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Twitter Chat: Building Your Tribe on Social Media - Transcript & Summary

Twitter Chat: Building Your Tribe on Social Media - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 4th July 2017.

Madalyn Sklar hosted a Twitter Chat with Mireille Ryan around the topic of “Building Your Tribe on Social Media”.

Details of our next Twitter Chat:

Topic: YouTube in 2017
Guest: Steve Dotto – Host of Dotto Tech & Keynote Speaker
Date & Time: Tuesday, 4th July 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Mireille Ryan.

From the CEO Questions:

  1. What does the ManageFlitter community look like and how was it built?

Guest Questions:

  1. Let’s start with the basics – What is an online community or ‘tribe’?
  2. ‘Your community is the single biggest asset to your business’. How true do you believe this to be and why?
  3. How would a new brand or personality begin to grow their tribe on Social Media?
  4. What steps can you take to effectively lead your tribe on Social Media?
  5. How do you drive engagement to ensure your tribe keeps coming back for more?
  6. Community is about building relationships. How do you help people connect with one another?
  7. In what ways can you enable your tribe to become advocates of your business?

From the CEO Questions:

Q for @Ke_Ga) What does the ManageFlitter community look like and how was it built? #SocialROI pic.twitter.com/UWbW2moipl
— ManageFlitter (@ManageFlitter) July 4, 2017

CEO Answers

A1/6 ManageFlitter was started as a side project.
In the early days our community was small but passionate.#SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017

A2/6 From day 1 the community was a core part of the ManageFlitter product development process. #SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017

A3/6 Sometimes we would receive feature requests from customers in the morning and have them live in the system by the afternoon#SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017

A4/6 We hosted annual workshops & meet-ups in New York City 2x which allowed us to spend valuable face time with our customers.#SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017

A5/6 We also had great success with Webinars.#SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017

A6/6 We are resetting & restarting our community building initiatives in 2017 eg #SocialRoi!
Watch this space for more! #SocialRoi https://t.co/9DoE5fLV0A
— Kevin Garber (@Ke_Ga) July 4, 2017

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Guest Questions:

Q1) Let’s start with the basics – What is an online community or ‘tribe’? #SocialROI pic.twitter.com/EeeDwMhwIT
— ManageFlitter (@ManageFlitter) July 4, 2017

Guest Answers

A1\1 People have always felt a need to belong. Whether culturally, politically, religiously or socially, people want to connect #SocialROI
— Mireille Ryan (@MireilleRyan) 4 de julho de 2017

A2\1 The internet has enabled people from all over the world to connect online & become part of a digital tribe #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

Other Answers

A1 In the broad sense, your online community is your followers. Within that group, your most active members are your tribe. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017

A1. An online tribe is a community which supports the same goals and vision that will propel them to success #socialroi
— Cheval John (@chevd80) July 4, 2017

A1: A group surrounding a common mission or passion. They are what help dictate your path.#SocialROI pic.twitter.com/lI9wjyesRI
— Alex Harris (@iamspeedyalex) July 4, 2017

A1 A community is this: a group of hundreds of cool people from all over the world tweeting about #SocialROI @SocialElephants pic.twitter.com/BMKhY1dZDt
— Alessandro Bernardi (@Bernardamus) July 4, 2017

A1 People who believe, love what you do & adhere to some or all values & philosophy of what you or your brand represent #SocialROI
— Sally Spirit (@Sallyspirit) July 4, 2017

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Q2) ‘Your community is the single biggest asset to your business’. How true do you believe this to be and why? #SocialROI pic.twitter.com/NEvZgNqWKY
— ManageFlitter (@ManageFlitter) July 4, 2017

Guest Answers

A1\2 This is absolutely true. Your tribe are the people who get you, who become your biggest advocates and buy from you #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A2\2 They feel your passion, they understand your mission, they want to learn from you and follow your example #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A3\2 They also want to engage and interact with other members of your tribe so they don’t feel alone in their journey #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

