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Twitter Chat: Building Your Small Business Brand With Twitter & Social Media - Transcript & Summary

Twitter Chat: Building Your Small Business Brand With Twitter & Social Media - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 10th October 2017.

Madalyn Sklar hosted a Twitter Chat with John Kapos around the topic of “Building Your Small Business Brand With Twitter & Social Media”.

Details of our next Twitter Chat:

Topic: Why Live Video Matters & How To Do It Like a Pro
Guest: Luria Petrucci – Livestreaming Expert, Podcaster & Speaker
Date & Time: Tuesday, 17th October 2017, 5.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with John Kapos.

From the CEO Questions:

  1. Which social network has had the biggest impact on the ManageFlitter brand and why?

Guest Questions:

  1. Many small biz owners are reluctant to get started on social media. Why do you think this is the case?
  2. Which social media platforms are particularly beneficial to small businesses & why?
  3. Livestreaming is skyrocketing. What tips & tricks can you provide to small biz owners who are just breaking into Live Video?
  4. How do you develop fresh ideas for Live Video and Snap/IG Stories within a small biz?
  5. Is it possible to have different brand ‘voices’ for each social network? ie: Can Snaps have a different tone to IG posts?
  6. How can small & local biz owners alert customers to their online presence? Do you have any creative suggestions?
  7. Can you provide some examples of small businesses doing extraordinary things on social media?

From the CEO Questions:

Q for @Ke_Ga) Which social network has had the biggest impact on the ManageFlitter brand and why? #SocialROI pic.twitter.com/jKrQYv4PgD
— ManageFlitter (@ManageFlitter) October 10, 2017

CEO Answers

A1. Our product grew by Twitter users talking about us on Twitter! So Twitter has a special place in our heart! #SocialRoi https://t.co/riwpsnHkl3
— Kevin Garber (@Ke_Ga) October 10, 2017

A2. Fbook is our 2nd most important platform and we would like to get better at using Facebook as many of our users use it a lot! #SocialRoi https://t.co/riwpsnHkl3
— Kevin Garber (@Ke_Ga) October 10, 2017

A3. We have been dabbling with Instagram too, and would like to find some more engagement there. #SocialRoi https://t.co/riwpsnHkl3
— Kevin Garber (@Ke_Ga) October 10, 2017

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Guest Questions:

Q1) Many small biz owners are reluctant to get started on social media. Why do you think this is the case? #SocialROI pic.twitter.com/zfL55edi2T
— ManageFlitter (@ManageFlitter) October 10, 2017

Guest Answers

A1a) How on earth can I find time to learn how to do social media? #SocialROI
— John Kapos (@ChocolateJohnny) October 10, 2017

A1b) Small business owners aren’t convinced that spending time on social media will impact their bottom line. #SocialROI
— John Kapos (@ChocolateJohnny) October 10, 2017

A1c)They just don’t understand social media or wrong perception #SocialROI
— John Kapos (@ChocolateJohnny) October 10, 2017

Other Answers

A1 I find that they don’t have the time. It’s tough to market and run and business by yourself. Don’t be scared to ask for help #socialroi https://t.co/hKufbopm3T
— Jade Alberts Consult (@Jade_A_Consult) October 10, 2017

A1 it’s not their forte so they don’t completely understand it. It’s outside THEIR norm, starting biz, harder to quantify #SocialROI https://t.co/F7BnvOU8c6
— LUCYrk (@LUCYrk78) October 10, 2017

A1 Too many small business owners don’t know how to prospect or build a brand which leads them to only advertising… not all that inviting#socialroi https://t.co/bbfeI9HAdj
— Nicholas Thickett (@NThickett) October 10, 2017

A1 I find a lot of business owners want instant gratification.
They don’t see the value in building something if they can’t see results right away… especially if it costs money. Networking or coffee meetings are another example#socialroi pic.twitter.com/am1TbvrhtL
— Nicholas Thickett (@NThickett) October 10, 2017

A1.
Lack of resources.
Not sure where to start.
Not see any ROI
No strategic plan #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 10, 2017

A1. I think the fear of making a fool out of themselves is first, then time management and some don’t see the need to be on sm. #socialroi
— Dr. Dorrie Cooper (@sittingpretty61) October 10, 2017

A1: Real quote from someone last week “I don’t have time for any of that.” Also, fear of the unknown. Resistance to learning. #SocialROI pic.twitter.com/IWjzqaU8jt
— Beth Farris (@bethbabble) October 10, 2017

