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Twitter Chat: Effective Business Communication - Tips for Digital Marketers - Transcript & Summary

Twitter Chat: Effective Business Communication - Tips for Digital Marketers - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 27th February 2018.

Madalyn Sklar hosted a Twitter Chat with Deirdre Breakenridge around the topic of “Effective Business Communication – Tips for Digital Marketers”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Leslie McDermid – Online Marketing Specialist, Blogger & Podcast Host
Date & Time: Tuesday, 6th March 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Deirdre Breakenridge.

From the CEO Questions:

  1. How has effective internal and external communication at ManageFlitter contributed to the company’s success?

Guest Questions:

  1. What are some of the essential elements of effective communication to consider in a business context??
  2. How can digital marketers nurture and develop relationships with prospects and customers over time?
  3. Methods of communication are constantly changing. What tips do you have for staying on top of new media channels?
  4. How do digital marketers ensure their communication strategies are interesting and impactful?
  5. What does it take to build, maintain and protect your brand’s reputation?
  6. How can digital marketers determine what successful business communication should look like to them?
  7. Why is it important for digital marketers to consider mentoring others?

From the CEO Questions:

Q for @Ke_Ga): How has effective internal and external communication at ManageFlitter contributed to the company’s success? #SocialROI pic.twitter.com/bQvzrdDsTf
— ManageFlitter (@ManageFlitter) February 27, 2018

CEO Answers

A1.
An important part of my job is ensuring that there is clarity with respect to all internal and external comms. #SocialRoi https://t.co/WEi2HJ6akg
— Kevin Garber (@Ke_Ga) February 27, 2018

A2.
So many internal major & minor missteps in companies can be traced back to poor communication. #SocialRoi https://t.co/WEi2HJ6akg
— Kevin Garber (@Ke_Ga) February 27, 2018

A3.
I think most people (including myself) are always communicating less effectively than they think are in their head. So staying humble to always improving is important. #SocialRoi https://t.co/WEi2HJ6akg
— Kevin Garber (@Ke_Ga) February 27, 2018

A4.
Internal communication is always a work in progress. We are a small geographically distributed team – we have no choice but to get communication right. #SocialRoi https://t.co/WEi2HJ6akg
— Kevin Garber (@Ke_Ga) February 27, 2018

A5.
Regarding communicating our value proposition to prospects – we know we can get a LOT better at this. Often it is actually our existing customers communicate our value proposition best to prospects. Nothing beats the power of word of mouth! #SocialRoi https://t.co/WEi2HJ6akg
— Kevin Garber (@Ke_Ga) February 27, 2018

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Guest Questions:

Q1: What are some of the essential elements of effective communication to consider in a business context? #SocialROI pic.twitter.com/wRzd0blVCB
— ManageFlitter (@ManageFlitter) February 27, 2018

Guest Answers

A1. Effective communication means you’re sharing information that’s meaningful, and you’re a valuable resource to customers and important constituents. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A1. No spammy messages allowed. You understand what your customers need & you deliver it. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A1. Effective communication is open and transparent. You have to be human and more peer-like, especially on #socialmedia. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A1. Your communication is ethical; you’re communicating with integrity and accuracy. You’re truthful and your communication benefits all parties involved. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A1. Effective, meaningful communication results stronger relationships with loyal customers and brand champions. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A1. Effective communication has goals and objectives. Be able to measure the results of your outreach. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

Other Answers

A1 Communication in business is equally valuable and essential internally and externally. One voice is key. You don’t put one face to the public and another to the workforce. When they leave the building, your workers are the public. #SocialROI
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) February 27, 2018

A1. Metrics, strategy and ties back to business and communication objectives. Alignment with creative and research is critical here for effective social media in the business world. #socialroi https://t.co/OWKXJ2X70z
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) February 27, 2018

A1: To make it meaningful, you need to eliminate any element of confusion. You want to be to the point with your messaging. #SocialROI
— Maria Marchewka (@_MariaMarchewka) February 27, 2018

A1: Effective communication also includes listening. What’s your audience saying about you? How might you help? #SocialROI https://t.co/12UlnVRnwC
— Wendy Terwelp (@wendyterwelp) February 27, 2018

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Q2: How can digital marketers nurture and develop relationships with prospects and customers over time? #SocialROI pic.twitter.com/o09pfBmCL3
— ManageFlitter (@ManageFlitter) February 27, 2018

Guest Answers

A2. Nurture relationships by being present, listening, understanding and showing you care about people. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A2. Nurturing relationships means not just being reactive. Be proactive by using data & insights to be more intimate with prospects & customers. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A2. The more you know your audience the easier it is to build better relationships. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A2. Remember, relationships develop over time. What you put into the relationship is what you will get out of it. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A2. Not every relationship will turn into a sale, an advocate or a #BFF. You have to know what relationships to move up the relationship staircase. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

