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Twitter Chat: Facebook for Marketers in 2017 - Transcript & Summary

Twitter Chat: Facebook for Marketers in 2017 - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 15th August 2017.

Madalyn Sklar hosted a Twitter Chat with Kim Garst around the topic of “Facebook for Marketers in 2017”.

Details of our next Twitter Chat:

Topic: Social Media Strategy: What’s Working in 2017
Guest: Andrea Vahl – Social Media Consultant, Facebook Advertising Specialist,
Author & Speaker
Date & Time: Tuesday, 22nd August 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Kim Garst.

From the CEO Questions:

  1. Which Facebook features have been the most useful to ManageFlitter and why?

Guest Questions:

  1. Is it fair to say Facebook is winning the race as the best platform to market your brand on?
  2. Visuals are important for capturing attention on Facebook. What tools do you recommend for marketers w/ no design experience?
  3. You’ve had success with a technique called ‘Pattern Interrupt’. What is this and why does it work on the FB Newsfeed?
  4. Facebook Stories are off to a slow start. Why do you think this is?
  5. Facebook LIVE is becoming increasingly popular. What tips do you have for marketers just getting started with live video?
  6. Facebook Ads are great for boosting engagement. What are some common mistakes marketers make when setting up ads?
  7. Facebook has evolved significantly over the years. What does the future of Facebook look like to you?

From the CEO Questions:

Q for @Ke_Ga) Which Facebook features have been the most useful to ManageFlitter and why? #SocialROI pic.twitter.com/RkakyKBHFS
— ManageFlitter (@ManageFlitter) August 15, 2017

CEO Answers

A1. The @ManageFlitter FB page has 8000+ likes but we aren’t being nearly as innovative enough with this page as we could be. #SocialRoi https://t.co/bqzFNavN8Z
— Kevin Garber (@Ke_Ga) August 15, 2017

A2: More succinct video product updates & becoming smarter about advertising to our target niche are in the pipeline. #SocialRoi https://t.co/bqzFNavN8Z
— Kevin Garber (@Ke_Ga) August 15, 2017

A3. We love what @MadalynSklar is doing with the post #SocialROI twitter chat live FB video recaps. #SocialRoi https://t.co/bqzFNavN8Z
— Kevin Garber (@Ke_Ga) August 15, 2017

A4.Our prospects & customers spend a lot of time on FB so we need to work out how to better provide value/content to them on FB. #SocialRoi https://t.co/bqzFNavN8Z
— Kevin Garber (@Ke_Ga) August 15, 2017

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Guest Questions:

Q1) Is it fair to say Facebook is winning the race as the best platform to market your brand on? #SocialROI pic.twitter.com/5q4pHriA4o
— ManageFlitter (@ManageFlitter) August 15, 2017

Guest Answers

A1 Facebook IS the ELEPHANT in the room with over 1 BILLION ACTIVE users monthly! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A1 Every 60 seconds on FB: 510,000 comments posted, 293,000 statuses are updated, & 136,000 photos are uploaded. WOWSERS! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A1 The average # of people who buy and sell on FB each month – OVER 500 MILLION! Again, WOWSERS! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A1 72% of online users of income more than $75K are on Facebook so there are BUYERS on FB 😉 #socialroi
— Kim Garst (@kimgarst) August 15, 2017

Other Answers

A1 – Facebook has the most users of all the platforms so pretty foolish to ignore it! #socialROI
— Louise Upchurch (@Loulou_Uberkirk) August 15, 2017

A1: I wouldn’t say Facebook is winning… the algorithm prevents your content from being seen by a large percentage of followers. #SocialROI
— JMatt (@JMattMke) August 15, 2017

A1) Yes! We believe that you can see more ROI on your ad spend dollar per dollar on Facebook. #socialroi
— Sway Group (@SwayGroup) August 15, 2017