A1: Many see it as something that takes up too much time & not necessary. However, it should be the foundation of your business. #SocialROI
— Maria Marchewka (@_MariaMarchewka) October 10, 2017

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Q2) Which social media platforms are particularly beneficial to small businesses & why? #SocialROI pic.twitter.com/0YGYQerIos
— ManageFlitter (@ManageFlitter) October 10, 2017

Guest Answers

A2)Facebooklive,Instagram live LinkedIn video, can’t beat the power of live video its real authentic transparent engage customers #SocialROI
— John Kapos (@ChocolateJohnny) October 10, 2017

Other Answers

A2B. The most under-appreciated part of twitter: the majority of journalist from around the world are on twitter too #socialroi
— Cheval John (@chevd80) October 10, 2017

A2C. If you share valuable content with journalists and actually care and build trust with them, you will earn their attention #socialroi
— Cheval John (@chevd80) October 10, 2017

A2 depends on the business. Instagram for two of my SB clients, FB for one and twitter for one. #SocialROI where are their consumers? https://t.co/MLDMiCnNiR
— LUCYrk (@LUCYrk78) October 10, 2017

A2 Facebook seems to be the small-business platform because there’s a never-ending chant of “Like our page!” People do & connect. #SocialROI
— Jim Katzaman (@JKatzaman) October 10, 2017

A2. Facebook & live streaming. it helps humanize small businesses & help customers get to know them. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 10, 2017

A2 It completely depends on how you want to present your brand and where your customers are.
Twitter + Instagram can spread a message quick for free. Other platforms can require ad spend to get traction.
#socialroi pic.twitter.com/TnNWK0Xvty
— Nicholas Thickett (@NThickett) October 10, 2017

A2: depends on the business! You have to use the platforms where your target audience spends the most time. #socialROI
— Maria Marchewka (@_MariaMarchewka) October 10, 2017

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Q3) Livestreaming is skyrocketing. What tips & tricks can you provide to small biz owners who are just breaking into Live Video? #SocialROI pic.twitter.com/2EXXmiro6r
— ManageFlitter (@ManageFlitter) October 10, 2017

Guest Answers

A3)just push golive button someone will watch someone will listen u have a story we need to hear it. #SocialROI
— John Kapos (@ChocolateJohnny) October 10, 2017

A3 a)its so powerful try it and give it a go. It’s simple worry about the other stuff later #socialroi
— John Kapos (@ChocolateJohnny) October 10, 2017

Other Answers

A3) Just start. Probably do Instagram or FB live first. Periscope can be a little troll full at times. #socialroi
— Tim @ Stoneham Press (@StonehamPress) October 10, 2017

A3 Be yourself and don’t ramble. Know what you want to accomplish before going live and get to the point. #socialroi https://t.co/nec4R7clGm
— Jade Alberts Consult (@Jade_A_Consult) October 10, 2017

A3 ↛ Practice!! Do test runs re: location, lighting. Get comfortable. There’s also no shame in having some1 else be ur “talent.” #SocialROI
— battlebørn creative (@battlebornatl) October 10, 2017

A3 – Feel the fear and do it anyway! Don’t let practicalities and logistics be an excuse not to do it. Watch other lives for tips #SocialROI https://t.co/UBZ8l7tbdQ
— Louise Upchurch (@Loulou_Uberkirk) October 10, 2017

A3 Practice with video before going live. You want to be folksy, but everyone doesn’t have to be a used-car salesman. #SocialROI
— Jim Katzaman (@JKatzaman) October 10, 2017

A3 Teach people how to use your products. Show them how to get even better results or answer their questions
#socialroi pic.twitter.com/4pxJzbqMuY
— Nicholas Thickett (@NThickett) October 10, 2017

A3) Show how your product is made, launch new products and contests or you can take your viewers on location. #SocialROI https://t.co/sS2CuKgqVS
— James Mann (@jamesmann23) October 10, 2017

A3: Start small and you’ll get used to it. Instagram stories is a great place to start as they disappear in 24hours #SocialROI
— Isil Simsek (@IsilSimsek) October 10, 2017

A3-b: Then, it’s important to have a thoughtful plan. Too many people go live and just babble and say hi to people viewing. #SocialROI pic.twitter.com/WFU7ZiH36z
— Beth Farris (@bethbabble) October 10, 2017

