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Twitter Chat: Brand Visibility & Discovery - How To Ensure Your Brand Gets Seen & Heard - Transcript & Summary

Twitter Chat: Brand Visibility & Discovery - How To Ensure Your Brand Gets Seen & Heard - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 19th September 2017.

Madalyn Sklar hosted a Twitter Chat with Chris Spurvey around the topic of “Brand Visibility & Discovery – How To Ensure Your Brand Gets Seen & Heard”.

Details of our next Twitter Chat:

Topic: Facebook Marketing: Measure Performance, Find Your Winners &
Amplify Your Success
Guest: Logan Young – Vice President & Strategy at BlitzMetrics
Date & Time: Tuesday, 26th September 2017, 6.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Chris Spurvey.

From the CEO Questions:

  1. How does ManageFlitter remain discoverable on Twitter?

Guest Questions:

  1. What does it mean to be ‘Discoverable’ and why is it important?
  2. What kind of initiatives can brands take to make themselves discoverable on Social?
  3. Some people might feel like they don’t have anything of value to share on Social. Do you think this is justified?
  4. Is there a network that outshines the others in regards to social discoverability and visibility?
  5. Word of mouth is a powerful marketing & discoverability tool. How do you get people talking about your brand?
  6. Your tribe can make or break your social discoverability. Does the ‘you scratch my back & I’ll scratch yours’ approach work?
  7. Who have you recently discovered on social? How did you discover them and what are they doing well?

From the CEO Questions:

Q for @Ke_Ga) How does ManageFlitter remain discoverable on Twitter? #SocialROI pic.twitter.com/3XGp7XdcSX
— ManageFlitter (@ManageFlitter) September 19, 2017

CEO Answers

A1. We keep our Twitter account active, fresh and relevant. #SocialRoi https://t.co/IG9p7ptSBC
— Kevin Garber (@Ke_Ga) September 19, 2017

A2. We respond to all Twitter @ messages and monitor for all messages that mention our company without the @ on Twitter. #SocialRoi https://t.co/IG9p7ptSBC
— Kevin Garber (@Ke_Ga) September 19, 2017

A3. Twitter for us is part customer service, part marketing, part useful info for customers. #SocialRoi https://t.co/IG9p7ptSBC
— Kevin Garber (@Ke_Ga) September 19, 2017

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Guest Questions:

Q1) What does it mean to be ‘Discoverable’ and why is it important? #SocialROI pic.twitter.com/hyjNzvCh4J
— ManageFlitter (@ManageFlitter) September 19, 2017

Guest Answers

A1a) We all have something to say. It is through the sharing of our unique spin (story) that will enhance other people’s lives. #socialroi
— Chris Spurvey (@chrisspurvey) September 19, 2017

A1d) Meaningful effects or rewards in life come to those that serve others. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A1e) Want to increase your rewards in life? Pile on the service. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A1f) So, how do we pile on the service? #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A1g) Through finding people and having them find us (or…. Drum roll…. Be discoverable). #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A1h) Discoverable from my vantage point is being found through the ripple effect of putting ourselves out there… #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A1i) compelling profiles that speak to your ideal client, content (words, audio, video etc….) that solves a problem and so on. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

Other Answers

A1: You and/or your content can easily be found. This increases reach, engagement, and ultimately conversions! #socialROI
— Tamara (@itstamaragt) September 19, 2017

A1 it means you’re putting out authentic, unique content. Being discovered is standing above the noise #socialroi https://t.co/CuGF3fevii
— Jade Alberts Consult (@Jade_A_Consult) September 19, 2017

A1 We’ve changed our information search. We Google everything & check info 1st online, so it’s key to be present & found #socialROI https://t.co/kePa7fNQSW
— Zala Bricelj (@ZalkaB) September 19, 2017

A1) Discoverable = You can be found easily. It’s important because if your audience can’t find you they will find someone else! #socialroi
— Louise Upchurch (@Loulou_Uberkirk) September 19, 2017

You are discoverable when you are making the best use of all your social media and marketing efforts #SocialROI
— Chelsea Krost (@ChelseaKrost) September 19, 2017

