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Twitter Chat: Content Marketing - Tips, Tricks & Best Practises for 2017 - Transcript & Summary

Twitter Chat: Content Marketing - Tips, Tricks & Best Practises for 2017 - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 25th July 2017.

Madalyn Sklar hosted a Twitter Chat with Aaron Agius around the topic of “Content Marketing – Tips, Tricks & Best Practises for 2017”.

Details of our next Twitter Chat:

Topic: Using Influencers To Skyrocket Your Marketing Success
Guest: Lee Odden – CEO of TopRank Marketing, Author, Speaker & Consultant
Date & Time: Tuesday, 1st August 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Aaron Agius.

From the CEO Questions:

  1. What type of content performs best on the ManageFlitter blog and why?

Guest Questions:

  1. Your approach to content marketing is “data driven”- can you expand on this?
  2. How long should the average piece of content be?
  3. Is there an ideal time to post a new blog article online? What about on Social?
  4. What motivates a reader to share content on Social Media? How can content marketers encourage sharing?
  5. Do you have any tips for maintaining a reader’s attention for the duration of an article?
  6. How do you best determine content success after it’s been published?
  7. What are some of your favourite content marketing related tools?

From the CEO Questions:

Q for @Ke_Ga) What type of content performs best on the ManageFlitter blog and why? #SocialROI pic.twitter.com/aJciGp6LVh
— ManageFlitter (@ManageFlitter) July 25, 2017

CEO Answers

A 1/3 People are hungry for content that helps them simplify the complex Social Media landscape. #socialroi https://t.co/3P7egTcH17
— Kevin Garber (@Ke_Ga) July 25, 2017

A2/3 Articles that provide clear‘How To’advice or info thats difficult to find eg: twitter follow limits are popular on our blog. #SocialROI https://t.co/3P7egTcH17
— Kevin Garber (@Ke_Ga) July 25, 2017

A 3/3 We are in the process of better getting to understand our users and what content works for them. #SocialRoi https://t.co/749vppBXKz
— Kevin Garber (@Ke_Ga) July 25, 2017

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Guest Questions:

Q1) Your approach to content marketing is “data driven”- can you expand on this? #SocialROI pic.twitter.com/mUh5p7I3uP
— ManageFlitter (@ManageFlitter) July 25, 2017

Guest Answers

A1)We use data to validate our content ideas before creating as opposed to using guess work. Ensures easier distribution\success. #SocialROI
— Aaron Agius #SEO (@IAmAaronAgius) July 25, 2017

Using Q&A sites to identify questions being asked, keyword search volumes, Google Trends to check ongoing interest #socialroi
— Aaron Agius #SEO (@IAmAaronAgius) July 25, 2017

Other Answers

A1 If you have reliable data, it can help give you a good path to your audience’s needs. Then you can plan how to help them. #SocialROI
— Jim Katzaman (@JKatzaman) July 25, 2017

A1. I see most of my audience are entrepreneurs, so I provide articles related to running social media for business #socialroi
— Cheval John (@chevd80) July 25, 2017

A1 goal s/b to share valuable and important info that people want to see, anything else is just filler and wasting peoples time #socialroi https://t.co/19Isr9wbiG
— Jade Alberts Consult (@Jade_A_Consult) July 25, 2017

A1 Using available data from SM platforms is gr8, but sometimes your own statistical analysis is best to back up your work. #socialroi
— Erin Johnson (@mediamaidcfl) July 25, 2017

A1 IMO the combo should be data-insights-driven and human-centered driven. Combining insigths, patterns w/ interaction #SocialROI
— Zala Bricelj (@ZalkaB) July 25, 2017

A1: With data, you can make educated assumptions about the type of content that would resonate with your target audience. #SocialROI
— FreshSparks (@FreshSparks) July 25, 2017

A1 For me, that’s being evidence/user-driven. Leading with insight, inferring need & mapping that to a solution that meets needs #SocialROI
— comfortwriter (@ComfortWriter) July 25, 2017

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Q2) How long should the average piece of content be? #SocialROI pic.twitter.com/whLlVDix5U
— ManageFlitter (@ManageFlitter) July 25, 2017

Guest Answers

A2)We prefer as long as poss. as long as it is the highest quality.Almost all of ours are a min. of 1.5k – 2k words or more. #SocialROI
— Aaron Agius #SEO (@IAmAaronAgius) July 25, 2017

Other Answers

A2 Content should be long enough to tell the story. Don’t shortchange due to an artificial limit and sacrifice essential details. #SocialROI
— Jim Katzaman (@JKatzaman) July 25, 2017

A2 I’m a fan of Brevity, make it as long as it has to be but don’t ramble on. It’s harder to get people to stay on the article. #socialroi https://t.co/3huTc6pzB6
— Jade Alberts Consult (@Jade_A_Consult) July 25, 2017

