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Twitter Chat: Blogging & Social Media: How Do They Complement Each Other? - Transcript & Summary

Twitter Chat: Blogging & Social Media: How Do They Complement Each Other? - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 9th January 2018.

Madalyn Sklar hosted a Twitter Chat with Mike Allton around the topic of “Blogging & Social Media: How Do They Complement Each Other?”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Nichole Elizabeth DeMere – Community Growth at Zest.is & Customer Success Evangelist
Date & Time: Tuesday, 16th January 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Mike Allton.

From the CEO Questions:

  1. How do blogging and social media coexist at ManageFlitter?

Guest Questions:

  1. What does the relationship between blogging and social media look like in 2018?
  2. What are some common misconceptions people have about blogging and social media?
  3. What does the ideal workflow look like for publishing and promoting a new blog post?
  4. How can you use social media to increase blog visibility and vice versa?
  5. Is it beneficial to have the same audience on your blog and social networks?
  6. Some people like to use long-form social media posts instead of a blog. Would you advise this? Why/why not?
  7. What resources can you recommend to social media marketers who want to grow and improve their blog?

From the CEO Questions:

Q for @Ke_Ga) How do blogging and social media coexist at ManageFlitter? #SocialROI pic.twitter.com/NHXQUNHQxk
— ManageFlitter (@ManageFlitter) January 9, 2018

CEO Answers

A1. Our ManageFlitter Twitter account is used for multiple purposes – support, sharing our blog articles, pre-sales, customer service etc.
(Be interesting to consider separating into several accounts.)#SocialRoi https://t.co/aIRBZRPtyY
— Kevin Garber (@Ke_Ga) January 9, 2018

A2. Our blog is mainly original content – which we do just an ok job of sharing on our social channels.#SocialRoi https://t.co/aIRBZRPtyY
— Kevin Garber (@Ke_Ga) January 9, 2018

Something we can definitely improve on in the new year is doing a much better job of surfacing interesting blog bits and pieces on our social channels.#SocialRoi https://t.co/aIRBZRPtyY
— Kevin Garber (@Ke_Ga) January 9, 2018

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Guest Questions:

Q1: What does the relationship between blogging and social media look like in 2018? #SocialROI pic.twitter.com/bOZnyMmpvq
— ManageFlitter (@ManageFlitter) January 9, 2018

Guest Answers

A1: As more and more people are becoming comfortable behind the camera, particularly with live video, I expect to see a lot more blog content that comes directly from video. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A1: In other words, we should see more people repurposing Live Video into podcasts and blog content. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

Other Answers

A1. More integration between blogging & social media.
Text-based content combined with or transformed into video, audio, and visuals. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) January 9, 2018

A1 the lines are blurring and both blogging and social media are evolving. People can share multimedia easier than ever and express themselves without necessarily needing a blog. Or using one format to bolster the other. #SocialROI
— comfortwriter (@ComfortWriter) January 9, 2018

A1 I feel like social media has turned into micro blogs vs being a channel to distribute content
Social media will promote key points and add a little extra personality
I expect to see fewer links in 2018#socialroi
— Nicholas Thickett (@NThickett) January 9, 2018

A1: I think that they’re going to continue to feed off of one another. Blogging is a great way to put your thoughts into print and social media helps amplify your message to your audience. #socialroi
— Maria Marchewka (@_MariaMarchewka) January 9, 2018

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Q2: What are some common misconceptions people have about blogging and social media? #SocialROI pic.twitter.com/bY2cMljhHJ
— ManageFlitter (@ManageFlitter) January 9, 2018

Guest Answers

Q2 … oh boy… how much time do we have? 😉 #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A2: The first misperception is that there’s no relation at all. That your social activity has nothing to do with what you’re blogging about. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A2: The second misperception is that social should be used to simply broadcast and promote your blog content. Social channels are not advertising mediums. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

Other Answers

A2 One misconception is that blogs live on websites and social media is separate entity. #SocialROI
— Lucille Fisher (@sageandsavvy) January 9, 2018

A2. Blogging is dead …
Social media is simply to broadcast one’s own content, promotions, etc. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) January 9, 2018

A2: In some cases people take the “If you build it they will come” mindset. When in actuality you have to build it (your blog) and then invite them to come in (through social). #socialroi
— Maria Marchewka (@_MariaMarchewka) January 9, 2018

Common Misconceptions:

  1. Blogging is ‘easy’
  2. Blogging has to be written.
  3. It’s easy to make money blogging.
  4. Blogging is an online diary.#SocialROI
    — Kate Frappell (@katefrappell) January 9, 2018

A2: That blogging is dead, and social media is of no help. That no one cares about a blog in social media. It’s hurtful to write the misconceptions people have, especially when you know from first hand how wrong they are. #SocialROI https://t.co/R3JhZbQGtJ
— Youness Bermime (@YounessBermime) January 9, 2018

