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Twitter Chat: Accelerate Your Growth on Social Media - Transcript & Summary

Twitter Chat: Accelerate Your Growth on Social Media - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 14th March 2017.

Madalyn Sklar hosted a Twitter Chat with Neal Schaffer around the topic of “Accelerate Your Growth on Social Media”.

Details of our next Twitter Chat:

Topic: How All Businesses Can Benefit from Social Media in 2017 – LIVE From the Adobe Summit
Guest: Ross Quintana – Founder of Social Magnets.
Date & Time: Tuesday, 21st March 2017, 4.00pm EDT
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Neal Schaffer.

Questions

  1. What is growth hacking in relation to Social Media?
  2. Not everyone uses Social Media in the same way. How do I find out where my target audience are and how they are using Social?
  3. Hashtags are important for categorising content. How do brands determine the perfect hashtag/s to share and spread content?
  4. You recommend having a month’s supply of original content. What are some hacks small teams can use to maintain this pace?
  5. What does it mean to have a ‘branded presence’ on Social Media?
  6. How should brands engage with targeted users on Social?
  7. Refining your strategy is an important aspect of growth hacking. What kind of data & metrics should brands be monitoring?
  8. How can paid ads help foster and accelerate engagement on Social?

Q1) What is growth hacking in relation to Social Media? #SocialROI pic.twitter.com/0oapvvWvRb
— ManageFlitter (@ManageFlitter) March 14, 2017

Guest Answers

A1 The concept of Social Media Growth Hacking is about looking at how social media can help companies grow in many ways. #SocialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A1 Companies miss the boat when they see social media as merely a one-way approach to marketing similar to trad advertising. #SocialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A1 Sure, social media provides you the audience, but what you can learn from them is equally valuable than your product. #SocialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A1 When u begin to look at social media as experimental testbed of invaluable data & u realize how 2 use it, you Max Your Social. #SocialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A1 So, growth hacking is not limited to social, but social provides best means to experiment and accelerate activities. #SocialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

Other Answers

A1: Ways to grow .. fast! For social, using all types of tactics: different platforms, hashtags, diff content, etc. #SocialROI https://t.co/5mNj2mqtO9
— Katelyn Brower (@BrowerKDnB) March 14, 2017

A1. I say growth hack means tried and true methods of growing your platform – but first step: you need some quality content #socialroi https://t.co/dhss6d8EyA
— Brandie Peters (@brandiepeters_) March 14, 2017

A1: “Hacking” applies to executing unconventional strategies that yield exponentially better results than traditional ones. #socialroi
— Gary McIntire (@garymcintire) March 14, 2017

A1: The process of appropriately nurturing social account & related growth to achieve greater positive results on Social Media. #SocialRoi https://t.co/ztUV8Hr6em
— Kevin Garber (@Ke_Ga) March 14, 2017

A1) In relation to SM, growth hacking is any calculated/deliberate effort aimed specifically at increased numbers#SocialROI
— Chris Santiago (@Chris_Santiago_) March 14, 2017

@ManageFlitter A1: Without disrespecting the pure growth hackers, it is the tactics used to maximize a social media campaigns ROI #socialroi
— Philip Ashburne (@MarketingBrotha) March 14, 2017

A1) Adopting techniques and tactics to help grow your profile quicker than one would expect. #socialroi https://t.co/CesyaW3Mrm
— Simple Marketing (@SimpleMStudio) March 14, 2017

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Q2) Not everyone uses Social Media in the same way. How do I find out where my target audience are and how they are using Social? #SocialROI pic.twitter.com/mH43wr2LOM
— ManageFlitter (@ManageFlitter) March 14, 2017

Guest Answers

A2 The best way to find your target audience and understand how they use social is to become a user yourself #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A2 Each social network is its own community, its own country. When in Rome, do as the Romans, right? Social media no different. #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A2 As far as where to find your target customers in social, put yourself in their shoes. #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A2 What I mean is, if they joined a network who would they follow, why would they follow them, and how would they find them? #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A2 Those are the keys to finding your target customer on any social network. #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

Other Answers

A2: First change your mindset. Start with YOU and work outward. Publish your worldviews and compatibile people will seek YOU. #socialroi
— Gary McIntire (@garymcintire) March 14, 2017