A2 No averages – length needs to fit platform capability, team resource/skill, user expectation/need & brand’s quality guidelines #SocialROI
— comfortwriter (@ComfortWriter) July 25, 2017

A2 No magic formula. It depends on: a) platform, b) audience, c) type of cnt, d) intent & purpose, e) end-goal w/this content #SocialROI https://t.co/SLRMtu4v05
— Zala Bricelj (@ZalkaB) July 25, 2017

A2: Typically, evergreen long form content gains more traction for SEO, comments, and sharing (around 1,500-3,000 word range). #SocialROI
— FreshSparks (@FreshSparks) July 25, 2017

A2: A good rule of thumb generally is: use as many words as it takes to explain something well…but not one more. #SocialROI
— FreshSparks (@FreshSparks) July 25, 2017

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Q3) Is there an ideal time to post a new blog article online? What about on Social? #SocialROI pic.twitter.com/0Vefhd0wli
— ManageFlitter (@ManageFlitter) July 25, 2017

Guest Answers

A3)Ideal time is yesterday! Varies based on industry and existing audience. Social = Use tools to identify your best times. #SocialROI
— Aaron Agius #SEO (@IAmAaronAgius) July 25, 2017

Other Answers

A3) I find publishinh after 10am to be ideal, especially if you email readers of new content (1/2). #SocialROI
— JMatt (@JMattMke) July 25, 2017

A3.b) By sending after 10am, you allow people to catch up on email and delete the junk. Your email isn’t in that purge! (2/2) #SocialROI
— JMatt (@JMattMke) July 25, 2017

A3. You got to go with your own routine in posting a new article on your blog and let your audience know your routine #socialroi
— Cheval John (@chevd80) July 25, 2017

A3: Best social time = whenever your audience is most engaged. Test different times to find out! #SocialROI https://t.co/TOnRKrtRay
— Katelyn Brower (@BrowerKDnB) July 25, 2017

A3: Posting a blog online is the easy part! You need promotion to get eyes on it. Recirculate content on social media, over time. #SocialROI
— FreshSparks (@FreshSparks) July 25, 2017

A3: Most content are repurposed & shared multiple times everywhere.. While scheduling.. keep in mind the different timezones. #SocialROI
— Natx Wang (@natxwang) July 25, 2017

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Q4) What motivates a reader to share content on Social Media? How can content marketers encourage sharing? #SocialROI pic.twitter.com/po5pSIFxTG
— ManageFlitter (@ManageFlitter) July 25, 2017

Guest Answers

A4)Use emotion & stories, be opinionated.Take a stance & ask for shares.Create content that makes them look smart for sharing it. #socialroi
— Aaron Agius #SEO (@IAmAaronAgius) July 25, 2017

Other Answers

A4: Readers will share content to social media that they either relate to or feel an emotional connection to. (1/2) #SocialROI
— JMatt (@JMattMke) July 25, 2017

A4.b: To encourage them to share it, you need to write content for THEM and not your own personal agenda. (2/2) #SocialROI
— JMatt (@JMattMke) July 25, 2017

A4 Readers share social media content based on how well it reaches to their heart and moves them to share it. Tell good stories. #SocialROI
— Jim Katzaman (@JKatzaman) July 25, 2017

A4 It resonates with the reader. QUALITY is more important than QUANTITY. If you post lots of garbage people will ignore you #socialroi
— Jade Alberts Consult (@Jade_A_Consult) July 25, 2017

A4 If you have well-defined segments/user stories, you can meet need – people share useful/relevant content. You can RT/like back #SocialROI
— comfortwriter (@ComfortWriter) July 25, 2017

A4. If your content is solving a pain point, they will naturally share it. #socialroi
— Cheval John (@chevd80) July 25, 2017

A4: Create immense value & make it easy for people to share. Include social buttons on your blog, click-to-tweet, and ask w/CTA! #SocialROI
— FreshSparks (@FreshSparks) July 25, 2017

A4 Good, relevant, timely content. That offers value of insights they’ve not read / seen before + is helpful to them/others #SocialROI https://t.co/FaADugF1YD
— Zala Bricelj (@ZalkaB) July 25, 2017

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Q5) Do you have any tips for maintaining a reader’s attention for the duration of an article? #SocialROI pic.twitter.com/5sLbOPPxV5
— ManageFlitter (@ManageFlitter) July 25, 2017

Guest Answers

A5) Format your posts with lots of breaks, bullet points, short paragraphs, lots of spacing. Make it easy to read. #SocialROI
— Aaron Agius #SEO (@IAmAaronAgius) July 25, 2017

Other Answers

A5) Shorter paragraphs, headers, concise statements and a consistent story/outline running through it. #socialroi
— Tim @ Stoneham Press (@StonehamPress) July 25, 2017

A5: Break up the content and make it easy on the eyes. We naturally skim before investing; if it’s long & looks like work – pass. #SocialROI pic.twitter.com/90nugCX7CL
— JMatt (@JMattMke) July 25, 2017

