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Twitter Chat: Facebook Groups 101

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On Tuesday 6th November 2018, Madalyn Sklar - Twitter Marketing Professional and host of the #TwitterSmarter Podcast, hosted the ManageFlitter #SocialROI Twitter Chat with special guest Bella Vasta - Social Media Consultant, Keynote Speaker, and author.

The topic of the chat was Facebook Groups 101. We asked Bella and the #SocialROI community to share their thoughts and expertise on creating, growing and maintaining a Facebook Group .


Key takeaways from this Twitter chat:

  • Any business can benefit from creating a Facebook Group.
  • Facebook Groups can be used as part of your brand strategy. They can also be used to create awareness around a specific topic.
  • The key to a GREAT Facebook Group is active engagement and leadership.
  • Building a Facebook Group does take a lot of time, work and effort. All of this investment however, can pay off.
  • Facebook Groups can help to take a customer base and evolve it into a community.
  • Adding a link to your Group on your website and including the link in your email signature can help grow your Group. You can also invite people to your Facebook Group via Facebook/Instagram Stories.
  • Get creative with content on the Facebook Group! Use visuals, video, polls & open questions to engage and entertain your community.

#SocialROI Recap Video

Following the Twitter chat, Madalyn and Bella jumped onto Facebook Live and discussed some of the answers to the questions from the Twitter Chat.

Click here for more information about our Twitter Chats.


#SocialROI Twitter Chat Questions:

Question for the ManageFlitter CEO - Kevin Garber:

  1. Has ManageFlitter ever considered creating a Facebook Group for marketing or support purposes?

Questions for the Guest - Bella Vasta :

  1. How can a business owner determine if having a Facebook Group would help their business?
  2. What is the business value of Facebook Groups and how can marketers incorporate it into their brand strategy?
  3. What makes a great Facebook Group?
  4. What are the steps for building a Facebook Group?
  5. How do you get people into your Facebook Group?
  6. Where do community managers get inspiration for keeping the Facebook Groups audience engaged, informed and entertained?
  7. Apart from competitions, what other out of the box ideas can help businesses better engage with their audiences in Facebook Groups?


#SocialROI Twitter Chat Questions & Answers - Original Tweets:

Question for ManageFlitter's CEO:

CEO Answers

Guest Questions:

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 13th November 2018, 5.00pm EST.

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