@ManageFlitter A2: Great question. Researching the platforms is key. Start with social influencers in your market. #socialroi
— Dave Zoradi (@davezoradi) March 14, 2017

A2a: Don’t be afraid to ask your audience where they’re at. Competitive social media audits can also show you where customers are #SocialROI
— Mallie Rust (@malliefe2o3) March 14, 2017

A2b: Once you determine platforms, look at the story your data is telling you. What do people respond to? What do they ignore? #SocialROI
— Mallie Rust (@malliefe2o3) March 14, 2017

@ManageFlitter A2) Know yr audience. Start w data & research; go where you find them, listen to them & engage w relevant voice #SocialROI https://t.co/3BwGdPPuXU
— Chris Santiago (@Chris_Santiago_) March 14, 2017

A:2 Why reinvent the wheel? Look at successful competitors and learn from them. #socialroi https://t.co/VOcceLBgqU
— Erin Roy (@Harvest_Agency) March 14, 2017

A2 @ManageFlitter You need to explore every corner of SM. T Chats, FB & linkedIn gruops, G + Communities. Find them and listen #SocialROI
— Alberto Gómez (@alberMoire) March 14, 2017

A2) Your buyer personas. If you haven’t created them yet, talk to industry people & listen to customers, existing AND prospective #SocialROI
— SupaReal (@SupaReal) March 14, 2017

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Q3) Hashtags are important for categorising content. How do brands determine the perfect hashtag/s to share and spread content? #SocialROI pic.twitter.com/c6hZIW2ORb
— ManageFlitter (@ManageFlitter) March 14, 2017

Guest Answers

A3 I talked about this at #smmw17 last year, but I like to look at competitors hashtags and monitor share of hashtag voice. #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A3 Influencers in your industry will also often lead you to hashtag discovery. #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

Other Answers

A3: There’s hashtags that fit with what you do and hashtags your audience uses, you have to find the overlap! @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 14, 2017

A3: With hashtags, less is usually more. Seek conversations where you can be relevant and add value to find hashtags. #SocialROI
— Mallie Rust (@malliefe2o3) March 14, 2017

A3 must be on topic with what you are promoting, Research if it’s been used before or the content will get lost in the noise. #SocialROI https://t.co/1Xq0iOnjfd
— Jade Alberts Consult (@Jade_A_Consult) March 14, 2017

A3b Also, I will say it again a) do not hijack a # for reach, b) don’t use too generalized # that don’t relate to ur content #SocialROI
— Zala Bricelj (@ZalkaB) March 14, 2017

RiteTag is a keyword research platform I’ve used #SocialROI
— Philip Ashburne (@MarketingBrotha) March 14, 2017

A3: You can always manipulate the trending ones to fit your brand’s voice. That’s always a good place to start. #SocialROI
— AK Kerani (@AKKerani) March 14, 2017

A3) Hashtag Considerations:
– Relevant?
– Memorable?
– If an abbreviation, can people understand it?
– Who else is using it? #SocialROI
— Kate Frappell (@katefrappell) March 14, 2017

A3: Test different symbiotic combos. @Iconosquare tells me which ones are working on @Instagram. #SocialROI @ManageFlitter
— Jeremy Murphy (@jeremypmurphy) March 14, 2017

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Q4) You recommend having a month’s supply of original content. What are some hacks small teams can use to maintain this pace? #SocialROI pic.twitter.com/XKQ3e2WAZW
— ManageFlitter (@ManageFlitter) March 14, 2017

Guest Answers

A4 Two ways to maintain LOTS of content inventory. First is to properly document all of your content that you can reuse. #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A4 There are companies that have been in business a long who, if they think about it, already have TONS of content in house. #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A4 The other way to stockpile lots of content is to Leverage the Other through #ContentCuration #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

Other Answers

A4. Maybe repurpose old and evergreen content. #SocialROI
— Ai Zhang (@aiaddysonzhang) March 14, 2017

A4: Curate or create larger assets that can be broken down into smaller ones. One large #ebook can equal 4-5 posts if done right. #SocialROI https://t.co/6RLNNTXkbp
— Katelyn Brower (@BrowerKDnB) March 14, 2017