A2
Misconceptions about blogging/social:
That they’re easy to do at corporate level
That they’re “lesser” forms of expression
That they’re afterthoughts in the content plan
Instead:
Make each a part of your comms plan
Use each to present your brand story
#SocialROI
— comfortwriter (@ComfortWriter) January 9, 2018

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Q3: What does the ideal workflow look like for publishing and promoting a new blog post? #SocialROI pic.twitter.com/ijyhEXmI25
— ManageFlitter (@ManageFlitter) January 9, 2018

Guest Answers

A3: Step One: Research ideas and ensure that the selected topic fits your brand voice, audience needs, and business goals. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A3: Step Two: Draft & Edit the post, and labor over the headline. Get help from @CoSchedule headline analyzer: https://t.co/MTbsuhNBFy #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A3: Step Three: Have a Blog Promotion checklist (https://t.co/LWXBs7iQsS) to ensure you utilize every technique to promote your post, including Social Media, Email, Influencers and more. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

Other Answers

A3.
– Understand your overall business goals
– Understand your audience
– Blog content needs to be of value to your audience
– Be thorough in your research and writing #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) January 9, 2018

A3: Research what your audience wants to read (survey when you can), write to answer their questions, not yours. Publish when they are most active on your blog, and share (with the help of @buffer) multiple times across many channels. Also, Quora helps a lot! #SocialROI
— Youness Bermime (@YounessBermime) January 9, 2018

A3 I haven’t had to do it in awhile and things have changed since then. I have vblogs and make sure they have the correct hashtags and promoted on. Get in front of the right people #socialroi https://t.co/dP31Oz2QQr
— Jade Alberts Consulting (@Jade_A_Consult) January 9, 2018

A3: Conduct research to make sure your audience is going to be interested in your topic. If they are, you’re good to go! #SocialROI
— Express Writers (@ExpWriters) January 9, 2018

A3 Workflows for publishing & marketing a blog post:
➡️Research & write relevant/quality post
➡️Choose optimal time to go live
➡️Edit the blog blurbs for each channel
➡️Add relevant hashtags
➡️Boost engagement with paid reach
➡️Evergreen/refresh old content#SocialROI
— comfortwriter (@ComfortWriter) January 9, 2018

A3)

  1. Create an outline of what you’ll write
  2. Draft your blog
  3. Re-visit, re-read, fix typos & grammar
  4. Get it proof-read
  5. Format: Imagery, meta-tags, alt-tags
  6. PUBLISH!
  7. Promote on social media
  8. If budget allows, launch paid ads.#SocialROI
    — Kate Frappell (@katefrappell) January 9, 2018

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Q4: How can you use social media to increase blog visibility and vice versa? #SocialROI pic.twitter.com/4Z8Nq8lSAb
— ManageFlitter (@ManageFlitter) January 9, 2018

Guest Answers

A4: While you certainly want to share blog content to social media, particularly new content, the most effective way is to use blog content to spark ⚡️ conversations. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A4: Whether you’re sharing new or evergreen posts, try to ask questions in your shares and get people thinking around the topic of your post. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A4: Then, within other blog posts, you might be able to reference or even embed some of those social conversations. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

Other Answers

A4. A blogger can participate in twitter chats to build trust with an audience. They can even do live videos weekly too #socialroi
— Cheval John (@chevd80) January 9, 2018

A4: I like to think of social media as a megaphone. Your networks allow you to amplify your blog and your overall brand message by posting consistent & valuable content. Not to mention, the ability to leverage your content through hashtags. #SocialRoi
— Maria Marchewka (@_MariaMarchewka) January 9, 2018

A4: I love using social media to repurpose content, like posting a video, livestream, image with quotes, a slideshow, etc. It’s a great way to diversify, instead of just posting the title of your blog post, and hoping people will click/share. #socialROI https://t.co/Mgf2Emq67X
— Proof Mango // Proofreading for Online Courses (@ProofMango) January 9, 2018

A4) Have your banner imagery designed and exported to the correct dimensions for each social network.
Share the link and imagery with your audience. Ask them for their thoughts and feedback! #SocialROI
— Kate Frappell (@katefrappell) January 9, 2018

A4: Blog to promote social visibility: 1) link to social profiles on blog 2) blog giveaways tied to social initiatives (follow me to win). 3) leverage links from your profiles to share content within posts (hyperlink insta, twitter content you’ve posted recently) #SocialROI
— Misty Ahmadi (@heytheremisty) January 9, 2018

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Q5: Is it beneficial to have the same audience on your blog and social networks? #SocialROI pic.twitter.com/8CNe1VxOjO
— ManageFlitter (@ManageFlitter) January 9, 2018

Guest Answers

A5: Absolutely. While you will always have some people who only choose one channel, it’s best when your target audience is using and is being reached through both. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A5: When your audiences are aligned, that allows you to focus on creating great blog AND social content that is complimentary and synergistic, and ultimately helpful to your entire audience. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