Other Answers

A2: It’s all about understanding what makes your target audience tick. Once you understand this, you can then leverage this information to your advantage to create content that speaks directly to their needs. Show that you’re listening through your content. #SocialRoi
— Maria Marchewka (@_MariaMarchewka) February 27, 2018

A2. Creating micromoments. Social media is about building and growing relationships. Build on each exchange and move to the next level. While social media runs at warp speed – relationships take time to build. #socialroi https://t.co/EQ3OcrSp38
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) February 27, 2018

A2: Know who you are, define it and then exemplify that. If you’re consistent and relatable then relationships will organically be enriched. #socialroi
— Carolina (@YoursTrulyCaro) February 27, 2018

A2) somehow many have forgotten that on the other end of the keyboard is a person. The same way you make a relationship IRL is what you should be doing on social. Social just provides a broader network of people to meet and make relationships with. #SocialROI
— Aidan Lukomnik (@Alukomnik) February 27, 2018

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Q3: Methods of communication are constantly changing. What tips do you have for staying on top of new media channels? #SocialROI pic.twitter.com/o3MDDAvvHQ
— ManageFlitter (@ManageFlitter) February 27, 2018

Guest Answers

A3. Follow/engage with influencers who share their adventures through new media. Keeping #socialmedia & #tech friends close feeds you what’s new and what’s next. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A3. Also love keeping up with #technology. Check out @ProductHunt, which shares a lot of new products/resources. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A3. Subscribe to media & marketing podcasts … @AskGaryVeeShow, Social Media Marketing Podcast with @Mike_Stelzner, & Social Pros Podcast, come to mind. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A3. Blogs and tech news sources that are good include @mashable @verge @techcrunch. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A3. Attend conferences to network and learn from industry leaders and peers. Giving a shout out to friends who who are at #SMMW18! #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A3. Join Twitter communities … #SocialROI is awesome! A lot of learning right here. I also recommend #WinnieSun, #PRStudChat (I’m a co-founder) & #TwitterSmarter, of course!
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

Other Answers

A3 Always be ready to go where your audience (or your prospects are). There’s no need to keep trying new channels for communication if they don’t resonate to your target audience #SocialROI
— Tereza Litsa (@terezalitsa) February 27, 2018

A3. Follow influencers in your feed for news, trends, and examples of hacks which will keep people listening to you and your messaging. #SocialRoi
— Dr. Dorrie Cooper (@sittingpretty61) February 27, 2018

A3: It helps to build relationships with others who are always watching the trends. Some of these watchful eyes take part in Twitter chats! #SocialROI https://t.co/2X0DbyLI2z
— Alex Harris (@iamspeedyalex) February 27, 2018

A3. Talk to people, especially younger people, ask them what platforms they are using. As a general rule younger people are the earlier adopters. Change can happen quickly! #SocialRoi https://t.co/R8zmWKiNvK
— Kevin Garber (@Ke_Ga) February 27, 2018

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Q4: How do digital marketers ensure their communication strategies are interesting and impactful? #SocialROI pic.twitter.com/BbQ5BvOPN3
— ManageFlitter (@ManageFlitter) February 27, 2018

Guest Answers

A4. Your strategies (and tactics) are interesting if they tap into needs, business pain points, solve problems or entertain your customers. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A4. For impact, always be sure your strategies are aligned to higher level business goals. Gets the attention of the leadership team. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A4. Interesting communication with greater impact comes from a deeper knowledge about your customer. We live in a #data driven world. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A4. Strategies and tactics should support your communication and business goals. It’s the exposure and engagement as well as the leads and sales you generate. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

Other Answers

A4) It all starts with great research, and then implementing. Then Measure and take what’s worked the best (engagement, conversion, conversations ect) and do that thing agin while adding on something new. All about the test and learn! #socialROI.
— Aidan Lukomnik (@Alukomnik) February 27, 2018

A4: It ultimately goes back to providing value to your audience. You just need to find creative ways to do it!
Write compelling copy, create amazing images, and try live video. #SocialROI
— Express Writers (@ExpWriters) February 27, 2018

A4 Compare your communication strategies with those most successful in your niche. Learn from their best practices and adapt to your own products and services. The best strategies are improvements on prior strategies. #SocialROI
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) February 27, 2018

A4: Know the brand voice, understand customer need, comprehend the language of the target market. #SocialROI
— Aaron Dunn (@aarondunnworks) February 27, 2018

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Q5: What does it take to build, maintain and protect your brand’s reputation? #SocialROI pic.twitter.com/rWaWnlNFei
— ManageFlitter (@ManageFlitter) February 27, 2018