Other Answers

A2. I believe 100% your community is your biggest asset and it is your responsibility to nuture them #socialroi
— Cheval John (@chevd80) July 4, 2017

A2 Your community is your most available asset for word-of-mouth endorsements, which can produce your strongest leads. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017

A2. Your community can serve as your biggest supporters and best brand advocates #socialroi
— Becca Duvall (@beccaduvallpr) July 4, 2017

A2. Absolutely true! My community amplifies who I am and my impact. #SocialROI https://t.co/W4uAt88y56
— Ai Zhang, Ph.D (@aiaddysonzhang) July 4, 2017

A2) If you listen your community will also be your eyes and ears about things that you aren’t doing well too. V Valuable. #SocialRoi https://t.co/dWh4bTt3zZ
— Kevin Garber (@Ke_Ga) July 4, 2017

A2 They don’t need to be sold to an idea, they are already your natural ambassadors #SocialROI
— Sally Spirit (@Sallyspirit) July 4, 2017

A2. I’m a big believer of this! Businesses need sales and one way to get that is through direct referrals from your community #SocialROI
— Nick Martin (@NickAtHootsuite) July 4, 2017

A2: strongly agree. Community is the highest rank of engagement, the tribe is committed & will be my strongest #brand advocate. #SOCIALROI
— Benny Gelbendorf (@BGelbendorf) July 5, 2017

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Q3) How would a new brand or personality begin to grow their tribe on Social Media? #SocialROI pic.twitter.com/GUDj8rNLVP
— ManageFlitter (@ManageFlitter) July 4, 2017

Guest Answers

A1/3 First you need to understand your vision. If you cannot clearly articulate it for yourself, others will not be able to connect with it
— Mireille Ryan (@MireilleRyan) July 4, 2017

A2/3 Define who your tribe is. If you try to speak to everyone, you will find you will speak to no-one #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A3/3 You need understand your tribe’s pain points & create content that answers their questions. Be giving of your time & energy #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

Other Answers

A3: Start growing your brand by being real and accessible. I recommend using livestream video like Facebook Live to showcase you. #SocialROI
— Madalyn Sklar (@MadalynSklar) July 4, 2017

A3 – Be you authentically, be clear with your message and communicate who you are and what you stand for! #SocialROI pic.twitter.com/CBEQAKQfES
— Louise Upchurch (@Loulou_Uberkirk) July 4, 2017

A3 Tribe building starts with patience. Don’t cast a wide net (buying followers). Jump on those who engage and follow them, too. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017

A3 – i) get your product/service right.
ii) Open dialogue with your customers & keep it open – they want to hear from you#SocialRoi https://t.co/Y0ivcIBMPE
— Kevin Garber (@Ke_Ga) July 4, 2017

A3. Understand your community.
Serve them content/services to make their life easier
Listening
Engaging
Auditing#SocialROI https://t.co/z5WoO5PPBX
— Ai Zhang, Ph.D (@aiaddysonzhang) July 4, 2017

A3 Know who you are. See where your audience hangs out & start engaging there. Be present, focus on long-term engagement #socialROI https://t.co/BYZRj1U7Go
— Zala Bricelj (@ZalkaB) July 4, 2017

A3 create relatable engaging content + engage consistently & honestly with its community #SocialROI
— Sally Spirit (@Sallyspirit) July 4, 2017

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Q4) What steps can you take to effectively lead your tribe on Social Media? #SocialROI pic.twitter.com/4BmyxxLHAA
— ManageFlitter (@ManageFlitter) July 4, 2017

Guest Answers

A1/4 Firstly you need to be authentic – be true to yourself and who you are. Some leaders try to be someone they are not. #socialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A2/4 When many people are in your tribe, it is easy to get off track. Drive the conversation and keep your tribe focused on the mission.
— Mireille Ryan (@MireilleRyan) July 4, 2017

A3/4 Always seek feedback from your tribe. Ask them questions to find out how you can best help them #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A4/4 Most importantly, lead by example. By being the example of what your tribe wants to be, they will want to emulate you. #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