A1B. It also means that if your content solves a specific problem, it will be discovered years down the line too #socialroi
— Cheval John (@chevd80) September 19, 2017

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Q2) What kind of initiatives can brands take to make themselves discoverable on Social? #SocialROI pic.twitter.com/3bnf4xfTBz
— ManageFlitter (@ManageFlitter) September 19, 2017

Guest Answers

A2a) I believe in taking a multi-layerd approach. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A2b) Layer 1: Decide on your unique niche. What about your story makes you best positioned to serve and add value to that niche? #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A2c) Layer 2: One-to-One. Get out of the building and begin sharing yourself with the world one-to-one. Human-to-human. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A2e) Layer 3: One-to-many. Implement “multipliers” that enable your message to spread. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A2g) Layer 3: Many-to-many. This is where scale begins to take form. Where you have ambassadors for your brand. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A2g) Layer 4: Stay true to yourself. Remain authentic and genuine. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

Other Answers

A2 Create unique hashtags that jump out and keep people’s attention. Build up anticipation of What’s coming next? #SocialROI
— Jim Katzaman (@JKatzaman) September 19, 2017

A2 ↛ Twitter chats, actually! Plus, look for like minded individuals/brands that you can socially ‘partner’ with to increase . #SocialROI
— battlebørn creative (@battlebornatl) September 19, 2017

A2: Provide content that solves your customers’ problems,have a social media strategy to leverage social. #SocialROI
— Isil Simsek (@IsilSimsek) September 19, 2017

A2: Be present & stay ahead of the algorithm. Brands can do this by running comps, polling followers, hosting online events… #SocialROI
— Kate Frappell (@katefrappell) September 19, 2017

A2. Profile optimization( incl: keywords+ locations etc) in their profile huge & interacting on social where demo hangs out. #socialroi
— Brandie Peters (@brandiepeters_) September 19, 2017

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Q3) Some people might feel like they don’t have anything of value to share on Social. Do you think this is justified? #SocialROI pic.twitter.com/TbWAichOVu
— ManageFlitter (@ManageFlitter) September 19, 2017

Guest Answers

A3c) We all have limits we have placed on ourselves. We need to embrace the ups and downs. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A3d) They are what make us real and relatable. They make us unique. We 100% all have value to share on social. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A3e) It is our everyday stories, struggles, ups, downs and so on. There is gold in those stories. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

Other Answers

A3 when in doubt, ask people questions. Learn all you can about what they’re looking to find out or know #socialroi
— LUCYrk (@LUCYrk78) September 19, 2017

A3. Everybody have something valuable to share on social media. Just make sure it is quality content and not crappy #socialroi
— Cheval John (@chevd80) September 19, 2017

A3 – Everyone has a story and unique one at that. Sharing yourself authentically and your knowledge is valuable to the community #socialroi
— Louise Upchurch (@Loulou_Uberkirk) September 19, 2017

A3. No. You have the inside scoop! You know your own product / service & how (if you’re listening) the community uses it. #SocialROI https://t.co/jRC6NnLnfh
— Su Doyle (@sudoyle) September 19, 2017

A3:) Perspective is the most valuable form of experience & is the foundation of any highly engaged social influences campaign #SocialROI https://t.co/JASlHFn3AS
— Shadeed Q. Eleazer (@mrshadeed) September 19, 2017

A3. Everyone is passionate about something. That’s what you can share about on Twitter! Eg @VancityBeerGuy talks about beer  #SocialROI
— Nick Martin (@NickAtHootsuite) September 19, 2017

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Q4) Is there a network that outshines the others in regards to social discoverability and visibility? #SocialROI pic.twitter.com/v1PbX9C51R
— ManageFlitter (@ManageFlitter) September 19, 2017

