Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 12th March 2019. asdf
Details of our next Twitter Chat:
Date & Time: Tuesday, 19nd March 2019, 5.00pm EST
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Demian Ross.
From ManageFlitter's Design Lead, Kate Frappell:
- What is Bro-Marketing and how has it negatively impacted the success of Facebook Advertising?
- Starting is half the battle. What does the balance between planning and content execution look like to you?
- Many content creators mostly focus on metrics, is it ok to create videos just for the sake of creating videos?
- Building a personal brand vs being authentic. What are the dangers of becoming too ‘camera ready’ when creating content?
- Speaking technically, what advice do you have for new content creators in terms of backdrops, lighting and equipment?
- Slow progress is still progress. How can content creators pace themselves and remain motivated when results are low?
- What are some lesser known metrics content creators should be monitoring?
Design Lead Answers
Aa)— Kate Frappell 🌻 (@katefrappell) March 12, 2019
On the up-side:
1. Video puts a face and voice to a name.
2. Video can be a quick way to consume content.#SocialROI
Ab)— Kate Frappell 🌻 (@katefrappell) March 12, 2019
On the down-side:
1. It often involves sound. Not all situations lend themselves to noise.
2. Compared to reading, it is harder to skim through content. #SocialROI
Ac) In terms of creation, video has some barriers.— Kate Frappell 🌻 (@katefrappell) March 12, 2019
1. You are *somewhat* limited to creating in quiet, private locations.
2. Background noise often introduces quality concerns.
3. With the exception of Stories, producing videos usually requires some editing. #SocialROI
Ad) Cont:— Kate Frappell 🌻 (@katefrappell) March 12, 2019
4. Without editing, video content creators (especially those that go Live) are more susceptible to misinterpretation.
5. While many respect the ‘rawness’ of Live video, there is less room for refinement of ideas (compared to writing). #SocialROI
Ae) That being said, video creation has come a LONG way in recent years.— Kate Frappell 🌻 (@katefrappell) March 12, 2019
1. More apps are available and are making the editing process easier. #SocialROI
Af)— Kate Frappell 🌻 (@katefrappell) March 12, 2019
2. Creators are constantly improving their ability to verbally articulate their thoughts.
In the long run I think this skill will be considered very valuable.#SocialROI
Ag) Overall, I really look forward to seeing how video content creation develops in the coming years.— Kate Frappell 🌻 (@katefrappell) March 12, 2019
A1: The original concept was 3 goals that I wanted to accomplish 100% of each and document the process. (3x100=300) It evolved quickly to more of me just sharing my thoughts on all things business and personal and my ups and downs in both. #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A1b: I feel the talks about my lows seem to inspire people the most. They see someone like me dealing with depression, anxiety, fear, heartbreak and loss of a job and they find a way to relate. I can’t hide my pain. It’s not all sunshine. #SocialROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A2: There really isn’t a lot of planning that goes into creating a video every day. I sometimes just hit record and see what flows and most times I have a quote or subject matter and I just riff. Not one road has ever been really scripted. #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A2a: I really do not know what i am going to say until i hit the record button. which is very obvious at times. #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A2: I currently post everyday to my blog with daily social media / digital marketing tips. I try and loosely plan out my topics in advance in a spreadsheet, but stay flexible if something happens to crop up during my week I will share a tip about that instead. #SocialROI— Sarah Clarke Biz 🇨🇦 (@sclarkeOville) March 12, 2019
A2: you need to know when to take off the “planning” hat and switch it for your “doing” hat. Fear leads us to excuses which are usually rooted in mulling over tiny details. Get the bones of your plan and place and tweak as you go! #socialROI— Maria Marchewka (@_MariaMarchewka) March 12, 2019
A3: I decided a long time ago not to worry at all about the metrics. I have learned that is where most people end up burning out. My goal is create 1000 vids in 1000 days and that is the only metric I use. #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A3a: Maybe after day 365 or 500 I will start looking at growing the channel. For now it's all about pressing the damn button. #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A3.— Ai Addyson-Zhang, Ph.D (@aiaddysonzhang) March 12, 2019