Other Answers

A4: Tell them directly how they can help. Try not to assume they’ll already know how to best assist you.#SocialROI
— Alex Harris (@iamspeedyalex) July 4, 2017

A4: Your tribe will be looking up to you so be super professional and be of service at all times. Lead how you’d want to be lead. #SocialROI
— Madalyn Sklar (@MadalynSklar) July 4, 2017

A4 Lead your followers by addressing their needs, offering solutions you can best provide. Actively listen, and act accordingly. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017

A4: Stay engaged, reply to Tweets, reply to emails, reply to comments, keep asking your tribe what dialogue format works. #SocialRoi https://t.co/YYmTk3FGhZ
— Kevin Garber (@Ke_Ga) July 4, 2017

A4 – facilitate discussion and conversation, build links, be you and engage, engage, engage! #SocialROI pic.twitter.com/PIQVzwCxxc
— Louise Upchurch (@Loulou_Uberkirk) July 4, 2017

A4 being yourself and being honest. Engage them by offering little freebies to share stories, via video. Need to grow organically #socialroi https://t.co/UIn4rXE1Pp
— Jade Alberts Consult (@Jade_A_Consult) July 4, 2017

A4b Make sure your community is a safe, welcoming, inclusive place for everyone. It takes hard work & dedication 4 cmty to grow #socialROI
— Zala Bricelj (@ZalkaB) July 4, 2017

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Q5) How do you drive engagement to ensure your tribe keeps coming back for more? #SocialROI pic.twitter.com/w2JRCYpYoR
— ManageFlitter (@ManageFlitter) July 4, 2017

Guest Answers

A1/5 Engage with individual members of your tribe. Build relationships with each member. Take time to do this each day #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A2/5 Look at how you can encourage your audience to work towards small goals and do shout outs to those who are working on them #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A3/5 Do regular online chats or livestreams to encourage your tribe to meet together and get to know each other #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

Other Answers

A5. Respond/engage consistently. Make your followers feel special. #SocialROI pic.twitter.com/nnsCS31DSg
— Becca Duvall (@beccaduvallpr) July 4, 2017

A5: On my #TwitterSmarter chat I grew it exponentially by providing exceptional value & taking the time to say hello to everyone. #SocialROI
— Madalyn Sklar (@MadalynSklar) July 4, 2017

A5 Keep your engagement and content fresh. Don’t take any follower — large or small — for granted. Every person & voice counts. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017

A5: Evolve your communication and product with your tribe. Humans are wired for evolution! #SocialRoi https://t.co/dijoaPu4vV
— Kevin Garber (@Ke_Ga) July 4, 2017

A5 It’s a 24/7 dedication. It’s keeping contact all the time, not just marketing / sales / tactic /quartal related. #SocialROI https://t.co/13oFjbJdi1
— Zala Bricelj (@ZalkaB) July 4, 2017

A5 engage everyone and get them talking. Give away prizes when running a campaign. People love free and it promotes your brand #socialroi https://t.co/79ocKbWdVa
— Jade Alberts Consult (@Jade_A_Consult) July 4, 2017

A5. Ask questions. Learn from your tribe just as much as they learn from you. Lead discussions. Grow together. #SocialROI pic.twitter.com/gu9dWel3Xx
— Nick Martin (@NickAtHootsuite) July 4, 2017

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Q6) Community is about building relationships. How do you help people connect with one another? #SocialROI pic.twitter.com/PqMKJeit1e
— ManageFlitter (@ManageFlitter) July 4, 2017

Guest Answers

A1/6 Running a Facebook Group is a great way for tribe members to engage with you and the other members of the tribe. #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A2/6 Spotlight members of your tribe and share their comments and posts so members get to know each other #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A3/6 Provide an opportunity to meet in person. @Patflynn does this really well. Wherever he is, he has meet ups to connect with his tribe
— Mireille Ryan (@MireilleRyan) July 4, 2017

