Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 4th July 2017.
Madalyn Sklar hosted a Twitter Chat with Mireille Ryan around the topic of “Building Your Tribe on Social Media”.
Details of our next Twitter Chat:
Topic: YouTube in 2017
Guest: Steve Dotto – Host of Dotto Tech & Keynote Speaker
Date & Time: Tuesday, 4th July 2017, 6.00pm EDT
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Mireille Ryan.
From the CEO Questions:
Guest Questions:
- Let’s start with the basics – What is an online community or ‘tribe’?
- ‘Your community is the single biggest asset to your business’. How true do you believe this to be and why?
- How would a new brand or personality begin to grow their tribe on Social Media?
- What steps can you take to effectively lead your tribe on Social Media?
- How do you drive engagement to ensure your tribe keeps coming back for more?
- Community is about building relationships. How do you help people connect with one another?
- In what ways can you enable your tribe to become advocates of your business?
From the CEO Questions:
Q for @Ke_Ga) What does the ManageFlitter community look like and how was it built? #SocialROI pic.twitter.com/UWbW2moipl
— ManageFlitter (@ManageFlitter) July 4, 2017
CEO Answers
A1/6 ManageFlitter was started as a side project.
In the early days our community was small but passionate.#SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017
A2/6 From day 1 the community was a core part of the ManageFlitter product development process. #SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017
A3/6 Sometimes we would receive feature requests from customers in the morning and have them live in the system by the afternoon
https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017
A4/6 We hosted annual workshops & meet-ups in New York City 2x which allowed us to spend valuable face time with our customers.#SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017
A5/6 We also had great success with Webinars.#SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017
A6/6 We are resetting & restarting our community building initiatives in 2017 eg #SocialRoi!
Watch this space for more! #SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017
Guest Questions:
Q1) Let’s start with the basics – What is an online community or ‘tribe’? #SocialROI pic.twitter.com/EeeDwMhwIT
— ManageFlitter (@ManageFlitter) July 4, 2017
Guest Answers
A1\1 People have always felt a need to belong. Whether culturally, politically, religiously or socially, people want to connect #SocialROI
— Mireille Ryan (@MireilleRyan) 4 de julho de 2017
A2\1 The internet has enabled people from all over the world to connect online & become part of a digital tribe #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Other Answers
A1 In the broad sense, your online community is your followers. Within that group, your most active members are your tribe. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017
A1. An online tribe is a community which supports the same goals and vision that will propel them to success #socialroi
— Cheval John (@chevd80) July 4, 2017
A1: A group surrounding a common mission or passion. They are what help dictate your path.#SocialROI pic.twitter.com/lI9wjyesRI
— Alex Harris (@iamspeedyalex) July 4, 2017
A1 A community is this: a group of hundreds of cool people from all over the world tweeting about #SocialROI @SocialElephants pic.twitter.com/BMKhY1dZDt
— Alessandro Bernardi (@Bernardamus) July 4, 2017
A1 People who believe, love what you do & adhere to some or all values & philosophy of what you or your brand represent #SocialROI
— Sally Spirit (@Sallyspirit) July 4, 2017
Q2) ‘Your community is the single biggest asset to your business’. How true do you believe this to be and why? #SocialROI pic.twitter.com/NEvZgNqWKY
— ManageFlitter (@ManageFlitter) July 4, 2017
Guest Answers
A1\2 This is absolutely true. Your tribe are the people who get you, who become your biggest advocates and buy from you #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2\2 They feel your passion, they understand your mission, they want to learn from you and follow your example #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3\2 They also want to engage and interact with other members of your tribe so they don’t feel alone in their journey #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Other Answers
A2. I believe 100% your community is your biggest asset and it is your responsibility to nuture them #socialroi
— Cheval John (@chevd80) July 4, 2017
A2 Your community is your most available asset for word-of-mouth endorsements, which can produce your strongest leads. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017
A2. Your community can serve as your biggest supporters and best brand advocates #socialroi
— Becca Duvall (@beccaduvallpr) July 4, 2017
A2. Absolutely true! My community amplifies who I am and my impact. #SocialROI https://t.co/W4uAt88y56
— Ai Zhang, Ph.D (@aiaddysonzhang) July 4, 2017
A2) If you listen your community will also be your eyes and ears about things that you aren’t doing well too. V Valuable. #SocialRoi https://t.co/dWh4bTt3zZ
— Kevin Garber (@Ke_Ga) July 4, 2017
A2 They don’t need to be sold to an idea, they are already your natural ambassadors #SocialROI
— Sally Spirit (@Sallyspirit) July 4, 2017
A2. I’m a big believer of this! Businesses need sales and one way to get that is through direct referrals from your community #SocialROI
— Nick Martin (@NickAtHootsuite) July 4, 2017
A2: strongly agree. Community is the highest rank of engagement, the tribe is committed & will be my strongest #brand advocate. #SOCIALROI
— Benny Gelbendorf (@BGelbendorf) July 5, 2017
Q3) How would a new brand or personality begin to grow their tribe on Social Media? #SocialROI pic.twitter.com/GUDj8rNLVP
— ManageFlitter (@ManageFlitter) July 4, 2017
Guest Answers
A1/3 First you need to understand your vision. If you cannot clearly articulate it for yourself, others will not be able to connect with it
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/3 Define who your tribe is. If you try to speak to everyone, you will find you will speak to no-one #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/3 You need understand your tribe’s pain points & create content that answers their questions. Be giving of your time & energy #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Other Answers
A3: Start growing your brand by being real and accessible. I recommend using livestream video like Facebook Live to showcase you. #SocialROI
— Madalyn Sklar (@MadalynSklar) July 4, 2017
A3 – Be you authentically, be clear with your message and communicate who you are and what you stand for! #SocialROI pic.twitter.com/CBEQAKQfES
— Louise Upchurch (@Loulou_Uberkirk) July 4, 2017
A3 Tribe building starts with patience. Don’t cast a wide net (buying followers). Jump on those who engage and follow them, too. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017
A3 – i) get your product/service right.
