Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 19th February 2019.
Madalyn Sklar hosted a Twitter Chat with Christine Gritmon around the topic of “Reframing our perspective on Social ROI”.
Details of our next Twitter Chat:
Date & Time: Tuesday, 26th February 2019, 5.00pm EST
Channel: #SocialROI Chat
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Christine Gritmon.
- How did ManageFlitter initially create their tribe?
- How can small businesses reach their audience without exhausting themselves and their capital?
- The change in Facebook’s algorithm has caused businesses to change the way they interact with their audiences. What does ‘meaningful interaction’ mean for businesses in 2019?
- When using Social Media in the Marketing Funnel, what are the 5 things marketers should keep in mind when interacting with customers?
- What is the best way to show the world your company’s personality or brand?
- How can a small business figure out what is interesting for their customers?
- What are ‘vanity metrics’ and how should marketers approach them when building communities?
- Why should businesses consider giving away bonus content after they make a sale?
From ManageFlitter's CEO, Kevin Garber:
A2) Our users started sharing the love for the product on Twitter, on Blog posts and on YouTube. #SocialROI— Kevin Garber (@Ke_Ga) February 19, 2019
A3) A great product is the best form of marketing & we were living this.#SocialROI— Kevin Garber (@Ke_Ga) February 19, 2019
A6) Users stick with good products & good teams. #SocialROI— Kevin Garber (@Ke_Ga) February 19, 2019
A1a: If you’re exhausting yourself, you haven’t truly figured out your audience. Your audience isn’t “everybody;” “everybody” is comprised of numerous smaller audiences. #SocialROI https://t.co/K9I2N6DZZl— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A1b: Where is your audience already communicating? What conversations are they having that you can add value to in a natural way? Show, don’t tell; entice, don’t shout. #SocialROI— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A1c: Focus on your sub-audiences, your messaging, your value that you can actually bring to them, and don’t try to be everything to everyone everywhere. #SocialROI— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A1.— Ai Addyson-Zhang, Ph.D (@aiaddysonzhang) February 19, 2019
- Community building
- Effectively leverage various search functions to identify relevant people to connect with
- Cultivate meaningful relationships with them
- Be genuine#SocialROI https://t.co/K4Yf0uDXEc
A1: Social media is a good way for putting yourself and your product out there without exhausting your capital. A good use of social media helps you to genarate leads and have some realtime connection with your potential clients. #SocialROI https://t.co/wsYKZ82CnE— Felix J. Akande (@FelixJAkande) February 19, 2019
Q2: The change in Facebook’s algorithm has caused businesses to change the way they interact with their audiences. What does ‘meaningful interaction’ mean for businesses in 2019? #SocialROI pic.twitter.com/9YiN6xMkYg— ManageFlitter (@ManageFlitter) February 19, 2019
A2b: Many businesses and publishers feel the deck is now stacked against them. It is stacked against those unwilling to put in the work of nurturing their community. Those who do, will win. #SocialROI pic.twitter.com/h7RdXlAa5C— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A2. Don't expect to vomit out a message. Meaningful interaction requires thoughtful text with questions, suggestions, and analysis to establish rapport to convert marketing into sales. #SocialRoi https://t.co/gOxcVdyxwE— Dr. Dorrie Cooper (@sittingpretty61) February 19, 2019
A2 Meaningful interaction is all about adding value....always aim to help...if your audience sees value they will interact more bringing you the ROI ....#SocialROI— Shruti Deshpande (@shruti12d) February 19, 2019
A3b: ENGAGE, DON’T BROADCAST: Social media is a two-way street. Long gone are the days of putting your message out there and expecting a reaction without giving anything back. #SocialROI pic.twitter.com/dqgxMek2Bs— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A3d: GIVE WITHOUT GETTING: Old-school mentalities don’t want to give anything (knowledge, tips, merch, etc.) away without getting paid. But nowadays, you need to demonstrate value first. #SocialROI pic.twitter.com/hdok3QxPhP— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A3: every touch is a first touch. While you’re viewing your content as a piece to the funnel, you always want your content to make a good “first impression” on your consumer. Best foot forward always. #socialROI— Maria Marchewka (@_MariaMarchewka) February 19, 2019
A3 different message at different stage of the funnel, always have a CTA, FAQ for different funnel stages, be transparent with your communications, aim to build up trust throughout every interaction #SocialROI— Clarice Lin (@missclaricelin) February 19, 2019
A4c: Mix up your post content; figure out how you can convey your brand in visuals, in video, in audio, in text – figure out key elements that can be common threads throughout different content types. #SocialROI pic.twitter.com/zvrvDRbr1D— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A4 Show your company's personality by talking naturally. Jargon and buzz words might keep management happy but won't help connecting and maintaining relationships with customers. #SocialROI— Jim Katzaman - Get Debt-Free One Family at a Time (@JKatzaman) February 19, 2019
A5a: Look at what they’re already consuming, talking about, and promoting. Figure out their existing picture, then figure out where you can naturally fit into it. #SocialROI pic.twitter.com/wTcq4kPCNv— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A5b: You can also look at successful competitors, but make sure you’re not duplicating their brand; you need to DIFFERENTIATE from them. What makes you a better fit for some people? #SocialROI pic.twitter.com/hztNTCK7UM— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A5. Asking them would be the best bet! Striking up a conversation and show you are listening to them and want to make sure you are providing them with the content, experiences, and stories they want. #socialroi https://t.co/qh14ciXXvJ— Karen Freberg, PhD • #SMprof • Author • Consultant (@kfreberg) February 19, 2019
A5. Through a variety of polls, qurestions, and discussion of key issues which customers bring up in form of objections. Peek on what your competition is doing and are they nailing it. Provide the needs and route to follow. The customer will too. #socialroi— Dr. Dorrie Cooper (@sittingpretty61) February 19, 2019
A6b: A highly engaged and targeted community of 1,000 actual prospects and customers is more valuable than an audience of 10,000 who just clicked like and tuned out. #SocialROI pic.twitter.com/xLpxsv7Mxp— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A6: Vanity metrics can be a dangerous field to play in.— Alex Harris (@iamspeedyalex) February 19, 2019
As attractive as they may be, these metrics might not be the best measurement for what you are trying to do.
I.e. Having a lot of impressions doesn't necessarily mean many will be choosing your business.#SocialROI
A6— Ai Addyson-Zhang, Ph.D (@aiaddysonzhang) February 19, 2019
- Number of followers which can be fake & irrelevant to what you do
- Even shares and comments can be tricky. You want meaningful comments & from relevant people
- Bottom line matters the most #SocialROI https://t.co/u8z7gnOVHc
A7a: Retaining a client – and turning them into a promoter – is always going to easier and cheaper than starting over. Give them a token of your gratitude and you'll keep that gratitude going. #SocialROI pic.twitter.com/VvdKZxijMl— christine gritmon✨#ATOMICON19 #DigitalWomen (@cgritmon) February 19, 2019
A7. It's about getting them, keeping them and growing them. Giveaways help keep your customers and make some loyal to your brand #SocialROI— Nana Kay (@SmartestNk) February 19, 2019
A7. To show they CARE and they’re in it for the long-run! #SocialROI— Charu Misra (@charumisra) February 19, 2019
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 26th February 2019, 5.00pm EST.