A1. Check out this user growth of FB over time. FB is basically the world’s platform at this stage. #SocialRoi pic.twitter.com/zqozWxkSBj
— Kevin Garber (@Ke_Ga) August 15, 2017

A1. For my company’s age target, definitely! But Instagram is really up there too #SocialROI
— Cassie Longo (@cassielongoPR) August 15, 2017

A1. @Facebook is winning the race for ad spend but I’d argue they’re losing repetitive views/engagement to @instagram and @Snap #SocialROI https://t.co/sYKMr2MAwU
— Carlos Gil (@carlosgil83) August 15, 2017

A1: Short answer Yes. Long answer: Not yet, #Facebook #Marketing are still short features: #video, #lead generation, etc. #socialroi
— Benny Gelbendorf (@BGelbendorf) August 16, 2017

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Q2) Visuals are important for capturing attention on Facebook. What tools do you recommend for marketers w/ no design experience? #SocialROI pic.twitter.com/D530PfNrkm
— ManageFlitter (@ManageFlitter) August 15, 2017

Guest Answers

A2 My favorite web based visual design tools are @Canva, @Animoto and @AdobeSpark #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A2 My few of my fave PHONE apps for creating visual content are @AdobeSpark @typoramaapp @Ripl_App @WriteLegend @RhonnaFarrer #socialroi
— Kim Garst (@kimgarst) August 15, 2017

Other Answers

A2) @canva is my go to and I have zero design experience/skills #SocialROI
— Trevor (@TrevR) August 15, 2017

A2. I basically recommend using photos from your instagram account because it keeps thing simple #socialroi
— Cheval John (@chevd80) August 15, 2017

A2: I like @canva to figure out the right sizing and make images more visually appealing! Great for beginners too! #SocialROI
— JMatt (@JMattMke) August 15, 2017

A2 Keep it simple. I can’t design my way out of a paper bag. I ADORE @PabloByBuffer for creating visuals. I also use my photos. #SocialROI
— Shannon Mouton Gray (@ShannonRenee) August 15, 2017

A2. Don’t be afraid to outsource creative help. Lot of great freelancers etc available for reasonable rate. #SocialRoi https://t.co/R1Uq4rDZWN
— Kevin Garber (@Ke_Ga) August 15, 2017

A2) Most networks have built-in editing tools now. There’s also @Canva & @AdobeSpark. I enjoy @vsco & @googlesnapseed for editing #SocialROI
— Kate Frappell (@katefrappell) August 15, 2017

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Q3) You’ve had success with a technique called ‘Pattern Interrupt’. What is this and why does it work on the FB Newsfeed? #SocialROI pic.twitter.com/vXL5pTffjX
— ManageFlitter (@ManageFlitter) August 15, 2017

Guest Answers

A3 To set yourself apart and grab attention you have to create a pattern interrupt. Something that is DIFFERENT from the norm. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A3 One way I do this is w/great visuals. Images have to POP! On FB, you want to use colors that don’t blend w/FB “blues”. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A3 Another way that I do this is with what I call RELATABLE content. This is my “secret sauce” actually. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A3 No one cares about our biz out the gate. Grab them with something they care about. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A3 social media is just that SOCIAL – find some common ground before trying to introduce your business. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

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Q4) Facebook Stories are off to a slow start. Why do you think this is? #SocialROI pic.twitter.com/pq7pSLCq2x
— ManageFlitter (@ManageFlitter) August 15, 2017

Guest Answers

A4 I think Instagram Stories captured the users who didn’t want to use @Snapchat and stole a ton of Snapchat’er’s in the process. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A4 There is an ole marketing truth…be GREAT at what you are good at. Facebook is trying to be all things to everyone. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A4 There are live video options on almost every social platform now and FB was last to the stories game. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

Other Answers

A4) Instagram Stories, Snapchat Stories. Too many stories, not enough stories to tell. Plus FB has SO many features #SocialROI
— Trevor (@TrevR) August 15, 2017