ii) Open dialogue with your customers & keep it open – they want to hear from you
— Kevin Garber (@Ke_Ga) July 4, 2017
A3. Understand your community.
Serve them content/services to make their life easier
Listening
Engaging
Auditing#SocialROI https://t.co/z5WoO5PPBX
— Ai Zhang, Ph.D (@aiaddysonzhang) July 4, 2017
A3 Know who you are. See where your audience hangs out & start engaging there. Be present, focus on long-term engagement #socialROI https://t.co/BYZRj1U7Go
— Zala Bricelj (@ZalkaB) July 4, 2017
A3 create relatable engaging content + engage consistently & honestly with its community #SocialROI
— Sally Spirit (@Sallyspirit) July 4, 2017
Q4) What steps can you take to effectively lead your tribe on Social Media? #SocialROI pic.twitter.com/4BmyxxLHAA
— ManageFlitter (@ManageFlitter) July 4, 2017
Guest Answers
A1/4 Firstly you need to be authentic – be true to yourself and who you are. Some leaders try to be someone they are not. #socialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/4 When many people are in your tribe, it is easy to get off track. Drive the conversation and keep your tribe focused on the mission.
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/4 Always seek feedback from your tribe. Ask them questions to find out how you can best help them #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A4/4 Most importantly, lead by example. By being the example of what your tribe wants to be, they will want to emulate you. #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Other Answers
A4: Tell them directly how they can help. Try not to assume they’ll already know how to best assist you.#SocialROI
— Alex Harris (@iamspeedyalex) July 4, 2017
A4: Your tribe will be looking up to you so be super professional and be of service at all times. Lead how you’d want to be lead. #SocialROI
— Madalyn Sklar (@MadalynSklar) July 4, 2017
A4 Lead your followers by addressing their needs, offering solutions you can best provide. Actively listen, and act accordingly. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017
A4: Stay engaged, reply to Tweets, reply to emails, reply to comments, keep asking your tribe what dialogue format works. #SocialRoi https://t.co/YYmTk3FGhZ
— Kevin Garber (@Ke_Ga) July 4, 2017
A4 – facilitate discussion and conversation, build links, be you and engage, engage, engage! #SocialROI pic.twitter.com/PIQVzwCxxc
— Louise Upchurch (@Loulou_Uberkirk) July 4, 2017
A4 being yourself and being honest. Engage them by offering little freebies to share stories, via video. Need to grow organically #socialroi https://t.co/UIn4rXE1Pp
— Jade Alberts Consult (@Jade_A_Consult) July 4, 2017
A4b Make sure your community is a safe, welcoming, inclusive place for everyone. It takes hard work & dedication 4 cmty to grow #socialROI
— Zala Bricelj (@ZalkaB) July 4, 2017
Q5) How do you drive engagement to ensure your tribe keeps coming back for more? #SocialROI pic.twitter.com/w2JRCYpYoR
— ManageFlitter (@ManageFlitter) July 4, 2017
Guest Answers
A1/5 Engage with individual members of your tribe. Build relationships with each member. Take time to do this each day #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/5 Look at how you can encourage your audience to work towards small goals and do shout outs to those who are working on them #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/5 Do regular online chats or livestreams to encourage your tribe to meet together and get to know each other #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Other Answers
A5. Respond/engage consistently. Make your followers feel special. #SocialROI pic.twitter.com/nnsCS31DSg
— Becca Duvall (@beccaduvallpr) July 4, 2017
A5: On my #TwitterSmarter chat I grew it exponentially by providing exceptional value & taking the time to say hello to everyone. #SocialROI
— Madalyn Sklar (@MadalynSklar) July 4, 2017
A5 Keep your engagement and content fresh. Don’t take any follower — large or small — for granted. Every person & voice counts. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017
A5: Evolve your communication and product with your tribe. Humans are wired for evolution! #SocialRoi https://t.co/dijoaPu4vV
— Kevin Garber (@Ke_Ga) July 4, 2017
A5 It’s a 24/7 dedication. It’s keeping contact all the time, not just marketing / sales / tactic /quartal related. #SocialROI https://t.co/13oFjbJdi1
— Zala Bricelj (@ZalkaB) July 4, 2017
A5 engage everyone and get them talking. Give away prizes when running a campaign. People love free and it promotes your brand #socialroi https://t.co/79ocKbWdVa
— Jade Alberts Consult (@Jade_A_Consult) July 4, 2017
A5. Ask questions. Learn from your tribe just as much as they learn from you. Lead discussions. Grow together. #SocialROI pic.twitter.com/gu9dWel3Xx
— Nick Martin (@NickAtHootsuite) July 4, 2017
