Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 26th September 2018.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with JMatt.
From ManageFlitter's Design Lead, Kate Frappell:
- Do you think GIF creation is essential for a company to achieve a better connection with their audience?
- How do you create searchable personalized GIFs?
- Which platforms are best for getting as many GIF views as possible?
- Which are some relevant tags that get your GIFs discovered faster?
- Aside from analytics, where do you get your content ideas when creating GIFs?
- What tools do you use to create GIFs?
- What tips would you give to a tech start-up that wanted to create GIFs as part of their engagement strategy?
Design Lead Answers
A1: No. Probably not what you expected me to say, but you need to understand your audience before you decide if using GIFs are worthwhile.— 🎙JMatt (@JMattMke) September 25, 2018
That being said, I think a lot of companies can benefit from customized GIFs and it helps to humanize their brands! #SocialROI pic.twitter.com/UbUw1xRK0N
A1: It's not essential but custom GIFs are a great way to enhance your connection with your audience. @JMattMke does this well with his GIFs. They are attention grabbing and screams out, "Let's connect!" #SocialROI— Madalyn Sklar ⚡️ Social Media Rockstar (@MadalynSklar) September 25, 2018
A1.— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 25, 2018
- No, it's not essential.
- Consider who your audience is & if they're likely to enjoy seeing GIFs. If so, use them.
- Use them appropriately so consider carefully when you use them.
- GIFs are very shareable but in the right context.#SocialROI
A2: On @GIPHY you need to get your channel approved as either an Artist page or a Brand page. Once you get that beautiful confirmation email, they'll give you the rundown and explain that their staff needs to approve your GIF before it's searchable (takes a few hours). #SocialROI pic.twitter.com/aOvMDsKbq4— 🎙JMatt (@JMattMke) September 25, 2018
A3: Great question! @GIPHY counts a GIF view as the amount of times your GIF is populated in the search results (NOT the loops, like on Vine).— 🎙JMatt (@JMattMke) September 25, 2018
That in mind, Twitter probably wins because you can attach them in tweets. But, you can add them in FB comments + IG DMs too! #SocialROI pic.twitter.com/oT6b2SAU90
A3 the ones your audience that wants to see them the most are on :) #SocialROI— LUCYrk (@LUCYrk78) September 25, 2018
A3.— Avtar (@Avtar_Madan) September 25, 2018
My prediction for 2019-20, is that we will see lot of brands / profiles increase usage of GIF on platforms like @LinkedIn in the articles section. Have already witnessed a beginning.#SocialROI
A4: I swear I'm not trying to make this #SocialROI sound like an ad for @GIPHY - but it's the platform I use for GIFs! 😅— 🎙JMatt (@JMattMke) September 25, 2018
...GIPHY... gives Artist accounts a dashboard that they can see what your top GIFs are (top 5, then the rest in a spreadsheet). (1/2) pic.twitter.com/199yghQDVF
A4.b: For example, I have a GIF with over 1,000,000 views which is of me THINKING, so tags around 'thought' is what people are searching for a lot. I also have a "thank you" GIF at number two!— 🎙JMatt (@JMattMke) September 25, 2018
Consider location-specific GIFs. What are GIFs you look for and can't find? #SocialROI pic.twitter.com/NKnmkxbg4X
A4. Since GIFs are used to convey emotion or reactions, it would make sense to tag your GIFs with the feelings they relate to. You could do some research to find out which tags are more popular than others "Thanks" vs. "Gratitude" #SocialROI— Pearl Morbs (@PeculiarBeastie) September 25, 2018
A4: I don't see a particular tag. Imo need to be more about the context you use the GIF. Example: If Super Bowl that's happening I am guessing people don't use basket tags. All about context and moment. #SocialROI pic.twitter.com/SAFwhIVfk6— Bruno Nunes (@brunostorming) September 25, 2018
A5: I started to touch on it in my last answer, but YOUR own experiences can help you with GIF ideas. Write out a list of what your go-to reaction GIFs are, recreate those! You can also keep track of the GIFs that don't exist, but you wish did! #SocialROI pic.twitter.com/w62P8P372y— 🎙JMatt (@JMattMke) September 25, 2018
A5.b: At the end of the day, you want GIFs that you'd actually be able to use. AND if you get an approved (searchable) account, you want to create GIFs that other people would want to use too. pic.twitter.com/1x8uEbOtVv— 🎙JMatt (@JMattMke) September 25, 2018
A5. The content we are writing or sharing. Also pop culture, movies or TV shows help get creativity going! #SocialROI— MeetEdgar (@MeetEdgar) September 25, 2018
A5) When we were creating some MF gifs, we were considering where they would live and what the audience on that platform (Twitter) would like to see.— Kate Frappell 🌻 (@katefrappell) September 25, 2018
Some of our features are a bit hidden so showcasing the product & the functionality seemed like a good content idea.#SocialROI
A6: The tools are nothing fancy, just shoot video on your smartphone and then upload the video to the @GIPHY app (or directly on the desktop - dealer's choice).— 🎙JMatt (@JMattMke) September 25, 2018
I personally set my phone on a tripod so I get a steady shot with the non-selfie camera. #SocialROI pic.twitter.com/MjMRNObssh
A6) Photoshop. Might be a bit more a learning curve for some, but once you’re familiar with it the extended editing capabilities are worth it (IMO). #SocialROI— Kate Frappell 🌻 (@katefrappell) September 25, 2018
A6.— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 25, 2018
- Errr....@GIPHY 😂😂
- I've tried creating a GIF file in @canva but the file is very slow.
- YouTube: take a file you want to use and then convert it to a GIF file in...Giphy!
- Canva: you can create a GIF file from graphics via Giphy. #SocialROI
A7: Tech start-ups (and really any business) should find staff that are comfortable "on camera" and use them for customer service/reaction GIFs.— 🎙JMatt (@JMattMke) September 25, 2018
You can also consider product showcases/quick software instruction GIFs. #SocialROI pic.twitter.com/CKwJAmIiEy
A7.b: I've also seen brands utilize a mascot ...it's a great work-around to having staff be the 'face' of your brand. Let a cool mascot rep your brand - though, this takes a little more effort and a talented graphic designer.— 🎙JMatt (@JMattMke) September 25, 2018
*couldn't think of an animated mascot. #SocialROI pic.twitter.com/skzLjD4rCg
A7: Listen (what's being said). Plan (where and how you gonna enter the convo). Discover his own tone of voice. Have fun trying to make audience think of you like a human being. #SocialROI pic.twitter.com/8H7y31AV1i— Bruno Nunes (@brunostorming) September 25, 2018
A7)— Kate Frappell 🌻 (@katefrappell) September 25, 2018
Tips for businesses getting started with GIF’s:
1. Consider the context
2. Consider the audience
3. Consider the sentiment/brand voice
4. Use simple tools - at least to start
5. Monitor & expand your GIF library based on your findings#SocialROI
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 2nd of October 2018, 5.00pm EST.