Other Answers

A6: Help people connect by introducing them to one another. You and your brand will stand out when you’re seen as a “connector.” #SocialROI
— Madalyn Sklar (@MadalynSklar) July 4, 2017

A6) Build conversations between people with similar interests. Be a matchmaker. #socialroi
— Tim @ Stoneham Press (@StonehamPress) July 4, 2017

A6 it not always about selling, if you can’t help them send them to someone who can. TRUST BUILDS RELATIONSHIPS #socialroi https://t.co/CnvoVoDO3e
— Jade Alberts Consult (@Jade_A_Consult) July 4, 2017

A6 – Hashtags are helpful to connect folks. 🙂 #socialROI pic.twitter.com/iKE8tz3Ltq
— Jennifer Longworth (@JoysOfMercy) July 4, 2017

A6. Don’t forget about organising real life meet-ups. More effort but consolidates virtual connections & creates new ones. #SocialRoi https://t.co/4PtWaBEAcA
— Kevin Garber (@Ke_Ga) July 4, 2017

A6: Create groups somewhere for people to collaborate: Facebook or G+. Write guest blogposts for each other’s blogs. #SocialROI
— Jeremy Murphy (@jeremypmurphy) July 4, 2017

A6. Hold virtual hangouts with giveaways and prizes. Encourage everyone to join. Celebrate wins of tribe members. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) July 4, 2017

A6. Help people connect with one another by knowing what everyone in your tribe excels at. That personal knowledge is valuable! #SocialROI
— Nick Martin (@NickAtHootsuite) July 4, 2017

A6: Start following on all social network, communicate effectively, develop the good relationship via meeting online and offline. #SocialROI
— QL Tech Australia (@QLTechAustralia) July 5, 2017

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Q7) In what ways can you enable your tribe to become advocates of your business? #SocialROI pic.twitter.com/Ui24e95zBX
— ManageFlitter (@ManageFlitter) July 4, 2017

Guest Answers

A1/7 Make them the heroes. Celebrate them, encourage them, love them. Then ask for their help to share your mission #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A2/7 Provide banners, tweets and other promotional material that you can ask your tribe to share with their followers #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A3/7 Invite your tribe to provide testimonials and reviews about your community or products or services and then reward them #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A4/7 If you have a product, create an affiliate program so your audience can be financially rewarded for sharing your product #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

A5/7 Most importantly, be thankful. Thank you tribe continually for their help and support #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017

Other Answers

Q7. I don’t think we can enable them to advocate for us.The drive has to come from tribe members.
We serve =>they advocate#SocialROI https://t.co/JDUAwx1ue3
— Ai Zhang, Ph.D (@aiaddysonzhang) July 4, 2017

A7 Show your tribe how you can benefit them. Seeing tangible results will prompt them to be your biggest business advocates. #SocialROI
— Jim Katzaman (@JKatzaman) July 4, 2017

A7: Apparel, transform them into raving fans, & make them a part of your story. We love to talk about ourselves#SocialROI
— Alex Harris (@iamspeedyalex) July 4, 2017

A7 Trust, empowerment and great experiences make ppl more open to advocate & support you. Work on delivering that consistently #socialROI https://t.co/jrJaw3OGQZ
— Zala Bricelj (@ZalkaB) July 4, 2017

Never give up showing that you care about your customers. Hard to do well, hard to do regularly, but keep trying to get right. #SocialRoi https://t.co/nsZHxVID7j
— Kevin Garber (@Ke_Ga) July 4, 2017

A7. You can interview them on your podcast or live stream show because they have a story to tell too #socialroi
— Cheval John (@chevd80) July 4, 2017

A7. That next level of activation can be tough. Go about it gently. Ask if they could help by referring you or by writing reviews #SocialROI
— Nick Martin (@NickAtHootsuite) July 4, 2017

A7c. My biggest tip here is: Be patient. Brand advocacy doesn’t happen over night. Nurture your tribe, be kind, and it’ll come #SocialROI
— Nick Martin (@NickAtHootsuite) July 4, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 11th July 2017, 6.00pm EDT.

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