Guest Answers

A4a) I believe all the networks work if the user figures out what makes the platform tick. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A4b) For me personaly my ideal client is a professional. They are business owners in business 18 months to 36 months. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A4e) BUT, they lack confidence in their ability to get out there and attract clients (sales and personal branding). #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A4f) This ideal client is hanging out on LinkedIn looking for solutions to their problems. Thus, I am all in on LinkedIn. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A4g) I know LinkedIn like the back of my hand and I know how to make it purr 😉 #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A4h) So, if your ideal client is a professional and you want them in the mindset of advancing themselves… #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A4i) LinkedIn is where you should be hanging your hat. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

Other Answers

A4 Any network that includes or is based on Twitter chats or Facebook groups will draw people in even if they weren’t seeking it. #SocialROI
— Jim Katzaman (@JKatzaman) September 19, 2017

A4. No. Each social network is unique and I think the right people will see your content in due time. Just have to be patient #socialroi
— Cheval John (@chevd80) September 19, 2017

A4. I find Twitter is great for discoverability (if you optimize your account and tweets, of course) #SocialROI
— Nick Martin (@NickAtHootsuite) September 19, 2017

A4:) Instagram is where the greatest organic ROI exists regarding visibility & brand awareness. #SocialRoi https://t.co/nGazej7PIo
— Shadeed Q. Eleazer (@mrshadeed) September 19, 2017

A4. TWITTER – twitter lets you instantly connect with anyone – and if you offer value on twitter have your content shared via RT. #socialroi https://t.co/E6rXt9XYTH
— Brandie Peters (@brandiepeters_) September 19, 2017

A4. Twitter + Facebook for Social Customer Service
Pinterest for Persistent content — Pins have a very long shelf life.#socialroi https://t.co/QAWNoPEEj9
— Su Doyle (@sudoyle) September 19, 2017

A4 ↛ Think it depends on your brand/biz type. Each platform has its merits and can be optimized for your brands visibility. #SocialROI
— battlebørn creative (@battlebornatl) September 19, 2017

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Q5) Word of mouth is a powerful marketing & discoverability tool. How do you get people talking about your brand? #SocialROI pic.twitter.com/X1evzp0Uyi
— ManageFlitter (@ManageFlitter) September 19, 2017

Guest Answers

A5a) Easy answer. You be you. You serve. Gary Vaynerchuk uses the analogy of Jab Jab Jab Right Hook. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A5b) Jab = serve. Right Hook = ask. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A5c) So, give more than you ask. Bring your best as much as possible. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A5d) This creates buzz or word of mouth. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

Other Answers

A5. Be engaged, offer value, provide an exceptional brand experience! Top of mind marketing can be a lot of fun. PS Be authentic #SocialROI
— Nick Martin (@NickAtHootsuite) September 19, 2017

A5. Participate authentically on the social media platform you are trying to get traction with + offering value content, not ads #socialroi https://t.co/UfJRwDjKAh
— Brandie Peters (@brandiepeters_) September 19, 2017

A5 Talk about your brand like it’s alive and dynamic. Your enthusiasm will ripple out one at a time, building a widespread wave. #SocialROI
— Jim Katzaman (@JKatzaman) September 19, 2017

A5 provide outstanding customer service. People continue as customers when they are treated right and tell friends #SocialRoi https://t.co/5iulKyMklA
— Jade Alberts Consult (@Jade_A_Consult) September 19, 2017

A5. Don’t force. Encourage. Provide a platform 4 people 2 share stories w/ others. e.g. @RedWingShoes = Show us your boots! #socialroi https://t.co/TxxG9NT2GG
— Su Doyle (@sudoyle) September 19, 2017

A5:) Forming partnerships with high status influencers within your niche is the fastest way to make an impact #SocialROI https://t.co/azpyZnA0Bt
— Shadeed Q. Eleazer (@mrshadeed) September 19, 2017

A5 ↛ Give them content they want to share!! Tips are great, so is video – especially if you can work in human interest appeal. #SocialROI
— battlebørn creative (@battlebornatl) September 19, 2017

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Q6) Your tribe can make or break your social discoverability. Does the ‘you scratch my back & I’ll scratch yours’ approach work? #SocialROI pic.twitter.com/xRmrC5MTel
— ManageFlitter (@ManageFlitter) September 19, 2017