- I think you have to focus on both so that you can not only love what you do but being supported financially
- Also metrics give your insights what works and what doesn't so that you can adjust and improve
- Rely on metrics but don't limit yourself either #SocialROI https://t.co/5tFfdUpH8X
A3. Metrics don't have to be the be all and end all— Gene Petrov - Leadership Coach #SMMW19 (@GenePetrovLMC) March 12, 2019
It should be a guide not hard and fast rules
Allow for spontaneity and serendipity
Sometimes we can create something that resonates because it was in the moment#SocialROI https://t.co/gjJFKOJZu0
A4: I think the you on camera has to be the you in real life. Once I hear someones radio voice or they turn into some bubbly character that they can’t sustain in real life it makes me cringe. Plus when people meet you IRL they are like who is this? #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A4a: Every met a person you know act different IRL or on Video? #SocialROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A4: If you get to the point where you need your content to look a specific way, you may take too long to get content out and it loses its relevancy.— 🎙JMatt (@JMattMke) March 12, 2019
Plus, there are times where you create content when it's not the right fit for you and it looks like FOMO/inauthentic. #SocialROI https://t.co/R5W3D7SzER
A4: You cant "#Fake it till You make it" as #Authenticity is key to growth. Be honest and open to others but more importantly, yourself, else you will get busted at some point. . A #brand is worth nothing if it isnt authentic. #socialroi— James (@BuzzcutMedia) March 12, 2019
A5: Start with what you have and as you see the things you need to get better … then buy those things. Quality of content is way more important than the quality of the video. I am a big believer in changing up your locations … it becomes part of the journey. #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A5b:— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
I started with an iPhone and really only started using my DSLR because I needed a better mic for outside videos. Please do not let equipment be the reason you don’t start or your thoughts on what the quality needs to be. Good is good enough. #SocialROI
A5c: Audio is where you need to put your focus. Think podcast quality when recording videos. #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A5. I focus on three things— Gene Petrov - Leadership Coach #SMMW19 (@GenePetrovLMC) March 12, 2019
I can achieve all this with gear that is around $50 a piece
Except the background (that is just my bookcase)#SocialROI https://t.co/6IW1K2t6tz
A5: If you're just starting out - keep the background pretty minimal, eliminate distractions visually.— 🎙JMatt (@JMattMke) March 12, 2019
Ring Lights are relatively cheap too ($100-ish on Amazon - if you plan to make regular content, even if it's just weekly, it's worth it). #SocialROI https://t.co/O6nPduaLq4
A6: I think you said it best slow progress is still progress. Don’t compare yourself to others, but maybe learn (not copy) from them. I wouldn’t quit anything unless I did 90. 90 videos, blog posts or podcasts. Most people quit after 7!!! #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A6b: Create a content goal. a number you will do. I could care less how often, but at least weekly and pick a number of how many you will do and stick to that goal no matter what. #SocialROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A6: Never lose sight of the bigger picture. You started doing what you’re doing for a reason—never forget that. #SocialROI— Danielle Mamagona 🧜🏼♀️ (@PokeyLuWho) March 12, 2019
A6. Focus on the game, not the score. Set goals and embrace the process. #SocialROI— Andrew Wang (@RunnymedeCap) March 12, 2019
A7: Comments and DM’s. This is where the magic is. Really the only metric that matters. You have to respond to each and every comment. I got lost when I was posting natively to each platform. Now it’s just YouTube and Facebook. #SOCIALROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A7b: It's really about building trust. No matter what your goals are for creating video. #SocialROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A7c: A big part of video is building community and views and likes are NOT the only way to really see if you are growing. #SocialROI— Demian Ross | ROAD TO 1000 (@demianross) March 12, 2019
A7.— Nicky Pasquier [Virtuoso Assistant] 📩 🎨 (@VirtuosoAssist) March 12, 2019
- Best times to post ⏰ on social media. Check your own analytics instead of reading very general guides.
A7: Community metrics and watch time. That's the real gold. Who cares about 1 million views with 5% retention time? #socialroi— Pedro Vieira 🎸 (@DMPedroVieira) March 12, 2019
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 26th March 2019, 5.00pm EST.