A4: Scrub and repurpose internal content. Tons of words being flung via email inside the company. #socialroi
— Matthew Owen (@mowenranger) March 14, 2017

A4: What are you efficient at in terms of content? I switched from long blogs to poems because I write many at once. #SocialROI
— AK Kerani (@AKKerani) March 14, 2017

A4: CONTENT CALENDAR (sometimes referred to as an Editorial Calendar depending on your industry). @ManageFlitter @NealSchaffer #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 14, 2017

A4: Templates can be good for keeping branding consistent and making content creation more streamlined, especially for visual. #SocialROI
— Mallie Rust (@malliefe2o3) March 14, 2017

A4: Work ahead as much as possible. Create a LOT when you feel more creative. #SocialROI @ManageFlitter @NealSchaffer
— Jeremy Murphy (@jeremypmurphy) March 14, 2017

A4: plan your content calendar around a theme or series. If on a topic, can be easier to generate content #socialroi
— Scott Donald (@scottgwd) March 14, 2017

A4) Repurpose existing content and optimise for each channel. Batch create video and cut into multiple, snackable short videos #SocialROI
— SupaReal (@SupaReal) March 14, 2017

A4) If you’re struggling with content curation @quuu_co are a fantastic hand picked curator. We use them with clients often #socialROI https://t.co/ccd2nkoa3f
— Simple Marketing (@SimpleMStudio) March 14, 2017

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Q5) What does it mean to have a ‘branded presence’ on Social Media? #SocialROI pic.twitter.com/X5FKln6SHq
— ManageFlitter (@ManageFlitter) March 14, 2017

Guest Answers

A5 I like to refer having a branded presence as having a unique “voice” which differentiates you and adds emotional attachment. #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A5 For instance, who can deny the branded voice that @garyvee has?!?!? #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A5 The branded voice becomes even more important in visual social = your Visual Voice. Differentiation + Generating Emotions. #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

Other Answers

A5: It means that your brand message is consistent at every consumer touchpoint, no matter the platform. #SocialROI
— Mallie Rust (@malliefe2o3) March 14, 2017

A5: a branded presence is when they would still know its you even if your handle or username was hidden #SocialROI
— Scott Donald (@scottgwd) March 14, 2017

A5) Distinctive TOV, consistent promotion of quality content (inc. curation), personable engagement with followers, being human #SocialROI
— SupaReal (@SupaReal) March 14, 2017

A5) Branded Presence = Recognisable Voice That Resonates With Audience
Get it right and you’re quids in #socialROI https://t.co/AoO0gr4JBW
— Simple Marketing (@SimpleMStudio) March 14, 2017

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Q6) How should brands engage with targeted users on Social? #SocialROI pic.twitter.com/KwYQQMMZOg
— ManageFlitter (@ManageFlitter) March 14, 2017

Guest Answers

A6) That’s easy: Like any other user of that social network 😉 #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

Other Answers

A6. Be authentic.
Care about them.
Help their pain points.
Ask Qs & converse#SocialROI
— Ai Zhang (@aiaddysonzhang) March 14, 2017

@ManageFlitter A6) Carefully and slowly. Don’t rush to the close. #socialroi
— Tim @ Stoneham Press (@StonehamPress) March 14, 2017

A6: Try to make messages as personal as possible; far too often brands come across as sounding like robots! @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 14, 2017

A6) With your niche: Help, help, help, entertain, inform, help. With influencers: Give, give, give, ask #SocialROI
— SupaReal (@SupaReal) March 14, 2017

A6 understanding the audience really comes into play-also don’t forget which platform you’re on, diff’t strokes for diff’t folks #SocialROI https://t.co/8FidHCcLEj
— Tianna Winters (@tfiend138) March 14, 2017

A6: On THEIR terms, using THEIR language, engaging THEIR topics, and providing value to THEIR communities. Anything else? #socialroi
— Gary McIntire (@garymcintire) March 14, 2017

@ManageFlitter A6: starting a genuine conversation or offering a compliment instead of a pitch is a pretty good start. #socialroi
— Dave Zoradi (@davezoradi) March 14, 2017

A6. Engage on Twitter chats & twitter lists. Also interact with them on LinkedIn #SocialROI
— Khulekani Mjwara (@KhulekaniMj) March 14, 2017