Guest Answers

A6b) I come at that question from the perspective of supporting whatever I feel will bring value to my tribe. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A6c) If I am approached by a member of my tribe and asked to endorse something I really do not believe in… #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A6d) I will politely decline. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A6e) I will do my best to explain why and hopefully that serves them. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A6f) So, I do not assume an approach of ‘you scratch my back & I’ll scratch yours’. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A6g) My approach is “you scratch my back if you see value in it and I will scratch yours if I see value in it” #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A6h) That way we are being true to ourselves and keeping our integrity intact. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

Other Answers

A6 Back scratching can work on a case-by-case basis, but it’s a tough general practice. Too much scratching, not enough outreach. #SocialROI
— Jim Katzaman (@JKatzaman) September 19, 2017

If you are in similar industries and your messages are in line with each other, then yes! Collaborations can be powerful! #SocialROI
— Chelsea Krost (@ChelseaKrost) September 19, 2017

A6. #socialroi
Depends. As a perpetual optimist I think if authentic, unbiased, authority, value filled, targeted etc. collab, it could. https://t.co/N6WFXck1UU
— Natasha G. (@nplusg) September 19, 2017

A6: Yes, as long as it’s genuine reciprocity: works particularly well on Instagram. Or tagging each other on Twitter. #SocialROI
— Jeremy Murphy (@jeremypmurphy) September 19, 2017

A6 ↛ It definitely can, so long as your tribe is all on the same page and understands how beneficial it can be for all involved! #SocialROI
— battlebørn creative (@battlebornatl) September 19, 2017

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Q7) Who have you recently discovered on social? How did you discover them and what are they doing well? #SocialROI pic.twitter.com/6PohamJf3i
— ManageFlitter (@ManageFlitter) September 19, 2017

Guest Answers

A7a) My most recent discovery is Melyssa Griffen. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A7c) I was listening to a phenomenal podcast “The Art of Paid Traffic” hosted by Rick Mulready. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A7d) His guest was Melyssa. Melyssa has created an amazing brand and is serving her following through e-courses. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A7e) She sells them through an educational webinar. It was a light bulb moment for me. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A7f) I saw a model I could reuse to introduce people to my LinkedIn strategies. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A7g) I jumped into action and within 2 weeks launched a webinar called… #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A7h) “4 Essential LinkedIn Strategies That Will Rapidly Expand Your Business”. #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A7i) I pile on the serve in the webinar and on the back end promote my course “Linked Success” #Social ROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

A7j) I immediately saw success. But, I had a model to follow – Melyssa Griffen #SocialROI
— Chris Spurvey (@chrisspurvey) September 19, 2017

Other Answers

A7 My social mass discoveries have been on Twitter chats. They amplify and spread lone voices in the wilderness. #SocialROI
— Jim Katzaman (@JKatzaman) September 19, 2017

A7 I discover every single day. It’s people introducing me to other ppl & content, every twitterchat is exploring new territory #socialROI https://t.co/YJPMECw2Oe
— Zala Bricelj (@ZalkaB) September 19, 2017

A7. Recently discovered @LindseyFOX26. She is interacting with her audience here on daily basis #socialroi
— Cheval John (@chevd80) September 19, 2017

A7. Also discovered @kfreberg. She is one of the best professors who is leading by example with social media to her class #socialroi
— Cheval John (@chevd80) September 19, 2017

A7. Funny you should ask. I discovered @ManageFlitter via finding #SocialROI from #ContentChat & #TwitterSmarter ! Service 1st Sales 2nd. https://t.co/X9mEZq7Wzi
— Su Doyle (@sudoyle) September 19, 2017

A7 @writingchat I just found. Great advice #socialroi https://t.co/vyFrBaI5Yc
— Jade Alberts Consult (@Jade_A_Consult) September 19, 2017

A7. #socialroi
Have met many people from chats (like this one) and communities (ex. #videoreplyday) & engagement is what they all do best. https://t.co/oM7X7XV2id
— Natasha G. (@nplusg) September 19, 2017

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 26th September 2017, 6.00pm EDT.

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