Q6) Community is about building relationships. How do you help people connect with one another? #SocialROI pic.twitter.com/PqMKJeit1e
— ManageFlitter (@ManageFlitter) July 4, 2017
Guest Answers
A1/6 Running a Facebook Group is a great way for tribe members to engage with you and the other members of the tribe. #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/6 Spotlight members of your tribe and share their comments and posts so members get to know each other #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/6 Provide an opportunity to meet in person. @Patflynn does this really well. Wherever he is, he has meet ups to connect with his tribe
— Mireille Ryan (@MireilleRyan) July 4, 2017
Other Answers
A6: Help people connect by introducing them to one another. You and your brand will stand out when you’re seen as a “connector.” #SocialROI
— Madalyn Sklar (@MadalynSklar) July 4, 2017
A6) Build conversations between people with similar interests. Be a matchmaker. #socialroi
— Tim @ Stoneham Press (@StonehamPress) July 4, 2017
A6 it not always about selling, if you can’t help them send them to someone who can. TRUST BUILDS RELATIONSHIPS #socialroi https://t.co/CnvoVoDO3e
— Jade Alberts Consult (@Jade_A_Consult) July 4, 2017
A6 – Hashtags are helpful to connect folks. 🙂 #socialROI pic.twitter.com/iKE8tz3Ltq
— Jennifer Longworth (@JoysOfMercy) July 4, 2017
A6. Don’t forget about organising real life meet-ups. More effort but consolidates virtual connections & creates new ones. #SocialRoi https://t.co/4PtWaBEAcA
— Kevin Garber (@Ke_Ga) July 4, 2017
A6: Create groups somewhere for people to collaborate: Facebook or G+. Write guest blogposts for each other’s blogs. #SocialROI
— Jeremy Murphy (@jeremypmurphy) July 4, 2017
A6. Hold virtual hangouts with giveaways and prizes. Encourage everyone to join. Celebrate wins of tribe members. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) July 4, 2017
A6. Help people connect with one another by knowing what everyone in your tribe excels at. That personal knowledge is valuable! #SocialROI
— Nick Martin (@NickAtHootsuite) July 4, 2017
A6: Start following on all social network, communicate effectively, develop the good relationship via meeting online and offline. #SocialROI
— QL Tech Australia (@QLTechAustralia) July 5, 2017
Q7) In what ways can you enable your tribe to become advocates of your business? #SocialROI pic.twitter.com/Ui24e95zBX
— ManageFlitter (@ManageFlitter) July 4, 2017
Guest Answers
A1/7 Make them the heroes. Celebrate them, encourage them, love them. Then ask for their help to share your mission #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/7 Provide banners, tweets and other promotional material that you can ask your tribe to share with their followers #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/7 Invite your tribe to provide testimonials and reviews about your community or products or services and then reward them #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A4/7 If you have a product, create an affiliate program so your audience can be financially rewarded for sharing your product #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A5/7 Most importantly, be thankful. Thank you tribe continually for their help and support #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Other Answers
Q7. I don’t think we can enable them to advocate for us.The drive has to come from tribe members.
We serve =>they advocate#SocialROI https://t.co/JDUAwx1ue3
— Ai Zhang, Ph.D (@aiaddysonzhang) July 4, 2017
A7 Show your tribe how you can benefit them. Seeing tangible results will prompt them to be your biggest business advocates. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017
A7: Apparel, transform them into raving fans, & make them a part of your story. We love to talk about ourselves
— Alex Harris (@iamspeedyalex) July 4, 2017
A7 Trust, empowerment and great experiences make ppl more open to advocate & support you. Work on delivering that consistently #socialROI https://t.co/jrJaw3OGQZ
— Zala Bricelj (@ZalkaB) July 4, 2017
Never give up showing that you care about your customers. Hard to do well, hard to do regularly, but keep trying to get right. #SocialRoi https://t.co/nsZHxVID7j
— Kevin Garber (@Ke_Ga) July 4, 2017
A7. You can interview them on your podcast or live stream show because they have a story to tell too #socialroi
— Cheval John (@chevd80) July 4, 2017
A7. That next level of activation can be tough. Go about it gently. Ask if they could help by referring you or by writing reviews #SocialROI
— Nick Martin (@NickAtHootsuite) July 4, 2017
A7c. My biggest tip here is: Be patient. Brand advocacy doesn’t happen over night. Nurture your tribe, be kind, and it’ll come #SocialROI
— Nick Martin (@NickAtHootsuite) July 4, 2017
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 11th July 2017, 6.00pm EDT.