Guest Answers

A5. Good judgment on social media helps to build, maintain and protect your brand reputation. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A5. Having strong relationships in place in the good and the bad times. If you have advocates on your side, then they’ll come to your defense when your reputation is challenged. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A5. Tapping into your EQ (Emotional Quotient) and showing you’re empathetic to customers if / when they have a less than positive experience. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A5. Be accountable and say you’re sorry if an apology is due. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A5. Make sure you’re keeping good company. Be careful what you share. Know your sources to avoid the #fakenews. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A5. Monitoring social media lets you know how your audience feels about your brand (at all times). #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

Other Answers

A5. Maintain consistency, keep to branded imaging that your audience expects and ethical marketing by keeping yourself honest and maintaining ethics #SocialRoi
— Dr. Dorrie Cooper (@sittingpretty61) February 27, 2018

A5: To be general: Hard Work, Diligence, Consistency…
To be clear with a consistent message that you firmly believe in, and that you want expressed to your audience.
Kindness doesn’t hurt either.
Staying attentive to how others see you helps a lot too.#SocialROI https://t.co/LzhSq9z3Jc
— Alex Harris (@iamspeedyalex) February 27, 2018

A5) I’m always shocked by how many companies don’t have #crisis communications playbooks. It’s a critical part to protecting your brand. In addition to that be honest. Fess Up when you make a mistake, we’re human and that happens, don’t try and brush around the bush #socialroi
— Aidan Lukomnik (@Alukomnik) February 27, 2018

A5, being honest, building trust and having faith in your customers, they will stand by you if you have shown them your true colours right from the beginning..#SocialROI
— Shruti Deshpande (@shruti12d) February 27, 2018

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Q6: How can digital marketers determine what successful business communication should look like to them? #SocialROI pic.twitter.com/nov4dWcjC2
— ManageFlitter (@ManageFlitter) February 27, 2018

Guest Answers

A6. Know what you want to achieve and have a measurement plan in place to let you gauge successful communication. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A6. Successful communication can be tracked through performance analytics … how people engage on your website is a really indication. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A6. Social media engagement that drives traffic to your site in another way that marketers can see if they’re successful. Did you generate downloads, registrations or leads? #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A6. Are customers saying you’re you exceeding their expectations? If yes, then your communication is working at every touchpoint. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A6. When you do a #comms audit, you’ll be able to see if your business communication was successful. Fix it to move forward! #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A6. Successful communication is shared by your customers and other constituents. You can tell when your message is resonating. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A6. Brand health and public confidence are a good way to know that your communication is working. This is an important bucket for the C-Suite. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

Other Answers

A6 Successful communication results in positive feedback. Negative feedback means you have work to do. No feedback, and it’s back to the drawing board. #SocialROI
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) February 27, 2018

A6.
It is easy to spot when organisations get this right. The right tone, the right feel etc. Try to reverse engineer the work of good organisations.#SocialRoi
— Kevin Garber (@Ke_Ga) February 27, 2018

A6 Successful communication means your goals have been fully understood by your audience and when they become ambassadors of your brand. #SocialROI
— AMBA Communications (@AMBAcomms) February 28, 2018

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Q7: Why is it important for digital marketers to consider mentoring others? #SocialROI pic.twitter.com/W4pUN7Dmpn
— ManageFlitter (@ManageFlitter) February 27, 2018

Guest Answers

A7. You should give back to the industry that supports you. When you mentor you’re educating the future leaders in digital marketing. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A7. Mentoring others is a way to pass on the experience that younger professionals don’t have yet. They can marry their tech savvy with business acumen. #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

A7. When you take the time to mentor, you’ll find reverse mentoring too. I’ve learned quite a bit from my Millennial friends! #SocialROI
— Deirdre Breakenridge (@dbreakenridge) February 27, 2018

Other Answers

A7) Digital Marketing can be incredibly stressful, as most of what you’re doing is either uncharted or not well charted. Having a mentor to throw ideas against, or talk openly & honestly w/ about failures and successes is not only cathartic, but it also helps you grow. #socialroi
— Aidan Lukomnik (@Alukomnik) February 27, 2018

A7. Always invest in paying it forward. Share your insights and knowledge w/ others. Embrace being a mentor – you never know who you will inspire and make a difference for. @dbreakenridge is the REAL deal and a true mentor for everyone in PR + SM! #socialroi https://t.co/HbTa7U2p3Q
— Karen Freberg, Ph.D., Social Media Professor (@kfreberg) February 27, 2018

A7: Here’s a thought. Maybe the fresh mentee will bring a new and game changing concept to your attention.

A7. Digital Marketing continuously evolves & changes in a matter of months, it is not an “exact science”. Mentoring newcomers is a great way to transmit the know-how, because academic resources doesn’t really exist. #SocialROI
— Angie Perez B (@Angie9z) February 27, 2018

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 6th March 2018, 5.00pm EST.

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