A5 Be engaged in your own story. Enthusiasm is contagious. If you’re not motivated to write, readers won’t be motivated to read. #SocialROI
— Jim Katzaman (@JKatzaman) July 25, 2017

A5 IMO Brevity is the most important. Get to the point because if they have to start scrolling they will go right to the bottom #socialroi https://t.co/CaCx1NNG5M
— Jade Alberts Consult (@Jade_A_Consult) July 25, 2017

A5: Use conversational tone by telling a story, short paragraphs, lots of supporting visuals and ask questions to keep attention. #SocialROI
— FreshSparks (@FreshSparks) July 25, 2017

A5: I also think adding something new is important. Lately all the blog posts I read seem to be the same #socialroi
— Marlena (@marlena_larson) July 25, 2017

Authentic and original photos that help you tell the story also can help keep people’s attention. #SocialROI
— Christoph Trappe (@CTrappe) July 25, 2017

A5: quick reference points to previous sections, short paragraphs, using a lot of examples to make a point. #socialroi
— Benny Gelbendorf (@BGelbendorf) July 25, 2017

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Q6) How do you best determine content success after it’s been published? #SocialROI pic.twitter.com/7GLomjLtuU
— ManageFlitter (@ManageFlitter) July 25, 2017

Guest Answers

A6)traffic,shares, likes, leads, sales. Define the goals of the content before it’s created which determine what success means. #SocialROI
— Aaron Agius #SEO (@IAmAaronAgius) July 25, 2017

Other Answers

A6) Look at the numbers – analytics, shares etc. #socialroi
— Tim @ Stoneham Press (@StonehamPress) July 25, 2017

A6: it depends on your goals – did the content drive more views, more sales, more engagement? #SocialROI
— JMatt (@JMattMke) July 25, 2017

A6: Success depends on the type of content. Common metrics: traffic to your site, shares, comments, keyword ranking, backlinks. #SocialROI
— FreshSparks (@FreshSparks) July 25, 2017

A6 Besides engagement rates, a good success indicator is shares. Those, along with comments, mean you got readers moved to act. #SocialROI
— Jim Katzaman (@JKatzaman) July 25, 2017

A6 The analytics are nice but in the end, it’s to drive more business. Bottom line rules all #SocialRoi https://t.co/YQut8z0Q4e
— Jade Alberts Consult (@Jade_A_Consult) July 25, 2017

A6 – Is anyone engaging? Like/retweet? Is anyone responding? CTA/email/message etc #SocialROI
— Louise Upchurch (@Loulou_Uberkirk) July 25, 2017

A6 KPIs. Review progress against strategy. Ignore vanity metrics. Continue user research: ask audience if it meets their needs. #SocialROI
— comfortwriter (@ComfortWriter) July 25, 2017

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Q7) What are some of your favourite content marketing related tools? #SocialROI pic.twitter.com/aPKE1gs2VA
— ManageFlitter (@ManageFlitter) July 25, 2017

Guest Answers

A7) buzzsumo, ahrefs, Google sheets, Outbrain, Quora, Reddit, IFTTT. There are so many good ones out there. #SocialROI
— Aaron Agius #SEO (@IAmAaronAgius) July 25, 2017

Other Answers

A7. I love https://t.co/89riWvW7nH because you can create your own website and it is already a blogging software #socialroi
— Cheval John (@chevd80) July 25, 2017

A7. For video creation, I love @BlueJeansNet because the platform is simple to use and you can simulcast to facebook live #socialroi
— Cheval John (@chevd80) July 25, 2017

A7: Nothing beats the power of a well-organized Twitter List – the specific content you need to curate is there! #SocialROI pic.twitter.com/y8CJc22qzt
— JMatt (@JMattMke) July 25, 2017

A7 google analytics, medium, @hootsuite, #twitterchat, @quora, @LinkedIn, WOM Fb groups for organic leads, @Reddit #socialroi
— Erin Johnson (@mediamaidcfl) July 25, 2017

My fave tools: @ManageFlitter @buffer @hootsuite @tweet_jukebox @BuzzSumo. So many! #SocialROI
— Madalyn Sklar (@MadalynSklar) July 25, 2017

A7: Editorial calendar- @Google sheets. Keyword research- @ahrefs. Competitor analysis- @BuzzSumo. Scheduling promos- @MeetEdgar. #SocialROI
— FreshSparks (@FreshSparks) July 25, 2017

A7. To host a podcast, @blogtalkradio is the platform because they do everything for you and save a solopreneur time #socialroi
— Cheval John (@chevd80) July 25, 2017

A7: #WordPress and @Wix are two of my favorite tools for blogging as they have native abilities to maintain and spread content. #socialroi
— Benny Gelbendorf (@BGelbendorf) July 25, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 1st August 2017, 6.00pm EDT.

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