A3. Focus on your audience not so much on you. it will reduce lots of fear of live streaming. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 10, 2017

A3 included live part of press release assignments! Plan out idea for session 1st: theme; key points. Engage w/viewers! #SocialROI
— Elaine Venter (@el_venter) October 10, 2017

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Q4) How do you develop fresh ideas for Live Video and Snap/IG Stories within a small biz? #SocialROI pic.twitter.com/0utgRPv4y3
— ManageFlitter (@ManageFlitter) October 10, 2017

Guest Answers

A4) follow the seasons, trending hashtags, what is happening today most importantly use your surroundings eg show case your biz #SocialROI
— John Kapos (@ChocolateJohnny) October 10, 2017

A4a) try and think out of the box all you need to do change a few ideas and that develops new content #socialroi
— John Kapos (@ChocolateJohnny) October 10, 2017

Other Answers

A4 you need to have a digital marketing plan set up. Brainstorming with staff is an excellent way to get ideas. Have fun with it #socialroi https://t.co/Owp1VsEJ9x
— Jade Alberts Consult (@Jade_A_Consult) October 10, 2017

A4) Pay attention to what’s working with your audience and utilize a creative team to come up with ideas. #SocialROI https://t.co/JHurCBQnCZ
— James Mann (@jamesmann23) October 10, 2017

Behind the scenes provides plenty of scope, new products/services. A day in the life of employee, FAQ answering… #SocialROI https://t.co/MJKdz5i22F
— Louise Upchurch (@Loulou_Uberkirk) October 10, 2017

A4. From blog articles, consuming other people’s content, consumer questions & feedback.
Listening to your community #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 10, 2017

A4: Ask your community. Do a Twitter poll. It’s a great feature to get ideas. #SocialROI https://t.co/suZg8hLwWo
— Madalyn Sklar (@MadalynSklar) October 10, 2017

A4: Maybe behind the scene posts… pull the curtains back and show the production process #socialroi
— Mitch Jackson (@mitchjackson) October 10, 2017

A4: Use location & hashtag features to connect with people outside of your audience especially great when at a conf.,show etc #SocialROI
— Isil Simsek (@IsilSimsek) October 10, 2017

A4. Think of answers to questions that your customers / prospects may have about your industry or product. #SocialRoi https://t.co/YzKVuNJ07c
— Kevin Garber (@Ke_Ga) October 10, 2017

A4) Think about your point of difference. Why do people like your brand? Storyboard ideas & scenarios. Even create a mini-series! #SocialROI
— Kate Frappell (@katefrappell) October 10, 2017

A4: Look at others’ content to inspire ideas. Then create something similar but completely unique to you / your biz / audience. #SocialROI
— Beth Farris (@bethbabble) October 10, 2017

A4 I look at my analytics every month to see what my customers love!
I also look at my competitors to see what worked well for them
Like @garyvee says BIG content can create lots of little content#socialroi pic.twitter.com/ThpVINTm23
— Nicholas Thickett (@NThickett) October 10, 2017

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Q5) Is it possible to have different brand ‘voices’ for each social network? ie: Can Snaps have a different tone to IG posts? #SocialROI pic.twitter.com/ZLoW03YK04
— ManageFlitter (@ManageFlitter) October 10, 2017

Guest Answers

A5)u can have different voices on different platforms.alittle hard 2 do but you only need to shift u imagination little 2 have great effect
— John Kapos (@ChocolateJohnny) October 10, 2017

Other Answers

A5 ↛ Absolutely!! Different age groups are on diff platforms. Can keep a central ‘voice’ but tone should certainly be different! #SocialROI
— battlebørn creative (@battlebornatl) October 10, 2017

A5: Yes. You can have different audiences on different networks. You want to talk To them, not at them. #SocialROI
— Alex Harris (@iamspeedyalex) October 10, 2017

A5
Yes, different voices, content, even audiences. Every channel have its magic#SocialROI
— Alberto Gómez (@alberMoire) October 10, 2017

A5: @makelight has a very interesting tool that analyzes how you come across on your social networks https://t.co/rFpdjSBPRd #SocialROI
— Isil Simsek (@IsilSimsek) October 10, 2017

A5) I think you can have different voices BUT it needs to be strategic! You can be a bit more scrappy on Snapchat for example. #SocialROI
— Kate Frappell (@katefrappell) October 10, 2017