A6) I think brands should engage as humanly as possible; appropriate to their voice & relevant to their community mission/values #SocialROI https://t.co/UVGTwagRPu
— Chris Santiago (@Chris_Santiago_) March 14, 2017

A6: With authentic one-on-one conversations. Please don’t auto DM! That sinks you. #SocialROI @ManageFlitter @NealSchaffer
— Jeremy Murphy (@jeremypmurphy) March 14, 2017

A6 brands should engage w/ targeted users like a person building a professional relationship. Share their relevant posts, ask ?s. #SocialROI
— Troy Surratt (@TechnicallyTroy) March 14, 2017

A6) How to engage with targeted users?
– Consistency
– Transparency
– Relevance #socialROI https://t.co/dtoTtIbs1A
— Simple Marketing (@SimpleMStudio) March 14, 2017

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Q7) Refining your strategy is an important aspect of growth hacking. What kind of data & metrics should brands be monitoring? #SocialROI pic.twitter.com/y8aXSSCB1R
— ManageFlitter (@ManageFlitter) March 14, 2017

Guest Answers

A7 Only monitor the metrics that you created when determining your objectives for using social in the first place! #socialROI
— Neal Schaffer (@NealSchaffer) March 14, 2017

A7 I leave you all with these closing thoughts on social media metrics from Albert Einstein 😉 #socialROI #quotes pic.twitter.com/FNYZd2PYXm
— Neal Schaffer (@NealSchaffer) March 14, 2017

Other Answers

@ManageFlitter A7) Should be monitoring things like how many people saw the message, who clicked on it and who converted… #socialroi
— Tim @ Stoneham Press (@StonehamPress) March 14, 2017

A7: It is important to monitor if your following base is growing and if they are actually engaging. #SocialROI https://t.co/S3dChrn63y
— Katelyn Brower (@BrowerKDnB) March 14, 2017

A7: Analytics on platform like engagement/link clicks+off platform like bounce rate/avg time spent on page to prioritize content #SocialROI
— Mallie Rust (@malliefe2o3) March 14, 2017

A7: Retention/depth of PERMISSION (trust), bounce rate (high for transactions, low for interactions), conversion rate (high), #socialroi
— Gary McIntire (@garymcintire) March 14, 2017

A7. At the end of the day IMO what matters is conversion. Does it generate leads and sales for your biz? Then your strat works. #socialroi https://t.co/AoTfa0yoiX
— Brandie Peters (@brandiepeters_) March 14, 2017

A7: At the very least track the mentions of your brand on the web & social, lots of tools for this. #SocialROI https://t.co/ldPqPIV12Y
— Kevin Garber (@Ke_Ga) March 14, 2017

A7 A) Am I getting the return on my investment in SMM, adv, promotion? B) Is my base growing? C) What does this growth look like? #SocialROI
— Zala Bricelj (@ZalkaB) March 14, 2017

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Q8) How can paid ads help foster and accelerate engagement on Social? #SocialROI pic.twitter.com/V238GAEjm7
— ManageFlitter (@ManageFlitter) March 14, 2017

Other Answers

@ManageFlitter A8: Often better targeting options and greater reach. You pay for it, of course. #socialroi
— Tim @ Stoneham Press (@StonehamPress) March 14, 2017

A8 SEO paid promotion help introduce content to new target audiences @NealSchaffer @ManageFlitter #socialroi
— David Pepper (@thedavepepper) March 14, 2017

A8. Back to content first. If your content is gd then give it a nudge with $ to put in front of the right people and help out. #socialroi https://t.co/ukF0csUWaK
— Brandie Peters (@brandiepeters_) March 14, 2017

A8: Paid ads can boost content that is doing well to a new/larger audience! @ManageFlitter #SocialROI
— JMatt [not ‘Matt’] (@JMattMke) March 14, 2017

A8: It amplifies your reach and, depending on campaign optimization, can help drive clicks. #SocialROI
— Mallie Rust (@malliefe2o3) March 14, 2017

A8: Paid ads are a way to promote your BEST messages to highly compatible communities. Caveat: IT MUST BE GREAT. #DoItRight #socialroi
— Gary McIntire (@garymcintire) March 14, 2017

We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 21st March 2017, 4.00pm EDT.

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