Other Answers

A5: It’s definitely beneficial – content generation should be about your Ideal Audience – and in an ideal situation you would be able to capture that audience on your blog, and your social networks #SocialROI
— Armor Techs (@armortechs) January 9, 2018

A5: It’s definitely beneficial to have the same audience because they’re going to be more likely to engage with your content. #SocialROI
— Express Writers (@ExpWriters) January 9, 2018

A5: I think that it’s important that your audience is made up of people who actually care about what you have to say and what you’re trying to sell. There will likely be a sense of cohesion between both platforms. #SocialRoi
— Maria Marchewka (@_MariaMarchewka) January 9, 2018

A5. To a degree, yes. I think a small segment from your audience on social media will follow you to your blog which is o.k. #socialroi
— Cheval John (@chevd80) January 9, 2018

A5: It’s beneficial to have the RIGHT audience on your blog and social media. If it’s the same, by all means, enjoy it. If not, then find a way to make the audience on your blog interact on social media and vice versa. #SocialROI
— Youness Bermime (@YounessBermime) January 9, 2018

A5 Be sure your key messages are the same throughout your blogging and social media platforms. That way your overlapping audiences will know you’re the real you wherever you are. #SocialROI
— Jim Katzaman $ #LifeInsurance $ Worker #Benefits (@JKatzaman) January 9, 2018

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Q6: Some people like to use long-form social media posts instead of a blog. Would you advise this? Why/why not? #SocialROI pic.twitter.com/HFXrOVqgZK
— ManageFlitter (@ManageFlitter) January 9, 2018

Guest Answers

A6: While long-form social posts can certainly be beneficial for branding, authority-building and audience growth, they CANNOT replace owned blog content. Your blog is where you get to create funnels and repositories of resources that drive real business results. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

Other Answers

A6: It depends on your target audience. Do they respond to this type of content? The only way to know is to test. I sometimes view Instagram/Facebook/LinkedIn as platforms where you can create a mini journal of sorts. #socialroi
— Maria Marchewka (@_MariaMarchewka) January 9, 2018

A6. No. Because if you take the time to post long-form social media post, then you missed out on an opportunity to build a blog which is more valuable #socialroi
— Cheval John (@chevd80) January 9, 2018

A6: The thing for a blog is that it can always be discovered by new people after days, weeks, months and years (thanks to SEO), but for social media, 3 long posts will bury the fourth one too deep to be found again. So, I wouldn’t advise it. #SocialROI
— Youness Bermime (@YounessBermime) January 9, 2018

A6
The message matters more than the medium.
It’s more important to have something profound to say, consistently.
Start with a strategy & goals/KPIs and select the medium that complements this.
Blog/social, doesn’t really matter; just do it well#SocialROI
— comfortwriter (@ComfortWriter) January 9, 2018

A6. Depends on the platform. 280 char Tweets have a short shelf life as do LinkedIn posts. Blogs, articles & Pinterest are persistent. #SocialROI https://t.co/o9SU5DZ451
— Su Doyle (@sudoyle) January 9, 2018

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Q7: What resources can you recommend to social media marketers who want to grow and improve their blog? #SocialROI pic.twitter.com/gFoROuRTbd
— ManageFlitter (@ManageFlitter) January 9, 2018

Guest Answers

A7: Following other blogs and bloggers is a great start. Here’s a great list from @SMExaminer : https://t.co/X0qVxNJMxX #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A7: The next step is to look for more detailed resources like courses, ebooks and print books that address your needs. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

A7: The most effective step then is to begin attending conferences, either specific to your industry or Social Media in general like #SMMW, where you can both learn & network at a highly concentrated rate. #SocialROI
— Mike Allton (@mike_allton) January 9, 2018

Other Answers

A7. I personally love using @medium to blog. it has given me lots of traction and visibility. #SocialROI
— Ai Addyson-Zhang, Ph.D Edu Tech Evangelist (@aiaddysonzhang) January 9, 2018

A7: Get a content writing team (preferably one that knows to optimize content for SEO), and hire an SEO manager, (hopefully one that knows what works, what seems to work, what works now and hurts later, and what actually is SEO). #SocialROI
— Youness Bermime (@YounessBermime) January 9, 2018

A7: A free way to do so is to really roll up your sleeves and get to work. As much as you create, you need to supplement that with honest and valuable engagement with the people in your niche. This will, over time, help you grow an audience. #socialroi
— Maria Marchewka (@_MariaMarchewka) January 9, 2018

A7. I can recommend following @JuliaEMcCoy of @ExpWriters because she has created courses and books on how to make your blog stand out through content marketing #socialroi
— Cheval John (@chevd80) January 9, 2018

A7: Oldie but still helpful when stumped on a start point for content based on a keyword/topic: https://t.co/WJFUPQod7n #SocialROI
— Misty Ahmadi (@heytheremisty) January 9, 2018

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 16th January 2018, 5.00pm EST.

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