A5 Yes! It’s the UX of every single platform / channel that matters. Don’t interrupt how audiences are used to consuming content #socialROI https://t.co/6TQTKYoXUr
— Zala Bricelj (@ZalkaB) October 10, 2017

A5: Same voice, different style. Like how you dress for the occasion. #SocialRoi pic.twitter.com/J0QxzHdyDh
— Beth Farris (@bethbabble) October 10, 2017

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Q6) How can small & local biz owners alert customers to their online presence? Do you have any creative suggestions? #SocialROI pic.twitter.com/TGbvktfxoS
— ManageFlitter (@ManageFlitter) October 10, 2017

Guest Answers

A6) business card with just social media, stickers, share on other platforms, poster outside your store will show sm 24/7#SocialROI
— John Kapos (@ChocolateJohnny) October 10, 2017

#Socialroi A6) pic.twitter.com/SrQwwz6t6r
— John Kapos (@ChocolateJohnny) October 10, 2017

Other Answers

A6 ↛ Plug your accounts everywhere you can! Email sigs, business cards, signage, other social accts, website, EVERYWHERE. #SocialROI
— battlebørn creative (@battlebornatl) October 10, 2017

A6C. They must have a website and build their subscriber base (e-mail) too because it is their real estate #socialroi
— Cheval John (@chevd80) October 10, 2017

A6. Promotion, contest, take advantage of trending topics & local events/festivals. #SocialROI
— Ai Zhang, Ph.D (@aiaddysonzhang) October 10, 2017

A6 Have them in your email signature, tag your clients in tweets or posts, Have a twitter chat and invite customers #socialroi https://t.co/cnDCouPSQ7
— Jade Alberts Consult (@Jade_A_Consult) October 10, 2017

A6 Use the same handle across SM channels. Invite ppl / users to tag you, engage with you, share your content. UGC + WOM >#SocialROI https://t.co/TLSI98Ihzo
— Zala Bricelj (@ZalkaB) October 10, 2017

A6 Don’t wait for opportunities, jump into conversations that are relevant to ur prod/service. Engage influencers big and small! #socialroi
— Andrew Stewart (@andrewtstewart) October 10, 2017

A6: Some businesses are building their spaces w/Instagram in mind… visually. Create visual opportunities to encourage sharing! #SocialROI pic.twitter.com/nI81OdQ4co
— Beth Farris (@bethbabble) October 10, 2017

A6 combination of offline & online-special events can help clue in to your presence. #SocialROI
— Elaine Venter (@el_venter) October 10, 2017

A6) Do the basics! You’d be surprised how many Small Biz websites don’t even link to their social channels. Links on email footers, the side of your van, your till receipts, your shop window.. if you want your customers to know you’re active on social – tell them!! #socialroi
— Gary Ennis (@nsdesign) October 10, 2017

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Q7) Can you provide some examples of small businesses doing extraordinary things on social media? #SocialROI pic.twitter.com/krL0EMyUzd
— ManageFlitter (@ManageFlitter) October 10, 2017

Other Answers

A7. Local restaurants who have trivia nights / entertainment engaging the audience on social as well as IRL. Generates FOMO #SocialROI https://t.co/8psvjtL1hT
— Su Doyle (@sudoyle) October 10, 2017

A7 student-run media mag @cmuhorizon shifted to business model in their development & can see that in their sm approach too #SocialROI
— Elaine Venter (@el_venter) October 10, 2017

A7 ↛ Local boutique @ShopDressUp does an amazing job generating constant, engaging content across all platforms & in all formats! #SocialROI
— battlebørn creative (@battlebornatl) October 10, 2017

A7. I know @paper_li is a prime example because they build their audience through #bizheroes via @KDHungerford #socialroi
— Cheval John (@chevd80) October 10, 2017

A7B. I can add @toutsuitehtx are crushing it with social media because they are engaging with their customers daily #socialroi
— Cheval John (@chevd80) October 10, 2017

Is this where you self-promote #LOL @WorkNicer in Calgary does a great job #socialroi https://t.co/DubNyMYjhw
— Jade Alberts Consult (@Jade_A_Consult) October 10, 2017

A7: @Airbnb doing great on #SocialMedia #SocialROI
— QL Tech Australia (@QLTechAustralia) October 11, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 17th October 2017, 5.00pm EDT.

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