Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 11th December 2018.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Amy Woods.
From ManageFlitter's Design Lead, Kate Frappell:
- What are the benefits of creating a content repurposing strategy?
- How can a marketer evaluate if they can repurpose existing content?
- How can a business repurpose the message of a piece of content to capture the potential audience?
- Define the concept of ‘opposite angle.’ How does it attract a new audience segment?
- What are some ways a business can repurpose Twitter Chat content?
- We know video content is key on social. What are the best ways to repurpose video content and get through to a new audience?
- What analytics should a business use when deciding which content to repurpose?
Design Lead Answers
Aa) Yes. We repurpose the #SocialROI chat itself each week.— Kate Frappell 🌻 (@katefrappell) December 11, 2018
Ab) Our process looks something like this:— Kate Frappell 🌻 (@katefrappell) December 11, 2018
1. Curate the Twitter Chat into a blog article: https://t.co/WhlzZCoVQd
2. Download the FB live video and add it to our SocialROI Youtube Playlist: https://t.co/EQxt0QQZdZ#SocialROI
Ad) In 2019 we hope to optimise the articles so that readers can access the key takeaways of the topic quicker. We also hope to publish more editions of the e-book! #SocialROI— Kate Frappell 🌻 (@katefrappell) December 11, 2018
A1: You expand your audience reach, connect with more people, improve SEO, and get the max return from the time & effort you put into creating existing content vs always creating new content. Having a strategy can help you create content that will repurpose easily too #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A1: Your strategy should include the fact that content repurposing shouldn't be an afterthought. Create content with repurposing in mind from the offset #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A1: social media moves soooo fast! So why give a piece of content only one chance to perform? Repurposing the content on different days & at different times gives you the chance to maximize your exposure. #SocialROI— Maria Marchewka (@_MariaMarchewka) December 11, 2018
A1.— Virtuoso Assistant: #speaking gigs wanted!📩 🎨 (@VirtuosoAssist) December 11, 2018
✫ Squeeze every last drop 🍋 out of a piece of content, saving yourself time and effort.
✫ Your content will appeal to a wider audience if repurposed in different formats.
✫ You'll discover what format appeals most
✫ Allows cross promotion
✫ Improves SEO#SocialROI
A2: Think of it less as repurposing content, and more as communicating your message in a different way. So look at the core message in your existing content – let’s say it’s a video. Work out if you could communicate that message in a blog post, on LinkedIn, Facebook #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A2: You also want to focus on repurposing evergreen content and content that is performing well #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A2: It's really important to understand repurposing isn't sharing the same thing over and over again, e.g. it's not retweeting. It's changing the format, the location, sometimes the way the message is communicated #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A3: Think about the different formats that you can communicate with. E.g. written content to video, video to audio, audio to visuals...etc. You will CONNECT with people who like to consume content in different ways and places #SocialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A3: You must always respect the platform. Consider why people are on the platform, what kind of content they engage with, and repurpose with that in mind. It's never copy and paste #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A3. By trying new formats. If It is a blog post, you can try to show a quote, make a small video, etc, there's a lot of formats that can be possible to repurpose the "old" content. Even a meme can be useful to reach different people and to try to being "viral". #SocialROI— Bruno Nunes (@brunostorming) December 11, 2018
A3: What was the original message? If that doesn’t suit a potential audience, comb back through and find secondary and tertiary points that will resonate, and rework to make those the star. Chances are you can add in your original highlight for depth. #socialROI— Rachel Wendte (@rkwendte) December 11, 2018
A4: This is something I have talked a lot about recently. It's communicating your message from a different perspective. Same point, made differently. If you did the 'How to' guide, it's the 'How not to' guide #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A4: Another e.g ’10 Ways to do…’, then you could also come at your points ’10 Big Mistakes To Avoid When…’ Some people are more drawn to messages communicated in certain https://t.co/hQ6knZaCMz have done the work already, just flip it! One as blog, the other video! #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A5: So many! Take the discussion to a Facebook Live! Video to YouTube. Take audio from the video for a podcast episode. Create a blog post about the topic. Share quotes/comments in visuals on other social media platforms. Video on Insta & FB Stories #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A5: Create an Insta or FB Story about each question asked in the Twitter chat #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A5.— Virtuoso Assistant: #speaking gigs wanted!📩 🎨 (@VirtuosoAssist) December 11, 2018
✫ Create a Twitter Moment ⚡️
✫ Turn tweets into slides & publish onto SlideShare
✫ String slides together on iMovie, add music & create a quick video 🎬
✫ Add a tweet to a visual & share on Instagram #SocialROI
A6: If you create long videos, edit them to short videos with captions for FB, Insta etc. Create written content https://t.co/Rhe2e2sPjo post, do keyword research for good SEO. If possible, extract audio for a podcast. Create visuals, even just from still images #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A6: If you do create shorter videos and you do FB marketing, video ads work well on FB so consider creating some FB video ads too #SocialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A6: depending if you have the budget some@nice graphics added to your video content make it compelling. But you can use apps that help bring the video edit to life! Key use subtitles, short and sweet is also key. #SocialROI— Ryan Curtis-Johnson (@racj25) December 11, 2018
A7: Look for your best performing content on your website with Google Analytics. Look at social media analytics - what topics are most popular? If repurposing a podcast, look at download numbers #socialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A7: Review the questions that you get asked over and over again by clients and your audience too. If you repeat yourself a lot, there's your hot topics to repurpose! #SocialROI— Amy Woods - Content10x (@content10x) December 11, 2018
A7 listen to your audience check the engagement and audience / follower analysis. You can see what get most interest and work from there. You’ll be surprised how simple at times the content can be. We have to try not to over think it! #SocialROI— Ryan Curtis-Johnson (@racj25) December 11, 2018
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A7.— Virtuoso Assistant: #speaking gigs wanted!📩 🎨 (@VirtuosoAssist) December 11, 2018
✫ I always use native social media analytics for each platform to see what content is performing best.
✫ I have very insightful analytics on my @squarespace website so I always refer to these if I want to know what content is most popular. #SocialROI
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 4th December 2018, 5.00pm EST.