A4. Because they are trying to be too many things to so many people because of wanting to beat snapchat at their own game #socialroi
— Cheval John (@chevd80) August 15, 2017

A4: In the beginning the only people doing Facebook Stories were me and fellow marketers. Seems to be slowly catching on. #SocialROI
— Madalyn Sklar (@MadalynSklar) August 15, 2017

A4: Stories aren’t available to pages yet (at least not to my knowledge)… that could be a factor. #SocialROI
— JMatt (@JMattMke) August 15, 2017

A4. The first social network (@Snapchat @Instagram @Facebook) to make Stories available publicly on a desktop will win #SocialROI https://t.co/jm3vGptpSg
— Carlos Gil (@carlosgil83) August 15, 2017

A4) FB has become a more ‘curated’ platform for me. Stories are personal & spontaneous. Doesn’t feel right putting them on FB. #SocialROI
— Kate Frappell (@katefrappell) August 15, 2017

A4: #Facebook trying to win all fields, on those elements coming short against #snapchat & #Instagram. They’ll improve in time. #SocialRoi
— Benny Gelbendorf (@BGelbendorf) August 16, 2017

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Q5) Facebook LIVE is becoming increasingly popular. What tips do you have for marketers just getting started with live video? #SocialROI pic.twitter.com/R5fhTljnWu
— ManageFlitter (@ManageFlitter) August 15, 2017

Guest Answers

A5 Facebook LIVE tip #1 – just do it! I know that sounds too easy but it’s SOOO worth it! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A5 Facebook LIVE tip #2 – go at it with a plan for creating content that you can repurpose in tons of ways to #savetime! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A5 Facebook LIVE tip #3 – have good lighting and audio – looking and sounding good is half the battle. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A5 I love diva lights! Ladies, they are botox in a bulb ;-)! I have this set and LUV it! https://t.co/C6knIFLfpQ #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A5 A simple lav will give you GREAT sound! I use this one https://t.co/9WnHDfW7Ip #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A5 Facebook LIVE tip #4 – BE YOU! People buy from people they know, like and trust! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A5 Live video is the fastest path to building the know, like and trust factor! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

Other Answers

A5. Don’t go LIVE on @Facebook or #Twitter for the sake of going live. Plan/storyboard your session, promote it, have a plan #SocialROI https://t.co/c2jeLWuP1B
— Carlos Gil (@carlosgil83) August 15, 2017

A5. Be authentic on facebook live. People want to see the true you behind the business #socialroi
— Cheval John (@chevd80) August 15, 2017

A5C. You could create your own show interviewing potential clients on facebook live via @zoom_us or @BlueJeansNet #socialroi
— Cheval John (@chevd80) August 15, 2017

A5: The best way to understand Facebook Live is by jumping in and trying it a few times. There will always be an excuse to wait.. #SocialROI
— JMatt (@JMattMke) August 15, 2017

People are usually okay if the video quality isn’t the greatest.They will not tolerate bad audio quality. Invest in a microphone. #socialroi
— Andrea Abbott (@AndreaPAbbott) August 15, 2017

A5: Be authentic & save Facebook live videos for new, interesting or breaking news #socialroi
— Meghan Higgins (@MHig06) August 15, 2017

A5: Start w/ short broadcasts, even 5-30 minutes or so. Then extend. Get some expert help, maybe a tripod too. Practice #SocialROI
— Jeremy Murphy (@jeremypmurphy) August 15, 2017

A5. Have a rough outline (on paper or in your head) of what you want to cover on FB Live. Too many wing it, unsuccessfully. #SocialROI
— Kaci Bower (@kacibower) August 15, 2017

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Q6) Facebook Ads are great for boosting engagement. What are some common mistakes marketers make when setting up ads? #SocialROI pic.twitter.com/axqUDgZiT3
— ManageFlitter (@ManageFlitter) August 15, 2017

