March 21, 2017

Guest Answers

A7) – Well designed and tracked content can map the buyer journey. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A7 Content moves through your screen into human filters. The impact can be measured in the artifacts of engagement. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A7) – Various types of engagement can be used to show depth of reaction from most to least common responses. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

Other Answers

A7: SM shows you if you’re presenting content that your audience enjoys. Are you pushing your goals or answering their needs? #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

A7.2: If your engagement is low, doesn’t mean that the content is ‘bad’ – you need to offer it as a solution to their problem(s). #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

A7: It gives us insight into social media’s role in the purchase funnel. Understanding the purchase funnel= v. important. #SocialROI
— Mallie Rust (@malliefe2o3) March 21, 2017

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Q8 What are some best practices businesses should incorporate into their Social Media Strategy? #SocialROI #AdobeSummit pic.twitter.com/eO1DTe1o8A
— ManageFlitter (@ManageFlitter) March 21, 2017

Guest Answers

A8) – Businesses should listen before they talk. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A8) – Let data determine your direction, don’t guess……know. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

A8) – Try and justify every part of your social media strategy with data. #SocialROI #AdobeSummit
— Ross Quintana (@Ross_Quintana) March 21, 2017

Other Answers

A8.2: Be consistent, if you post at a certain frequency for a few weeks – but drop off, you lose your trust with your audience. #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 21, 2017

A8 Actually HAVING a strategy for your social media efforts is a best practice far too many cos ignore #socialroi #adobesummit
— Mack Collier (@MackCollier) March 21, 2017

A8 keep it simple, be yourself, be unique, be funny but most important…….. be consistent #SocialROI https://t.co/EPyhhA9fi8
— Jade Alberts Consult (@Jade_A_Consult) March 21, 2017

@ManageFlitter A8: Set SM goals >make a strategy to achieve SM goals >invest $ & time >curate/re-post quality content. #socialroi
— Dave Zoradi (@davezoradi) March 21, 2017

A8: Seek ways to forge connections (not just sales),always be listening, and NEVER automate engagement! #SocialROI pic.twitter.com/BqXsn6OWoN
— Mallie Rust (@malliefe2o3) March 21, 2017

A8: The days of being all things to all people are over. Focus on providing exceptional #CX in a way that builds mutual trust. #socialroi
— Gary McIntire (@garymcintire) March 21, 2017

A8 be intentional with all content @Ross_Quintana #socialroi
— David Pepper (@thedavepepper) March 21, 2017

A8 – Have a plan. Build trust and community before trying to sell anything. Strive to add value in some way with your content #socialroi
— Amanda Ray (@Amanda_Ray) March 21, 2017

A8
Listen.
Engage.
Repeat.#SocialROI #AdobeSummit #SocialMedia #bestpractices @ManageFlitter pic.twitter.com/DhQzUDd79o
— Susannah the Geek (@greatergoodgeek) March 21, 2017

A8 Start by listening. ACTIVELY listen to your customers, competitors, and influencers. Then create your strategy. #socialroi #adobesummit pic.twitter.com/WRktWZ7SGx
— Jen Varadi (@jvards) March 21, 2017

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 28th March 2017, 4.00pm EDT.

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