Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 10th April 2018.
Details of our next Twitter Chat:
Topic: Stories: Snapchat vs. Instagram
Guest: Chris Strub
Date & Time: Tuesday, 17th April 2018, 5.00pm EST
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Peg Fitzpatrick.
From the MF Design Lead Question:
- Why is it important for brands to have a visual style on Twitter?
- What are some fundamental rules marketers should remember when creating visuals for Twitter?
- What tips and tricks do you have for creating and maintaining a style guide?
- Animated vs. static images: What are the pro’s and con’s of each?
- We’ve all heard of Canva and Adobe Spark. Are there any lesser-known design tools you’d recommend to Marketers?
- How do you test the success of your visuals on Twitter?
- Who are doing visuals well on Twitter?
MF Design Lead Answers
Aa) Ever heard of the saying a picture says a thousand words?— Kate Frappell (@katefrappell) April 10, 2018
Tweets with images allow you to say MORE. Visuals are also processed 60,000 times faster than text and are more likely to be remembered which is great for marketers. [Stat: https://t.co/LTRKKzdXUJ]#SocialROI
Ab) That being said, Twitter was a built on short snippets of text and therefore images are not as well supported.— Kate Frappell (@katefrappell) April 10, 2018
Also, 60% of people respond better to text [Stat: https://t.co/LTRKKzdXUJ]
Hence I think a combination of both is the way to go. #SocialROI
A2 Being consistent helps people find you, remember you and recognize you. #socialroi— Peg Fitzpatrick (@PegFitzpatrick) April 10, 2018
A1.— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) April 10, 2018
- Visuals evoke emotional responses
- People remember visuals a lot better than words. #SocialROI
A1: It's important for a brand to have their own visual style because many users are skimmers... you want someone to see a graphic and identify it with your brand. This may help them pause and take the time to read your tweet. #SocialROI pic.twitter.com/sbQN5laza3— JMatt (@JMattMke) April 10, 2018
A1: Just like on any social platform, defining your unique style will help set you apart from your competition. Leverage your uniqueness to your advantage. #SocialRoi— Maria Marchewka (@_MariaMarchewka) April 10, 2018
A2. Understand the image requirements for the platform. Mix up the pieces of content. Don’t post the same image and update over and over again. Tailor for community. #socialroi https://t.co/ir9cb3xbU4— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) April 10, 2018
A2: #SocialROI— Schwa Communications (@Schwa_com) April 10, 2018
Your audience is probably seeing this on their phone as they scroll. How is the crop on your image? What is seen initially that will compel them to click on your tweet? https://t.co/51PeuKVP8m
A2. Keep your visuals simple as a template you can use. Make sure you use your brand/business colours but that they work with the text. The #socialroi visuals are a great example.— Louise Upchurch (@Loulou_Uberkirk) April 10, 2018
A2. Ensure they work visually alongside other tweets in your feed and against your banner and feed colours. Back to consistency again! #SocialROI— Caroline Webb Socialeyes (@uk_socialeyes) April 10, 2018
A3 I have a Trello board with my logos and exact color codes on them to use everywhere. #socialroi— Peg Fitzpatrick (@PegFitzpatrick) April 10, 2018
A3 creating a mood board helps to keep all your visuals on point - this can be a Pinterest board or a Canva board #socialroi— Peg Fitzpatrick (@PegFitzpatrick) April 10, 2018
A3. Understand what feels natural to you. Invest in tools like @AdobeSpark and @Canva. Set forth your brand kit guidelines and make sure it fits w/ your voice and overall presence online. Creating a content calendar for you also works! #socialroi https://t.co/ASWaBy0cno— Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) April 10, 2018
A3 If you're designing a new style for a company/organization/campaign, I would highly recommend working with a #GraphicDesign professional. It is worth the investment to have a visual identity that accurately and professionally reflects your brand. #SocialROI https://t.co/L2Fd6VGyeT— Cameron Davis-Bean (@cdavisbean) April 10, 2018
A3: I did research on what colors mean to people and how they make them feel. The same goes with fonts and movement in graphics even. You can tell your story effectively by researching your audience and using complementary text and color to entice them on the TL! #SocialROI— Keiana Holleman (@bossgalkiki) April 10, 2018
A3. Should be planned with both online and offline use in mind, to ensure consistency (have I used that word enough already?). Another shout out for setting up colours, fonts and templates in @canva #SocialROI— Caroline Webb Socialeyes (@uk_socialeyes) April 10, 2018
A4. Gifs are a great way to add personality and to get messaging across but there is a time and a place for them - tweet chats being a great one and when engaging with your community #socialroi pic.twitter.com/SKUdiINBz4— Louise Upchurch (@Loulou_Uberkirk) April 10, 2018
A4: #SocialROI— Schwa Communications (@Schwa_com) April 10, 2018
Animated is more eye catching, but never go just for eye catching. It must be relevant so your audience can relate. IN the case of animated vs static images, relevance to what you are communicating is whats most important. https://t.co/dpDc5WdShE
A4:— Alex Harris (@iamspeedyalex) April 10, 2018
Pro - Our eyes are great for catching movement.
Con - Can be overwhelming if used too often.
Pro - Easier to read the still words.
Con - Can become mixed in with other content around it if your feed includes lots of images.#SocialROI
A5: If you're stuck on what colors to use, I would recommend https://t.co/ulYOV9TMMn. It can help you put together a palette of colors that work well together based on color theory.— Cameron Davis-Bean (@cdavisbean) April 10, 2018
Or, if you'd like some more flexibility, https://t.co/713cQyDeDP is a lot of fun. #SocialROI https://t.co/6W2uBv7PfT
A5: One other note about colors.. please keep #accessibility and #ADA in mind when choosing your colors, especially when designing graphics with text. WebAIM has an excellent, easy tool you can use to check your contrast levels. https://t.co/67R030RGVQ#SocialROI— Cameron Davis-Bean (@cdavisbean) April 10, 2018
A6 I test things on mobile to make sure that the text is easy to read. #socialroi— Peg Fitzpatrick (@PegFitzpatrick) April 10, 2018
A6 I also text image sizes to make sure things look good when tweeted. #socialroi— Peg Fitzpatrick (@PegFitzpatrick) April 10, 2018
A6.— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) April 10, 2018
- Using the correct size is crucial. Make sure that no parts of your image is cut off. Test on both phone & desktop
- Ask your audience. How they respond to your images? Do twitter polls. #SocialROI
A6: I always run my graphics through the editing frame on Twitter before I upload. I don't want it to be too zoomed in or too zoomed out. Uploading on my iPhone is way better than doing so on my Mac for that reason! When in doubt, mobile it out! #SocialROI— Keiana Holleman (@bossgalkiki) April 10, 2018
A6:— Misty Ahmadi (@heytheremisty) April 10, 2018
review analytics on your posts to see which ones have the most engagement.
share ideas, mocks, with friends or feeds to get feedback before sharing on business accounts
compare stats on similar/same copy when with or without images #socialroi https://t.co/BK0OMfpwlN
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 17th April 2018, 5.00pm EST.