Guest Answers

A6 The most common FB ad mistake is not having a goal. Likes, engagement, opt-ins, website traffic, etc. #KnowWhatYouWant #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A6 Mistake #2 – targeting is too broad. FB gives us the ability to laser focus. Put your offer in front of the RIGHT people. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A6 Mistake #3 – graphics stink it up! The first touch point people have with your ad is visual so make it count! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A6 TEST, TEST, TEST! Split testing different combinations helps you figure out what really works! It’s $’s so don’t be lazy 😉 #socialroi
— Kim Garst (@kimgarst) August 15, 2017

Other Answers

A6: Common mistake: not being specific with who you’re targeting! Especially if you’re targeting a geographic location! #SocialROI
— JMatt (@JMattMke) August 15, 2017

A6.2: General best practice with digital ads (FB too) – have a custom landing page, never just send them to your homepage! #SocialROI
— JMatt (@JMattMke) August 15, 2017

A6.3: Common mistake – not monitoring your ads! Is something not performing well? You need to know and adjust! #SocialROI
— JMatt (@JMattMke) August 15, 2017

A6: Most common mistake – visuals don’t match the messaging #socialroi
— Meghan Higgins (@MHig06) August 15, 2017

A6: Common mistake #2 – Not evaluating your ad’s performance & making changes if needed. #socialroi
— Meghan Higgins (@MHig06) August 15, 2017

A6. A rookie FB ad mistake is setting too broad of an audience, in the hope of “catching everyone.” #SocialROI
— Kaci Bower (@kacibower) August 15, 2017

A6. Not split testing ad components (image, copy, etc.) hurts FB ad optimization. #SocialROI
— Kaci Bower (@kacibower) August 15, 2017

A6) Marketers forget that ads are an investment. You can’t expect results after one ad – they must be apart of a bigger strategy. #SocialROI
— Sway Group (@SwayGroup) August 15, 2017

A7: Forgetting to do A/B testing. It is hard to nail down ad to target your audience taste. Try to create more than 1 version. #SocialRoi
— Benny Gelbendorf (@BGelbendorf) August 16, 2017

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Q7) Facebook has evolved significantly over the years. What does the future of Facebook look like to you? #SocialROI pic.twitter.com/8yudiJfCEk
— ManageFlitter (@ManageFlitter) August 15, 2017

Guest Answers

A7 Facebook is innovating faster than any of the other social platforms, IMO. I think an immersive lifestyle emerge on FB. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A7 We will all start to use Facebook more and more for tons of things! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A7 Shopping, entertainment, news, communicating via audio, video & text will continue to be easier & easier in the years to come #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A7 Buying on Facebook is evolving quickly and Facebook ads are an amazing opportunity for us as marketers. #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A7 Facebook ads will continue to be the bomb diggity, become more expensive as ad space is limited. Get in NOW! #socialroi
— Kim Garst (@kimgarst) August 15, 2017

A7 Facebook ads are and will continue to be an ATM for those that use them correctly. Just sayin’ 😉 #socialroi
— Kim Garst (@kimgarst) August 15, 2017

Other Answers

A7: I say this in the kindest way, FB isn’t afraid to steal/copy from others… they will do what it takes to survive and evolve! #SocialROI
— JMatt (@JMattMke) August 15, 2017

A7.2: I’m excited to see video ads take off, 360 and any other interactive content. It’s coming. Have to stand out somehow! #SocialROI
— JMatt (@JMattMke) August 15, 2017

A7. It will probably become more like television but with a community aspect to it due to facebook live #socialroi
— Cheval John (@chevd80) August 15, 2017

A7) FB Wishlist
– Stop inserting ads mid-video
– Clean up treatment of video in newsfeed
– Stop compressing & pixellating images #SocialROI
— Kate Frappell (@katefrappell) August 15, 2017

A7: It will become common media (more than #TV, #Radio). However, I see a risk of #spam in #Facebook that needs to be attended. #SocialRoi
— Benny Gelbendorf (@BGelbendorf) August 16, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 22nd August 2017, 6.00pm EDT.

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