On Tuesday 6th November 2018, Madalyn Sklar - Twitter Marketing Professional and host of the #TwitterSmarter Podcast, hosted the #SocialROI Twitter Chat with special guest Bella Vasta - Social Media Consultant, Keynote Speaker, and Author.
In this Twitter Chat we asked Bella and the #SocialROI community to share their thoughts and expertise on creating, growing and maintaining Facebook Groups. Readers of this summary can expect to learn:
- Why business owners are using Facebook Groups to expand their audience,
- How to create and grow a compelling Facebook Group,
- What it takes to maintain an engaged audience within a Facebook Group.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
From ManageFlitter's CEO, Kevin Garber:
- How can a business owner determine if having a Facebook Group would help their business?
- What is the business value of Facebook Groups and how can marketers incorporate it into their brand strategy?
- What makes a great Facebook Group?
- What are the steps for building a Facebook Group?
- How do you get people into your Facebook Group?
- Where do community managers get inspiration for keeping the Facebook Groups audience engaged, informed and entertained?
- Apart from competitions, what other out of the box ideas can help businesses better engage with their audiences in Facebook Groups?
In regards to support for @ManageFlitter users, it would be tricky for us to monitor the Group as well as a ticketing system with current resources. For now we would stick with our ticketing system for support. #SocialROI— Kevin Garber (@Ke_Ga) November 6, 2018
We are a small team and always have to consider if we can properly resource an initiative. #SocialROI— Kevin Garber (@Ke_Ga) November 6, 2018
A1a: If a business sells to humans, a #fbgroup will help their business. People want to feel that they are connected by a common interest, product, or solving a challenge. How can your business bring people together? #socialROI— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A1b: #fbgroups will help ur business create a community. At the end of the day everyone wants to be picked for the team. Include your customers past and present & even potential & you will get the good juju flowing. When pp know, like, and trust you - they will buy. #socialROI— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A1d: Way to tell if #fbgroup would help your business is: Will you commit the time to a #contentmarketing plan. You have to be willing to do the work. For example, it would take a lot of planning to get get people to #govote and a lot could be organized for #midterm2018— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A1) One of my considerations would be: Does my product or service have the potential to be used in different ways? If so, would my customers benefit from sharing their knowledge with each other? #SocialROI— Kate Frappell 🌻 (@katefrappell) November 6, 2018
A1 From what I understand, FB is giving priority to groups. I imagine if a business owner has valuable information to share with their community, a group would help them get traction of FB. #SocialROI— Lucille Fisher 🦉Kindness, Compassion, & Marketing (@sageandsavvy) November 6, 2018
#fbgroups can be used as part of your brand strategy to create sales funnels, as a bonus to a purchase of a product, or as a support group for a challenge, product, or service. #socialROI pic.twitter.com/4BcP1wnx07— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A2e #fbgroups are a place where you can test things on your community and members can have first access to products and services. They can act like a sounding board. #socialROI pic.twitter.com/Jlu0licbJc— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A2 To determine if Facebook groups are for your business you must determine:— Faith Monast (@FaithMonast) November 6, 2018
🍃Is your community(targeted)using Facebook ?
🍃 Do you have something you can create a community around?
🍃 Do you have the time to put into it?
🍃Could you stay at it consistently?#socialROI
A2— Faith Monast (@FaithMonast) November 6, 2018
When looking at the value of FB Groups don’t just think how can I get $$$ back,
its a way to talk face to face with your community,
talk about pain points
Measure success by how the people in your group feel.
Are you making a difference?#SocialROI
A3c: When you can use the stories of your members to make them the hero of the community. #socialROI— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A4d: What do YOU ALL think makes a great FB Group? What do YOU LIKE about the groups you are in? #socialROI— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A3: Choose a topic for your group that aligns with your values, choose a memorable name, invite some loyal customers, choose the right privacy setting for your group and create and schedule to engage with your members in an authentic way. #socialROI https://t.co/o6SgpXPOMm— Schedugram (@schedugram) November 6, 2018
a3 a great fb group has it's purpose well defined. it needs house rules and a good community manager. if it's a part of the brand strategy, we have to consider it as social media inside social media - we can have a plan for the fb page and a different one for the group #socialroi— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) November 6, 2018
a4c: You build your FB groups in phases. Gotta crawl before your walk and run. Take it in stages and get the group to formulate and find its groove. You will dicover lingo, shorthand, jokes, and rythms in the day! #socialROI— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A4d: If you have a #fbgroup as a funnel, you must fist build a large community one and then qualify people and move them to a smaller more focused group. You can do that again and again. All depends on your #goals #socialROI— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A4: first determine how the group fits into the brand and how how you will engage with the group. Be consistent with the branding and set up clear rules for participation. Make it fun as these will be highly engaged customers #SocialROI— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) November 6, 2018
A1a 1. Invite through email signature: Don't be afraid a line to the bottom of your signature to invite people in! #socialROI— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A5. Motivate them through common interests.— Dr. Dorrie Cooper (@sittingpretty61) November 6, 2018
Specialized Topics of Interest
Free Information or Lead Magnet
WOM Benefits of the Group
Localize if Possible #SocialRoi
A5: Create some unique benefit to the FB group - in addition to the community.— Jess B 🤓 (@jessbtweets) November 6, 2018
Offer free trainings, other live interviews with people, exclusive content, and similar first-to-know features that you'd give your newsletter list.
(1/2) #socialroi https://t.co/eSEpmVhscr
A6a: When members enter the group use one of your three questions to ask members what they care about. This can give you all the inspiration you need to keep your audience engaged, informed, and entertained. #socialROI— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A6: Draw inspiration from your most popular content across your social media channels. What resonates the most with you broader audience will likely generate high engagement as you dig deeper into the topic with your #FB group members #SocialROI https://t.co/KjJb7n2bPl— Schedugram (@schedugram) November 6, 2018
A7g: Show up on FB live for your group on a regular basis where they know can expect to see you— Bella Vasta #SMMW19 (@Bellas_Pets) November 6, 2018
A7. In Facebook groups I've joined I've seen...— Pearl Morbs (@PeculiarBeastie) November 6, 2018
❤️ dedicated discussion topics for each day of the week
❤️ treasure hunts
❤️ exclusive events for the community to meet-up and engage IRL
❤️ FB live videos on a topic of the community's choice#SocialROI https://t.co/lN8QNpfKZj
#SocialROI Recap VideoFollowing the Twitter chat, Madalyn and Bella jumped onto Facebook Live for a short recap.
Key takeaways from this article:
- Any business that sells to humans can benefit from a Facebook Group.
- Facebook Groups can be used as part of your brand strategy. They can also be used to create awareness about a specific topic.
- The key to a GREAT Facebook Group is active engagement and leadership.
- Building a Facebook Group takes a lot of work, time and effort. But it can pay off.
- Facebook Groups can help turn a customer base into a community.
- Invite people to your Facebook Group via Facebook/Instagram Stories. You can also add a link to your Facebook Group on your website and in your email signature.
- Get creative! Use visuals, video, polls & open questions to engage and entertain your community.
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 13th November 2018, 5.00pm EST.