Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 5th March 2019.
Details of our next Twitter Chat:
Date & Time: Tuesday, 12th March 2019, 5.00pm EST
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Debra Eckerling.
From ManageFlitter's Design Lead, Kate Frappell:
- What is the DEB method and how can its implementation help set goals for Twitter chats?
- What advice do you have for businesses just starting a Twitter chat? In what ways will they see benefits? Are they quantifiable?
- What can a Twitter chat host do to ensure a Twitter chats success?
- How can Twitter chat hosts continue to find engaging topics for their Twitter chats?
- How often do you advise businesses to host their Twitter chats?
- What type of goals can a small business set when starting a Twitter chat?
- In what ways can businesses engage with their audience after their Twitter chats?
Design Lead Answers
Aa) I think that Twitter chats will continue to be popular in 2019.— Kate Frappell 🌻 (@katefrappell) March 5, 2019
However, I don’t think they can truly boom until the user experience of hosting and participating in chats is improved. #SocialROI
Ab) Think back to your very first Twitter Chat. How was the experience?— Kate Frappell 🌻 (@katefrappell) March 5, 2019
For me, it was FAST & chaotic. I was trying to:
• Read the stream,
• Reply & engage in side conversations,
• Tweet out answers,
• Favourite & retweet others...
ALL AT THE SAME TIME!#SocialROI
Ac) Now couple this chaos with a tool like Tweet Deck:— Kate Frappell 🌻 (@katefrappell) March 5, 2019
• The stream often lags. It can struggle to update in realtime.
• The user cannot easily highlight or ‘star’ the host account to surface questions.
• There is no GIF or emoji button.
(To name a few)#SocialROI
Ad) Seasoned Twitter-Chatters & techies alike learn clunky workarounds and hacks to these issues.— Kate Frappell 🌻 (@katefrappell) March 5, 2019
Newbies however, are destined for a BAD TIME.
There is friction in the toolkit.
Limited and unreliable apps are an unnecessary barrier to entry IMO. #SocialROI
Ae) If a tool were created that made the experience of engaging-in and monitoring Twitter Chats easier and more intuitive - I truly believe the popularity of Twitter Chats would BOOM. #SocialROI— Kate Frappell 🌻 (@katefrappell) March 5, 2019
A1a: @TheDEBMethod is my goal-setting system for helping people figure out what they want and how to get it. DEB stands for Determine your Mission, Explore your Options, Brainstorm your Path. #SocialROI #GoalChat— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A1b: To use @TheDEBMethod to start a Twitter chat. 1. Figure out the reason for the chat. 2. Explore the relevant elements : topic, time, frequency, format. 3. Brainstorm all tasks nec to start your chat & make a plan. #SocialROI #GoalChat— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A2: Make sure your topic is unique – or a spin on a common topic. Research hashtags to come up the right one. Your chat is a way for prospects to see your expertise, so they turn to you when they need your products/services #SocialROI— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A2: As with anything, you need to have patience. In this case, it's patience in building an engaged following for your chat. Benefits = increased exposure, providing value for the audience. Yes, in the # of ppl who show up week after week. #SocialROI— Maria Marchewka (@_MariaMarchewka) March 5, 2019
A2: Tread the waters by having your team participating in other chats first, to see how things work. The benefits will appear in the form of a community and positioning. The hard numbers? The size and interactions volume you can generate! #SocialROi— Pedro Vieira 🎸 (@DMPedroVieira) March 5, 2019
A3: Schedule, plan, prepare. Schedule you chats on a day/time that works for you regularly. Plan topics in advance. Prepare your questions – include graphics – ahead of time. Also chat regularly throughout the week. #SocialROI— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A3b: Also, remember trial and error is an important part of any project. Experiment to see what works... and do more of that. #socialroi— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A3. Promote it well in advance! and generally stick to a day & time which then your audience can resonate with your twitter chat time #SocialROI— Charu Misra (@charumisra) March 5, 2019
A3. A lot of responsibility on the host:— Gene Petrov - Leadership Coach #SMMW19 (@GenePetrovLMC) March 5, 2019
Lining up guests
Potentially coming up with the questions
Executing the chat
Getting the right timing and rhythm
and even after the chat work like recaps.#SocialROI https://t.co/QrlO2SAIwM
A4: Keep an eye on trends in your industry. Ask your community. Find topics from your chatter's side-conversations. For instance, the next two topics for #Goalchat - #SocialMedia platforms & #Perfection - came from my peeps. #SocialROI— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A4b. #GoalChat is a little different in that their are no "special guests" - it's all about sharing wins, setting goals, and discussing the week's special topic. The community are the guests. #socialroi— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A4. Ask their audience, see what topics are trending, create a poll. #socialroi— Alissa Carpenter (@NotOkThatsOk) March 5, 2019
A5: The standard chat is once a week for an hour, though I know there are some chats that meet twice a week or once a month. Most important is to find a time, day, and duration that you can commit to regularly. #SocialROI #GoalChat— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A5: Probably every week. Longer and it's so easy to forget #socialroi— Tim Lewis @ Stoneham Press (@StonehamPress) March 5, 2019
A5 That's a tough on, but I would say to try and keep some length not to exaust topics and guests, but will take notes on others answers #socialroi— Pedro Vieira 🎸 (@DMPedroVieira) March 5, 2019
A6a: Like many social media platforms, Twitter/Twitter chats is/are another avenue to drive traffic to your blog/business. #SocialROI— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A6b: Goals can include increasing your newsletter list, elevating your visibility as an expert, growing your Twitter follower count/engagement, increasing your clients. #SocialROI— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A7: Create a Twitter list of chat participants. Tweet to, reply to, and retweet them. Use Twitter moments to create a recap and then embed each one as a blog post (https://t.co/8ySkmhn0h1). Be sure to tag participants when you tweet moments. #SocialROI #GoalChat— ⭐ #GoalChat ⭐ (@GoalChat) March 5, 2019
A7: I engage after my chats with a live stream "after" chat as well as a chat recap as a Twitter Moment and posting it on my blog. #SocialROI— Madalyn Sklar 🚀 Speaker #SMMW19 (@MadalynSklar) March 5, 2019
A7: Keep the conversation going; Maybe do a follow-up live-stream; have somewhere you can send people - maybe a paid community. #socialroi— Tim Lewis @ Stoneham Press (@StonehamPress) March 5, 2019
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 12th March 2019, 5.00pm EST.